HERE Technologies

What HERE Technologies does

HERE Technologies is a privately held location data and technology company headquartered in Eindhoven, Netherlands, founded in 1985 (originally as NAVTEQ). The company operates a unified, AI-powered location platform that combines real-time map data, HD maps for autonomous driving, and location intelligence services distributed across 238 million vehicles and 90+ OEM brands globally. HERE was acquired in 2015 by a consortium of German automakers — Audi, BMW, and Daimler — for approximately $3.1 billion, with minority stakes later taken by Bosch and DENSO, creating a unique ownership structure that aligns the company with its largest customers.

HERE's core product portfolio is built around an AI-driven live map platform that ingests sensor data from an estimated 44 million connected vehicles and over 150 probe data providers, processing more than 500 million kilometers of data hourly through its UniMap automated mapping engine. Key products include HERE HD Live Map (lane-level HD mapping for Level 2++ to Level 3 automated driving, deployed in Mercedes-Benz DRIVE PILOT and BMW 7 Series), HERE ADAS Map and Navigation Map for driver assistance, HERE ISA Map (covering 200+ million vehicles across 33 OEMs for EU Intelligent Speed Assistance compliance), HERE Live Sense SDK for computer-vision-based object detection, and HERE Navigation SDK v10 for software-defined vehicles. Recent additions include HERE Location Reasoning (a geospatial AI solution for agentic AI), SceneXtract simulation tools, and a $1 billion 10-year SDV Accelerator partnership with AWS.

HERE's business model combines OEM licensing (multi-year contracts for embedded map, HD, and ISA products), platform/API subscriptions (with flexible pay-as-you-grow pricing for developers on the HERE platform), enterprise fleet solutions (Tour Planning, EV Planning, Tracking), and data monetization. Distribution is primarily direct B2B enterprise sales to automotive OEMs, complemented by the AWS Marketplace channel, the HERE Developer Portal, and a consumer-facing HERE WeGo app. HERE holds 59% of the European map content market and ranked #1 in Omdia's Location Platform Index for two consecutive years, with the company reporting its strongest financial year ever in 2025.

Name

HERE Technologies

Legal name

HERE Global B.V.

Website

https://here.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

HERE Technologies is a privately held, Netherlands-headquartered location platform company that provides AI-powered live maps, HD maps, navigation SDKs, and location APIs to 90+ automotive OEM brands across 238 million vehicles worldwide, and to enterprise fleet and logistics customers.

Ownership category

akta.pro rank

Product category

Mapping and Location Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

HD Maps & Localization for Autonomous/ADAS (BPAMANAL)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), V2X Message & Data Exchange Platforms (SPaT/MAP, TIM, CAM/DENM Brokers) (TLAJAHAF)

Keywords

• Location data platform
• Digital mapping services
• Automotive navigation software
• Geospatial analytics platform
• Fleet management technology

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. OEM/Automotive Licensing: HERE licenses its map data, navigation software, and location services to automotive OEMs for integration into vehicles. Revenue comes from licensing fees for HD maps, ADAS maps, ISA maps, and navigation SDK embedded in vehicles. HERE powers 238 million vehicles globally with over 90 OEM brands using HERE technology.
2. Platform/API Subscriptions: HERE provides developer access through subscription plans for HERE platform services including routing, geocoding, search, traffic, positioning, and other location APIs. Developers and enterprises can subscribe to access HERE location services.
3. Enterprise Fleet Solutions: HERE provides fleet optimization, route planning, and tracking services to logistics companies and fleet operators. Services include HERE Tour Planning, HERE EV Planning, and HERE Tracking for commercial fleet management.
4. Data Monetization: HERE monetizes its extensive location data through partnerships and licensing of map data, traffic data, and location intelligence to enterprises, governments, and technology partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HERE Technologies provides a location data and technology platform that delivers mapping, location services, and AI-powered live map solutions. The company sells software platforms and APIs primarily to automotive OEMs and enterprise customers for in-vehicle navigation, fleet management, and location intelligence use cases.

Product overview

HERE Technologies offers a unified location platform providing map data, APIs, SDKs, and software solutions for automotive, fleet, and enterprise applications. The core portfolio includes HERE HD Live Map for autonomous driving, HERE ISA Map for speed assistance compliance, HERE ADAS Map and Navigation Map for driver assistance, and HERE Live Map for AI-powered real-time updates. Developer tools include HERE SDK (Android, iOS, Linux), HERE Maps API for JavaScript, and comprehensive REST APIs for routing, geocoding, traffic, positioning, EV planning, and fleet optimization. Recent additions include AI-powered SDV portfolio, HERE Location Reasoning for geospatial AI, and HERE Live Sense SDK for road object detection. The platform processes data from 238 million vehicles and serves 90+ OEM brands globally.

Differentiator

Problem solved

Functional benefit

Brands

• HERE WeGo: Consumer-facing GPS navigation and mapping application available on iOS and Android platforms
• HERE ISA Map
• HERE HD Live Map
• HERE ADAS Map
• HERE Live Sense SDK
• HERE Navigation SDK

Products and services

• HERE Location Platform and APIs

Quantifiable outcome

• 238 million vehicles currently powered by HERE location platform
• +7 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability12 records

Feature15 records

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TomTom: TomTom is HERE's most direct competitor in automotive-grade map data, HD maps for autonomous driving, and location APIs. Both companies compete head-to-head for OEM embedded navigation and ADAS map contracts, with TomTom also supplying navigation content to consumer apps.
• Mapbox: Mapbox is a developer-focused mapping platform competing with HERE on location APIs, map rendering, and SDKs for enterprise customers. While Mapbox is more concentrated in non-automotive developer markets, it directly overlaps with HERE Platform's API and SDK offerings.

Broad incumbents

• Google Maps (Alphabet): Google Maps is a broad incumbent in mapping and navigation with massive consumer scale, tight Android Automotive integration, and Google Cloud distribution. HERE competes directly against Google for OEM embedded navigation contracts and developer platform workloads, with Google offering a free consumer anchor that pressures enterprise pricing.
• Trimble: Trimble is a broad incumbent in geospatial and location technology serving construction, agriculture, and transportation with mapping and positioning products. While HERE is concentrated on automotive and consumer mobility, Trimble competes in commercial fleet telematics and mapping-as-a-service for enterprise.
• Esri: Esri is the dominant GIS platform used by governments and enterprises for spatial analytics and mapping. HERE overlaps with Esri on location data and enterprise GIS offerings, and Esri is also a HERE customer listed on the trusted worldwide partner list.

Regional players

• Amap (AutoNavi, Alibaba): Amap is the dominant mapping and navigation platform in China, owned by Alibaba, and is partnering with HERE to power Chinese automakers' international expansion. As a regional incumbent, Amap is both a partner and competitor depending on geography, and represents the primary in-region alternative for Chinese OEMs.
• Baidu Maps: Baidu Maps is the second-largest mapping provider in China with deep integration into Baidu's Apollo autonomous driving stack. HERE has a strategic MoU with Baidu Maps, but Baidu competes in autonomous driving mapping solutions globally, especially with Chinese OEMs.

Emerging players

• Mobileye (Intel): Mobileye provides ADAS and autonomous driving technology, including REM (Road Experience Management) crowdsourced map data that competes with HERE's HD Live Map. While Mobileye is more of an ADAS/compute stack provider, its map layer overlaps with HERE's autonomous driving positioning.
• PTV Group: PTV Group provides logistics, route optimization, and mobility software for commercial fleets and transport planning. It directly overlaps with HERE's Tour Planning and EV Planning fleet products, particularly for European logistics and public sector customers.
• Cyient: Cyient provides location-based services, intelligent maps, and geospatial engineering services to automotive and aerospace customers. It competes with HERE in automotive map data services and increasingly in autonomous driving data, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HERE
• YouTubeyoutube.com/user/heremaps
• Facebookfacebook.com/here
• LinkedInlinkedin.com/company/here
• Instagraminstagram.com/here

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERE Technologies