CoBrand
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
CoBrand firmographics
Firmographics- Name
- CoBrand
- Legal name
- Cobrand Corporation, Inc.
- Website
- https://cobrand.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
CoBrand industry classification
Industry- Product category
- Music Marketing Intelligence Software
- NAICS
- Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
- akta.pro secondary industries
- Advertising, Marketing & Customer Personalization (HDAAAGAC), Social/UGC Music Platforms (Short-Form, Social Listening) (MPAIACAE)
Keywords
Where CoBrand is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CoBrand business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Fees: Recurring subscription fees for platform access as set forth in Order Forms or selected subscription plans within customer accounts.
- Usage-based Charges: Volume-based feature charges reported within 1 business day, due on first Friday of billing period. Includes charges for boost campaigns and creator payments.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
CoBrand product offering
Product offeringCore offering
CoBrand provides an AI-powered music marketing intelligence SaaS platform that combines Song Analytics, a 100M+ social Sound Search Database, AI Trend Detection, a unified Fan CRM, Social Listening with NLP sentiment analysis, customizable Cobrand Drops for fan data collection, and a Creator Advertising Platform with discovery across 100M+ creators, bulk outreach, TikTok boost campaigns, and PayPal-integrated creator payments. The platform is sold to record labels, artist managers, and independent musicians to replace assumption-based music marketing with data-driven campaign decisions.
Product overview
CoBrand is a music marketing intelligence platform offering a unified suite of tools organized around Analytics, Community, and Advertising pillars. The core Song Analytics and Sound Search Database products enable artists to track performance across streaming and social platforms, while the AI Trend Detection module surfaces emerging opportunities. The Fan CRM and Social Listening products form the Community pillar for managing fan relationships and social presence. The Creator Advertising Platform provides end-to-end campaign management including creator discovery, collaboration tools, boost campaigns, payment processing, and content approvals. Cobrand Drops serves as a customizable fan data collection mechanism feeding into the CRM.
Differentiator
Problem solved
Functional benefit
Products and services
- Song Analytics Analytics dashboard that helps artists and labels discover impactful creators, super fans, and user-generated content for any song — including unreleased or competitor tracks — with genre and platform filtering and creates metrics ranging from 10 to 1,200 with 24-hour tracking.
- Sound Search Database Searchable audio database containing over 100 million social sounds, enabling users to identify unlinked artist sounds in seconds and track sound usage across social platforms.
- AI Trend Detection AI-powered feature that surfaces emerging music and creator trends and identifies trendsetters as potential collaboration opportunities by analyzing cross-platform signals.
- Fan CRM Fan relationship management system providing a single view of an artist's entire fanbase, tracking fan journeys across multiple touch points with filtering by tags, demographics, location, contact info, and social performance.
- Social Listening Social media monitoring tool that analyzes account growth trends, post comment sentiments via NLP, and sound usage across platforms to provide a read on an artist's social presence.
- Cobrand Drops Fully customizable fan engagement tool that collects valuable fan data through email listings, event signups, tour date ticketing, pre-release signups, scheduled fan messaging, and visual theme customization.
- Creator Advertising Platform End-to-end creator marketing workflow providing rich creator profiles, AI-powered search across 100M+ creators, custom collaboration links, bulk outreach automation, TikTok boost campaigns, PayPal-integrated creator payments, content approval workflows, campaign timeline tracking, creator roster management, and NLP-powered content sentiment analysis.
Quantifiable outcome
- #1 Single 2024 UK Singles Chart achieved through campaign
- +4 more outcomes
Companies that use CoBrand
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CoBrand technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature9 records
CoBrand partnerships and signals
Strategic signalScale indicators12 records
Recent moves5 records
Expansion highlights4 records
CoBrand competitors and assessment
Company assessmentDirect peers
- Chartmetric: Chartmetric is a music data analytics platform providing streaming, social, and chart analytics for artists, labels, and managers. It is the closest direct competitor to CoBrand's analytics pillar (Song Analytics, Sound Search, AI trend detection), serving the same music-industry buyer.
- Soundcharts: Soundcharts provides music industry data and analytics covering streaming, airplay, social media, and chart performance for artists and labels. It directly overlaps with CoBrand's analytics, social listening, and creator/superfan discovery capabilities.
- Viberate: Viberate is a music analytics and artist-discovery platform aggregating streaming, social, and live data. It competes with CoBrand in music analytics and creator discovery, particularly for label A&R and marketing teams.
- SubmitHub: SubmitHub is a music promotion platform connecting artists to bloggers, playlist curators, and influencers. It overlaps with CoBrand's creator outreach and campaign-management capabilities, though focused on PR/playlist pitching rather than social UGC.
- Groover: Groover is a music promotion network that connects artists to curators, radios, and media outlets for guaranteed feedback. It competes with CoBrand's creator discovery and outreach workflow, particularly for indie artists seeking playlist and media placement.
Emerging players
- Songstats: Songstats provides music analytics aggregating streaming, social, and chart data into dashboards for artists and labels. It is a smaller, more analytics-focused competitor to CoBrand, with less emphasis on creator collaboration and campaign execution.
Broad incumbents
- UnitedMasters: UnitedMasters is an artist services platform offering distribution, marketing tools, and brand partnerships to independent artists. It overlaps with CoBrand in serving the same indie-to-mid-tier artist buyer with marketing and audience tools, but spans a much broader services suite.
- AWAL: AWAL (now part of Sony Music) is a music distribution and artist services company providing marketing, campaign, and analytics support. It competes with CoBrand in serving artist and label marketing needs as part of a broader services portfolio.
- Shazam: Shazam (Apple) is a music recognition and discovery platform with hundreds of millions of users. It is comparable to CoBrand's Sound Search Database in the music discovery and metadata domain, but operates as a consumer-facing incumbent within Apple's ecosystem.
- The Orchard: The Orchard (Sony Music) is a global music distribution and artist & label services company offering marketing, analytics, and campaign support. It competes with CoBrand in label-level marketing operations, though within a much wider distribution-led portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CoBrand social profiles
Digital presenceCoBrand compliance and trust
Trust signalCompliance4 records
CoBrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoBrand leadership team
Management profileNumber of profiles
CoBrand funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoBrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoBrand
What does CoBrand do?
CoBrand provides an AI-powered music marketing intelligence SaaS platform that combines Song Analytics, a 100M+ social Sound Search Database, AI Trend Detection, a unified Fan CRM, Social Listening with NLP sentiment analysis, customizable Cobrand Drops for fan data collection, and a Creator Advertising Platform with discovery across 100M+ creators, bulk outreach, TikTok boost campaigns, and PayPal-integrated creator payments. The platform is sold to record labels, artist managers, and independent musicians to replace assumption-based music marketing with data-driven campaign decisions.
Is CoBrand a public or private company?
CoBrand is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoBrand founded?
CoBrand was founded in 2023. It employs 1 to 10 people.
Where is CoBrand based?
CoBrand is headquartered in New York, United States, in the North America region.
How does CoBrand make money?
Two revenue lines are on record. Subscription Fees are the primary driver. The others are usage-based Charges.
Who are CoBrand's main competitors?
Direct peers on record are Chartmetric, Soundcharts, Viberate, SubmitHub and Groover. Songstats is listed as an emerging player. Broad incumbents are UnitedMasters, AWAL, Shazam and The Orchard.
Does CoBrand have an API?
No public API is recorded for CoBrand.
What industry is CoBrand in?
CoBrand's product category is Music Marketing Intelligence Software. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists), with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 541810 and its SIC code is 7310.