Provu
Provu is a Brazilian fintech founded in 2015 in São Paulo that provides online credit and loan facilities as a Central Bank-approved direct credit society, serving Brazilian consumers and SMBs with digital lending products.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Provu does
Provu is a Brazilian fintech company, headquartered in São Paulo and founded in 2015, that operates as a Central Bank-approved direct credit society providing online payment, credit, and loan facilities to Brazilian consumers and SMBs (the entity was previously branded as Lendico). The company's business model centers on originating and servicing a digital consumer credit/BNPL book, with executive leadership covering credit, collections, product, and technology functions (CEO Marcelo Ramalho; CFO/CRO Felipe Lemos; Chief Collection Officer Nádia Lanny Lopes; CPO Fabio Tanizaki; CTO Norman Sabino) and headcount in the 101-250 range.
In November 2021, Provu secured approximately R$1.4 billion (~US$253 million) from Goldman Sachs via a credit rights investment fund, a structure that funds the loan portfolio rather than equity and signals institutional validation of Provu's credit origination and servicing capabilities at that point in time. Aside from the funding event and the executive roster, the input discloses no product roadmap, customer counts, portfolio performance metrics, or post-2021 milestones. Important disambiguation: the input dataset also contains extensive operational detail for a separate Brazilian IPTV subscription service that shares the "Provu" brand name at provu.com.br; per source notes, those GTM, technology, pricing, and customer details are not attributable to the fintech analyzed here.
Provu firmographics
Firmographics- Name
- Provu
- Legal name
- Provu
- Website
- https://provu.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Provu is a Brazilian fintech founded in 2015 in São Paulo that provides online credit and loan facilities as a Central Bank-approved direct credit society, serving Brazilian consumers and SMBs with digital lending products.
- Ownership category
- akta.pro rank
Provu industry classification
Industry- Product category
- IPTV Streaming Service
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Provu is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Provu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- IPTV subscription plans (Basic, Pro, Ultra): Recurring subscription revenue from three plans differentiated only by duration: Basic (1 month), Pro (3 months), Ultra (1 year). All plans deliver the same premium service with 1 simultaneous connection and HD/FHD/4K quality. Payment via Pix, cartão de crédito, or boleto, processed through WhatsApp with no lock-in (no fidelity).
- Free IPTV trial (Teste IPTV): No-charge trial used as the top-of-funnel conversion mechanism. Not a revenue stream itself but the acquisition path for paid subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - 1 month access with full premium service, 1 simultaneous connection |
| Subscription | Multi-year contract | Pro - 3 months access, marketed as best value ("o mais escolhido") |
| Subscription | Annual | Ultra - 1 year access, best price for long-term users |
| Freemium | Pay-as-you-go | Free IPTV trial (Teste IPTV) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Provu product offering
Product offeringCore offering
Provu operates a Brazilian IPTV subscription service that delivers licensed live TV channels, video on demand (VOD), and catch-up content over the internet to Smart TVs, TV Boxes, Fire Stick, Android, iOS, and PC clients. The service is sold through three duration-based plans (Basic 1 month, Pro 3 months, Ultra 1 year) plus a no-credit-card Teste IPTV free trial, with all onboarding, contracting, payment, and support handled through WhatsApp messaging with human agents.
Product overview
Provu offers a single unified IPTV (Internet Protocol Television) service as its core product, delivered as a unified platform rather than a modular suite. The flagship product, the Provu IPTV Service, distributes licensed live TV channels, on-demand video (VOD), and catch-up content over the internet to Smart TVs, TV Box devices, Fire Stick, Android, iOS, and PC clients. Around this core platform, Provu sells three duration-based subscription modules — the Basic Plan (1 month), the Pro Plan (3 months), and the Ultra Plan (1 year) — all of which share identical features and differ only in access duration, plus a complementary Teste IPTV (Free IPTV Trial) that lets prospective users evaluate the service on their own device before subscribing.
Differentiator
Problem solved
Functional benefit
Products and services
- Provu IPTV Service Licensed IPTV (Internet Protocol Television) subscription service delivering live TV channels, video on demand (VOD), and catch-up content over the internet to Smart TVs, TV Boxes, Fire Stick, Android, iOS, and PC clients, with no cable or antenna installation required. Operates on a single unified streaming platform with three duration-based plans (Basic 1 month, Pro 3 months, Ultra 1 year).
- Teste IPTV (Free IPTV Trial) Free, short-duration evaluative trial of the Provu IPTV service, requested via WhatsApp with no credit card required. Lets prospective customers test stability, image quality, and device compatibility on their own Smart TV, TV Box, Fire Stick, Android, iOS, or PC before committing to any paid plan.
Quantifiable outcome
- Real customer rating of 4.8/5 displayed on homepage
- +3 more outcomes
Companies that use Provu
Customer profileSegments3 records
Ideal customer profiles3 records
Provu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Provu partnerships and signals
Strategic signalScale indicators5 records
Recent moves3 records
Expansion highlights2 records
Provu competitors and assessment
Company assessmentBroad incumbents
- Netflix: Global streaming incumbent with a large Brazilian subscriber base. Differs from Provu by lacking live linear channels, but competes for the same household entertainment hours and subscription spend in Brazil.
- Sky Brasil: Satellite and now hybrid IPTV pay-TV operator serving Brazilian households, positioned at a premium price point. Competes with Provu for premium live-TV and sports subscribers but carries legacy satellite infrastructure costs.
- Paramount+: Global streaming service with a growing live-sports portfolio (including Brasileirão rights in some cycles) competing for the same Brazilian live-sports subscription budget as Provu.
- Vivo TV: Telefônica Brasil's pay-TV/IPTV offering, typically sold as part of a fiber + mobile bundle. Competes with Provu on subscription video for Brazilian households but with structurally different economics tied to telecom ARPU.
- Claro TV: Brazil's largest telecom, bundling IPTV/pay-TV with broadband and mobile. Competes with Provu for the same Brazilian household TV budget but adds installer-led service, contract lock-in, and telecom-bundle pricing pressure.
- Disney+: Global streaming service with a strong family/kids content library that overlaps directly with Provu's family-household segment. Competes for the same subscription video budget in Brazil.
- Max (formerly HBO Max): Premium streaming service with HBO originals, Warner films, and live sports in Brazil (e.g., Champions League). Competes with Provu on premium series/films and live sports for Brazilian subscribers.
- Telecine: Brazilian premium movie subscription service, traditionally sold through pay-TV bundles but now available direct-to-consumer. Overlaps with Provu's film/series VOD use case and competes for the same Brazilian viewers' entertainment wallet.
- Amazon Prime Video: Global streaming and live-sports rights holder in Brazil (e.g., NFL Thursday Night, select Brasileirão games). Competes with Provu for live and on-demand sports viewing in Brazilian households at a comparable price point.
Direct peers
- Globoplay: Globo's flagship streaming and live-TV subscription service for the Brazilian market, offering live channels plus an extensive VOD catalog including novelas, sports (via Premiere integration), and news. It is the closest legal, mass-market analogue to Provu's live-plus-on-demand IPTV bundle and competes directly for the same Brazilian residential cord-cutter.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Provu social profiles
Digital presenceProvu compliance and trust
Trust signalCompliance1 record
Provu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Provu leadership team
Management profileNumber of profiles
Provu funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Provu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Provu
What does Provu do?
Provu operates a Brazilian IPTV subscription service that delivers licensed live TV channels, video on demand (VOD), and catch-up content over the internet to Smart TVs, TV Boxes, Fire Stick, Android, iOS, and PC clients. The service is sold through three duration-based plans (Basic 1 month, Pro 3 months, Ultra 1 year) plus a no-credit-card Teste IPTV free trial, with all onboarding, contracting, payment, and support handled through WhatsApp messaging with human agents.
Is Provu a public or private company?
Provu is a private company. It is classified as unknown and is currently operating.
When was Provu founded?
Provu was founded in 2015. It employs 251 to 500 people.
Where is Provu based?
Provu is headquartered in São Paulo, Brazil, in the Latin America region.
How does Provu make money?
Two revenue lines are on record. IPTV subscription plans (Basic, Pro, Ultra) is the primary driver. The others are free IPTV trial (Teste IPTV).
Who are Provu's main competitors?
Broad incumbents on record are Netflix, Sky Brasil, Paramount+, Vivo TV, Claro TV, Disney+, Max (formerly HBO Max), Telecine and Amazon Prime Video. Globoplay is listed as a direct peer.
Does Provu have an API?
No public API is recorded for Provu.
What industry is Provu in?
Provu's product category is IPTV Streaming Service. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 51621 and its SIC code is 4833.