Smurfit Westrock
Smurfit Westrock is a Dublin-headquartered global paper-based packaging manufacturer formed from the 2024 Smurfit Kappa–WestRock merger, operating 57 mills across 40 countries and serving consumer brands, retailers, and industrial customers with corrugated, paperboard, Bag-in-Box, and specialty packaging.
- Company typePublic
- Founded2024
- HeadquartersDublin, Ireland
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smurfit Westrock does
Smurfit Westrock plc (NYSE: SW) is a Dublin-headquartered, globally integrated paper-based packaging manufacturer formed in July 2024 through the merger of Ireland's Smurfit Kappa and the US-based WestRock. The company operates approximately 57 paper and packaging mills across 40 countries with roughly 97,000 employees, ~23 million tons of annual paper capacity, and 220 billion square feet of corrugated packaging produced in 2025. It generates FY2025 net sales of $31.18 billion and FY2025 adjusted EBITDA of $4.94 billion, holding a BBB+ investment-grade rating from Fitch.
The product portfolio spans corrugated packaging, paperboard and folding cartons, containerboard, Bag-in-Box systems, retail displays, pharmaceutical and clinical-trial packaging, and luxury packaging, supported by sub-brands such as EnShield, PrintKote, EcoPush, Tango, and FENIX. Technology-enabled offerings include ShelfSmart.AI — a computer-vision shelf-performance analytics product trained on tens of thousands of shopping situations — and ActiBlu, a prototype water-activated adhesive using up to 60% less adhesive than hot-melt gluing. The company is vertically integrated through a network of 70 recycled-fiber depots consuming ~13.1 million tons of recovered paper annually, and runs highly automated converting operations such as the $136 million Pleasant Prairie superplant, which operates at roughly 60% less labor than legacy corrugated plants.
Smurfit Westrock sells through a direct enterprise sales motion into consumer brands, retailers, and industrial customers across food and beverage, beauty and personal care, healthcare, e-commerce, luxury, and industrial goods. Pricing is quote-based against custom specifications under multi-year contracts. Notable enterprise customers include Colgate-Palmolive, L'Oréal, PepsiCo, Balenciaga, Lacoste, NYX, OPI, Orkla, and Super-Pharm, with design, innovation, and sustainability services delivered through 1,600+ designers and 30+ experience centers globally. The company completed its first Latin American acquisition (Cartomanabí, Ecuador, March 2026) and delisted from the London Stock Exchange in June 2026, trading solely on the NYSE.
Smurfit Westrock firmographics
Firmographics- Name
- Smurfit Westrock
- Legal name
- Smurfit Westrock plc
- Website
- https://smurfitwestrock.com
- Company type
- Public
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Smurfit Westrock is a Dublin-headquartered global paper-based packaging manufacturer formed from the 2024 Smurfit Kappa–WestRock merger, operating 57 mills across 40 countries and serving consumer brands, retailers, and industrial customers with corrugated, paperboard, Bag-in-Box, and specialty packaging.
- Ownership category
- akta.pro rank
Smurfit Westrock industry classification
Industry- Product category
- Paper-based Packaging Manufacturing
- NAICS
- Corrugated and Solid Fiber Box Manufacturing (322211), Folding Paperboard Box Manufacturing (322212), Other Paperboard Container Manufacturing (322219), Paperboard Mills (32213), Pulp, Paper, and Paperboard Mills (3221)
- SIC
- Paperboard Containers & Boxes (2650), Paper Mills (2621), Paperboard Mills (2631), Papers & Allied Products (2600), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)
- akta.pro primary industry
- Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)
- akta.pro secondary industries
- Folding Carton & Paperboard Packaging Printing (IMALAKAH), Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC), Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI), Paper-Based Foodservice Packaging (Cups, Lids, Trays, Takeout Containers) (IMALACAJ), Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)
Keywords
Where Smurfit Westrock is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices6 records
Markets served
Smurfit Westrock business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Paper and Packaging Sales: Manufacturing and sale of paper-based packaging including corrugated boxes, paperboard, containerboard, and converted packaging products to consumer goods companies, retailers, and industrial manufacturers. Revenue generated through direct B2B sales.
- Recycling Services: Consumes approximately 13.1 million tons of recovered fiber annually through global network of 70 recycled-paper depots, supporting circular manufacturing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B custom packaging quotes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Smurfit Westrock product offering
Product offeringCore offering
Smurfit Westrock manufactures and sells paper-based packaging products including corrugated boxes, paperboard folding cartons, containerboard, kraft paper, Bag-in-Box and Pouch-Up systems, retail displays, pharmaceutical packaging, luxury packaging, and packaging machinery. Products are designed, produced, and delivered directly to consumer goods companies, retailers, food and beverage brands, beauty and personal care companies, healthcare firms, and industrial manufacturers across 40 countries, supported by in-house design, recycling depots, and packaging machinery.
Product overview
Smurfit Westrock is a global sustainable paper-based packaging company formed by the July 2024 merger of Smurfit Kappa and WestRock. The company offers a comprehensive portfolio of packaging solutions including corrugated packaging, paperboard packaging (folding cartons, bottle packaging), Bag-in-Box® packaging systems, ecommerce packaging, retail displays, pharmaceutical packaging, and luxury packaging (rigid boxes, shaped boxes, luxury tubes). Their paper and board offerings include containerboard, kraft paper rolls, publication papers, and specialty products like EnShield® paperboard and Tango Paper® and PrintKote® paperboard portfolios. The company also provides packaging machinery including end-of-line automation, bag-in-box filling machines, and right-size box makers. Technology-enabled offerings include ShelfSmart.AI for shelf performance analysis and ActiBlu adhesive solution. Services include Design2Market for accelerated packaging development, over 30 Experience Centers globally, and the Better Planet Packaging sustainability initiative. The company operates 57 mills across 40 countries with approximately 97,000 employees and manufactures approximately 220 billion square feet of corrugated packaging annually.
Differentiator
Problem solved
Functional benefit
Brands
- Bag-in-Box: Complete packaging solution for liquids and semi-liquids including films, accessories, bags, taps, boxes, and filling lines
- EnShield
- PrintKote
- EcoPush
- Tango
Products and services
- Bag-in-Box Packaging Complete Bag-in-Box and Pouch-Up packaging systems including films, accessories, bags, taps, and boxes, with filling lines for packing liquids and semi-liquids, used by food, beverage, and industrial liquid customers.
- EnShield Paperboard Paperboard alternative to plastic and poly-extruded materials offering oil and grease resistance for food-safe packaging, used by food and foodservice customers needing sustainable grease-resistant solutions.
- Tango Paper Portfolio Paper portfolio for commercial print needs offering strength, sturdiness, runnability and printability with clean-white color for high-quality printed images, used by commercial printers and brand owners.
- PrintKote Paperboard Portfolio Consistent converting, exceptional printability and reliable performance paperboard for diverse packaging applications, used by packaging converters and brand owners requiring high-quality print surfaces.
- FENIX Plant Tags Fiber and bio-based plant tags designed to withstand greenhouse, nursery and retail conditions while significantly reducing plastic use, used by horticulture, nursery, and garden retail operators.
- Corrugated Packaging Corrugated boxes and trays engineered for product protection and supply chain efficiency across food, beverage, e-commerce, industrial, and retail industries, used by manufacturers, retailers, and logistics operators worldwide.
- Paperboard Packaging Paperboard packaging including folding cartons, bottle packaging, and solid board solutions for multiple market segments including beauty, food, beverage, and consumer goods customers.
- E-commerce Packaging Mailing boxes, postal packaging, and ecommerce automation solutions for online retail shipping and fulfillment, used by online retailers and omnichannel brands needing right-sized, sustainable shipping packaging.
- Retail Displays Pallet displays, free-standing display units (FSDUs), floor displays, end cap displays, and point-of-sale displays for retail environments, used by brand marketers and retailers for in-store merchandising campaigns.
- Pharmaceutical Packaging Specialty packaging solutions for healthcare, medical devices, clinical trials, and medication packaging applications, used by pharmaceutical manufacturers, medical device companies, and clinical trial sponsors.
- Luxury Packaging Rigid boxes, shaped boxes, luxury tubes, and folding cartons with decorative finishing for premium product presentation, used by luxury beauty, fragrance, and premium consumer goods brands.
- Containerboard Paper and board products including containerboard, corrugated sheet board, kraft paper rolls, and solid board with approximately 23 million tons per annum capacity, supplied to converters and industrial packaging customers.
- Packaging Machinery End-of-line automation, multipack packaging machinery, ecommerce automation, bag-in-box filling machines, and right-size box makers, used by manufacturers and fulfillment operations to automate packaging processes.
- Clinical Packaging Facility Dedicated clinical packaging facility for clinical trial packaging, medical device packaging, and pharmaceutical protective packaging, used by pharmaceutical sponsors and clinical trial operators.
Quantifiable outcome
- 220 billion square feet of corrugated packaging manufactured in 2025
- +4 more outcomes
Companies that use Smurfit Westrock
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Smurfit Westrock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Smurfit Westrock partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and flagship.
- Crown HoldingsminorPanel participants at Sustainability LIVE: The Leadership Summit Global Decarbonisation Strategies panel during London Climate Action Week.
- Paper Cup AlliancecoreFounding member of Paper Cup Alliance working to expand recycling access for paper cups. Founding members include Graphic Packaging, Clearwater Paper, Dart Container, Huhtamaki, Novolex, Seda, Smurfit Westrock, and Sustana. Expanded end markets from 4 to 35 since 2017.
- PepsiCocoreJoint signatories to 10-year Virtual Power Purchase Agreement with Statkraft for wind energy in Spain. Smurfit Westrock served as co-buyer alongside PepsiCo and Givaudan, enabling favorable commercial terms for renewable electricity to reduce 32,000 metric tons of CO2 emissions annually.
- GivaudancoreCo-buyer in 10-year renewable energy VPPA with PepsiCo and Statkraft for wind power in Spain to advance value chain decarbonization across Europe.
- StatkraftcoreWind energy provider for 10-year VPPA with PepsiCo, Givaudan, and Smurfit Westrock. Statkraft is providing renewable electricity from repowered wind asset in Spain.
- Ryder Cup EuropeflagshipWorldwide Partner and Official Packaging Innovation Partner for 2027, 2029, and 2031 Ryder Cup editions. Partnership includes branding presence on course, media backdrops, digital platforms, and delivery of sustainable packaging solutions. 2027 tournament at Adare Manor in Ireland marks centenary of event.
- PGA of AmericaflagshipCo-organizer of Ryder Cup partnership with Smurfit Westrock as Worldwide Partner through 2031.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Smurfit Westrock competitors and assessment
Company assessmentDirect peers
- Graphic Packaging Holding Company: Specialty paperboard and folding carton producer serving consumer goods and foodservice customers. Direct competitor in folding cartons, paperboard, and foodservice packaging segments.
- Packaging Corporation of America: US-focused containerboard and corrugated packaging producer with vertically integrated mills. Directly comparable business model and customer base to Smurfit Westrock's North American operations.
- Mondi Group: European-headquartered paper and packaging group producing containerboard, kraft paper, and corrugated packaging. Closely comparable product mix and integrated mill-to-customer model.
- Cascades Inc. Canadian-based producer of containerboard, corrugated packaging, and tissue products. Direct competitor in North American containerboard and recycled fiber markets.
- Sappi Limited: Global producer of coated and uncoated paper, packaging board, and dissolving pulp with European and North American operations. Comparable in paperboard packaging and specialty paper categories.
- International Paper: World's largest pulp and paper company, manufacturing containerboard and corrugated packaging globally. Direct competitor to Smurfit Westrock across the same core product categories and customer segments in North America, Europe, and Latin America.
- Stora Enso: Finnish-Swedish integrated paper and packaging group with significant containerboard and packaging board capacity. Comparable vertically integrated model and European market exposure.
- Huhtamaki: Global food and consumer packaging specialist with strong presence in foodservice, paper-based, and flexible packaging. Direct competitor in foodservice paper packaging and a fellow founding member of the Paper Cup Alliance.
Broad incumbents
- Sonoco Products Company: Global diversified packaging manufacturer serving consumer, industrial, and healthcare end markets. Overlaps with Smurfit Westrock in paper-based and rigid packaging, but with a broader portfolio including plastics.
Regional players
- Klabin: Brazil's largest paper producer and exporter of kraft paper and containerboard. Comparable integrated mill and packaging model in Latin America, where Smurfit Westrock is expanding via Cartomanabí.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Smurfit Westrock social profiles
Digital presenceSmurfit Westrock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smurfit Westrock leadership team
Management profileNumber of profiles
Profiles5 records
Smurfit Westrock subsidiaries and ownership
Company hierarchySubsidiaries1 record
Smurfit Westrock funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smurfit Westrock M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smurfit Westrock
What does Smurfit Westrock do?
Smurfit Westrock manufactures and sells paper-based packaging products including corrugated boxes, paperboard folding cartons, containerboard, kraft paper, Bag-in-Box and Pouch-Up systems, retail displays, pharmaceutical packaging, luxury packaging, and packaging machinery. Products are designed, produced, and delivered directly to consumer goods companies, retailers, food and beverage brands, beauty and personal care companies, healthcare firms, and industrial manufacturers across 40 countries, supported by in-house design, recycling depots, and packaging machinery.
Is Smurfit Westrock a public or private company?
Smurfit Westrock is a public company. It is classified as public and is currently operating.
When was Smurfit Westrock founded?
Smurfit Westrock was founded in 2024. It employs 5,001 to 10,000 people.
Where is Smurfit Westrock based?
Smurfit Westrock is headquartered in Dublin, Ireland, in the Europe region.
How does Smurfit Westrock make money?
Two revenue lines are on record. Paper and Packaging Sales are the primary driver. The others are recycling Services.
Who are Smurfit Westrock's main competitors?
Direct peers on record are Graphic Packaging Holding Company, Packaging Corporation of America, Mondi Group, Cascades Inc., Sappi Limited, International Paper, Stora Enso and Huhtamaki. Sonoco Products Company is listed as a broad incumbent. Klabin is listed as a regional player.
Does Smurfit Westrock have an API?
No public API is recorded for Smurfit Westrock.
What industry is Smurfit Westrock in?
Smurfit Westrock's product category is Paper-based Packaging Manufacturing. Its primary akta.pro industry code is IMAMAHAA, Corrugated Packaging & Boxes (RSC, die-cut, bulk bins), with a secondary code of IMALAKAH, Folding Carton & Paperboard Packaging Printing. Its NAICS code is 322211 and its SIC code is 2650.