Australian Unity

What Australian Unity does

Australian Unity is a member-owned mutual organisation founded in 1840 and headquartered in Melbourne, Australia, operating across three integrated business pillars: health insurance, wealth and capital markets, and assisted living/care services. The health pillar offers private hospital and extras cover, overseas visitor cover, and corporate health plans to individuals and employer groups; the wealth pillar manages the $3.6 billion Healthcare Property Trust (25 years), the Specialist Disability Accommodation Fund, investment bonds (10Invest, Lifeplan), trustee services, and partner-managed equity funds (Platypus, Acorn); and the care pillar delivers retirement communities, aged care residences, and home health services (clinical support at $214/hr, independence support at $124/hr, everyday living at $117/hr) under the new Support at Home program effective November 2025, plus culturally tailored Aboriginal Home Care delivered by ~300 Indigenous staff.

The underlying technology stack includes digital member portals for insurance and wealth, the AI-powered InMoment customer experience platform (partnership announced March 2025) for multi-channel feedback analytics, and the Neighbourhood Care Model for early-intervention home care delivery. Distribution is omnichannel: direct sales via phone (13 29 39), website quotes, five Melbourne dental centres, financial adviser networks, corporate employer partnerships, and an Allianz-arranged general insurance agency covering car, home, pet, and travel products.

The revenue model is predominantly subscription/recurring — monthly health insurance premiums, annual care management fees (10% of Support at Home quarterly budgets), AUM-based wealth management fees, and government-funded home care packages — supplemented by transaction-fee dental services and one-time retirement community licence/buy-in payments. The company serves approximately 650,000 customers and 400,000 members nationwide, employs 5,001-10,000 staff (including 4,000+ care workers, nurses, and allied health clinicians), and is currently undergoing its first major restructure under new CEO Kelly Bayer Rosmarin (announced May 2026, ~195 role reductions), while pursuing portfolio expansion via the Casa Capace SDA acquisition, Knoxfield Victorian market entry, and Herston Quarter mixed-use health precinct development in Brisbane.

Name

Australian Unity

Legal name

Australian Unity Limited

Website

https://australianunity.com.au

Company type

Private

Founded year

1840

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Australian Unity is a 1840-founded Melbourne-based mutual serving ~650,000 customers across integrated health insurance, wealth management ($3.6B AUM Healthcare Property Trust), and home/aged care services with 4,000+ clinicians and a national direct-to-consumer plus adviser distribution network.

Ownership category

akta.pro rank

Product category

Diversified Healthcare, Wealth, and Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (62412), Health Care and Social Assistance (62)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Private health insurance
• Home care services
• Retirement living
• Wealth management funds
• Aged care services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health Insurance Premiums: Private health insurance premiums from hospital, extras, and overseas visitor cover policies. Average premium increase of 4.41% implemented on 1 April.
2. Wealth Management & Investment Fees: Management fees from investment funds including Healthcare Property Trust ($3.6 billion AUM), Specialist Disability Accommodation Fund, investment bonds (10Invest, Lifeplan), and trustee services.
3. Home Health & Care Services: Home care services under Support at Home program funded by government packages and private payments. Services include clinical support, independence support, and everyday living assistance.
4. Retirement Communities & Aged Care: Retirement living communities and aged care residences in VIC, NSW, and QLD, including Herston Quarter development in Queensland.
5. General Insurance: Car, home, landlord, pet, and travel insurance products distributed through website and partnerships with Allianz.
6. Dental Services: Dental centre services at five locations across Victoria (Box Hill, Hughesdale, Moonee Ponds, Rowville, Spring Street).

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Australian Unity is a member-owned mutual providing health insurance (hospital, extras, and overseas visitor cover), dental care across five Melbourne centres, general insurance (car, home, pet, travel) arranged via Allianz, wealth management (Healthcare Property Trust, Specialist Disability Accommodation Fund, investment bonds, trustee services), retirement communities, aged care residences, and home health and care services under Australia's Support at Home program. The integrated 'Real Wellbeing' platform combines these offerings to serve approximately 650,000 customers and 400,000 members across health, wealth, and care.

Product overview

Australian Unity is a member-owned health, wealth, and care organization offering a broad platform of products and services. The core offering spans health insurance (hospital, extras, overseas visitor cover, and corporate health plans), dental centres, and general insurance (car, home, pet, travel). The wealth division manages $3.6 billion Healthcare Property Trust (25 years), Specialist Disability Accommodation Fund (2020 launch), Select Income Fund, Childcare Property Fund, diversified funds, and Australian shares via Platypus, alongside investment bonds (10Invest, Lifeplan Investment Bond, Lifeplan Education Bond, FuneralPlan Bond) and trustee services. Care services include retirement communities, aged care residences, and home health & care (clinical support, independence support, everyday living) under the Support at Home program and Aboriginal Home Care sub-brand. Major projects include the Herston Quarter health precinct. An AI-powered CX transformation with InMoment supports customer insights. The company has operated since 1840 with approximately 650,000 customers and 400,000 members.

Differentiator

Problem solved

Functional benefit

Brands

• Healthcare Property Trust: A $3.6 billion fund investing in Australian hospitals, aged care facilities, medical centres and other healthcare infrastructure.
• Specialist Disability Accommodation Fund
• Select Income Fund
• Childcare Property Fund
• 10Invest
• Lifeplan Investment Bond
• FuneralPlan Bond
• Herston Quarter
• Real Wellbeing
• Aboriginal Home Care
• MindStep
• Better Together
• Remedy
• Lifeplus
• Wellplan
• Home Care Service of NSW

Products and services

• Health Insurance Private health insurance offering hospital cover, extras cover, and overseas visitor cover with singles, couples, families, and single parents options, plus corporate health plans for employers. Distributed via phone (1800 760 719), website quotes, and employer partner program.
• Dental Centres Quality dental care services provided at five Australian Unity dental centres located in Box Hill, Hughesdale, Moonee Ponds, Rowville, and Spring Street in Melbourne. Direct patient bookings available.
• Car, Home, Pet & Travel Insurance General insurance products including motor vehicle, home and contents, landlord, pet, travel, and caravan and trailer insurance. Issued by Allianz Australia Insurance Limited and arranged through Australian Unity General Insurance Agency.
• Healthcare Property Trust A $3.6 billion fund investing in Australian healthcare infrastructure including hospitals, aged care facilities, and medical centres. Celebrated 25 years of operation in 2024 and received a 'Highly Recommended' rating from Lonsec in 2024.
• Specialist Disability Accommodation Fund Social infrastructure fund investing in specialist disability accommodation properties that maximise people's independence and quality of life. Named Impact Asset Owner of the Year at the 2025 Australian Impact Investment Awards. Available to wholesale clients.
• Select Income Fund Diversified income fund within Australian Unity's wealth offerings.
• Childcare Property Fund Fund investing in childcare property assets as part of social infrastructure investment strategy.
• 10Invest Investment bond product offered within Australian Unity's wealth and investment bond portfolio.
• Lifeplan Investment Bond Investment bond product within Australian Unity's life and investment bonds offerings.
• Lifeplan Education Bond Education-focused investment bond product.
• FuneralPlan Bond Funeral planning investment bond product.
• Trustee Services Range of trustee services including executor and estate administration, financial attorney, financial administration, trust administration, personal injury, philanthropy, residents' trust fund, and taxation services.
• Retirement Communities Retirement living communities across Victoria, New South Wales, and Queensland offering properties for sale with personalised care and support.
• Aged Care Residences Aged care residential services with facilities located in Victoria, NSW, and Queensland providing 24-hour care and support.
• Home Health & Care Services Personalised home health and care services including clinical support ($214/hr), independence support ($124/hr), everyday living assistance ($117/hr), and short-term care pathways. Services funded through the Support at Home program, Home Care Packages, Commonwealth Home Support Programme, or private funding. Care management fee capped at 10% of quarterly budget.
• Aboriginal Home Care Culturally tailored home and community services for Aboriginal and Torres Strait Islander people, delivered by nearly 300 Aboriginal and Torres Strait Islander team members. Available in NSW and parts of Queensland and Victoria, covering domestic assistance, nursing, social support, and community connection.

Quantifiable outcome

• Delivered $3.6 billion Healthcare Property Trust celebrating 25 years
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Casa CapacecoreStrategic or Co-development Partner · 15 June 2026Casa Capace portfolio acquisition of 15 high quality SDA properties by Australian Unity Specialist Disability Accommodation Fund, expanding specialist disability accommodation housing portfolio.
• Wyvern Private HospitalminorStrategic or Co-development Partner · 1 May 2025Partnership with state of the art Wyvern Private Hospital for healthcare property investment and services.
• InMomentcoreTechnology or Integration · 26 March 2025Australian Unity selected InMoment as its strategic customer experience partner to transform its approach to customer insights from traditional surveys to an AI-powered platform. The partnership enables analysis of customer feedback across multiple platforms including online reviews and call centre recordings to improve member engagement. New CX initiatives are set to roll out in the coming months.
• Deakin UniversitycoreStrategic or Co-development Partner · 1 January 2000Partnership with Deakin University since 2000 to deliver the Australian Unity Wellbeing Index, one of the most credible and enduring studies of wellbeing in Australia. Partnership has been measuring Australian wellbeing for 25 years.
• Allianz Australia Insurance LimitedcoreOEM/ Whitelabel/ Licensing PartnerGeneral insurance products (car, home, landlord, pet, travel) issued by Allianz Australia Insurance Limited (ABN 15 000 122 850) and arranged through Australian Unity General Insurance Agency as authorised representative.
• Queensland Government (Herston Quarter)coreStrategic or Co-development PartnerHerston Quarter redevelopment partnership with Queensland Government transforming the Herston Health Precinct into a vibrant, mixed-use community with public spaces, commercial and residential accommodation. Live, work, visit model.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Medibank Private: Australia's largest private health insurer with hospital and extras cover, plus growing care services. Directly comparable to Australian Unity's health insurance and broader wellbeing platform.
• Bupa Australia: Global health insurer operating private health insurance and aged care (Bupa Aged Care) in Australia. Competes head-to-head across both insurance and residential aged care.
• HBF Health: Member-owned mutual health fund based in Western Australia offering hospital and extras cover. Closely comparable mutual structure and insurance-led model.
• NIB Holdings: Listed Australian private health insurer with growing health services arm. Comparable product set in PHI and a public-market benchmark for Australian Unity's insurance economics.
• Estia Health: Large listed residential aged care provider in Australia. Directly overlaps with Australian Unity's aged care residences and retirement communities business.
• Regis Healthcare: Listed Australian aged care operator with residential facilities across multiple states. Comparable to Australian Unity's aged care residences and Support at Home transition risk.
• ACH Group: South Australian not-for-profit provider of retirement living, home care, and residential aged care. Directly comparable integrated care model to Australian Unity's aged care and home services.

Broad incumbents

• Ramsay Health Care: Largest private hospital operator in Australia; relevant overlap through the Healthcare Property Trust's hospital investments and broader healthcare infrastructure exposure.
• Healius: Australian healthcare operator across pathology, imaging, and day hospitals. Broad incumbent in the same healthcare services ecosystem that Australian Unity's wellbeing platform addresses.

Emerging players

• Plena Healthcare: Australian allied health and home care provider recently acquired by Australian Unity (2025). Peer to its home health clinical services prior to integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/australianunity
• YouTubeyoutube.com/user/AustralianUnity
• Facebookfacebook.com/AustralianUnity
• LinkedInlinkedin.com/company/australian-unity
• Instagraminstagram.com/australianunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Unity