What TheraTrue does

TheraTrue is a privately held, vertically integrated medical cannabis production company founded in 2019 by Dr. Paul Judge in Atlanta, Georgia. The company pursues state-issued medical cannabis licenses in emerging markets with limited license availability, currently spanning Alabama (integrated license awarded April 2024), Georgia (production license approved July 2021), Virginia (pharmaceutical processor application active for HSA 1/Staunton), and Ohio (dispensary application filed for Cleveland). Its operating model spans four stages: indoor medical-grade cannabis cultivation, extraction to isolate THC, CBD, and other cannabinoid molecules, manufacturing into outcome-specific standardized formulas, and retail dispensing through company-owned dispensaries serving qualified patients.

TheraTrue generates revenue through direct sales of medical cannabis products (oils, flower, and pharmaceutical-grade cannabis-derived treatments) to registered medical patients via its own dispensaries in licensed states. The company emphasizes science-driven product development, supported by a Medical Advisory Board of 20+ physicians, pharmacists, and scientists, and research partnerships with universities in Georgia and Virginia. Pricing is not publicly disclosed and varies by product, state regulation, and market conditions. The company is led by CEO Victor E. Mancebo (appointed February 2021), who previously scaled Liberty Health Sciences from 4 to 29 dispensaries and from $5M to over $54M in annual gross revenue. Founder Dr. Paul Judge remains actively involved in company direction.

TheraTrue is structured as a majority Black-owned company with diversity positioned as core to its identity, and operates two wholly-owned subsidiaries — TheraTrue Georgia LLC and TheraTrue Virginia LLC. The company secured $50 million in funding commitments in February 2021, maintains a headcount of 1-10 employees per firmographic data, and has not disclosed revenue figures. Capital intensity is high given the need for cultivation facilities, extraction labs, manufacturing capacity, and dispensary buildout across multiple states, suggesting future capital raises will likely be required to fund facility capex.

Name

TheraTrue

Legal name

TheraTrue, Inc.

Website

https://theratrue.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

TheraTrue is a vertically integrated, privately held medical cannabis production company founded in 2019 in Atlanta, Georgia, operating across Alabama, Georgia, Virginia, and Ohio. It cultivates, extracts, manufactures, and dispenses medical cannabis products to qualified patients, supported by $50M in funding commitments and a 20+ member Medical Advisory Board.

Ownership category

akta.pro rank

Product category

Medical Cannabis

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Cannabis Dispensary + Pharmacy/Clinical Model (Patient Services) (CRANAFAI)

akta.pro secondary industries

Medical Cannabis Dispensaries (CRANAFAB), Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG)

Keywords

• Medical cannabis production
• Indoor cannabis cultivation
• Cannabinoid extraction manufacturing
• Pharmaceutical cannabis processing
• Retail cannabis dispensary

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Cannabis Product Sales: Revenue generated from the sale of medical cannabis products through company-owned and operated dispensaries. The company operates a vertically integrated model covering cultivation, extraction, manufacturing, and dispensing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

TheraTrue is a vertically integrated medical cannabis company that cultivates cannabis indoors, extracts and isolates cannabinoids (THC, CBD and others), manufactures outcome-specific standardized formulations, and dispenses the resulting pharmaceutical-grade medical cannabis products directly to qualified patients through company-owned dispensaries. Operations span Alabama, Georgia, Virginia, and Ohio.

Product overview

TheraTrue is a vertically integrated medical cannabis company offering a complete product lifecycle from cultivation through dispensing. The company operates four interconnected phases: indoor cultivation using cutting-edge processes, extraction to isolate THC, CBD, and other cannabinoids, manufacturing to create standardized formulas, and retail dispensing with personalized patient care. TheraTrue provides medical cannabis products including oils and flower derivatives for patients suffering from qualified medical conditions, with operations in Ohio, Georgia, Virginia, and Alabama following their integrated license awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Cannabis Products High-quality, clinically informed medical cannabis products including oils, flower, and pharmaceutical-grade cannabis-derived treatments developed for qualified patients suffering from qualifying medical conditions. Products are produced through TheraTrue's vertically integrated indoor cultivation, extraction, and manufacturing process and dispensed through company-owned dispensaries in licensed states.

Quantifiable outcome

• Over $50 million in funding commitments secured for market entry and operations
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Georgia and Virginia UniversitiescoreStrategic or Co-development Partner · 25 February 2021TheraTrue has partnered with several universities in Georgia and Virginia to conduct research. These academic partnerships support the company's science-driven approach and clinical product development.
• City of Staunton, VirginiacoreStrategic or Co-development PartnerCollaboration with the City of Staunton for the Pharmaceutical Processor Facility location in Health Service Area 1, expanding the local economy and bringing high-quality employment opportunities to Shenandoah Valley.
• Shenandoah Valley PartnershipcoreStrategic or Co-development PartnerPartnership with Shenandoah Valley Partnership and local officials for the development of TheraTrue Virginia's state-of-the-art pharmaceutical processing facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jushi Holdings: Jushi Holdings operates a vertically integrated cannabis platform with retail, cultivation, and processing across multiple limited-license states, including Virginia, providing a comparable operational template to TheraTrue's planned buildout.
• Trulieve Cannabis: Trulieve is the leading medical-focused multi-state operator in the Southeast US, with strong presence in Florida and Georgia. Comparable to TheraTrue in vertical integration and medical-first positioning, though at vastly larger scale.
• Ayr Wellness: Ayr Wellness is a multi-state vertically integrated cannabis operator that acquired Liberty Health Sciences, providing a public-market proxy for the operating model Mancebo previously ran and TheraTrue is now replicating in new states.
• Verano Holdings: Verano is a vertically integrated MSO with operations in limited-license markets and a focus on the eastern US, competing for similar medical cannabis license opportunities in emerging state markets.
• Parallel (formerly Surterra Wellness): Parallel operates a multi-state vertically integrated cannabis platform with retail and production in the Southeast and other regions, providing a comparable medical-focused operating model.
• Cresco Labs: Cresco Labs operates a vertically integrated cannabis model across multiple states with branded wholesale and retail. Its multi-state expansion strategy into limited-license markets parallels TheraTrue's regulatory-moor strategy.
• Green Thumb Industries: GTI is a national cannabis consumer packaged goods company and operator of Rise Dispensaries, with vertically integrated operations in limited-license markets including several overlapping with TheraTrue's target states.
• Columbia Care: Columbia Care (now operating under The Cannabist Company) is a vertically integrated MSO with medical cannabis licenses across the eastern US, including presence in Virginia, making it a direct competitor for TheraTrue's Virginia license.

Emerging players

• Ascend Wellness Holdings: Ascend Wellness is a mid-sized MSO with vertically integrated operations in limited-license markets. Comparable to TheraTrue in pursuing scarce licenses in newer medical cannabis states.

Direct peers

• Liberty Health Sciences: Liberty Health Sciences was the vertically integrated Florida medical cannabis operator previously led by TheraTrue CEO Victor Mancebo. It is the most directly comparable operator given Mancebo's playbook there scaled the company from 4 to 29 dispensaries and $5M to $54M in revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheraTrue