Pallet
Pallet operates CoPallet, an AI workforce platform that automates end-to-end logistics operations—including order entry, tendering, tracking, billing, and customer service—for freight brokerages, forwarders, carriers, warehouses, and shippers.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Pallet does
Pallet operates CoPallet, an AI workforce platform that automates end-to-end logistics operations for freight brokerages, freight forwarders, FTL and LTL carriers, warehouses, and shippers. The platform deploys autonomous AI agents that execute workflows from quote to cash—including order entry, tender processing, load building, billing, track and trace, and customer service—achieving reported 95-100% touchless rates on customer deployments. Underlying technology combines multiple third-party foundation models (OpenAI GPT-5/o3, Anthropic Claude-4-Sonnet, Google Gemini, Meta Llama, DeepSeek R1, X.ai Grok) with proprietary orchestration components: a Memory Layer that encodes tribal knowledge and SOPs into retrievable memories, a Generator-Judge Deep Reasoning architecture for multi-step workflow validation, Parallel Agents for concurrent task execution, and consensus-based multi-model response validation. The platform integrates with TMS (CargoWise, Trimble TruckMate), WMS (Manhattan), ERP (NetSuite, Microsoft Dynamics, Odoo), visibility platforms (Project44, FourKites, BlueYonder), EDI, email, and legacy on-premise systems including AS400.
The business model is enterprise SaaS subscription sold via direct field sales with risk-free 30-day proof-of-concept trials. Approximately one-third of the 11-50 person team comes from logistics operators (Worldwide Express, CEVA, Uber Freight), supplemented by AI engineering talent from Meta, Scale AI, and Rippling. Notable customers include Eassons Transport, STG Logistics, Prism Logistix, Mallory Alexander International Logistics, Uspack, Knight-Swift, Lineage, Rinchem, and Estee Lauder. As of October 2024, the company reported $3 million ARR with ~60 customers; customer count has since grown to 100+. The company has raised approximately $27 million across funding rounds, with a $27M Series B led by General Catalyst in May 2025 and an $18M Series A led by Bain Capital Ventures in October 2024. The company is headquartered in San Francisco with a Delaware registered entity (Cashew Systems, Inc.) and holds SOC 2 Type II, GDPR, and CCPA certifications.
Pallet firmographics
Firmographics- Name
- Pallet
- Legal name
- Cashew Systems, Inc.
- Website
- https://pallet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Pallet operates CoPallet, an AI workforce platform that automates end-to-end logistics operations—including order entry, tendering, tracking, billing, and customer service—for freight brokerages, forwarders, carriers, warehouses, and shippers.
- Ownership category
- akta.pro rank
Pallet industry classification
Industry- Product category
- Logistics Automation Software
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Truckload (TL) Freight Brokerage (TLADAMAB)
- akta.pro secondary industries
- Ocean Freight Brokerage (FCL/LCL) (TLADAMAF), Tertiary Packaging & Unitization (Palletizing, Slip-Sheeting, Strapping) (TLAIAGAC)
Keywords
Where Pallet is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pallet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: AI-powered logistics automation platform subscription model. Customers pay for access to CoPallet AI agents that automate logistics workflows including order entry, billing, customer service, and freight operations. Revenue derived from licensing AI workforce capabilities to logistics operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS with 30-day risk-free proof of concept |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pallet product offering
Product offeringCore offering
Pallet provides CoPallet, an AI workforce platform that deploys autonomous agents to automate end-to-end logistics operations across freight brokerages, forwarders, carriers, warehouses, and shippers. The platform executes workflows from quote to cash — including order entry, tender processing, load building, tracking, billing, and customer service — connecting to customer TMS, WMS, ERP, EDI, and email systems with multi-model consensus validation achieving 97%+ accuracy.
Product overview
Pallet offers CoPallet, an AI workforce platform that automates logistics administration and coordination across freight brokerages, forwarders, carriers, warehouses, and shippers. The platform is built around two core products: Agents (end-to-end workflow automation) and Atlas (revenue opportunity surfacing). Supporting capabilities include Deep Reasoning (multi-step workflow validation via Generator-Judge architecture), Memory Layer (tribal knowledge retrieval), Parallel Agents (simultaneous multi-workflow execution), and Pallet Forge (rapid enterprise deployment factory). The platform connects to customer TMS, WMS, ERP, EDI, and email systems, and employs multi-model AI (OpenAI, Anthropic, Google, Meta, DeepSeek) with consensus-based validation to achieve 97%+ accuracy.
Differentiator
Problem solved
Functional benefit
Brands
- CoPallet: AI workforce platform that automates logistics administration and coordination, executing high-volume logistics workflows autonomously with human-level reliability.
- Agents
- Atlas
- Forge
Products and services
- CoPallet CoPallet is Pallet's AI workforce platform that automates end-to-end logistics operations — from order entry and tender processing through quoting, tracking, and billing — by deploying autonomous AI agents that execute high-volume workflows with 97%+ accuracy and human-in-the-loop oversight for logistics operators.
- Agents Agents (also called CoPallet Agents) are AI workers that run supply chain workflows end-to-end. They process inbound orders, extract data from emails and documents, query TMS/WMS systems, negotiate with carriers, and manage customer communications — handling 95-98% of tasks touchlessly with escalation to humans for edge cases.
- Atlas Atlas surfaces hidden revenue opportunities across a logistics network, helping operators identify profitability gaps and optimization levers that are not visible in standard reporting.
- Pallet Forge Forge is Pallet's enterprise agent deployment platform that reduces time-to-production from 6 months to 6 weeks. It ingests customer emails and operational data to encode thousands of customer-specific rules as agent memories, runs automated simulations, and iteratively improves accuracy until it clears the deployment bar.
Quantifiable outcome
- 98% touchless load processing
- +10 more outcomes
Companies that use Pallet
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Pallet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature7 records
Pallet partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights6 records
Pallet competitors and assessment
Company assessmentEmerging players
- FourKites: Supply chain visibility and predictive analytics platform for shippers, carriers, and 3PLs. Comparable in enterprise logistics customer base and integration depth; partial overlap on workflow automation ambitions.
- Stord: Cloud supply chain platform combining warehousing, fulfillment, and transportation with embedded software. Overlaps with Pallet's warehouse and shipper segments and the broader logistics-automation thesis.
- Project44: Supply chain visibility platform integrating with TMS/WMS/ERP systems and increasingly adding AI-driven workflow automation. Adjacent in integration footprint and enterprise logistics customer base, with growing overlap on automation.
Broad incumbents
- Flexport: Global freight forwarder with a technology platform serving importers/exporters. Overlaps with Pallet's freight-forwarder vertical and shares the goal of automating logistics back-office work.
- Uber Freight: Large digital freight brokerage with embedded technology and Transplace TMS assets. A scaled incumbent competing for the same logistics-customer wallet, with broader services and significantly more capital.
- Blue Yonder: Supply chain planning, execution, and warehouse management software suite. Comparable in serving shippers, warehouses, and 3PLs with embedded AI/optimization, though as a broader platform rather than a vertical AI agent layer.
- Samsara: Connected operations platform for physical operations including fleets, warehouses, and industrial assets. Comparable enterprise logistics customer footprint and General Catalyst-backing overlap, with broader hardware/IoT scope.
Direct peers
- Loadsmart: AI-driven freight brokerage and trucking platform that automates carrier matching, pricing, and shipment execution. Competes with Pallet for the digital freight automation layer inside brokerages and shippers.
- Turvo: Logistics SaaS platform providing TMS and workflow automation for brokers, carriers, and shippers. Overlaps with Pallet on automating back-office freight workflows, though Turvo is more horizontal-TMS while Pallet is agentic-AI-first.
- HappyRobot: AI agent platform purpose-built for logistics and freight workflows including voice/email automation for brokers and carriers. Closest direct competitor in the vertical AI-for-logistics space, serving the same customer base with similar LLM-driven automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pallet social profiles
Digital presencePallet compliance and trust
Trust signalCompliance3 records
Pallet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pallet leadership team
Management profileNumber of profiles
Profiles4 records
Pallet funding detail
Funding detailFunding overview
Funding rounds10 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pallet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pallet
What does Pallet do?
Pallet provides CoPallet, an AI workforce platform that deploys autonomous agents to automate end-to-end logistics operations across freight brokerages, forwarders, carriers, warehouses, and shippers. The platform executes workflows from quote to cash — including order entry, tender processing, load building, tracking, billing, and customer service — connecting to customer TMS, WMS, ERP, EDI, and email systems with multi-model consensus validation achieving 97%+ accuracy.
Is Pallet a public or private company?
Pallet is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pallet founded?
Pallet was founded in 2019. It employs 101 to 250 people.
Where is Pallet based?
Pallet is headquartered in San Francisco, United States, in the North America region.
How does Pallet make money?
One revenue line is on record: saaS Subscription.
Who are Pallet's main competitors?
Emerging players on record are FourKites, Stord and Project44. Broad incumbents are Flexport, Uber Freight, Blue Yonder and Samsara. Direct peers are Loadsmart, Turvo and HappyRobot.
Does Pallet have an API?
No public API is recorded for Pallet.
What industry is Pallet in?
Pallet's product category is Logistics Automation Software. Its primary akta.pro industry code is TLADAMAB, Truckload (TL) Freight Brokerage, with a secondary code of TLADAMAF, Ocean Freight Brokerage (FCL/LCL). Its NAICS code is 488510 and its SIC code is 4731.