What Beco does

Beco (legally Kwick Living (I) Private Limited) is a Mumbai-based direct-to-consumer brand founded in 2019 that manufactures and sells eco-friendly home care, personal care, and paper products to Indian consumers. The product portfolio spans laundry liquids (front- and top-load variants), dishwash gels, floor cleaners, kitchen cleaners, glass and multisurface cleaners, tap and shower limescale removers, handwashes (foaming and liquid), undergarment shampoo, stain remover wipes, and car air fresheners, together with a paper and reusable line of bamboo facial tissues, baby tissues, and reusable bamboo kitchen towels. Underlying technology is rooted in plant-based formulations — coconut-based surfactants, bio-enzymes, activated charcoal, and bamboo pulp — certified to Ecocert and IFRA standards, with products positioned as free from SLES, sulphates, phosphates, parabens, and triclosan, and tested on Indian household conditions such as 900+ TDS hard water and curry/grease stains.

The company operates a primarily D2C business model with three distribution layers: its own e-commerce storefront at letsbeco.com, a presence on all major Indian quick commerce platforms (Blinkit, Zepto, Swiggy Instamart, BigBasket, Amazon Now), and a stated expansion target of 10,000+ offline retail stores across India. Pricing is positioned at ₹119-₹599 per unit, supplemented by 30-40% volume discounts on combo kits and a BYOB (Build Your Own Bundle) customisation mechanic. Revenue reached ₹108 crore (approximately $13 million USD) by early 2026, and the company has raised approximately $13 million in cumulative venture funding across three rounds (seed ₹4 crore in 2021 from Climate Angels, Series A $3M in 2022 led by Rukam Capital, and pre-Series B $10M in August 2024 led by Tanglin Venture Partners), with a headcount of 101-250 employees and a co-founding team of Aditya Ruia, Anuj Ruia, and Akshay Varma.

Name

Beco

Legal name

Kwick Living (I) Private Limited

Website

https://letsbeco.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Beco is a Mumbai-based D2C brand founded in 2019 that sells plant-based, Ecocert-compliant home care, personal care, and bamboo paper products to Indian consumers via letsbeco.com, quick commerce platforms, and an expanding offline retail footprint.

Ownership category

akta.pro rank

Product category

Eco-friendly Home & Personal Care Products

NAICS

Food Manufacturing (311)

SIC

Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Aseptic & Retort Packaging (Shelf-Stable) (IMALAHAN)

akta.pro secondary industry

Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)

Keywords

• Eco-friendly home care
• Plant-based cleaning products
• Bamboo tissue products
• Sustainable personal care
• Natural laundry detergent

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Beco generates revenue through direct-to-consumer sales of eco-friendly home and personal care products. The company sells laundry liquids, dishwash liquids, floor cleaners, kitchen cleaners, handwashes, bamboo tissues, and specialty products like stain remover wipes and car air fresheners. Products are sold at various price points from ₹119 to ₹599 per unit, with combo deals and bundles offering volume discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Beco is a Mumbai-based direct-to-consumer brand that manufactures and sells plant-based, eco-friendly home care, personal care, and bamboo-based paper products. The portfolio includes coconut-surfactant laundry liquids, dishwash gels, floor cleaners, kitchen cleaners, limescale removers, foaming handwashes, bamboo facial and baby tissues, reusable bamboo kitchen towels, baking paper, stain remover wipes, and car air fresheners, sold primarily through its own e-commerce site letsbeco.com and quick-commerce channels.

Product overview

Beco is a Mumbai-based direct-to-consumer eco-friendly brand offering a unified portfolio of home care, personal care, and paper products available through its e-commerce platform letsbeco.com. The core product line spans home care (Natural Laundry Cleaner in Front Load and Top Load variants, Natural Floor Cleaner, Dishwash Liquid, and the Max sub-brand covering Kitchen Cleaner, Tap & Shower Cleaner, and Glass & Multisurface Cleaner), personal care (Moisturising Handwash in foam and liquid forms, Undergarment Liquid Shampoo, Instant Stain Remover Wipes, and Car Air Fresheners), and sustainable paper products (Bamboo Facial Tissues in standard and 3-ply formats, Ultra Soft Baby Tissues, and Reusable Bamboo Kitchen Towels). Additional offerings include the Bake & Wrap bamboo parchment roll and combo bundles including Kitchen Essentials Kits, Home Cleaning Pro Kit, and the BYOB (Build Your Own Bundle) customisation option. All products share a consistent positioning around plant-based, coconut- and bamboo-derived formulations; IFRA-compliant fragrances; and Ecocert-certified ingredients, marketed as free from SLES, sulphates, parabens, phosphates, and harsh chemicals. The company also sells curated multi-product kits and combo deals for household cleaning routines.

Differentiator

Problem solved

Functional benefit

Brands

• Beco Max: Product sub-brand for household cleaning products including kitchen cleaner, glass cleaner, tap and shower cleaner, and multi-surface cleaner.

Products and services

• Natural Laundry Cleaner Liquid Refill (Front Load & Top Load) Plant-based liquid laundry detergent for front-load and top-load washing machines, made with coconut-based surfactants and bio-enzymes, free from SLES, sulphates, phosphates, and chlorine. Sold in 2-litre refills at ₹399-450.
• Natural Floor Cleaner Liquid Refill Plant-based, biodegradable floor cleaner derived from coconut, effective against 99.9% of germs with lemongrass and basil fragrance, free from SLES, sulphates, and phosphates. 2-litre refill priced at ₹375.
• Max - Kitchen Cleaner Plant-powered kitchen cleaner using coconut-based surfactants to break down grease on chimneys, hobs, tiles, and countertops, tested on over 50 common kitchen stains. Priced at ₹299.
• Max - Tap & Shower Limescale Remover Plant-based limescale and hard water stain remover using organic acids derived from plants, tested on 900+ TDS water for Indian conditions, providing up to 14 days of shine.
• Max - Glass & Multisurface Cleaner Coconut-based multisurface cleaner that removes smudges, fingerprints, and dust from glass, mirrors, and home surfaces with a fast-drying, streak-free formula providing 7-day dust protection.
• Multisurface Magic Cleaner Paste Activated charcoal-based multipurpose cleaning paste that lifts hard stains from cookware, tiles, bathroom fittings, brass, copper, laminates, ceramics, and steel surfaces without scratches. 350GM pack.
• Natural Dishwash Liquid Coconut-based dishwash liquid with bio-enzymes that cuts grease effectively, free from SLES, sulphates, and phosphates. Available in 750ml (₹199) and 2-litre refill variants with orange and frangipani fragrance.
• Natural Moisturising Handwash (Moringa) Coconut and plant-based moisturising handwash enriched with moringa extract and glycerin, providing 8 hours of moisture lock, IFRA-compliant fragrance, safe for babies and pets. 675 ml priced ₹119-249.
• Natural Moisturising Foaming Handwash Foaming handwash with coconut-based surfactants and glycerin for 8-hour moisture lock, Ecocert compliant, IFRA-certified fragrance, SLS, paraben, and triclosan free. Available in pump bottle and 700 ml refill.
• Natural Undergarment Liquid Shampoo pH-balanced coconut-based shampoo for delicate fabrics that tackles period stains, body fluids, and sweat; dermatologically tested, free from phthalates, parabens, phosphates, bleach, and SLS. 500 ML.
• Bamboo Facial Tissues (Pack of 6) Unbleached, chemical-free 2-ply bamboo facial tissues in natural brown colour, hypoallergenic, naturally antibacterial, biodegradable, made from 100% bamboo pulp. 100 pulls per box, pack of 6 at ₹540 (sale ₹270).
• Ultra Soft Baby Tissues Baby-safe bamboo tissues infused with food-grade glycerin, pediatrician-approved, free from bleach, fragrance, and harsh chemicals, hypoallergenic and naturally antibacterial. 3-ply, 100 pulls, pack of 3.
• Reusable Bamboo Kitchen Towel Reusable bamboo kitchen towel made from bamboo pulp, each sheet reusable up to 100 times, antibacterial, anti-fungal, and 2.5x more absorbent than standard paper towels. 20 sheets per roll priced at ₹350.
• Bake & Wrap Roll Bamboo fiber-based parchment paper for baking and food wrapping, chlorine-free, grease-proof, heat resistant up to 240°C, oven-, microwave-, and air fryer-safe, reusable and compostable. 20 metre roll.
• Instant Stain Remover Wipes Portable stain remover wipes effective on fabric stains including tea, coffee, curry, ketchup, and heavy food stains, designed for on-the-go use. Pack of 20 sachets.
• Fine Fragrance Car Freshener Reusable wooden car air freshener with warm mahogany and teakwood fragrance, each refill lasts up to 30 days, allergen-free and IFRA-compliant. Pack of 3 priced at ₹599.
• Lightning Deal (Combo Deals) Curated combo bundles and kit products offering savings of up to 40% on multi-product purchases, including Kitchen Essentials Kit (₹389), Laundry Liquid Duo (₹371), Dishwash Liquid Duo (₹386), Multi-Cleaner Master Combo (₹490), and UltraClean Home Kit (₹716).
• BYOB (Build Your Own Bundle) Customisable bundle builder allowing customers to create their own combination of Beco products with bundle pricing.

Quantifiable outcome

• 44% lower carbon emissions compared to conventional products
• +6 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mamaearth (Honasa Consumer): India's largest natural/D2C personal care brand, owned by Honasa Consumer. Closely comparable as a D2C brand built on natural, baby-safe, and toxin-free positioning across home and personal care categories — directly competing with Beco's target consumer and shelf.
• WOW Skin Science: Indian D2C personal care brand built around natural, plant-based formulations and cruelty-free positioning. Comparable to Beco on D2C channel mix, plant-based claim structure, and target environmentally-conscious urban consumer.
• Plum: Indian vegan and cruelty-free D2C personal care brand with a strong sustainability positioning. Directly comparable to Beco on the natural/eco value proposition and D2C-plus-offline distribution model.
• mCaffeine: Indian D2C personal care brand selling through own e-commerce, marketplaces, and offline. Comparable to Beco on D2C-first distribution, plant-based formulation claims, and quick commerce adoption.
• Juicy Chemistry: Indian organic, Ecocert-certified personal care brand with strong clean-beauty positioning. Comparable to Beco on certified-organic, plant-based formulation and target consumer seeking chemical-free alternatives.
• Rustic Art: Indian eco-friendly brand offering natural home care and personal care products. Most directly comparable peer on the eco-friendly home cleaning category (laundry, dishwash, surface cleaners) where it overlaps with Beco's core portfolio.
• Soulflower (Soultree): Indian natural personal care brand built around plant-based and Ayurvedic ingredients. Comparable to Beco on natural formulation positioning, D2C-plus-retail distribution, and eco-conscious consumer target.

Emerging players

• Bare Necessities: Indian zero-waste personal and home care startup. Adjacent to Beco in the eco-friendly CPG space with overlapping values around plastic reduction, though focused more on reusable/refill formats than bottled cleaners.

Broad incumbents

• Hindustan Unilever: India's largest FMCG company with brands across home care (Surf, Vim, Lizol, Domex) and personal care (Dove, Lux, Lifebuoy). Increasingly launching natural sub-brands (e.g., Love Beauty & Planet) that compete directly with Beco's eco-positioning.
• Dabur India: Large Indian FMCG company with a long-standing natural/Ayurvedic positioning across home and personal care. Broad incumbent threat to Beco on natural-claim positioning, with much deeper distribution and marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/beco_in
• Facebookfacebook.com/BECOindia
• LinkedInlinkedin.com/company/beco-india

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beco