Daylight
Daylight is a Toronto-based, privately held low-code platform company that enables large enterprises to rapidly build and deploy personalized digital solutions for customer interactions and internal processes, serving clients such as BMO, Shoppers Drug Mart, and Allianz Global Assistance via a subscription-based enterprise sales motion.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Daylight does
Daylight, legally Daylight Automation, Inc. (formerly FormHero), is a Toronto-based, privately held low-code software company that enables enterprises to rapidly build and deploy personalized digital solutions for customer interactions and internal processes. The platform is positioned as a horizontal low-code technology stack that reduces the engineering effort required to stand up customer-facing workflows and back-office automations; named enterprise customers include BMO Financial Group, Shoppers Drug Mart, and Allianz Global Assistance, indicating adoption across financial services, retail/pharmacy, and insurance verticals. The company is led by founder and CEO Ryan Kimber, co-founder and Chief Growth Officer Art Harrison, and Chief Revenue Officer David MacKay, with a headcount of 51-100 employees.
Daylight monetizes through a subscription/enterprise licensing model, sold via a direct enterprise field-sales motion targeting large organizations, and has explicitly aligned its Series A use of funds with rebranding, hiring, product development, and geographic expansion into the U.S. and Canada. The company has raised approximately $16 million cumulatively across funding tranches from 2017 through 2021 (including a $12.3 million Series A in September 2021 co-led by RTP Global and Bessemer Venture Partners, with prior participation from Golden Ventures, TIMIA Capital, BMO, and DMZ). In January 2022 Daylight acquired Proof for an undisclosed amount, signaling an inorganic component to its product and go-to-market expansion. No AI/ML capabilities, patents, certifications, or public pricing are disclosed in the available data.
Daylight firmographics
Firmographics- Name
- Daylight
- Legal name
- Daylight Automation, Inc.
- Website
- https://daylight.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Daylight is a Toronto-based, privately held low-code platform company that enables large enterprises to rapidly build and deploy personalized digital solutions for customer interactions and internal processes, serving clients such as BMO, Shoppers Drug Mart, and Allianz Global Assistance via a subscription-based enterprise sales motion.
- Ownership category
- akta.pro rank
Where Daylight is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
Daylight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Licensing/Subscription: Enterprise software platform revenue likely through licensing or subscription model based on the low-code SaaS nature of the product and enterprise client focus
Go-to-market motion1 record
Distribution channels1 record
Daylight product offering
Product offeringCore offering
Daylight provides a low-code platform that enables enterprises to rapidly build and deploy personalized digital solutions for customer interactions and internal business processes. The platform reduces the need for extensive coding expertise, allowing large organizations to shorten development timelines for digital workflows. It is sold to enterprise clients across financial services, retail/pharmacy, and insurance.
Product overview
Daylight offers a unified low-code platform that enables enterprises to rapidly build digital solutions for customer interactions and internal processes. The platform, formerly known as FormHero, rebranded to Daylight Automation following a Series A funding round in September 2021. Enterprise clients include BMO Financial Group, Shoppers Drug Mart, and Allianz Global Assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Daylight Automation Platform A low-code enterprise platform that enables large organizations to rapidly design, build, and deploy personalized digital solutions for customer interactions and internal business processes, reducing the need for extensive coding. Sold to enterprise customers across financial services, retail/pharmacy, and insurance.
Companies that use Daylight
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Daylight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Daylight partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Daylight competitors and assessment
Company assessmentDirect peers
- Quick Base: Enterprise low-code platform enabling non-developers to build operational applications and business workflows; highly comparable in target buyer and use case.
- OutSystems: Pure-play enterprise low-code platform with strong adoption in regulated industries; competes head-to-head with Daylight for digital solution development at large enterprises.
- Mendix: Enterprise low-code platform now owned by Siemens; offers rapid application development for both customer-facing and operational use cases, directly comparable to Daylight's horizontal positioning.
- Retool: Low-code platform focused on internal tools and business applications; overlaps with Daylight's internal-process use case and is widely adopted by enterprises.
- Appian: Public low-code process automation platform targeting regulated enterprises; competes with Daylight in digital solution and workflow automation use cases.
Emerging players
- Betty Blocks: European-headquartered low-code platform for enterprise application development; comparable in scope and serves regulated enterprises similar to Daylight's customer base.
Broad incumbents
- ServiceNow App Engine: ServiceNow's low-code capabilities for building workflow and customer interaction apps; competes for the same enterprise digital transformation wallet share.
- Pega Platform: Low-code platform for enterprise workflow, customer engagement, and digital process automation; competes in adjacent regulated-vertical use cases.
- Salesforce Platform (Lightning/Low-Code): Salesforce's low-code tooling enables enterprise app and customer interaction development; a key broad incumbent Daylight must displace or integrate with.
- Microsoft Power Apps: Low-code platform bundled into Microsoft 365 and Dynamics; represents the largest incumbent threat given distribution and existing enterprise agreements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Daylight social profiles
Digital presenceDaylight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daylight leadership team
Management profileNumber of profiles
Profiles3 records
Daylight funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daylight M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daylight
What does Daylight do?
Daylight provides a low-code platform that enables enterprises to rapidly build and deploy personalized digital solutions for customer interactions and internal business processes. The platform reduces the need for extensive coding expertise, allowing large organizations to shorten development timelines for digital workflows. It is sold to enterprise clients across financial services, retail/pharmacy, and insurance.
Is Daylight a public or private company?
Daylight is a private company. It is classified as venture growth investor backed and is currently operating.
When was Daylight founded?
Daylight was founded in 2021. It employs 51 to 100 people.
Where is Daylight based?
Daylight is headquartered in Toronto, Canada, in the North America region.
How does Daylight make money?
One revenue line is on record: platform Licensing/Subscription.
Who are Daylight's main competitors?
Direct peers on record are Quick Base, OutSystems, Mendix, Retool and Appian. Betty Blocks is listed as an emerging player. Broad incumbents are ServiceNow App Engine, Pega Platform, Salesforce Platform (Lightning/Low-Code) and Microsoft Power Apps.
Does Daylight have an API?
No public API is recorded for Daylight.