What Dian Xiaomi does

Dianxiaomi (店小秘) is a Shenzhen-headquartered cross-border e-commerce ERP software company operated by Shenzhen Meiyunji Network Technology Co., Ltd. The platform provides free, cloud-based SaaS that integrates with over 70 e-commerce marketplaces (including Amazon, AliExpress, Shopee, Lazada, TikTok Shop, Temu, SHEIN, eBay, Shopify, Walmart, Ozon, MercadoLibre, and Coupang) and over 1,700 logistics providers, enabling cross-border sellers to centralize product listing, order processing, procurement, warehouse management, logistics tracking, and financial reporting from a single interface. As of the disclosed metrics, Dianxiaomi serves over 1.8 million cross-border e-commerce sellers and processes more than 11 million orders daily. The core ERP is free at the entry tier, with monetization through tiered VIP subscriptions (VIP 1 at approximately ¥168/month up to Supreme VIP at ¥19,800/year) that unlock expanded store authorization limits, higher daily processing quotas, AI features, and storage, plus à la carte add-ons such as image storage with volume discounts. The product portfolio has expanded to include the BigSeller subsidiary for Southeast Asian merchants (over 370,000 sellers), a 4Seller integration for US local store authorization, a PDA warehouse module, a Wave Picking fulfillment system, and an AI Product Description Optimization module leveraging third-party LLMs (Alibaba Cloud Qwen, ByteDance Doubao, DeepSeek) for generative product descriptions and translation.

The business model is product-led growth with a freemium funnel: a free version supports one store per platform with basic features, while paid VIP tiers and add-ons drive revenue. Distribution is primarily self-serve through the company's website (dianxiaomi.com), with marketing and community engagement across WeChat, Douyin, Bilibili, Zhihu, Xiaohongshu, and Baidu Jiahao, plus dedicated QQ customer service groups organized by destination platform. The company has raised approximately $255M in cumulative funding across six disclosed rounds from 2015 through August 2022, including a $110M Series D led by SoftBank Vision Fund II and Sequoia Capital China earmarked for international expansion (Southeast Asia, U.K., Indonesia, Malaysia), a $100M Series C led by Tiger Global and Huaxing Growth Capital, and earlier rounds led by Gaorong Capital, GGV Capital, CDH Investments, and Kunlun Fund. The customer base is highly fragmented SMB and mid-market cross-border sellers with no publicly disclosed enterprise anchors, and the company's primary competitive advantage is the breadth of platform and logistics integrations combined with the free tier's low acquisition friction.

Name

Dian Xiaomi

Legal name

深圳美云集网络科技有限责任公司 (Shenzhen Meiyunji Network Technology Co., Ltd.)

Website

https://dianxiaomi.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Dianxiaomi (店小秘) is a Shenzhen-based free SaaS ERP platform for cross-border e-commerce sellers, integrating 70+ marketplaces (Amazon, Shopee, TikTok Shop, Temu, etc.) and 1,700+ logistics providers. It serves 1.8M+ SMB and mid-market sellers globally, monetizing via tiered VIP subscriptions and operates the BigSeller Southeast Asia subsidiary.

Ownership category

akta.pro rank

Product category

Cross-Border E-commerce ERP Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Cross-border e-commerce ERP
• Multi-platform seller tools
• Order management software
• Logistics tracking platform
• SaaS subscription software

Headquarters

HQ city

Longgang

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (VIP Tiers): Dianxiaomi generates revenue primarily through tiered VIP subscription plans. The free version provides basic features. Paid tiers (VIP 1, VIP 2, VIP 3, and Supreme VIP) unlock additional platform store authorizations, higher daily order processing limits, advanced features like AI description generation, automated order rules, and larger image storage. VIP pricing ranges from approximately ¥168/month (VIP 1) to ¥19,800/year (Supreme VIP). The subscription model is the dominant revenue stream.
2. Additional Service Purchases: Users can purchase additional capacity beyond their VIP tier, including extra image storage space (with volume discounts: 8.8折 at ¥100, 8.3折 at ¥200, 7.8折 at ¥300), additional platform store authorizations for AliExpress and Alibaba International Station, and potentially other à la carte services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Dianxiaomi (店小秘) operates a cloud-based SaaS ERP platform for cross-border e-commerce sellers, integrating with 70+ global marketplaces and 1,700+ logistics providers to deliver product listing, order processing, procurement, warehouse management, logistics tracking, and financial analytics from a single dashboard. The platform is offered primarily on a freemium model with paid VIP subscription tiers unlocking expanded platform store limits and advanced features.

Product overview

Dianxiaomi operates a unified cross-border e-commerce ERP platform centered on the free 店小秘ERP (Dianxiaomi ERP) product, which integrates with 70+ e-commerce marketplaces and 1700+ logistics providers to deliver end-to-end workflow management. The platform portfolio includes BigSeller (a Southeast Asian merchant sub-brand), 4Seller (US local store authorization intermediary for TikTok), VIP Subscription tiers (VIP 1/2/3/Ultimate) offering expanded shop limits and advanced features, a PDA Module for warehouse operations, an AI Product Description Optimization module using Qwen/Doubao/DeepSeek LLMs, a Wave Picking System for optimized warehouse fulfillment, an Overseas Warehouse Management module, a Financial Management module, a Multi-Language Translation Service, and Print Plugin tools. The company is operated by Shenzhen Meiyunji Network Technology Co., Ltd., headquartered in Shenzhen.

Differentiator

Problem solved

Functional benefit

Brands

• BigSeller: A subsidiary of Dianxiaomi serving Southeast Asian e-commerce merchants, supporting over 370,000 sellers and expanding its services to new Southeast Asian markets.

Products and services

• Dianxiaomi ERP (店小秘ERP) Cloud-based SaaS ERP for cross-border e-commerce sellers that integrates with 70+ global marketplaces and 1,700+ logistics providers, providing product listing, order processing, procurement, warehouse management, logistics tracking, and financial analytics from a single dashboard. Offered on a freemium model.
• BigSeller

Quantifiable outcome

• Serves over 1.8 million cross-border e-commerce sellers globally
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration64 records

AI capability9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• VASTAR SINGAPORE TECHNOLOGY PTE. LTD.coreTechnology or IntegrationDianxiaomi's overseas affiliate that receives and processes cross-border logistics information (buyer name, contact, address) from Chinese users for the purpose of cross-border logistics management. The data is forwarded to overseas logistics providers and e-commerce platforms to facilitate cross-border shipping and tracking. VASTAR is registered in Singapore.
• Alibaba Cloud (阿里云通义千问/Qwen)coreTechnology or IntegrationOne of the third-party large language model APIs used by Dianxiaomi's AI Product Description Optimization Algorithm. The algorithm uses Alibaba Cloud's Qwen model (registered commercial model) for generating product descriptions adapted for cross-border e-commerce platforms.
• Volcano Engine (火山引擎豆包/Doubao)coreTechnology or IntegrationOne of the third-party large language model APIs used by Dianxiaomi's AI Product Description Optimization Algorithm. The algorithm uses ByteDance's Volcano Engine Doubao model (registered commercial model) for generating and optimizing product descriptions.
• DeepSeekcoreTechnology or IntegrationOne of the third-party large language model APIs used by Dianxiaomi's AI Product Description Optimization Algorithm. DeepSeek is a registered commercial large language model used in Dianxiaomi's合规 AI service chain.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Jijia ERP (积加ERP): A leading Chinese cross-border e-commerce ERP serving Amazon, Walmart, and Shopify sellers. Directly comparable to Dianxiaomi on target market (cross-border SMB sellers), product category (multi-platform ERP), and Chinese vendor origin.
• ECCANG (易仓科技): Chinese cross-border e-commerce ERP and WMS provider with broad marketplace integrations. Closely comparable to Dianxiaomi on product breadth (ERP + warehouse) and cross-border seller focus.
• MaBang ERP (马帮ERP): Established Chinese cross-border e-commerce ERP integrating with major global marketplaces. Competes head-to-head with Dianxiaomi for cross-border SMB and mid-market merchants, particularly on Amazon and eBay.
• Shoplus: Cross-border e-commerce management platform with marketplace integration and AI-powered listing features. Directly comparable to Dianxiaomi on cross-border seller tooling and AI product description workflows.
• Tongtool ERP (通途ERP): Long-standing Chinese cross-border e-commerce ERP with multi-platform order, listing, and logistics functionality. Competes directly with Dianxiaomi in the same Chinese SMB cross-border merchant segment.
• ChannelEngine: Netherlands-based marketplace integration and ERP platform for brands and retailers selling across 700+ channels. Comparable to Dianxiaomi on integration breadth and multi-marketplace order management, though primarily serving enterprise brands from Europe.
• CedCommerce: Cross-channel e-commerce integration platform supporting Shopify, Amazon, Walmart, eBay, and TikTok Shop. Comparable to Dianxiaomi on multi-marketplace seller tooling and cross-border commerce enablement.
• Lengow: European-based product feed management and marketplace integration platform for retailers and brands. Comparable to Dianxiaomi on cross-channel product syndication and order automation across global marketplaces.

Broad incumbents

• Shopify: Global commerce platform with native seller tools, POS, and an app ecosystem that competes with Dianxiaomi for SMB merchant workflows. Overlaps with Dianxiaomi on cross-border listing and order management but serves a broader commerce category.
• BigCommerce: Enterprise and mid-market e-commerce platform with multi-channel selling features. Overlaps with Dianxiaomi on cross-border marketplace selling but does not specialize in the Chinese cross-border seller niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dian Xiaomi