GetSet
GetSet Learning is a Chicago-based edtech SaaS company selling an evidence-based student retention platform to US higher education institutions. Its suite combines a moderated virtual student community, content monitoring, analytics, and an optional behavior change engine, claiming 4–8 point retention lifts.
- Company typePrivate
- Founded2012
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GetSet does
GetSet Learning, LLC is a Chicago-based edtech SaaS company founded in 2012 that markets an evidence-based student retention platform to US higher education institutions. Its flagship offering, the GetSet Suite, integrates four modules: Student Community (a moderated virtual social platform designed to develop metacognitive skills such as growth mindset, resilience, and self-regulation); Analytics (real-time reporting on community trends, sentiment, and individual student profiles with case-management tooling); Content Monitoring (24/7 automated detection of restricted language with configurable term lists and instant alerting); and the optional Influence Engine (a behavior change intervention product that delivers peer-sourced content via email and push notifications to disengaged students). The platform is positioned as a research-backed alternative to consumer social media, expressly without anonymity, persona curation, or vacation imagery, and the company guarantees a 4–8 percentage point retention lift.
GetSet monetizes via annual subscription contracts sold through a direct enterprise sales motion to college, university, career school, and online program administrators and student success leaders. Students join at no direct cost during new-student orientation or within 101 courses. The company reports 70 campus customers and 15,000+ students in trials, with named logos including Arizona State University, University of Central Florida, University of Phoenix, Purdue Global Online, Syracuse University, The Ohio State University, Michigan State University, Colorado Technical University, DeVry University, Strayer University, and Western Governors University. Security and accessibility posture includes SOC 2 Type 2 compliance and WCAG 2.0 Level AA conformance since November 1, 2016.
The underlying technology is a web-based SaaS stack (HTML, CSS, SVG, JavaScript, PDF, JSON) augmented by proprietary matching algorithms, sentiment and trend analytics, and a customizable restricted-term monitoring engine. The company has accumulated a registered trademark portfolio spanning ten product and sub-brand names (including GetSet, GetSet Insight, Influence from GetSet, PeerWisdom, GuidedReflection, and Automated Peer Behavior Models) and has disclosed $2.575M in funding across 2013–2017 rounds led by Chicago Ventures, with Social Capital, Jumpstart Ventures, and Voqal participating. Headcount is reported at 11–50, and the company is led by founder-CEO Karan Goel and co-founder Eric Bjerstedt (VP Product).
GetSet firmographics
Firmographics- Name
- GetSet
- Legal name
- GetSet Learning, LLC
- Website
- https://getset.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GetSet Learning is a Chicago-based edtech SaaS company selling an evidence-based student retention platform to US higher education institutions. Its suite combines a moderated virtual student community, content monitoring, analytics, and an optional behavior change engine, claiming 4–8 point retention lifts.
- Ownership category
- akta.pro rank
GetSet industry classification
Industry- Product category
- Higher Education Student Retention Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)
- akta.pro secondary industry
- Adult Learner Support Services (Advising, Case Management, Wraparound Supports) (EDAAABAJ)
Keywords
Where GetSet is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GetSet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Institution Subscription: GetSet sells its full suite (Student Community, Analytics, Content Monitoring, and optional Influence add-on) to educational institutions on a subscription basis. Institutions pay for access to serve their student body. Students join during orientation or introductory courses at no direct cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full Suite with optional add-on |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
GetSet product offering
Product offeringCore offering
GetSet sells The GetSet Suite, an evidence-based student retention platform delivered to higher education institutions as an annual subscription. The suite combines a moderated virtual social community (Student Community), real-time analytics, 24/7 content monitoring, and an optional Influence Engine add-on that delivers personalized peer-sourced interventions to disengaged students via email or push notifications. The company guarantees a 4–8 percentage point increase in retention.
Product overview
GetSet is a student retention platform delivered as The GetSet Suite — a unified product combining four integrated components. At its core is the Student Community, an evidence-based virtual social platform where students connect, share posts, and develop metacognitive skills like growth mindset, resilience, self-regulation, and belonging. Built into the suite is Content Monitoring with automated risk detection and instant alerts for restricted language. Analytics provides reporting on community trends, student sentiment, and individual profiles. The optional add-on is Influence (the Behavior Change Engine), which delivers peer-sourced intervention content via email and push notifications to at-risk students. The platform guarantees a 4–8 percentage point increase in retention and is accessible via web, mobile apps, email, and push notifications.
Differentiator
Problem solved
Functional benefit
Products and services
- The GetSet Suite Unified student retention platform combining a moderated virtual social community, analytics, content monitoring, and an optional behavior change add-on (Influence). Sold as an annual subscription to higher education institutions to improve student retention and persistence, with a guaranteed 4-8 percentage point retention increase.
- Student Community Evidence-based virtual social community where students join during orientation or 101 classes, write posts, comment, and connect while developing metacognitive skills like growth mindset, resilience, self-regulation, and belonging. Includes a peer connection recommendation engine and 24/7 content monitoring for safety.
- Analytics Reporting and insights module providing a complete picture of student community activity, with filters by programs and student characteristics, trend identification, sentiment analysis, and individual student profiles showing topics and peer connections. Includes automated case management for content concerns.
- Influence (Behavior Change Engine) Optional add-on behavior change intervention engine that delivers personalized email and push notifications pairing disengaged students with relatable peer-generated posts to nudge them toward better academic habits ahead of common stress points such as midterms, class registration, and finals. Uses matching algorithms based on individual student characteristics.
Quantifiable outcome
- 4-8 percentage point increase in retention
- +3 more outcomes
Companies that use GetSet
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
GetSet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GetSet partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
GetSet competitors and assessment
Company assessmentDirect peers
- Civitas Learning: Civitas Learning is a higher-ed student success analytics platform that gives institutions predictive insights into persistence, retention, and degree completion. It competes most directly with GetSet on the analytics-driven retention thesis and the same institutional buyer (Provost/Student Success leadership).
- Signal Vine: Signal Vine is an AI-powered student messaging platform used by colleges to nudge learners via text and email — most directly comparable to GetSet's Influence Engine behavior-change intervention capability and its emphasis on engagement-driven retention.
- Mainstay (formerly AdmitHub): Mainstay provides conversational AI and engagement tools focused on student retention, belonging, and support across the learner lifecycle. It targets the same higher-ed institutional buyer with retention and persistence outcomes, often overlapping with GetSet during onboarding and early-term persistence windows.
- InsideTrack: InsideTrack is a student coaching and retention services organization serving colleges and universities with measurable persistence and completion outcomes. It competes for retention-driven budgets, primarily via human coaching but increasingly with technology-enabled solutions that overlap with GetSet's evidence-based intervention model.
- Othot: Othot delivers predictive analytics and student success optimization for colleges and universities, focusing on enrollment, retention, and degree completion. It overlaps with GetSet on the institutional retention analytics layer and the same administrative decision-maker persona.
Broad incumbents
- EAB (Navigate / Starfish): EAB's Navigate (formerly Starfish) is a widely adopted student success and advising platform used by hundreds of colleges and universities. It overlaps with GetSet on retention workflow, early alerts, and case management but is part of a much broader advisory and technology portfolio serving higher education.
- Anthology (Campus Management / Blackboard): Anthony operates one of the largest higher-ed student information and engagement suites, including student retention, community, and analytics capabilities. As an incumbent SIS+platform vendor, it competes for the same institutional retention budget from a position of installed base breadth.
- Ruffalo Noel Levitz (RNL): RNL offers enrollment management, student success, and retention solutions to higher-ed institutions. Its analytics and predictive modeling stack addresses similar buyer pain points as GetSet's Analytics module, making it a benchmark competitor for retention-driven RFPs.
- Hobsons / Naviance: Hobsons provides student lifecycle solutions spanning college and career readiness, admissions, and student success — historically competing for the institutional student retention wallet with advising and CRM tooling.
Others
- Salesforce.org Education Cloud: Salesforce's Education Cloud offers a CRM, advising, and engagement stack increasingly used by colleges to manage the student success lifecycle. While not a direct retention-research product, it competes at the integration layer for the same institutional buyer as GetSet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GetSet social profiles
Digital presenceGetSet compliance and trust
Trust signalCompliance1 record
GetSet financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetSet leadership team
Management profileNumber of profiles
Profiles2 records
GetSet funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetSet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetSet
What does GetSet do?
GetSet sells The GetSet Suite, an evidence-based student retention platform delivered to higher education institutions as an annual subscription. The suite combines a moderated virtual social community (Student Community), real-time analytics, 24/7 content monitoring, and an optional Influence Engine add-on that delivers personalized peer-sourced interventions to disengaged students via email or push notifications. The company guarantees a 4–8 percentage point increase in retention.
Is GetSet a public or private company?
GetSet is a private company. It is classified as venture growth investor backed and is currently operating.
When was GetSet founded?
GetSet was founded in 2012. It employs 11 to 50 people.
Where is GetSet based?
GetSet is headquartered in Chicago, United States, in the North America region.
How does GetSet make money?
One revenue line is on record: institution Subscription.
Who are GetSet's main competitors?
Direct peers on record are Civitas Learning, Signal Vine, Mainstay (formerly AdmitHub), InsideTrack and Othot. Broad incumbents are EAB (Navigate / Starfish), Anthology (Campus Management / Blackboard), Ruffalo Noel Levitz (RNL) and Hobsons / Naviance. Salesforce.org Education Cloud is listed as an others.
Does GetSet have an API?
No public API is recorded for GetSet.
What industry is GetSet in?
GetSet's product category is Higher Education Student Retention Software. Its primary akta.pro industry code is EDAFAMAG, Enrollment Yield, Matriculation & Onboarding Platforms, with a secondary code of EDAAABAJ, Adult Learner Support Services (Advising, Case Management, Wraparound Supports). Its NAICS code is 61171 and its SIC code is 7372.