Groover
Groover is a Paris-based music promotion marketplace connecting 600,000+ independent artists with 3,000+ vetted curators, labels, and radio stations via a pay-per-submission credit system with guaranteed feedback.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Groover does
Groover is a Paris-based music promotion platform founded in 2019 that operates a two-sided marketplace connecting independent artists with a curated network of music industry professionals. On the supply side, the platform hosts 3,000+ verified curators across three categories: Visibility Curators (1,500+ Spotify playlist curators, 250+ radio stations, blogs, YouTube channels), Partners (400+ record labels, bookers, publishers), and Advisors (coaches, mentors). On the demand side, the platform serves 600,000+ artists across 180+ countries who use Grooviz virtual credits (€1 each) to submit tracks, with most contacts priced at 2 Grooviz (€2) and top-tier curators at 4-6 Grooviz. Submissions are governed by a 7-day guaranteed-feedback SLA with automatic refunds for non-response, and the platform reports a 90%+ reply rate with most curators responding within 72 hours.
The core technology is a web-based curator matching and filtering system with built-in payment and refund automation; no proprietary AI/ML capabilities are disclosed. Product surface extends across dedicated sub-products for Spotify playlist promotion, record label discovery, radio station promotion, music manager directory, and DJ connections, plus an editorial blog driving top-of-funnel acquisition. Distribution is hybrid: a self-serve PLG web platform at groover.co complemented by an embedded partnership with Yamaha Creator Pass (a 21-tool subscription bundle across 37 countries, effective March 2026).
Groover monetizes purely through Grooviz credit sales on a pay-as-you-go basis — no subscriptions, credits never expire — capturing roughly €2 per submission on average. The company has raised approximately $15 million across multiple rounds, most recently an $8 million Series A in February 2024 led by OneRagtime, Partech, and Bpifrance, with stated use of funds for North American, European, and Latin American expansion and platform enhancements including coaching and career development services. The company is co-founded by Romain Palmieri (CEO) and Dorian Perron, operates with 11-50 employees, and maintains offices in Paris (HQ) and New York.
Groover firmographics
Firmographics- Name
- Groover
- Legal name
- Groover
- Website
- https://groover.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Groover is a Paris-based music promotion marketplace connecting 600,000+ independent artists with 3,000+ vetted curators, labels, and radio stations via a pay-per-submission credit system with guaranteed feedback.
- Ownership category
- akta.pro rank
Groover industry classification
Industry- Product category
- Music Promotion Platform
- NAICS
- Record Production and Distribution (51225), Music Publishers (51223)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
Keywords
Where Groover is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Groover business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Grooviz Credit Sales: Artists purchase virtual credits (Grooviz) to contact music professionals. Each contact costs 2 Grooviz (€2), with top-tier curators costing 4-6 Grooviz. Discounted packs available with up to 24% savings. No subscription required - pay-per-submission model with automatic refunds for non-responses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pay-per-submission starting at €2 per contact |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Groover product offering
Product offeringCore offering
Groover operates a web-based two-sided marketplace platform that connects independent artists with a curated network of 3,000+ verified music industry professionals including playlist curators, record labels, radio stations, bloggers, and music managers. Artists purchase Grooviz virtual credits (€1 each, €2 per contact) to submit tracks and receive guaranteed feedback within 7 days or automatic credit refunds, with no subscription required.
Product overview
Groover is a music promotion platform built around a credit-based submission system where independent artists use Grooviz (virtual credits at €1 each) to pitch their music directly to verified industry professionals. The platform connects artists with three main categories of curators: Visibility Curators (blogs, playlists, radio, YouTube channels), Partners (labels, bookers, publishers), and Advisors (coaches, mentors). Sub-products include dedicated Spotify playlist promotion, record label finder, radio station promotion, music manager directory, and DJ connection services. The Curator Network comprises 3,000+ vetted professionals across 180+ countries who are required to provide feedback within 7 days or artists receive credit refunds.
Differentiator
Problem solved
Functional benefit
Brands
- Grooviz: Virtual credits used on the Groover platform for artists to contact music curators and professionals. 1 Grooviz equals €1.
Products and services
- Groover Platform Core music promotion web platform connecting independent artists with 3,000+ curated music industry professionals including playlist curators, blogs, radio stations, and labels. Artists pay per contact using Grooviz credits and receive guaranteed feedback within 7 days.
- Grooviz (Credits) Virtual credit system where 1 Grooviz equals €1. Artists use Grooviz to contact curators and pros, with most contacts costing 2 Grooviz each and top-tier curators costing 4-6 Grooviz. Credits never expire and are available in discounted packs.
- Curator Network Curated community of 3,000+ music professionals including visibility curators (blogs, playlists, radio), partners (labels, bookers, managers), and advisors (coaches, mentors) who review artist submissions for compensation.
- Spotify Playlist Promotion
Quantifiable outcome
- 90% reply rate from curators with most responding within 72 hours
- +3 more outcomes
Companies that use Groover
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles1 record
Groover technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Groover partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Yamaha Music Innovations (YMI)flagshipGroover is integrated as a bundled partner tool in Yamaha Creator Pass, a subscription platform combining 21 music and podcast creation tools. This strategic partnership marks Groover's expansion beyond direct-to-artist sales into software ecosystem distribution, targeting Yamaha's established customer base of music creators.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Groover competitors and assessment
Company assessmentBroad incumbents
- CD Baby: CD Baby is one of the original DIY music distribution platforms serving independent artists with distribution and ancillary services. Comparable as a long-established broad incumbent in indie artist services.
- DistroKid: DistroKid is a leading DIY music distributor serving millions of independent artists with annual subscriptions. It is a broad incumbent in artist services and a logical future competitor if it bundles promotional/pitching features — and is already visibly listed on Groover's site.
- TuneCore: TuneCore distributes music to streaming platforms and provides artist tools including some promotional services. Comparable as a broad indie artist-services platform with overlapping customer base.
- UnitedMasters: UnitedMasters is an artist-services platform offering distribution, brand-deal matchmaking, and promotional tooling to independent musicians. Comparable as a full-stack indie artist platform with overlapping value propositions in exposure and label/brand introductions.
- Amuse: Amuse is a mobile-first distribution and artist-services platform offering free and paid tiers. Comparable as a digital-native indie artist services platform targeting the same independent artist segment.
Direct peers
- SubmitHub: SubmitHub is the most direct competitor — a music promotion platform that connects independent artists with bloggers, playlist curators, and labels via a credit-based submission system with premium tiers. Same core product, same target customer, and overlapping curator supply.
- PlaylistPush: PlaylistPush is a focused Spotify-playlist pitching service paying independent curators to feature tracks. Directly comparable to Groover's Spotify playlist promotion sub-product, targeting the same indie artist buyer.
- Musosoup: Musosoup is a UK-based independent music promotion platform connecting artists with bloggers, playlisters, and radio. Direct competitor with similar credit/submission model and curator-marketplace approach.
Emerging players
- Songtrust: Songtrust (a Downtown Music company) provides independent music publishing administration and royalty collection. Adjacent — same indie-artist customer base, but focused on publishing rights administration rather than promotional pitching.
- Dailyplaylists.com: Dailyplaylists is an emerging Spotify-playlist pitching service. Comparable as a focused emerging player in the same curator-pitching niche that Groover's Spotify promotion sub-product targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Groover social profiles
Digital presenceGroover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groover leadership team
Management profileNumber of profiles
Profiles2 records
Groover funding detail
Funding detailFunding overview
Funding rounds4 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groover M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groover
What does Groover do?
Groover operates a web-based two-sided marketplace platform that connects independent artists with a curated network of 3,000+ verified music industry professionals including playlist curators, record labels, radio stations, bloggers, and music managers. Artists purchase Grooviz virtual credits (€1 each, €2 per contact) to submit tracks and receive guaranteed feedback within 7 days or automatic credit refunds, with no subscription required.
Is Groover a public or private company?
Groover is a private company. It is classified as venture growth investor backed and is currently operating.
When was Groover founded?
Groover was founded in 2019. It employs 11 to 50 people.
Where is Groover based?
Groover is headquartered in Paris, France, in the Europe region.
How does Groover make money?
One revenue line is on record: grooviz Credit Sales.
Who are Groover's main competitors?
Broad incumbents on record are CD Baby, DistroKid, TuneCore, UnitedMasters and Amuse. Direct peers are SubmitHub, PlaylistPush and Musosoup. Emerging players are Songtrust and Dailyplaylists.com.
Does Groover have an API?
No public API is recorded for Groover.
What industry is Groover in?
Groover's product category is Music Promotion Platform. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists). Its NAICS code is 51225.