Chubby Group
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Chubby Group firmographics
Firmographics- Name
- Chubby Group
- Legal name
- Chubby Group
- Website
- https://chubbygroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Chubby Group industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Cafeterias, Grill Buffets, and Buffets (722514), Meat and Meat Product Merchant Wholesalers (424470), All Other Specialty Food Retailers (445298)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where Chubby Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chubby Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Dining: Multi-concept restaurant operations under brands including Chubby Cattle BBQ, Mikiya Wagyu Shabu House, Wagyu Factory, Wagyu Master, and others. All-you-can-eat dining format with tiered menu options (Silver, Gold, Diamond) featuring premium Wagyu beef, sushi, seafood, and hot pot.
- Consumer Packaged Goods (CPG): Retail products including Wagyu Rice Bowls and Wagyu Soup Dumplings distributed to grocery stores. Expanded to 800+ locations with projections to reach 1,500-2,000 locations and $100 million annual run rate within three years.
- Loyalty Program (Chubby Club): NFT-based loyalty program offering members exclusive benefits across all Chubby Group entities, including priority seating, member-only discounts, and birthday rewards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Four distinct AYCE tiers for Shabu concept |
| Unit Pricing | Pay-as-you-go | Three AYCE tiers for Mikiya Wagyu Shabu |
| Unit Pricing | Pay-as-you-go | Premium Wagyu Master all-you-can-eat with A5 Japanese Wagyu beef |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Chubby Group product offering
Product offeringCore offering
Chubby Group operates a multi-concept restaurant portfolio focused on premium all-you-can-eat Japanese BBQ, shabu-shabu hot pot, and complementary casual dining brands (Chubby Cattle, Mikiya, Wagyu Factory, Wagyu Master, Niku X, The X Pot, Chubby Skewers, Chubby Curry, etc.). Beyond dine-in, the company sells consumer packaged goods (Wagyu Rice Bowls, Wagyu Soup Dumplings) through grocery retail and distributes premium Wagyu beef and caviar through its Chubby Supply arm.
Product overview
Chubby Group is a premier US-based Food and Beverage holding company operating 40+ multi-concept restaurants across multiple brands. The portfolio includes all-you-can-eat Japanese BBQ concepts (Chubby Cattle, Wagyu Factory, Wagyu Master, Wagyu House, Mama Xita BBQ), hot pot restaurants (The X Pot, Mikiya Wagyu Shabu House), and various casual dining concepts (Chubby Skewers, Chubby Curry, Chubby Dumplings, Chubby Tea). Beyond dining, the company offers consumer packaged goods (Chubby Box, Chubby Caviar, Chubby Foods), a Wagyu/ingredient distribution service (Chubby Supply), an NFT-based loyalty program (Chubby Club), and entertainment concepts (Chubby Media, Chubby Social, Chubby Cove, Wewemart). The company specializes in premium Wagyu and caviar distribution, with an integrated supply chain strategy targeting 1,000 locations over five years.
Differentiator
Problem solved
Functional benefit
Products and services
- Chubby Cattle Flagship all-you-can-eat Japanese BBQ and hot pot restaurant brand featuring premium Wagyu beef (Japanese A5, Australian Full-Blood, and domestic), sushi, and signature hot dishes across multiple U.S. locations. Targeted at individual diners seeking premium Japanese BBQ and hot pot experiences.
- Mikiya Wagyu Shabu House All-you-can-eat Japanese shabu-shabu hot pot restaurant concept featuring premium Wagyu cuts with signature umami-rich broths and multiple dining tiers ranging from $45-$98. For individual diners seeking hot pot experiences.
- Wagyu Factory Wagyu BBQ and shabu restaurant concept with locations offering shabu-only, BBQ-only, and combined shabu+BBQ dining experiences. For individual diners seeking premium Wagyu experiences.
- Wagyu Master All-you-can-eat Japanese Wagyu restaurant featuring unlimited A5 Japanese Wagyu beef with an 80-item buffet. Two dining tiers: Sukiyaki ($98) and Shabu Shabu ($88). For individual diners seeking premium A5 Japanese Wagyu experiences.
- Wagyu House Wagyu-focused restaurant brand offering premium beef dining experiences. For individual diners seeking premium Wagyu cuisine.
- The X Pot Immersive and communal hot pot dining experience with premium ingredients and innovative presentation. For individual diners seeking upscale hot pot.
- Niku X Refined Japanese dining concept offering upscale meat-focused cuisine with elegant atmosphere. For individual diners seeking upscale Japanese dining.
- Chubby Skewers Skewer-focused casual dining concept with locations in Los Angeles, New York, Las Vegas, Phoenix, and Chicago. For individual diners seeking casual skewer dining.
- Chubby Curry
- Chubby Dumplings
- Chubby Foods
- Chubby Caviar
- Chubby Supply
- Chubby Club
- Chubby Box
- Chubby Tea
Companies that use Chubby Group
Customer profileSegments2 records
Ideal customer profiles2 records
Chubby Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Chubby Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ChargerGoGocoreStrategic partnership announced at 2025 National Restaurant Association Show. The partnership likely involves charging infrastructure or technology integration for restaurant operations, enhancing customer experience at Chubby Group dining locations.
- Chubby Cattle InternationalcoreJoint venture partnership with GEN Restaurant Group for five non-performing units, with Chubby Cattle International retaining 49% equity stake. The partnership involves converting underperforming restaurants to Chubby Cattle concepts as part of strategic pivot from aggressive expansion to CPG model.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Chubby Group competitors and assessment
Company assessmentRegional players
- 99 Ranch Market: Largest Asian-American supermarket chain in the U.S., a natural distribution and customer-overlap anchor for Chubby Foods CPG. Comparable as an Asian-dining-anchored retail ecosystem that captures demand from the same demographic Chubby Group's restaurants serve.
Direct peers
- Gyu-Kaku Japanese BBQ: All-you-can-eat Japanese yakiniku chain operating U.S. locations with tiered Wagyu and premium beef menus. Direct competitor to Chubby Cattle and Mikiya, sharing the same AYCE format, Wagyu focus, and Asian BBQ positioning.
- Haidilao International Holding: Global hot-pot AYCE chain with strong U.S. presence. Highly comparable to Chubby Group's hot-pot and shabu-shabu concepts (The X Pot, Mikiya Wagyu Shabu House) on service model, premium ingredients positioning, and Asian-dining customer overlap.
- Genghis Grill: All-you-can-eat stir-fry (build-your-bowl) chain with U.S. locations. Similar AYCE, Asian-leaning cuisine and tiered pricing model that directly overlaps Chubby Group's Chubby Don rice bowl and Chubby Bowls concepts.
- Kona Grill (parent: Block & Co.): U.S. multi-concept casual-dining operator with sushi, grill, and bar formats across multiple states. Highly comparable in the multi-location casual Asian-leaning dining model and geographic dispersion with Chubby Group's Chubby Cattle, Niku X, and Chubby Skewers brands.
Emerging players
- Bibigo (CJ CheilJedang): Asian-inspired prepared foods CPG brand (dumplings, rice bowls, kimchi) sold through U.S. grocery. Direct CPG analog to Chubby Foods' Wagyu Soup Dumplings and Wagyu Rice Bowls in grocery-store channels.
- Snake River Farms: American Wagyu direct-to-consumer producer shipping steaks and prepared items to consumers and restaurants. Direct parallel to Chubby Caviar and Chubby Supply in vertical Wagyu procurement and retail distribution.
Broad incumbents
- Omaha Steaks: Long-established direct-to-consumer and retail premium-beef/gourmet-food brand. Comparable to Chubby Foods and Chubby Caviar in shipping premium protein SKUs to retail and consumer channels, with broader portfolio scale.
- CAVA Group: Public multi-concept Mediterranean dining holding operating restaurant plus CPG/retail-aisle products. Structurally analogous to Chubby Group in operating multi-location restaurant concepts combined with a parallel CPG retail-pantry growth engine (Chubby Foods).
- The ONE Group Hospitality (STK Steakhouse): Multi-concept upscale-dining holding company (STK, Benihana) with shared full-service premium-meat and Asian-leaning concepts. Comparable as a portfolio operator of upscale Asian-American and steakhouse brands at similar price points to Niku X, Wagyu Master, and The X Pot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Chubby Group social profiles
Digital presenceChubby Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chubby Group leadership team
Management profileNumber of profiles
Profiles1 record
Chubby Group subsidiaries and ownership
Company hierarchySubsidiaries29 records
Chubby Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chubby Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chubby Group
What does Chubby Group do?
Chubby Group operates a multi-concept restaurant portfolio focused on premium all-you-can-eat Japanese BBQ, shabu-shabu hot pot, and complementary casual dining brands (Chubby Cattle, Mikiya, Wagyu Factory, Wagyu Master, Niku X, The X Pot, Chubby Skewers, Chubby Curry, etc.). Beyond dine-in, the company sells consumer packaged goods (Wagyu Rice Bowls, Wagyu Soup Dumplings) through grocery retail and distributes premium Wagyu beef and caviar through its Chubby Supply arm.
Is Chubby Group a public or private company?
Chubby Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chubby Group founded?
Chubby Group was founded in 2015. It employs 1,001 to 5,000 people.
Where is Chubby Group based?
Chubby Group is headquartered in New York, United States, in the North America region.
How does Chubby Group make money?
Three revenue lines are on record. Restaurant Dining is the primary driver. The others are consumer Packaged Goods (CPG) and loyalty Program (Chubby Club).
Who are Chubby Group's main competitors?
99 Ranch Market is listed as a regional player. Direct peers are Gyu-Kaku Japanese BBQ, Haidilao International Holding, Genghis Grill and Kona Grill (parent: Block & Co.). Emerging players are Bibigo (CJ CheilJedang) and Snake River Farms. Broad incumbents are Omaha Steaks, CAVA Group and The ONE Group Hospitality (STK Steakhouse).
Does Chubby Group have an API?
No public API is recorded for Chubby Group.
What industry is Chubby Group in?
Chubby Group's product category is Restaurant Services. Its primary akta.pro industry code is THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its NAICS code is 722514 and its SIC code is 2090.