Zealy

Community Engagement Softwarezealy.io

Zealy is a Paris-based, API-first community engagement platform that enables Web3 projects, gaming studios, and traditional brands to build and gamify communities through quests, sprints, leaderboards, and automated multi-chain rewards, serving 2,000+ clients and 1.5M monthly active users.

Company typePrivate
Founded2021
HeadquartersParis, France
Headcount51–100
GTM typeB2B
OfferingSoftware

What Zealy does

Zealy, operated by Freyja Labs and headquartered in Paris, France, is a self-serve community engagement platform built around quest-based gamification. Communities create customizable quests with conditions spanning social actions (X/Twitter follows, Discord roles), content creation, and API-validated on-chain activities; participants earn XP, tokens, USDC, NFTs, or Discord roles through modular reward mechanics. The platform is anchored on a Questboard product augmented by Sprints (time-bound leaderboard competitions), a community Leaderboard with XP-based levels, Webhooks for event-driven automation, a Creator Program template package, and Trading Competitions that integrate with exchange APIs for volume-based gamification.

The underlying technology is API-first and multi-chain: a public REST API (api-v2.zealy.io) covers communities, users, quests, leaderboards, reviews, modules, and webhooks, with wallet-verified connections to 18+ blockchain networks including Ethereum, Solana, Polygon, Base, Arbitrum, Optimism, zkSync, TON, and others. This positions Zealy as infrastructure for token distribution, KOL marketing campaigns, and community growth loops across Web3 projects, gaming studios, and traditional brands such as Renault, Fiat, LVMH, Ubisoft, and Michelin.

Zealy monetizes via premium subscription tiers for advanced features, higher member limits, analytics, and reward distribution capabilities, with potential transaction-based revenue from Trading Competitions and reward distribution. The go-to-market is product-led and community-led: organizations self-onboard at zealy.io, and the platform's own 1.5M monthly active contributor base fuels cross-community discovery. The company has raised $3.5M in seed funding (April 2023, led by Redalpine) and serves 2,000+ clients globally with a 1-10 person team.

Zealy firmographics

Firmographics

Name: Zealy
Legal name: Freyja Labs
Website: https://zealy.io
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 51–100 employees
Short description: Zealy is a Paris-based, API-first community engagement platform that enables Web3 projects, gaming studios, and traditional brands to build and gamify communities through quests, sprints, leaderboards, and automated multi-chain rewards, serving 2,000+ clients and 1.5M monthly active users.
Ownership category
akta.pro rank

Zealy industry classification

Industry

Product category: Community Engagement Software
NAICS: Computer Systems Design and Related Services (54151)
SIC: Services-Membership Organizations (8600), Services-Computer Programming Services (7371)
akta.pro primary industry: Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

Community engagement platform
Gamified quest system
Web3 reward distribution
Trading competition platform
Multi-chain community tools

Where Zealy is headquartered

Location

Headquarters

HQ city: Paris
HQ country: France
HQ region: Europe

Offices1 record

Markets served

Zealy business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations

Revenue model

Platform Subscription/Fees: Communities pay to access premium features, higher member limits, advanced analytics, and enhanced reward distribution capabilities.
Quest-based Reward Distribution: Platform facilitates distribution of rewards (tokens, USDC, NFTs, in-game items) from communities to participants, potentially taking a fee on reward distribution.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Zealy product offering

Product offering

Core offering

Zealy is a community engagement operating system that enables companies to grow, manage, and reward their communities through gamified quests, time-bound sprints, XP leaderboards, and analytics. Its API-first platform automates onboarding, task delegation, reward distribution (XP, tokens, USDC, NFTs, Discord roles), and integrates with 18+ blockchain networks plus exchanges such as MEXC for trading competitions.

Product overview

Zealy is a community engagement platform built around quest-based mechanics. Organizations create customizable quests with various reward types (XP, cryptocurrency, tokens, NFTs, USDC, Discord roles) organized into themed modules. The core Questboard serves as the central hub for community management, augmented by Sprints for timed competitive periods with leaderboard rewards, and a Leaderboard system tracking member XP rankings. Additional capabilities include Webhooks for event-driven integrations, a Creator Program template package, and Trading Competitions for exchange-integrated gamification. The platform connects to 18+ blockchain networks for wallet-verified rewards and integrates with Discord, Twitter/X, and MEXC exchange for quest conditions and automated trading competitions.

Differentiator

Problem solved

Functional benefit

Products and services

Questboard The central community engagement hub where organizations create and manage quests, modules, and sprints. Features inline editing, multi-step quests, customizable visual styling, real-time results analytics, and bulk approval workflows.
Sprints Time-bound competitive periods with periodic leaderboard rewards that bring momentum to community engagement. Communities launch sprints around new features, events, or product launches with configurable reward tiers and durations.
Leaderboard Community member ranking system based on XP accumulation. Shows all members ranked by experience points, motivates contributions, and displays appreciation for top contributors. Supports all-time and sprint-specific leaderboards.
Creator Program Template package enabling community creators to build their own content. Includes ready-made questboard templates with modules for rewarding user-generated content and collecting feedback, designed for user onboarding and sustained engagement.
Trading Competitions Automated trading competition system integrating with exchange APIs for real-time leaderboard tracking and reward distribution. Supports daily trading competitions with volume-based ranking, USDC reward pools, and automated distribution via the Rewards Hub.
Webhooks Event-driven API system allowing communities to subscribe to platform events and receive real-time notifications. Supports 10 event types including JOINED_COMMUNITY, LEFT_COMMUNITY, QUEST_SUCCEEDED, QUEST_CLAIMED, QUEST_FAILED, SPRINT_STARTED, SPRINT_ENDED, USER_BANNED, and USER_LINKED.

Quantifiable outcome

$9.5M trading volume generated from $9.8K rewards (970X return)
+5 more outcomes

Companies that use Zealy

Customer profile

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Zealy technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability4 records

Feature6 records

Zealy partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered flagship and core.

KavaflagshipStrategic or Co-development Partner · 20 August 2025Joint campaign for onboarding users to Kava's DeAI ecosystem. Quests will include AI model training, DePIN tool testing, governance participation, and infrastructure contributions. Partnership designed to create fun onboarding pathway for decentralized AI.
MEXCcoreGTM or Marketing Partner · 23 July 2025Integration with MEXC exchange for automated trading competitions. Projects listed on MEXC can run daily trading competitions with real-time leaderboards and automated USDC reward distribution. Partnership enables $WALLET to generate $9.5M volume and RIZE to achieve $3.4M in 20 days.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Zealy competitors and assessment

Company assessment

Direct peers

QuestN: QuestN is a quest-based community engagement platform for Web3 projects, offering similar gamified task completion and on-chain reward distribution as Zealy.
Galxe: Galxe (formerly Project Galaxy) is the largest Web3 community engagement platform with quests, credentials, and leaderboards across 30+ chains — the most directly comparable competitor to Zealy in product, customer base, and use cases.
Layer3: Layer3 runs on-chain quests and XP-based leaderboards for crypto communities, competing head-to-head with Zealy on gamified community engagement for token projects and protocols.
AirHub: AirHub (by EOXLabs) provides a Web3 community engagement suite including quests, XP, and gamified campaigns — directly competing with Zealy for token project and protocol customers.
Orbit: Orbit is a community platform enabling organizations to build, track, and reward member engagement with gamification mechanics — closely comparable to Zealy's quest and XP system for Web3 and traditional communities.
Crew3: Crew3 provides community management tools including quests, levels, and rewards for Web3 DAOs and protocols — overlapping directly with Zealy's questboard and leaderboard offering.

Emerging players

Higher Strike: Higher Strike focuses on trading competitions and gamified token campaigns for newly listed crypto projects, overlapping with Zealy's MEXC-integrated trading competition use case.
Commsor: Commsor is a community operations platform for B2B companies offering member tracking, segmentation, and engagement analytics — overlapping with Zealy's CRM and segmentation capabilities for enterprise customers like LVMH and Ubisoft.
Commune (formerly Maya): Commune is an emerging Web3 community platform offering quests, rewards, and engagement tooling that overlaps with Zealy's core product while expanding into broader messaging and community operations.

Broad incumbents

Discord: Discord is the dominant community platform with built-in roles, events, and engagement features that competes for community hosting mindshare; Zealy integrates with Discord but also competes with it for community engagement tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Zealy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Zealy leadership team

Management profile

Number of profiles

Profiles2 records

Zealy funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Zealy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zealy

What does Zealy do?

Is Zealy a public or private company?

Zealy is a private company. It is classified as venture growth investor backed and is currently operating.

When was Zealy founded?

Zealy was founded in 2021. It employs 51 to 100 people.

Where is Zealy based?

Zealy is headquartered in Paris, France, in the Europe region.

How does Zealy make money?

Two revenue lines are on record. Platform Subscription/Fees are the primary driver. The others are quest-based Reward Distribution.

Who are Zealy's main competitors?

Direct peers on record are QuestN, Galxe, Layer3, AirHub, Orbit and Crew3. Emerging players are Higher Strike, Commsor and Commune (formerly Maya). Discord is listed as a broad incumbent.

Does Zealy have an API?

Yes. Zealy offers a public REST API (api-v2.zealy.io) with endpoints for managing communities, users, leaderboards, reviews, modules, quests, and webhooks. The API uses x-api-key authentication and supports standard REST operations including GET, POST, PATCH, and DELETE. The API provides: Communities (lookup, member check, secret management), Users (lookup, XP management, banning, referrals, Zealy Connect deletion), Leaderboards (retrieve rankings, list sprints), Reviews (claimed quests lookup, submission review, review events), Modules (list community modules), Quests (create, update, list), and Webhooks (list, create, update, delete, list event types, list webhook events). Event types include JOINED_COMMUNITY, LEFT_COMMUNITY, QUEST_SUCCEEDED, QUEST_CLAIMED, QUEST_FAILED, QUEST_CLAIM_STATUS_UPDATED, SPRINT_STARTED, SPRINT_ENDED, USER_BANNED, and USER_LINKED. Rate limits and pagination are documented. Documentation available at docs.zealy.io. Developer documentation is at docs.zealy.io.

What industry is Zealy in?

Zealy's product category is Community Engagement Software. Its primary akta.pro industry code is BPAFAMAC, Sales Promotion Campaign Design & Management. Its NAICS code is 54151 and its SIC code is 8600.