CrossEngage

What CrossEngage does

CrossEngage, founded in 2015 in Berlin, is a customer data and cross-channel engagement platform now operating as Spotler ActivatePro within Spotler's broader marketing cloud. The platform unifies first-party customer data collection, 360° profile construction, and real-time behavioral capture with no-code predictive modeling (CLV, conversion, churn), intelligent audience segmentation, and visual cross-channel journey orchestration across email, mobile push, WhatsApp, SMS, and social. Its technology stack includes an API- and webhook-driven data activation layer, AI modules (Predict, Chat+, AI Analytics, Generative AI), and integrations such as the strategic Shopware partnership.

The company serves enterprise and mid-market customers primarily in DACH retail and commerce (Globus, Manufactum, Peek & Cloppenburg, Porta, Walz, FondOf), with additional reference accounts in real estate (Scout24) and transportation (Deutsche Bahn), and secondary focus on B2B lead management and public sector communication. Distribution is enterprise field sales plus inside sales, with localized sites in Germany, the UK, the Netherlands, Sweden, Spain, and Australia. The company holds ISO 27001, GDPR, and WCAG compliance certifications, lowering procurement friction for regulated European buyers.

Monetization is SaaS subscription with custom quote-based annual contracts, sold as the ActivatePro core plus attach modules (Mail+, MailPro, SendPro, CRM, Momice, Brand ID, Activate Search, Connect, Predict, Chat+, Message). CrossEngage has raised approximately $14.5M in disclosed venture funding across rounds in 2016, 2017, 2019, and 2020 from Earlybird Venture Capital, Vorwerk Ventures, Project A Ventures, Target Partners, IBB Ventures, 42CAP, NAP, and Capnamic, and acquired Gpredictive in September 2020 to bring predictive modeling in-house.

Name

CrossEngage

Legal name

Spotler

Website

https://crossengage.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Customer Data & Engagement Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Customer data platform
• Cross-channel marketing
• Predictive analytics
• Campaign orchestration
• Customer engagement

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based SaaS platform sold as subscription with monthly, annual, or multi-year contract options. Part of Spotler's broader marketing cloud portfolio including CRM, Email Marketing, Events, and other modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CrossEngage is a customer data and engagement platform that combines a Customer Data Platform (CDP) with cross-channel campaign management. It collects and unifies first-party customer data into 360° profiles, applies AI/ML-driven predictive scoring (CLV, churn, conversion), and orchestrates personalized real-time campaigns across email, mobile push, and other channels via APIs, webhooks, and SFTP integrations.

Product overview

CrossEngage (Spotler ActivatePro) is a modular customer intelligence platform consisting of a core Customer Intelligence Platform (ActivatePro) supported by a Customer Data Platform (Activate) for first-party data collection and unified profiling. The offering includes AI-powered predictive analytics (Predict), conversational AI chatbots (Chat+), and AI analytics for natural language data queries. Marketing automation is enabled through email platforms (Mail+, MailPro, SendPro), B2B CRM, and event management solutions (Momice, Let's Get Digital). The ecosystem is unified through integration tools (Connect, Spotler APIs) enabling connections with CRM systems, ecommerce platforms, and other business software. Additional capabilities include digital asset management (Brand ID), site search with recommendations (Activate Search), reputation management (Engage), and one-on-one messaging (Message), all orchestrated through a Marketing Cloud for B2B or Commerce depending on the target segment.

Differentiator

Problem solved

Functional benefit

Brands

• ActivatePro: Customer Intelligence Platform for customer data management, predictive analytics, audience management, and campaign orchestration
• Activate
• Activate Search
• Brand ID
• Chat+
• Connect
• CRM
• Engage
• Let's Get Digital
• Mail+
• MailPro
• Message
• Momice
• SendPro
• Predict

Products and services

• ActivatePro (formerly CrossEngage) A customer intelligence platform that unifies first-party customer data management, no-code predictive modeling, intelligent audience management, real-time cross-channel campaign management, and data activation for B2B and commerce enterprises.
• Activate (Customer Data Platform) Customer Data Platform that collects first-party customer data for smart profiling and journey orchestration, enabling creation of smart segments and automations across email and other channels.
• Predict (Predictive Analytics AI) Predictive analytics AI that uses advanced machine learning to predict customer lifetime value, conversion probabilities, and churn risk without requiring data science expertise.
• Chat+ (Conversational AI Chatbots) Intelligent chatbots powered by conversational AI that automate common queries and provide fast customer support responses.
• Spotler Connect (Integration Platform) Integration platform enabling connection of any business software system to the marketing stack, including CRM, ecommerce platforms, and data pipelines.
• Spotler CRM B2B lead management solution for attracting and nurturing leads, managing customers, tasks, and pipeline activities.
• Mail+ (Email Marketing Automation) Email marketing automation platform for sending personalised newsletters and automated email campaigns.
• MailPro (Multi-brand Email Marketing) Multi-brand email marketing solution for managing consistent communications across multiple brands.
• SendPro (Transactional Email Delivery) Transactional email delivery service that transforms essential updates into branded personalised experiences.
• Engage (Reputation Management) Reputation management and monitoring solution that keeps track of brand presence across channels.
• Momice (Event Management) Event management platform for organising events from invites to registration to check-ins and follow-ups.
• Let's Get Digital (Event Engagement Platform) Event engagement platform for digital event experiences and attendee management.
• Brand ID (Digital Asset Management) Digital asset management solution for organising, managing, and distributing brand assets.
• Activate Search (Site Search) User-friendly site search solution to help shoppers find products faster with smart recommendations.
• Message (1-on-1 Communications) One-on-one communications platform for personalised customer messaging interactions.
• Spotler APIs Programmatic interfaces enabling customisation of integrations and extension of platform capabilities through APIs supporting webhooks and SFTP data transfer.

Quantifiable outcome

• Achieved customer centricity in very short time with quantum leap in productivity

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• ShopwarecoreTechnology or IntegrationStrategic partnership for e-commerce integration. Spotler x Shopware partnership provides deep integration between Spotler's marketing cloud and Shopware's e-commerce platform, enabling retailers to leverage customer data and marketing automation directly within their Shopware-powered stores.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlueConic: Pure-play customer data platform focused on first-party data unification, profile building, and audience activation for B2C enterprises. Closely matches CrossEngage's Activate CDP positioning and retail/commerce customer mix.
• mParticle: Customer data platform specializing in data ingestion, identity resolution, and activation across channels. Directly comparable on the CDP core with similar predictive and audience-building capabilities.
• Iterable: Cross-channel marketing platform combining segmentation, journey orchestration, and predictive AI (with goals-based messaging). Comparable to ActivatePro's real-time cross-channel campaign management plus predictive modeling stack.
• Insider: Cross-channel customer engagement platform with predictive segmentation, journey orchestration, and personalization across web, app, email, SMS, and WhatsApp. Strong overlap with ActivatePro in mid-market and enterprise commerce.
• Optimove: Customer data platform combined with multilichannel campaign orchestration and predictive customer modeling (CLV, churn). Direct functional analogue to ActivatePro's CDP-plus-AI-plus-campaign-management thesis.
• Klaviyo: B2C CRM and marketing automation platform built around first-party commerce data, segmentation, and personalized messaging. Highly comparable for retail/e-commerce customers with similar CDP-adjacent capabilities.
• Brevo (Sendinblue): European-headquartered marketing platform offering email, SMS, CRM, and increasingly CDP-like data unification. Comparable to ActivatePro's marketing-cloud-in-one positioning for SMB and mid-market, with EU regulatory familiarity.

Broad incumbents

• Segment (Twilio): Twilio-owned CDP with deep integrations into the Twilio Engage customer engagement stack. Competes head-to-head in CDP while benefiting from Twilio's broader communications and engagement portfolio.
• Salesforce Marketing Cloud: Enterprise marketing cloud with Data Cloud (CDP), Journey Builder, Email Studio, and AI (Einstein). Competes broadly against ActivatePro with bundled enterprise contracts and significantly larger scale.
• Adobe Experience Cloud: Adobe's enterprise marketing and CDP stack (including Real-Time CDP and Journey Optimizer). Competes for the same large enterprise accounts with deep CRM/analytics integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/crossengage
• Facebookfacebook.com/CrossEngage
• LinkedInlinkedin.com/company/crossengage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossEngage