CoBrand

Name

CoBrand

Legal name

Cobrand Corporation, Inc.

Website

https://cobrand.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Music Marketing Intelligence Software

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

akta.pro secondary industries

Advertising, Marketing & Customer Personalization (HDAAAGAC), Social/UGC Music Platforms (Short-Form, Social Listening) (MPAIACAE)

Keywords

• Music marketing platform
• Creator marketing software
• Fan analytics tools
• Social listening platform
• Influencer campaign management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fees: Recurring subscription fees for platform access as set forth in Order Forms or selected subscription plans within customer accounts.
2. Usage-based Charges: Volume-based feature charges reported within 1 business day, due on first Friday of billing period. Includes charges for boost campaigns and creator payments.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

CoBrand provides an AI-powered music marketing intelligence SaaS platform that combines Song Analytics, a 100M+ social Sound Search Database, AI Trend Detection, a unified Fan CRM, Social Listening with NLP sentiment analysis, customizable Cobrand Drops for fan data collection, and a Creator Advertising Platform with discovery across 100M+ creators, bulk outreach, TikTok boost campaigns, and PayPal-integrated creator payments. The platform is sold to record labels, artist managers, and independent musicians to replace assumption-based music marketing with data-driven campaign decisions.

Product overview

CoBrand is a music marketing intelligence platform offering a unified suite of tools organized around Analytics, Community, and Advertising pillars. The core Song Analytics and Sound Search Database products enable artists to track performance across streaming and social platforms, while the AI Trend Detection module surfaces emerging opportunities. The Fan CRM and Social Listening products form the Community pillar for managing fan relationships and social presence. The Creator Advertising Platform provides end-to-end campaign management including creator discovery, collaboration tools, boost campaigns, payment processing, and content approvals. Cobrand Drops serves as a customizable fan data collection mechanism feeding into the CRM.

Differentiator

Problem solved

Functional benefit

Products and services

• Song Analytics Analytics dashboard that helps artists and labels discover impactful creators, super fans, and user-generated content for any song — including unreleased or competitor tracks — with genre and platform filtering and creates metrics ranging from 10 to 1,200 with 24-hour tracking.
• Sound Search Database Searchable audio database containing over 100 million social sounds, enabling users to identify unlinked artist sounds in seconds and track sound usage across social platforms.
• AI Trend Detection AI-powered feature that surfaces emerging music and creator trends and identifies trendsetters as potential collaboration opportunities by analyzing cross-platform signals.
• Fan CRM Fan relationship management system providing a single view of an artist's entire fanbase, tracking fan journeys across multiple touch points with filtering by tags, demographics, location, contact info, and social performance.
• Social Listening Social media monitoring tool that analyzes account growth trends, post comment sentiments via NLP, and sound usage across platforms to provide a read on an artist's social presence.
• Cobrand Drops Fully customizable fan engagement tool that collects valuable fan data through email listings, event signups, tour date ticketing, pre-release signups, scheduled fan messaging, and visual theme customization.
• Creator Advertising Platform End-to-end creator marketing workflow providing rich creator profiles, AI-powered search across 100M+ creators, custom collaboration links, bulk outreach automation, TikTok boost campaigns, PayPal-integrated creator payments, content approval workflows, campaign timeline tracking, creator roster management, and NLP-powered content sentiment analysis.

Quantifiable outcome

• #1 Single 2024 UK Singles Chart achieved through campaign
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature9 records

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chartmetric: Chartmetric is a music data analytics platform providing streaming, social, and chart analytics for artists, labels, and managers. It is the closest direct competitor to CoBrand's analytics pillar (Song Analytics, Sound Search, AI trend detection), serving the same music-industry buyer.
• Soundcharts: Soundcharts provides music industry data and analytics covering streaming, airplay, social media, and chart performance for artists and labels. It directly overlaps with CoBrand's analytics, social listening, and creator/superfan discovery capabilities.
• Viberate: Viberate is a music analytics and artist-discovery platform aggregating streaming, social, and live data. It competes with CoBrand in music analytics and creator discovery, particularly for label A&R and marketing teams.
• SubmitHub: SubmitHub is a music promotion platform connecting artists to bloggers, playlist curators, and influencers. It overlaps with CoBrand's creator outreach and campaign-management capabilities, though focused on PR/playlist pitching rather than social UGC.
• Groover: Groover is a music promotion network that connects artists to curators, radios, and media outlets for guaranteed feedback. It competes with CoBrand's creator discovery and outreach workflow, particularly for indie artists seeking playlist and media placement.

Emerging players

• Songstats: Songstats provides music analytics aggregating streaming, social, and chart data into dashboards for artists and labels. It is a smaller, more analytics-focused competitor to CoBrand, with less emphasis on creator collaboration and campaign execution.

Broad incumbents

• UnitedMasters: UnitedMasters is an artist services platform offering distribution, marketing tools, and brand partnerships to independent artists. It overlaps with CoBrand in serving the same indie-to-mid-tier artist buyer with marketing and audience tools, but spans a much broader services suite.
• AWAL: AWAL (now part of Sony Music) is a music distribution and artist services company providing marketing, campaign, and analytics support. It competes with CoBrand in serving artist and label marketing needs as part of a broader services portfolio.
• Shazam: Shazam (Apple) is a music recognition and discovery platform with hundreds of millions of users. It is comparable to CoBrand's Sound Search Database in the music discovery and metadata domain, but operates as a consumer-facing incumbent within Apple's ecosystem.
• The Orchard: The Orchard (Sony Music) is a global music distribution and artist & label services company offering marketing, analytics, and campaign support. It competes with CoBrand in label-level marketing operations, though within a much wider distribution-led portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cobrandcorp
• Instagraminstagram.com/cobrandco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoBrand