Lengow
Lengow is a French SaaS company providing an e-commerce automation platform that helps brands and retailers distribute product feeds, manage marketplace presence, monitor competitor pricing, and protect brand integrity across 90+ marketplaces and 400+ advertising channels.
- Company typePrivate
- Founded2007
- HeadquartersNantes, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Lengow does
Lengow is a French e-commerce automation SaaS company headquartered in Nantes, founded in 2007. The company provides an integrated platform for brands and retailers to distribute, monitor, and optimize product data across marketplaces and digital advertising channels. Its product suite comprises four core modules: NetAmplify (ads feed management across 400+ advertising channels), NetMarkets (marketplace management across 90+ marketplaces in 45+ countries), NetRivals (competitive price intelligence and dynamic pricing, monitoring 1B+ products on 35,000+ websites), and NetMonitor (reseller network intelligence for brand protection, MAP/MSRP compliance, and unauthorized seller detection). The platform also offers add-on modules including AI Studio and Marketplace Recommender (both launched in 2025) and a Marketplace Maturity Index assessment tool.
The underlying technology is a cloud-based e-commerce intelligence platform that aggregates, enriches, and distributes product data across multiple channels, using AI-powered product matching to associate products across marketplaces even when GTINs are missing. Infrastructure runs on AWS (EMEA, Luxembourg). Lengow has built certified partner relationships with major marketplaces (Amazon, Cdiscount, Rakuten, Fnac, Zalando, Bol.com, eBay, ManoMano) and advertising platforms (Google Shopping Partner, Meta Marketing Solution Provider), and operates a certified agency partner program with holding-company agencies including iProspect, Performics, Havas Market, Keyade, and Bizon.
Lengow generates revenue primarily through recurring SaaS subscriptions to its platform modules, supplemented by professional services for implementation, onboarding, and consulting. Pricing is quote-based and not publicly disclosed. The company sells through direct enterprise field sales, inside sales for mid-market, and channel partners. It serves 3,600+ customers across 70+ countries, with notable enterprise logos including Nespresso, Sephora, L'Oréal LUXE, Miele, Decathlon, Leroy Merlin, Maisons du Monde, Europcar, Clarins, Fluidra, and Fnac, alongside mid-market and SMB clients. The company is privately held (SAS structure), has raised approximately $13.4M total across three funding rounds (2010-2015), and acquired NetRivals in April 2022.
Lengow firmographics
Firmographics- Name
- Lengow
- Legal name
- SAS Lengow
- Website
- https://lengow.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lengow is a French SaaS company providing an e-commerce automation platform that helps brands and retailers distribute product feeds, manage marketplace presence, monitor competitor pricing, and protect brand integrity across 90+ marketplaces and 400+ advertising channels.
- Ownership category
- akta.pro rank
Lengow industry classification
Industry- Product category
- E-commerce automation software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
- akta.pro secondary industries
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ), International DTC & Brand.com (Global Shipping) (CRAFAJAB)
Keywords
Where Lengow is headquartered
LocationHeadquarters
- HQ city
- Nantes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lengow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Lengow generates revenue primarily through annual or multi-year subscription fees for access to its platform products (NetAmplify, NetMarkets, NetRivals, NetMonitor). Pricing varies by product modules and volume of products/channels managed. The subscription model includes access to platform features, integrations, support, and updates.
- Professional Services: Implementation, onboarding, and consulting services for customers requiring hands-on support with feed optimization, marketplace setup, and integration. These are supplementary services that support the core platform subscription revenue.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Lengow product offering
Product offeringCore offering
Lengow operates a cloud-based e-commerce intelligence platform that aggregates, enriches, and distributes product data across 90+ marketplaces in 45+ countries and 400+ advertising channels. Its suite combines product feed management, marketplace distribution, competitive price monitoring, and reseller network intelligence to help brands and retailers scale DTC sales, optimize pricing, and protect brand integrity across digital channels.
Product overview
Lengow is an intelligent e-commerce platform that offers a collaborative product suite comprising four core modules plus additional tools. The platform consists of NetAmplify (ads feed management for omnichannel advertising across 400+ channels), NetMarkets (marketplace management enabling sales across 90+ marketplaces in 45+ countries), NetRivals (competitive price intelligence and dynamic pricing), and NetMonitor (reseller network intelligence for brand protection and MAP/MSRP compliance). Additional offerings include AI Studio, Marketplace Recommender, and Professional Services. The modules share a unified data infrastructure and can be accessed through separate login portals for Channel Execution and Market Intelligence functions.
Differentiator
Problem solved
Functional benefit
Brands
- NetAmplify: Ads Feed Management solution for omnichannel advertising across 400+ advertising channels.
- NetMarkets
- NetRivals
- NetMonitor
Products and services
- NetAmplify Ads feed management solution that centralizes and distributes product data across 400+ advertising channels to maximize omnichannel acquisition for brands and retailers.
- NetMarkets Marketplace management platform that centralizes order management and cross-border e-commerce operations across 90+ international marketplaces for brands and retailers.
- NetRivals Competitive price intelligence and dynamic pricing solution that monitors 35,000+ websites in 70+ countries to enable margin-protected automated repricing strategies.
- NetMonitor Reseller network intelligence platform that safeguards indirect sales through 360-degree reseller monitoring, distributor compliance, MSRP/MAP enforcement, and unauthorized seller detection.
- AI Studio AI-powered tool launched in 2025 that helps users leverage artificial intelligence capabilities within the Lengow platform for enhanced product data processing and decision-making.
- Marketplace Recommender Feature launched in 2025 that helps users identify and select optimal marketplaces for their products based on business requirements and market analysis.
- Marketplace Maturity Index Assessment tool that helps businesses evaluate their marketplace readiness and maturity level for strategic planning.
- Professional Services Expert consulting and implementation services to help brands and retailers maximize value from the Lengow platform, including feed optimization, marketplace setup, and integration support.
Quantifiable outcome
- Lengow empowers 3,600+ customers operating in over 70+ countries
- +9 more outcomes
Companies that use Lengow
Customer profileNamed customers42 records
Segments9 records
Ideal customer profiles3 records
Lengow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability3 records
Feature6 records
Lengow partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- iProspect (Dentsu)coreiProspect is an international omnichannel media agency and certified Lengow partner. The partnership enables iProspect to offer clients integrated e-commerce solutions combining media strategy, storytelling, and Lengow's platform capabilities for feed management and marketplace distribution.
- Performics (Publicis)corePerformics is a performance marketing agency and certified Lengow partner. The partnership enables Performics to manage media buying, content creation, and performance optimization for clients using Lengow's platform for product feed and marketplace management.
- Havas MarketcoreHavas Market is the e-commerce agency of Havas Media Network, certified by major players including Amazon, Cdiscount, Rakuten, Google, Meta, Pinterest, and YouTube. The partnership enables joint client engagements for marketplace strategy and digital commerce optimization.
- KeyadecoreKeyade is a digital performance consulting agency with 100+ employees in Paris and Dubai, part of GroupM (WPP). As a certified Lengow partner, Keyade designs and executes intelligent digital media strategies incorporating Lengow's feed management and marketplace solutions.
- Bizon (Publicis)coreBizon is the Amazon-focused agency within Publicis, Europe's leading Amazon specialist. The partnership enables Bizon to offer clients integrated Amazon marketplace management incorporating Lengow's feed optimization and competitive intelligence capabilities.
- Feed ManagerminorFeed Manager has been supporting market leaders since 2010 with feed management, aggregators, and AI solutions. Specializes in transforming catalogs into growth drivers for product format campaigns across Google Shopping, Amazon Ads, retail media, and social networks.
- LÍNEA GRÁFICAminorLÍNEA GRÁFICA is a certified agency partner offering comprehensive e-commerce solutions including web development, digital marketing, SEO/SEM campaigns, social ads, automation, and technical support tailored to each client's needs.
- DAILY&COminorDAILY&CO is a marketplace-focused agency offering 360-degree services including data enrichment, marketplace distribution, sales activation, billing, customer service, shipping, and storage for marketplace sellers.
- eTAIL agencyminoreTAIL agency helps retailers sell on EU and US marketplaces to maximize sales and power up business through specialized marketplace management and optimization services.
- DI-MODEminorDI-MODE offers end-to-end e-commerce solutions for fashion and lifestyle brands combining strategy, technology, and creative marketing, including marketplace management and performance marketing.
- AmazoncoreAmazon is a core marketplace integration for Lengow's platform, supporting product feed distribution, order management, and competitive monitoring across Amazon's global marketplace regions.
- GooglecoreGoogle integration includes Google Shopping, Google Merchant Center, Google Manufacturer Center, and Google Ads. Lengow is a certified Google Shopping collaborator for product feed management and offers Google LIA (Local Inventory Ads) support.
- Facebook/MetacoreLengow is an officially registered Facebook Marketing Solution Provider enabling dynamic product ads on Facebook and Instagram with feed synchronization and order management capabilities.
- CdiscountcoreCdiscount is a major French marketplace integrated with Lengow's platform for product feed distribution and marketplace management, particularly for mass consumption and electronics sellers.
- RakutencoreRakuten is a leading French marketplace with 17 million unique monthly visitors. Lengow integration enables sellers to optimize product listings, manage inventory, and process orders on the Rakuten platform.
- FnaccoreFnac is a major French retail and marketplace platform integrated with Lengow for product distribution and order management, serving electronics and entertainment categories.
- Bol.comcoreBol.com is a leading Benelux marketplace integrated with Lengow for product feed management, competitive monitoring, and marketplace optimization in the Dutch-speaking market.
- eBaycoreeBay marketplace integration enables sellers to list products, manage inventory, and monitor competitive positioning across eBay's global marketplace network.
- ZalandocoreZalando is a major European fashion marketplace integrated with Lengow for product feed distribution and marketplace management across fashion and lifestyle categories.
- ManoManocoreManoMano is a leading European DIY and gardening marketplace integrated with Lengow for specialized product feed management in the home improvement vertical.
- Amazon Web Services (AWS)coreAWS EMEA SARL provides cloud hosting infrastructure for Lengow's platform and websites, located in Luxembourg. This is Lengow's primary hosting and infrastructure provider.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lengow competitors and assessment
Company assessmentDirect peers
- Prisync: Prisync is a competitive pricing intelligence SaaS for e-commerce retailers, directly comparable to Lengow's NetRivals module for price monitoring and dynamic repricing across thousands of competitors.
- ChannelEngine: ChannelEngine is a direct competitor offering marketplace integration, product feed management, and order management across 700+ marketplaces globally. It competes with Lengow's NetMarkets and NetAmplify modules for the same enterprise brand and retailer buyers.
- GoDataFeed: GoDataFeed is a product feed management SaaS specializing in Google Shopping, Amazon, and marketplace optimization. It competes for the same SMB and mid-market feed management segment that Lengow targets with NetAmplify.
- Productsup: Productsup is a Berlin-based Product Feed Management and P2C (product-to-consumer) platform serving enterprise brands and retailers, operating in the same feed management and syndication category as Lengow with comparable marketplace and advertising channel integrations.
- Channable: Channable is a feed management and PPC automation platform with strong European presence serving brands and agencies. It directly overlaps with Lengow's NetAmplify and NetMarkets offerings for mid-market e-commerce advertisers.
- DataFeedWatch (now Across Commerce): DataFeedWatch, now branded Across Commerce, is a feed management and marketplace optimization platform serving retailers and brands. It is a direct feed management competitor to Lengow with comparable marketplace and advertising integrations.
Broad incumbents
- Mirakl: Mirakl is a leading marketplace platform provider enabling enterprises like Carrefour and Decathlon to launch third-party marketplaces. It is a broader incumbent operating in adjacent marketplace infrastructure rather than pure feed management.
- Salesforce Commerce Cloud (Demandware): Salesforce Commerce Cloud is a broad incumbent e-commerce platform offering native product feed and marketplace capabilities as part of its broader enterprise commerce suite, competing for the same enterprise wallets as Lengow but as part of a wider portfolio.
Emerging players
- Feedvisor (Helium 10): Feedvisor (now part of Helium 10) is an Amazon-specific AI advertising and pricing optimization tool. It is an emerging player focused on the Amazon Buy Box and PPC bidding problem rather than multi-channel feeds.
- Competera: Competera is an AI-driven pricing platform serving enterprise retailers with dynamic pricing and competitive intelligence. It overlaps with Lengow's NetRivals on dynamic pricing use cases for larger retail buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lengow social profiles
Digital presenceLengow compliance and trust
Trust signalCompliance2 records
Lengow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lengow leadership team
Management profileNumber of profiles
Profiles6 records
Lengow funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lengow M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lengow
What does Lengow do?
Lengow operates a cloud-based e-commerce intelligence platform that aggregates, enriches, and distributes product data across 90+ marketplaces in 45+ countries and 400+ advertising channels. Its suite combines product feed management, marketplace distribution, competitive price monitoring, and reseller network intelligence to help brands and retailers scale DTC sales, optimize pricing, and protect brand integrity across digital channels.
Is Lengow a public or private company?
Lengow is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lengow founded?
Lengow was founded in 2007. It employs 101 to 250 people.
Where is Lengow based?
Lengow is headquartered in Nantes, France, in the Europe region.
How does Lengow make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are professional Services.
Who are Lengow's main competitors?
Direct peers on record are Prisync, ChannelEngine, GoDataFeed, Productsup, Channable and DataFeedWatch (now Across Commerce). Broad incumbents are Mirakl and Salesforce Commerce Cloud (Demandware). Emerging players are Feedvisor (Helium 10) and Competera.
Does Lengow have an API?
Yes. Lengow offers an API for technical integration with their platform. The platform documentation references API access for integrations, including data export capabilities and system connectivity. Specific API types, authentication methods, and rate limits are not explicitly stated in the available source material. Developer documentation is at www.lengow.com/integrations.
What industry is Lengow in?
Lengow's product category is E-commerce automation software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services, with a secondary code of MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory. Its NAICS code is 5418 and its SIC code is 7370.