TomTom
- Company typePublic
- Founded1991
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
TomTom firmographics
Firmographics- Name
- TomTom
- Legal name
- TomTom N.V.
- Website
- https://tomtom.com
- Company type
- Public
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
TomTom industry classification
Industry- Product category
- Location Technology and Digital Mapping
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- HD Maps & Localization for Autonomous/ADAS (BPAMANAL)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)
Keywords
Where TomTom is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices14 records
Markets served
TomTom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software and Subscriptions: GO Navigation app generates recurring subscription revenue with 40% of total revenue from software and services, approximately $200 million in annual recurring revenue, 70% gross margins on subscriptions, and 20% year-over-year subscriber growth.
- Automotive Licensing: Licensing of Orbis Maps, traffic data, navigation SDKs, and ADAS components to automotive OEMs including Volkswagen Group (CARIAD), BMW, Honda, Hyundai, Kia, and others, with an automotive backlog of €2.4 billion.
- Traffic Data APIs and Analytics: Enterprise licensing of Traffic APIs (Traffic API, Intermediate Traffic API, Origin & Destination Analysis API, Traffic Stats API, Route Monitoring API, Junction Analytics API) to businesses, government agencies, and traffic management authorities for real-time and historical traffic insights.
- Consumer Hardware and Maps: Sale of GPS navigation devices and map updates for personal and professional sat navs, representing the legacy hardware business as TomTom shifts focus toward software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free evaluation tier for Traffic APIs with limited usage for evaluation purposes |
| Subscription | Monthly | Pay-as-you-grow plan with no daily API request limits and flexible QPS limits |
| Subscription | Multi-year contract | Custom enterprise plan with no daily API request limits and tailored flexible QPS limits |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
TomTom product offering
Product offeringCore offering
TomTom develops and licenses location technology built on its Orbis Maps platform, an AI-native real-time map combining open data (Overture Maps Foundation, OpenStreetMap) with proprietary sensor and probe data. It sells HD maps and navigation software to automotive OEMs, real-time and historical traffic data via APIs to enterprises and governments, navigation SDKs to developers, and consumer navigation apps and devices to individuals.
Product overview
TomTom is a location technology company offering a unified platform combining map data, traffic intelligence, and navigation solutions. The core product is TomTom Orbis Maps, which provides foundational geospatial data enhanced by specialized modules including Orbis Maps for Automated Driving (HD mapping with centimeter-level accuracy), a comprehensive Traffic product suite (real-time data updated every 30 seconds), and the TomTom AI Agent (multi-agent conversational navigation system). TomTom delivers products through multiple channels: developer-facing APIs and SDKs (Traffic APIs, Navigation SDK, Routing APIs, Places APIs, Maps SDK for JavaScript), automotive OEM solutions (Automotive Navigation, ADAS Toolkit), enterprise analytics (Traffic Stats, Junction Analytics, Origin Destination Analysis, Route Monitoring, Area Analytics), consumer apps (TomTom GO Navigation), and cloud platforms (TomTom MOVE, TomTom Traffic Index). The company is executing a strategic shift from hardware to software-as-a-service, with software and services now generating 40% of revenues. Recent innovations include Unified Speed Restrictions for Intelligent Speed Assistance compliance and partnerships with Microsoft Azure, Visteon, SoundHound AI, and automotive manufacturers including CARIAD/VW, BMW, Honda, Hyundai, and Kia.
Differentiator
Problem solved
Functional benefit
Brands
- TomTom Orbis Maps: AI-native real-time mapping platform combining open data from Overture Maps Foundation, OpenStreetMap, and TomTom data layers
- TomTom Traffic
- TomTom GO Navigation
- TomTom Traffic APIs
- TomTom MOVE
Products and services
- TomTom Orbis Maps Foundational geospatial data platform combining TomTom data with Overture Maps Foundation and OpenStreetMap open data, used as the base layer for navigation, traffic, automated driving, and location intelligence products.
- Orbis Maps for Automated Driving High-definition map product with centimeter-level lane accuracy that powers ADAS and automated driving features including Intelligent Speed Assistance, highway driving assist, and hands-free driving for automotive OEMs.
- TomTom Traffic Real-time and historical traffic data and analytics covering 3.5+ billion km across 80+ countries, refreshed every 30 seconds, used by fleets, ride-hailing, and traffic management authorities.
- Traffic APIs Suite of REST APIs providing real-time and historical traffic data, junction analytics, route monitoring, origin-destination analysis, and hazard alerts to developers and enterprises globally.
- Navigation SDK for Mobile Mobile software development kit that lets developers embed optimized routing, real-time traffic, accurate ETAs, and turn-by-turn directions into smartphone applications.
- TomTom AI Agent AI-powered conversational navigation solution using a multi-agent architecture to enable natural voice-controlled routing, EV charging search, and in-car AI experiences for automakers.
- Unified Speed Restrictions Service delivering fresher and more accurate speed-limit information by fusing static and live data sources (unsigned speed limits, roadside sign recognition, probe data, variable speed limits) for ISA and ADAS.
- TomTom GO Navigation App Consumer smartphone navigation app with offline maps, real-time traffic, lane guidance, and EV integration, sold via iOS App Store and Google Play as a subscription.
- Traffic Stats Historical traffic analytics product built on Floating Car Data, used by governments, AECOM, and infrastructure consultancies for mobility planning and infrastructure investment decisions.
- Junction Analytics Traffic analytics product providing input for efficient traffic-signal operations, enabling better green-time allocation and reduced intersection delay.
- Route Monitoring Real-time monitoring of strategic road routes for traffic management and performance tracking by agencies and operators.
- Origin Destination Analysis RESTful API using Floating Car Data for origin-destination analysis, supporting mobility planning and route optimization for enterprises and government clients.
- Area Analytics Regional traffic-pattern analysis product for benchmarking traffic across regions and supporting cost-effective mobility decisions.
- Routing APIs APIs providing turn-by-turn directions, optimized routing, and accurate ETAs for developers integrating navigation into their applications.
- Places APIs Location-based search and discovery APIs that let developers find and display points of interest, addresses, and geographic features.
- Maps SDK for JavaScript JavaScript SDK that lets developers embed interactive TomTom maps and location features into web applications.
- Map Display API API for displaying TomTom maps in third-party applications with customizable styling and overlays.
- Map Maker Custom map visualization tool that allows enterprises to create and customize maps for specific use cases and branding requirements.
- TomTom ADAS Software Toolkit Software development toolkit for automakers to integrate ADAS features such as Intelligent Speed Assistance while reducing engineering complexity and regulatory risk.
- TomTom MOVE Self-service portal that lets businesses access and manage TomTom location data, traffic intelligence, and fleet insights.
- TomTom Traffic Index Annual global traffic congestion report providing data-driven insights into urban mobility patterns for cities, businesses, and policymakers.
- Automotive Navigation Embedded in-vehicle navigation solution for automakers, providing application-ready maps, routing, real-time traffic, APIs, and SDKs for software-defined vehicle architectures.
- Public Sector Solutions Location intelligence solutions for government and public-sector clients, supporting smart city planning, traffic management, and privacy-focused urban mobility optimization.
- Fleet Management and Logistics Solutions Location technology solutions for commercial fleet operators and logistics companies, including real-time tracking, route optimization, and driver management.
- InsurTech Solutions Location data solutions for insurance companies, providing insights to improve risk prediction and pricing based on driving behavior and traffic patterns.
- Consumer GPS Navigation Devices Standalone GPS navigation devices (sat navs) and accessories sold to consumers and professionals through retail and e-commerce, representing TomTom's legacy hardware business.
Quantifiable outcome
- Lane-level precision under 10cm accuracy for automated driving applications
- +5 more outcomes
Companies that use TomTom
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
TomTom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature5 records
TomTom partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered strategic and core.
- Kapsch TrafficComstrategicIntegration of TomTom Traffic data into Kapsch's EcoTrafiX Platform for enhanced global traffic management solutions. The partnership provides real-time traffic insights improving decision-making for road authorities and cities.
- AECOMstrategicGlobal partnership integrating TomTom's traffic data products including Traffic Stats, Origin Destination Analysis, Live Traffic, and Junction Analytics into AECOM's mobility planning, transport modeling, and traffic management services for public and private sector clients worldwide.
- MiovisionstrategicPartnership combining TomTom Traffic Analytics with Miovision's intelligent mobility solutions, expanding coverage to over 300,000 intersections globally. Miovision distributes TomTom's analytics products to public sector clients and traffic management agencies, including a GenAI traffic agent for conversational interface to traffic data.
- VisteonstrategicPartnership launching world's first in-car local AI conversational navigation system combining TomTom's Automotive Navigation Application with Visteon's cognitoAI platform. System uses on-device processing for privacy-first navigation without cloud dependency.
- MicrosoftcoreEnhanced collaboration integrating TomTom's automotive navigation solutions including the TomTom Automotive Navigation Application and TomTom AI Agent with Microsoft Azure services (Azure OpenAI, Azure Cosmos DB, Azure Kubernetes Service). Microsoft also completed migration of Bing Maps to TomTom's Orbis Maps platform with over a billion queries now running on the renewed database.
- UbercoreRenewed global partnership integrating TomTom's maps, APIs, and live services across Uber's platform for enhanced routing, fare calculations, and pickup/drop-off accuracy. Uber trip data feeds back into TomTom's mapping platform to help refresh road changes, closures, and turning restrictions faster.
- SoundHound AIstrategicPartnership integrating TomTom's AI Agent and navigation application with SoundHound's agentic voice AI platform for unified in-car AI voice and navigation experiences. Multi-agent architecture enables drivers to use natural conversation for route planning, charging station searches, and coordination with other in-car domains.
- Amazon AlexastrategicTomTom integrated with Amazon Alexa+ for vehicle integration alongside BMW, Samsung, Bosch, HERE Technologies, and others, enabling agentic capabilities in vehicles.
- CARIAD (Volkswagen Group)coreTomTom serves as the mapping partner for CARIAD and the Volkswagen Group, providing application-ready maps, routing, real-time traffic, APIs and SDKs for automated driving platforms. The partnership enables VW brands to keep pace with rapid software update cycles and regulatory changes such as Intelligent Speed Assistance mandates, supporting incremental rollout of hands-free driving capabilities across the group's brands and regions.
- Hyundai AutoEvercoreSince June 2025, Hyundai AutoEver and TomTom have been delivering monthly map updates to Hyundai and Kia vehicles across Europe, providing fresher navigation data than typical industry cycles. TomTom's AI-driven mapping platform integrates changes within minutes when lane geometry, signage, or restrictions change, with real-time traffic refreshing every 30 seconds.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
TomTom competitors and assessment
Company assessmentDirect peers
- HERE Technologies: HERE is TomTom's primary direct competitor in automotive HD maps, location services, and traffic data, supplying major OEMs (including Mercedes, BMW, Audi) with mapping and ADAS data. The two companies compete head-to-head for the same automotive OEM contracts and traffic analytics customers.
- Mapbox: Mapbox provides developer-facing maps, navigation SDKs, and location APIs that directly compete with TomTom's Mapping APIs, Navigation SDK, and Traffic APIs. Both serve enterprise developers and automotive customers building location-aware applications, with overlapping product portfolios in routing, geocoding, and traffic.
- INRIX: INRIX is a direct competitor in traffic data, traffic analytics, and transportation intelligence, serving government agencies, fleet operators, and automotive OEMs with products overlapping TomTom's Traffic APIs, Traffic Stats, and Junction Analytics. Both compete for the same public sector and smart-city contracts.
- Waze: Waze (owned by Google) directly competes with TomTom GO Navigation in consumer mobile navigation, particularly in crowdsourced traffic and route guidance. Although its business model differs (ad-supported), it is the most direct consumer-navigation competitor to TomTom's subscription-based app.
Broad incumbents
- Google Maps Platform: Google Maps Platform is the dominant cloud-based mapping and location services suite, competing with TomTom across developer APIs, traffic data, and automotive navigation. Backed by Google's broader ecosystem (Android, Cloud, Search), it operates as a broad incumbent with significantly greater scale than TomTom.
- Garmin: Garmin competes with TomTom in consumer GPS navigation hardware and in automotive OEM navigation solutions, with a broader product portfolio spanning wearables, marine, and aviation. It is a legacy incumbent in portable navigation devices where TomTom previously led.
- Esri: Esri's ArcGIS platform is the dominant GIS and geospatial analytics platform used by government agencies, infrastructure planners, and large enterprises, competing indirectly with TomTom's location intelligence offerings for public sector and enterprise analytics customers.
Emerging players
- Mobileye: Mobileye builds HD maps for ADAS and autonomous driving through its Road Experience Management (REM) crowdsourced mapping platform, competing with TomTom's Orbis Maps for Automated Driving. While focused primarily on computer vision and EyeQ chips, Mobileye is an emerging player in the same HD-map-for-ADAS market.
- PTV Group: PTV Group provides traffic modeling, mobility planning, and transport analytics software, competing with TomTom's Traffic Stats, Junction Analytics, and Origin Destination Analysis products in the public sector and infrastructure consulting segments. Both serve AECOM and similar engineering consultancies with mobility intelligence.
Regional players
- Baidu Maps: Baidu Maps is the leading mapping and navigation platform in China, serving as a regional counterpart to TomTom in the Chinese automotive and consumer markets. While it does not directly compete in Europe or North America, it represents the dominant alternative for OEMs with China-specific vehicle programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TomTom social profiles
Digital presenceTomTom financial estimates
Financial estimateRevenue estimate
Valuation estimate
TomTom leadership team
Management profileNumber of profiles
Profiles16 records
TomTom subsidiaries and ownership
Company hierarchySubsidiaries3 records
TomTom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TomTom M&A and investment
M&A and investmentM&A9 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TomTom
What does TomTom do?
TomTom develops and licenses location technology built on its Orbis Maps platform, an AI-native real-time map combining open data (Overture Maps Foundation, OpenStreetMap) with proprietary sensor and probe data. It sells HD maps and navigation software to automotive OEMs, real-time and historical traffic data via APIs to enterprises and governments, navigation SDKs to developers, and consumer navigation apps and devices to individuals.
Is TomTom a public or private company?
TomTom is a public company. It is classified as public and is currently operating.
When was TomTom founded?
TomTom was founded in 1991. It employs 1,001 to 5,000 people.
Where is TomTom based?
TomTom is headquartered in Amsterdam, Netherlands, in the Europe region.
How does TomTom make money?
Four revenue lines are on record. Software and Subscriptions are the primary driver. The others are automotive Licensing, traffic Data APIs and Analytics and consumer Hardware and Maps.
Who are TomTom's main competitors?
Direct peers on record are HERE Technologies, Mapbox, INRIX and Waze. Broad incumbents are Google Maps Platform, Garmin and Esri. Emerging players are Mobileye and PTV Group. Baidu Maps is listed as a regional player.
Does TomTom have an API?
Yes. TomTom offers a comprehensive suite of Traffic APIs including Traffic API (real-time and historical traffic analysis), Intermediate Traffic API (for server-based systems), Origin & Destination Analysis API (using Floating Car Data), Traffic Stats API (historical traffic data), Route Monitoring API (real-time strategic route monitoring), Junction Analytics API (traffic signal optimization), Area Analytics API (regional traffic patterns), and Connected Services API (hazard alerts for drivers and autonomous vehicles). APIs are available via REST with documentation at developer.tomtom.com. Free evaluation, pay-as-you-grow, and enterprise pricing tiers are offered. Developer documentation is at developer.tomtom.com/documentation.
What industry is TomTom in?
TomTom's product category is Location Technology and Digital Mapping. Its primary akta.pro industry code is BPAMANAL, HD Maps & Localization for Autonomous/ADAS, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 51929 and its SIC code is 3812.