Yellowdig
Yellowdig (Six Deg Inc.) is a Philadelphia-based SaaS platform that builds gamified, AI-augmented peer-learning communities for U.S. higher education, serving 150+ institutions across the enrollment, course, and alumni lifecycle via LTI 1.3 integrations with major LMSs.
- Company typePrivate
- Founded2015
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Yellowdig does
Yellowdig (legally Six Deg Inc., founded 2014-2015 and headquartered in Philadelphia, PA) is a software-as-a-service platform that builds gamified, social-style learning communities for higher education. The platform is organized around three core solutions — Connect (early-lifecycle community building from enrollment through orientation), Engage (course-based active learning communities), and Succeed (co-curricular, mentorship, and alumni engagement) — unified by a patented Gameful Learning Point Framework, a community-coverage / Institutional Belonging Index (IBI) analytics layer, and an AI-powered Community Recap and Insights module. Technically, Yellowdig runs on dedicated AWS infrastructure, is SOC 2 Type II / FERPA / GDPR / HECVAT / WCAG 2.1 AA compliant, and integrates natively with the major learning management systems (Canvas, Blackboard/Anthology, D2L Brightspace, Moodle) via LTI 1.3 with automatic grade passback and enrollment sync, supplemented by a documented REST API ecosystem. As of 2026, the platform supports 100,000+ daily posts across 150+ U.S. higher-education institutions, with a customer base spanning research universities, online program managers, community colleges, and business schools.
The company monetizes primarily through institutional annual SaaS licensing structured in three tiers — Starter (per-seat at $15-$20/month), Growth (per unique user), and Enterprise (priced on 75% of full-time-equivalency, 75% of FTE, with unlimited communities) — supplemented by a Student-Pay / Bookstore 6-month access option for budget-constrained programs. Go-to-market combines an enterprise field-sales motion targeting VPs, Provosts, Deans, and Directors of Online Learning, a high-velocity inside-sales and demo-request motion, a self-serve freemium pilot program (used by 200+ institutions, with 24-48 hour community setup), and LMS marketplace distribution. In September 2025, Yellowdig acquired GetSet Learning to extend its addressable lifecycle into pre-enrollment student recruitment and retention, integrating GetSet's senior team and CEO Karan Goel as an advisor.
Yellowdig firmographics
Firmographics- Name
- Yellowdig
- Legal name
- Six Deg Inc.
- Website
- https://yellowdig.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yellowdig (Six Deg Inc.) is a Philadelphia-based SaaS platform that builds gamified, AI-augmented peer-learning communities for U.S. higher education, serving 150+ institutions across the enrollment, course, and alumni lifecycle via LTI 1.3 integrations with major LMSs.
- Ownership category
- akta.pro rank
Yellowdig industry classification
Industry- Product category
- Higher Education Learning Platform
- NAICS
- Educational Support Services (611710), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile/Offline & Microlearning LMS (EDAFAAAG)
- akta.pro secondary industry
- Community Engagement & Service-Learning Partnerships (EDALAOAI)
Keywords
Where Yellowdig is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yellowdig business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Institutional SaaS Licensing: Annual subscription licensing contracted by educational institutions. Multiple tiers from per-seat to full-FTE unlimited use. Recurring revenue model with annual billing cycles. Includes Connect, Engage, and Succeed solutions bundled in Growth and Enterprise tiers.
- Student-Pay / Bookstore Model: 6-months of access purchased directly by students at bookstore or via credit card at paywall. One-time transactional purchase per community, bypassing institutional billing.
- Pilot Program (Freemium): Free structured pilot program for higher ed institutions. No revenue during pilot phase but converts to institutional licensing. 200+ institutions have participated in free pilots.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Multi-year contract | Starter - Student-Pay: 6-months bookstore or direct-pay access |
| Per seat | Annual | Starter - Institutional By Seat: Per student per community license |
| Subscription | Annual | Growth - By Unique User: Unlimited communities per user per year |
| Subscription | Annual | Enterprise - By Full-Time Equivalency: Unlimited use for all org members |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels14 records
Yellowdig product offering
Product offeringCore offering
Yellowdig is a SaaS-based social learning platform for higher education that creates gamified peer collaboration communities across the student lifecycle. It offers three core solutions—Connect (pre-enrollment and onboarding), Engage (in-course active learning), and Succeed (mentorship, career readiness, and alumni communities)—unified by a patented gameful learning point framework, AI-powered analytics (Insights), and deep LTI 1.3 integrations with Canvas, Blackboard, Brightspace, and Moodle.
Product overview
Yellowdig is an active learning and social engagement platform for higher education, consisting of three integrated core solutions — Connect (early-lifecycle community), Engage (course-based active learning), and Succeed (co-curricular and mentorship communities) — unified under a gamified participation framework and the company's retention guarantee. The platform is offered through tiered annual licensing (Starter, Growth, Enterprise) and includes a free pilot program. Add-on capabilities include an AI-native Insights analytics module (predictive analytics, community health metrics), an Enterprise REST API ecosystem, and Yellowdig Academy certification. In September 2025, Yellowdig acquired GetSet Learning, expanding its early-journey engagement capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Yellowdig Engage: Active learning platform that transforms learners into explorers of knowledge through community of inquiry, driving organic student engagement in course settings
- Yellowdig Connect
- Yellowdig Succeed
Products and services
- Yellowdig Connect Early-lifecycle community solution that helps prospective and incoming students connect with peers and build a sense of belonging from the moment they express interest, supporting enrollment, orientation, and welcome-style communities for higher education institutions.
- Yellowdig Engage Course-based active learning community platform that transforms passive students into collaborative learners through gamified participation, peer dialogue, and organic course discussions outside the classroom. Designed for instructors and faculty who want to drive authentic engagement in their courses.
- Yellowdig Succeed Co-curricular community platform connecting students to mentors, peers, and resources beyond the classroom for program success, career readiness, and alumni engagement. Spans from first semester through alumni communities.
- Freemium Pilot Program No-cost structured pilot program for higher education institutions to run a real Yellowdig community with students before committing to institutional pricing. Community is set up within 24-48 hours with no credit card or IT setup required.
- Yellowdig Academy Certification and training platform offering role-based learning modules including Instructor & Designer Certification (28 lessons), Facilitator & TA Certification (21 lessons), YD Organization Administration (10 lessons), and STEM Community Building (9 lessons).
- Insights (AI Analytics) AI-native analytics platform within Yellowdig that processes community discussion data to generate actionable institutional insights, predict at-risk students, and measure community health metrics including the Institutional Belonging Index (IBI) and Community Coverage.
- Enterprise API Ecosystem Enterprise-grade REST API providing endpoints for community data, engagement analytics, membership sync, and institutional reporting. Includes token-based authentication, rate limiting, and request-level logging for enterprise integrations.
- GetSet Learning Student enrollment and retention company acquired by Yellowdig in September 2025, bringing early-journey expertise to boost enrollment, retention, and alumni connection across the full learner lifecycle. Integrated into Yellowdig's Connect, Engage, and Succeed platforms.
Quantifiable outcome
- 5-10% retention improvement
- +6 more outcomes
Companies that use Yellowdig
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
Yellowdig technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature7 records
Yellowdig partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- GetSet LearningcoreYellowdig acquired GetSet Learning, a pioneering student enrollment and retention company, to expand full lifecycle learner engagement from onboarding through alumni connections. GetSet's senior team remains to provide high-touch support for existing clients while Karan Goel (Co-Founder & CEO) joins Yellowdig as Advisor. This acquisition brings GetSet's early-journey expertise into Yellowdig's Connect, Engage, and Succeed platforms.
- Online Education Services (OES)coreOES partnered with Yellowdig to study the benefit of conversational online learning communities on student engagement and retention. OES developed predictive ML models using Yellowdig participation data alongside LMS and CRM data to identify at-risk students, resulting in 9% increase in pass rates and 7% increase in progression for high-risk students.
- Online Education Services (OES) Partner InstitutioncoreOES's partner institution (a large fully-online university with 30k FTE) implemented Yellowdig in early student lifecycle as welcome-style community, achieving 7% increase in first-term retention and estimated $144k in first-year revenue realization per 1k students.
- AWS (Amazon Web Services)coreYellowdig platform hosted in dedicated AWS VPC with strict network segmentation and hardened infrastructure. AWS powers the scalable, reliable infrastructure supporting Yellowdig's AI-powered community engagement platform.
- Canvas LMScoreNative LTI 1.3 integration with Canvas by Instructure. Automatic grade passback and enrollment sync. Deep integration enables seamless institutional deployment.
- Blackboard/AnthologycoreNative LTI 1.3 integration with Blackboard/Anthology. Automatic grade passback and enrollment sync for enterprise institutional deployments.
- D2L BrightspacecoreNative LTI 1.3 integration with D2L Brightspace. Automatic grade passback and enrollment sync for Brightspace-based institutions.
- MoodlecoreNative LTI 1.3 integration with Moodle. Automatic grade passback and enrollment sync for open-source LMS deployments.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Yellowdig competitors and assessment
Company assessmentDirect peers
- Packback: Packback provides AI-driven peer learning and asynchronous discussion platforms for higher education. It directly competes with Yellowdig Engage by replacing traditional LMS discussion boards with curiosity-driven, gamified peer communities.
- Perusall: Perusall is a social learning and collaborative annotation platform used widely in higher education. It overlaps with Yellowdig Engage on peer-driven engagement and asynchronous learning, though focused on text annotation rather than general community.
- InScribe: InScribe is a community platform purpose-built for higher education, supporting student-to-student and student-to-faculty connection across courses and programs. It is one of the closest direct competitors to Yellowdig's community and engagement offerings.
- Aula Education: Aula Education offers a student engagement and community platform for higher education institutions, replacing or augmenting traditional LMS experiences. It competes head-on with Yellowdig's full-lifecycle student community thesis.
Broad incumbents
- Top Hat: Top Hat is an established active learning and engagement platform serving higher education with interactive textbooks, assignments, and classroom tools. It is a broader incumbent in the same EdTech category, with overlapping engagement and participation use cases.
- Civitas Learning: Civitas Learning provides student success analytics and predictive retention tools to higher education institutions. It overlaps with Yellowdig Insights on the predictive analytics layer for at-risk students and retention outcomes.
- Instructure: Instructure, the parent company of Canvas, is the largest LMS provider in higher education and Yellowdig's primary integration partner. It is a broad incumbent whose native community and discussion features could compete with or commoditize Yellowdig's engagement layer.
- Anthology: Anthology (formerly Blackboard) provides LMS, analytics, and student-success software to higher education institutions worldwide. It is a broad incumbent and Yellowdig integration partner whose broader portfolio could include overlapping community or retention capabilities.
- D2L (Brightspace): D2L Brightspace is a major learning management platform serving higher education and K-12. It is a Yellowdig LTI integration partner and a broad incumbent whose expanding engagement features create platform competition for Yellowdig.
Others
- OpenStax: OpenStax (Rice University) provides free, peer-reviewed textbook content for higher education. While not a direct competitor to Yellowdig's community platform, it is an adjacent player in the higher-education learning ecosystem often deployed alongside engagement tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Yellowdig social profiles
Digital presenceYellowdig compliance and trust
Trust signalCompliance5 records
Yellowdig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellowdig leadership team
Management profileNumber of profiles
Profiles5 records
Yellowdig subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yellowdig funding detail
Funding detailFunding overview
Funding rounds9 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellowdig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellowdig
What does Yellowdig do?
Yellowdig is a SaaS-based social learning platform for higher education that creates gamified peer collaboration communities across the student lifecycle. It offers three core solutions—Connect (pre-enrollment and onboarding), Engage (in-course active learning), and Succeed (mentorship, career readiness, and alumni communities)—unified by a patented gameful learning point framework, AI-powered analytics (Insights), and deep LTI 1.3 integrations with Canvas, Blackboard, Brightspace, and Moodle.
Is Yellowdig a public or private company?
Yellowdig is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yellowdig founded?
Yellowdig was founded in 2015. It employs 11 to 50 people.
Where is Yellowdig based?
Yellowdig is headquartered in Philadelphia, United States, in the North America region.
How does Yellowdig make money?
Three revenue lines are on record. Institutional SaaS Licensing is the primary driver. The others are student-Pay / Bookstore Model and pilot Program (Freemium).
Who are Yellowdig's main competitors?
Direct peers on record are Packback, Perusall, InScribe and Aula Education. Broad incumbents are Top Hat, Civitas Learning, Instructure, Anthology and D2L (Brightspace). OpenStax is listed as an others.
Does Yellowdig have an API?
Yes. Enterprise-grade REST API ecosystem providing endpoints for community data, engagement analytics, membership sync, and institutional reporting. Supports token-based authentication, rate limiting, and request-level logging. Developer documentation and knowledge base available. Developer documentation is at data.yellowdig.app/docs/index.html.
What industry is Yellowdig in?
Yellowdig's product category is Higher Education Learning Platform. Its primary akta.pro industry code is EDAFAAAG, Mobile/Offline & Microlearning LMS, with a secondary code of EDALAOAI, Community Engagement & Service-Learning Partnerships. Its NAICS code is 611710 and its SIC code is 8200.