Spotted
Spotted (via SpottedRisk) is a venture-backed specialty insurance, bonding, and lending firm serving Film & Television producers and production companies across the U.S., Canada, the U.K., and Australia, with a recent expansion into airport digital advertising through a NoviSign partnership at Mexico City International Airport.
- Company typePrivate
- Founded2019
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Spotted does
Spotted (operating through SpottedRisk, Inc.) is a venture-backed specialty insurance, bonding, and lending firm serving the Film & Television production industry. Founded as a Massachusetts corporation and operating alongside its wholly-owned subsidiary Media Guarantors (acquired in 2020), the company provides creative and collaborative underwriting, bonding, and creative-lending solutions to producers and production companies across the U.S., Canada, the U.K., and Australia. The team is composed of production executives with decades of experience in risk management and financing, and the firm takes a client-first, enterprise field-sales approach with products customized per client rather than standardized pricing.
The core offering bundles three revenue streams: production insurance and underwriting (premium-based), bonding via Media Guarantors, and creative lending designed to ease cash flow shortfalls for independent producers. Pricing is not publicly disclosed and products are bespoke. Distribution is exclusively direct enterprise sales to Film & TV producers and production companies, with a top-of-funnel newsletter/email channel for industry updates. A regulatory license for insurance services is held through SpottedRisk Insurance Services, Inc. in California (License #6000148).
Outside the Film & TV core, a December 2025 partnership with NoviSign extends the company's footprint into transportation-hub digital media: smart charging kiosks and digital advertising screens at Mexico City International Airport, targeting more than 50 million annual passengers through programmatic advertising technology. This represents a distinct, non-financial business line and is the most recent material strategic expansion.
Spotted firmographics
Firmographics- Name
- Spotted
- Legal name
- SpottedRisk, Inc.
- Website
- https://spottedrisk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spotted (via SpottedRisk) is a venture-backed specialty insurance, bonding, and lending firm serving Film & Television producers and production companies across the U.S., Canada, the U.K., and Australia, with a recent expansion into airport digital advertising through a NoviSign partnership at Mexico City International Airport.
- Ownership category
- akta.pro rank
Spotted industry classification
Industry- Product category
- Entertainment Industry Insurance & Production Finance
- akta.pro primary industry
- Contractors BOP / Artisan Package (FSAJAFAD)
- akta.pro secondary industries
- Small Business BOP (Main Street) (FSAJAFAA), Professional Firms BOP (Office/Professional) (FSAJAFAE)
Keywords
Where Spotted is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Spotted business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Advertising Revenue: Revenue generated through programmatic advertising on digital screens deployed at transportation hubs, monetizing passenger engagement and foot traffic
- Insurance Services: Underwriting and insurance services for the Film & Television industry including production insurance, bonding solutions
- Creative Lending Solutions: Creative lending and risk management solutions for independent film and TV producers, designed to ease cash flow shortfalls and secure financial commitments
- Bonding Services: Bonding solutions for Film & TV production industry through Media Guarantors subsidiary
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Spotted product offering
Product offeringCore offering
Spotted (DBA SpottedRisk) is a specialty insurance, bonding, and lending firm serving the Film & Television production industry. It provides customized production insurance, bonding solutions (including completion bonds and cast bonds, partly via subsidiary Media Guarantors LLC), and short-term lending to address cash flow shortfalls for producers and production companies. The company works directly with producers to structure flexible, creative financial solutions across the U.S., Canada, the U.K., and Australia.
Product overview
Spotted is a venture-backed media company comprising SpottedRisk as its core insurance, bonding, and lending product for the Film & Television production industry, along with its wholly-owned subsidiary Media Guarantors. The company takes a client-first approach to deliver flexible, customizable financial solutions that help producers secure funding and manage cash flow while focusing on content creation.
Differentiator
Problem solved
Functional benefit
Products and services
- SpottedRisk Production Insurance
Quantifiable outcome
- Enables producers to concentrate on creative process by easing burdens of securing financial commitments
Companies that use Spotted
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Spotted technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Spotted partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- NoviSignflagshipNoviSign and Spotted collaborated to install smart charging kiosks and digital advertising screens at Mexico City International Airport. The partnership integrates programmatic advertising technology for real-time content management and monetization, targeting over 50 million annual passengers to enhance passenger experience and create revenue opportunities.
- Media GuarantorscoreMedia Guarantors is a wholly-owned subsidiary of SpottedRisk, providing bonding solutions to the Film & TV industry. The subsidiary complements SpottedRisk's insurance and lending offerings with specialized bonding products.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Spotted competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
Spotted social profiles
Digital presenceSpotted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spotted leadership team
Management profileNumber of profiles
Profiles2 records
Spotted subsidiaries and ownership
Company hierarchySubsidiaries1 record
Spotted funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spotted M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spotted
What does Spotted do?
Spotted (DBA SpottedRisk) is a specialty insurance, bonding, and lending firm serving the Film & Television production industry. It provides customized production insurance, bonding solutions (including completion bonds and cast bonds, partly via subsidiary Media Guarantors LLC), and short-term lending to address cash flow shortfalls for producers and production companies. The company works directly with producers to structure flexible, creative financial solutions across the U.S., Canada, the U.K., and Australia.
Is Spotted a public or private company?
Spotted is a private company. It is classified as venture growth investor backed and is currently operating.
When was Spotted founded?
Spotted was founded in 2019. It employs 11 to 50 people.
Where is Spotted based?
Spotted is headquartered in Boston, United States, in the North America region.
How does Spotted make money?
Four revenue lines are on record. Digital Advertising Revenue is the primary driver. The others are insurance Services, creative Lending Solutions and bonding Services.
Does Spotted have an API?
No public API is recorded for Spotted.
What industry is Spotted in?
Spotted's product category is Entertainment Industry Insurance & Production Finance. Its primary akta.pro industry code is FSAJAFAD, Contractors BOP / Artisan Package, with a secondary code of FSAJAFAA, Small Business BOP (Main Street).