Genghis Grill

What Genghis Grill does

Genghis Grill is a U.S. fast-casual restaurant chain operating a build-your-own Mongolian stir-fry concept in which customers select from 80+ fresh ingredients (proteins, vegetables, sauces, spices) and watch their bowls cooked to order on a large round flat-top grill. Founded in 1998 and headquartered under parent Craveworthy Brands, the company has grown to 50+ locations across Nevada, New Mexico, Ohio, Texas, and Virginia, with over 50% of units company-owned and the balance franchised, serving approximately 3.2 million customers annually. The product surface includes dine-in service, pickup and delivery via a Thanx-powered online ordering platform and mobile app, a points-based Genghis Rewards loyalty program, gift cards through MyGuestAccount, and a catering line for corporate and group events. Revenue is generated through company-operated restaurant sales, franchise fees ($35,000 per single unit, $20,000 per additional unit), ongoing royalties (6% of sales), and a marketing fund contribution (4%). The company is actively courting multi-unit franchisees for territorial expansion under a refreshed 2023 store prototype designed to reduce labor costs and emphasize off-premises sales.

Name

Genghis Grill

Legal name

Genghis, Inc.

Website

https://genghisgrill.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Genghis Grill is a U.S. fast-casual chain operating build-your-own Mongolian stir-fry restaurants across 50+ locations, serving 3.2 million customers annually via dine-in, pickup, delivery, catering, and a franchise program under parent Craveworthy Brands.

Ownership category

akta.pro rank

Product category

Fast-casual restaurant dining

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

akta.pro secondary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Build-your-own stir-fry
• Fast casual dining
• Mongolian barbecue
• Restaurant franchise
• Customizable bowls

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Sales: Revenue from dine-in, pickup, and delivery orders at company-owned and franchise locations. Customers build custom stir-fry bowls or order chef-built favorites.
2. Franchise Fees and Royalties: Initial franchise fee of $35,000 for single units, $20,000 for additional units, plus ongoing monthly royalty of 6% of sales and 4% marketing fund contribution.
3. Gift Cards: Sale of gift cards for use at all Genghis Grill locations. Cards can be purchased online, loaded with any amount, and reloaded anytime.
4. Catering Services: Corporate and event catering with build-your-own bar, boxed bowls, and party platter options for offices, parties, and group events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Genghis Grill operates a fast-casual restaurant chain where customers build their own Mongolian-style stir-fry bowls by choosing a base, proteins, fresh vegetables, sauces and spices from 80+ ingredients, then watch them grilled to order on a large round flat-top grill. The brand is offered through corporate-owned and franchised dine-in locations, complemented by online ordering for pickup and delivery, a mobile app, a loyalty rewards program, catering services, gift cards, and a franchise program.

Product overview

Genghis Grill is a build-your-own Mongolian stir-fry restaurant chain with 50+ locations across the US, offering customizable bowls with 80+ fresh ingredients grilled to order on a flat-top. The product portfolio centers on the core Genghis Grill restaurant brand complemented by a mobile app with integrated rewards and loyalty program, online ordering through Thanx, catering services for events and corporate functions, gift card products, and a franchise program. Signature chef-built menu items like Orange Chicken, Supreme Fried Rice and Hot N Spicy provide curated options alongside the customizable build-your-own format.

Differentiator

Problem solved

Functional benefit

Products and services

• Genghis Grill Restaurant Dining Fast-casual dine-in experience at 50+ locations across the United States where customers build their own stir-fry bowls from 80+ fresh ingredients and watch them grilled to order on a large round flat-top grill. Available for individual diners, families, and walk-in guests at company-owned and franchised locations.
• Genghis Grill Catering

Quantifiable outcome

• Serving 3.2 million customers annually across 50+ locations

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Craveworthy BrandscoreStrategic or Co-development PartnerGenghis Grill is part of the Craveworthy Brands family of restaurants. The parent company provides franchisees access to the Craveworthy Brands platform including purchasing power, supply chain support, marketing resources, real estate selection, training, and operational support.
• thanxcoreTechnology or IntegrationOnline ordering platform partner that powers Genghis Grill's web ordering and pickup functionality. Customers are directed to thanx.com/genghisgrill for online orders.
• Third-Party Delivery PartnersminorChannel Partner/ Reseller/ DistributorThird-party delivery services integrated with Genghis Grill's ordering system to fulfill delivery orders alongside in-house delivery capabilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wow Bao: Asian fast-casual concept with strong digital and delivery. Overlaps with Genghis Grill on Asian menu positioning and off-premise ordering channels rather than dine-in build-your-own format.
• Sweetgreen: Fast-casual customizable bowl concept with strong digital ordering and loyalty. Competes for the same 'fresh, customizable bowl' customer occasion and category mindshare.
• CAVA: Mediterranean bowl and fast-casual concept. Different cuisine but operates the same customizable-bowl format with leading digital and loyalty capabilities that define category expectations.

Broad incumbents

• Chipotle Mexican Grill: The original fast-casual build-your-own concept; sets customer expectations around customization speed, digital ordering, and loyalty that Genghis Grill must match to compete for the same fast-casual occasions.
• Qdoba Mexican Eats: Fast-casual customizable bowl and burrito chain. Different cuisine, but directly comparable franchise economics, build-your-own format, and mall/urban real estate footprint.
• Panda Express: The dominant American Chinese fast-casual/QSR chain. While not build-your-own, it competes for the same Asian fast-casual occasion and customer base and dwarfs Genghis Grill in scale and brand reach.

Direct peers

• Pick Up Stix: Fast-casual Asian stir-fry and bowl chain with similar price point and customization, competing for the same lunch and family dinner occasions.
• Waba Grill: A fast-growing build-your-own Asian bowl and grill concept that competes directly with Genghis Grill on customizable stir-fry bowls at a similar price point for fast-casual diners.
• Teriyaki Madness: Fast-casual Asian bowl franchise with a similar fresh, customizable, Asian-inspired menu targeting lunch and dinner fast-casual customers in shopping centers.
• bd's Mongolian BBQ: The closest direct competitor: another build-your-own Mongolian BBQ stir-fry chain with the same theatrical grill format and customizable ingredient bar, serving similar fast-casual customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/genghisgrill
• Xx.com/genghisgrill
• Facebookfacebook.com/genghisgrill
• LinkedInlinkedin.com/company/3255500

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genghis Grill