QPay

Student Organization Management Softwaregetqpay.com

QPay (legally MySmock Pty Ltd, trading as Rubric) is a Sydney-based SaaS platform providing digital club management for 5,000+ university clubs and student unions across Australia, Canada, the UK, and the US, offering memberships, event ticketing, merchandise sales, and member communications.

Company typePrivate
Founded2015
HeadquartersSydney, Australia
Headcount11–50
GTM typeB2B
OfferingSoftware

What QPay does

QPay, legally MySmock Pty Ltd and trading as Rubric, is a Sydney-headquartered SaaS company founded in 2013 that operates a digital club management platform for university clubs, student unions, and broader student organizations. The platform is used by more than 5,000 university clubs across Australia, Canada, the United Kingdom, and the United States, supported by physical offices in Burwood (AU), Vancouver (CA), London (UK), and Los Angeles (US). QPay's product wedge into the student-organization vertical is membership administration, with the platform positioned to replace manual admin work for volunteer-led clubs.

The Rubric platform is delivered through a self-serve web architecture with three distinct portal experiences — a Students portal, a Clubs portal, and an Admin/Student Unions portal — and is structured into four modules: Rubric for Universities, Rubric for Student Unions, Rubric for Clubs & Student Groups, and a Student Success add-on. Core functional features within the clubs module include digital memberships management, event ticketing, merchandise sales, and free SMS and email communications to members. The company does not disclose an API, SDK, or mobile app, and the platform is accessed via the web.

The business operates a freemium, product-led go-to-market: clubs can self-onboard at no cost and the company monetizes through region-specific pricing tiers across AU, NZ, UK, and CA markets, supplemented by transactional revenue on merchandise and ticketing. QPay is privately held, has fewer than 10 employees, and has raised approximately $1.58M in disclosed funding across rounds between 2015 and 2021 from investors including Startmate, Sydney Angels, AngelCube, Blackbird Ventures, Sidecar Fund2, Transition Level Investments, Venture Builders, and Artesian VC. Leadership consists of co-founder Andrew Clapham and Chief Product Officer Jim Goh.

QPay firmographics

Firmographics

Name: QPay
Legal name: MySmock Pty Ltd
Website: https://getqpay.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: QPay (legally MySmock Pty Ltd, trading as Rubric) is a Sydney-based SaaS platform providing digital club management for 5,000+ university clubs and student unions across Australia, Canada, the UK, and the US, offering memberships, event ticketing, merchandise sales, and member communications.
Ownership category
akta.pro rank

QPay industry classification

Industry

Product category: Student Organization Management Software
NAICS: Software Publishers (5132), Software Publishers (51321)
akta.pro industry: PRIMARYBPAMABAI
Social Q&A & Knowledge Communities
Business & Public Services/Web, Mobile & Digital Platforms/Social Networks & Online Communities
SECONDARYHDAEAHAB
Robotic Process Automation (RPA) Platforms
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

Student club management
Student engagement platform
Event ticketing software
Membership management software
University SaaS platform

Where QPay is headquartered

Location

Headquarters

HQ city: Sydney
HQ country: Australia
HQ region: Oceania

Offices4 records

Markets served

QPay business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

Club Management Platform Subscription: Platform subscription for student clubs and societies with free access tier available. Revenue likely generated through premium features, transaction fees on merchandise/ticketing, or subscription tiers.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free access tier for clubs and societies

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

QPay product offering

Product offering

Core offering

QPay, doing business as Rubric, provides a unified SaaS platform that enables university clubs, student unions, and universities to digitize and manage memberships, sell event tickets, sell merchandise, and communicate with members via SMS and email. The product is offered as a self-serve, freemium web platform with localized pricing for Australia, New Zealand, the United Kingdom, and Canada, and is trusted by over 5,000 university clubs worldwide.

Product overview

Rubric is a unified platform for managing student organizations, consisting of multiple modules: the core Rubric platform for Universities, Student Unions, Clubs & Student Groups, plus a Student Success module. The platform enables digital membership management, event ticketing, merchandise sales, and SMS/email communications for student organizations.

Differentiator

Problem solved

Functional benefit

Products and services

Rubric for Clubs Self-serve platform for university clubs and student societies to manage digital memberships, sell event tickets, sell merchandise, and communicate with members via free SMS and email. Trusted by over 5,000 university clubs worldwide with localized pricing for Australia, New Zealand, the United Kingdom, and Canada.
Rubric for Universities University-focused module of the Rubric platform providing institutional-grade student engagement and management tooling for higher education institutions.
Rubric for Student Unions Student union and association management solution within the Rubric platform for institutional oversight of affiliated student bodies.

Companies that use QPay

Customer profile

Segments1 record

Ideal customer profiles2 records

QPay technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

QPay partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

QPay competitors and assessment

Company assessment

Direct peers

OfficerBuddy: OfficerBuddy is a student organization management tool aimed at club officers and student governments, directly overlapping Rubric's core club-management use cases around memberships, events and communications.
Ready Education: Ready Education provides a student engagement app platform for universities, including clubs, events, and campus-life features. It competes for the same institutional buyers as Rubric's Universities and Student Unions modules.
Suitable: Suitable offers a student engagement platform with event management, ticketing and organization tools for college campuses. It is a comparable solution for the same university-club buyer that Rubric serves.
Wisr: Wisr builds alumni and student engagement networks for higher education, including student-club and community features. It targets the same universities with comparable engagement, networking and event tooling.
Anthology (Campus Labs): Anthology's Campus Labs product is a direct competitor in higher-ed student engagement and club management. Its banner ad offering a $10,000 Engagement Grant to switch institutions (visible on Rubric's site per source) confirms it targets the same universities with overlapping membership, event and engagement functionality.
Buddy (campus app): Buddy is a student-community mobile app used by universities to centralize clubs, events and student life. It competes head-to-head with Rubric for the same student-org and engagement use cases on campus.
CampusGroups (Grenadine): CampusGroups by Grenadine is a direct peer offering student organization management, event registration, membership tracking and communications for universities — a near feature-for-feature overlap with Rubric for Clubs and Student Unions.

Emerging players

HubEngage: HubEngage is an employee and student engagement platform with modules for events, communications and communities. Its student-engagement feature set makes it an emerging comparable in the same buyer category as Rubric.

Broad incumbents

Bevy: Bevy is a broader community-event management platform used by brands and organizations to run communities at scale. Its community-and-events feature set is comparable to Rubric's membership and event-ticketing modules, though Bevy serves a wider set of verticals beyond higher ed.
Modo Labs: Modo Labs provides a campus mobile app platform with student engagement, events, and community features for universities. It overlaps with Rubric's university- and student-union-level offerings as a broader higher-ed engagement incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

QPay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

QPay leadership team

Management profile

Number of profiles

Profiles2 records

QPay funding detail

Funding detail

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

QPay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QPay

What does QPay do?

Is QPay a public or private company?

QPay is a private company. It is classified as venture growth investor backed and is currently operating.

When was QPay founded?

QPay was founded in 2015. It employs 11 to 50 people.

Where is QPay based?

QPay is headquartered in Sydney, Australia, in the Oceania region.

How does QPay make money?

One revenue line is on record: club Management Platform Subscription.

Who are QPay's main competitors?

Direct peers on record are OfficerBuddy, Ready Education, Suitable, Wisr, Anthology (Campus Labs), Buddy (campus app) and CampusGroups (Grenadine). HubEngage is listed as an emerging player. Broad incumbents are Bevy and Modo Labs.

Does QPay have an API?

No public API is recorded for QPay.

What industry is QPay in?

QPay's product category is Student Organization Management Software. Its primary akta.pro industry code is BPAMABAI, Social Q&A & Knowledge Communities, with a secondary code of HDAEAHAB, Robotic Process Automation (RPA) Platforms. Its NAICS code is 5132.