NoviSign
- Company typePrivate
- Founded2011
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What NoviSign does
NoviSign is a cloud-based digital signage software-as-a-service (SaaS) company headquartered in Tel Aviv, Israel, founded in 2011. The company provides a hardware-agnostic platform for designing, scheduling, and displaying content on digital screens across retail, QSR, education, healthcare, hospitality, corporate, transportation, banking, and sports verticals, serving 20,000+ businesses with 60,000+ screens deployed across 5 continents. Named customers include Disney, Coca-Cola, Nvidia, Hilton, University of Florida, Papa John's, Quiznos, Billy Sims BBQ, and Appalachian Regional Healthcare. The platform is built on three layers: NoviSign Studio (web-based drag-and-drop CMS editor with 50+ widgets), NoviSign Player App (multi-OS playback application supporting Android, Chrome OS, Windows, Samsung Tizen, LG webOS, BrightSign OS, Linux, and Amazon Signage Stick), and NoviSign Cloud (secure AWS S3-hosted infrastructure with local offline failover). Recent product additions include an AI Image Creator, Model Context Protocol (MCP) integration for AI connectivity, and a Perion-powered programmatic DOOH advertising widget.
The company operates a hybrid go-to-market combining self-serve product-led growth (free 30-day trial, no credit card) with enterprise field sales, a channel partner/reseller program targeting commercial systems integrators (NSCA membership), and event-driven demand generation. Pricing is per-player (screen) per month starting at $20, with enterprise/white-label tiers negotiated annually; the model produces a long-tail revenue distribution with SMB-heavy verticals. The company is privately held, appears to be founder-managed (CEO Gil Matzliah), has 11-50 employees, and is described as bootstrapped with one undisclosed early funding round in 2014 and no disclosed institutional investors. In March 2026, NoviSign completed its first acquisition — buying a US-based legacy CMS provider's customer base — marking a shift toward inorganic growth in North America. SOC 2 Type II certified and GDPR compliant, NoviSign has received Capterra Shortlist 2026, Capterra Best Ease of Use 2026, Software Advice Front Runners 2026, and TechRadar Best Digital Signage 2025 recognition.
NoviSign firmographics
Firmographics- Name
- NoviSign
- Legal name
- NoviSign Digital Signage
- Website
- https://novisign.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NoviSign industry classification
Industry- Product category
- Cloud Digital Signage Software (SaaS)
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
- akta.pro secondary industries
- Content Syndication, Distribution & Rights Management Platforms (BPAMAJAN), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where NoviSign is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
NoviSign business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Per Player/Month: Cloud-based digital signage software delivered as a service. Pricing is determined by the number of players (screens) managed. Starting at $20 per player per month, providing full platform access including all features, widgets, cloud storage, monitoring, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level per player subscription starting at $20/month |
| Subscription | Annual | Enterprise / White Label / Large-scale deployments |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
NoviSign product offering
Product offeringCore offering
NoviSign is a cloud-based digital signage SaaS platform that lets organizations create, schedule, and display content on any screen from a single browser-based dashboard. Its offering combines NoviSign Studio (a drag-and-drop CMS with 50+ widgets and AI image generation), the NoviSign Player App (a multi-OS playback app for Android, Chrome OS, Windows, Tizen, webOS, BrightSign, Linux, and Amazon Signage Stick), and NoviSign Cloud (secure AWS-hosted content delivery), sold as a per-player monthly subscription starting at $20 with a 30-day free trial.
Product overview
NoviSign is a cloud-based digital signage software platform that provides a comprehensive suite of tools for creating, managing, and displaying content on digital screens. The core platform consists of three main components: NoviSign Studio (a web-based drag-and-drop CMS editor), the NoviSign Player App (multi-OS playback software), and NoviSign Cloud (secure infrastructure for content delivery). The platform offers over 50 drag-and-drop widgets and templates, AI-powered content generation via the AI Image Creator, and supports hardware-agnostic deployment across Android, Chrome OS, Windows, Samsung Tizen, LG webOS, and other operating systems. Vertical solutions include specialized digital menu board products for restaurants (QSR, coffee shops, pizza shops, fast casual), healthcare, education, hospitality, retail, transportation, sports facilities, and banking. The platform also supports DOOH advertising networks through programmatic ad integration with Perion, and offers interactive kiosk capabilities for touch-enabled deployments. Pricing starts at $20 per player per month with a 30-day free trial.
Differentiator
Problem solved
Functional benefit
Brands
- NoviSign Studio: Web-based drag-and-drop digital signage CMS editor for content creation and management
- NoviSign Player App
- NoviSign Cloud
- AI Digital Signage
Products and services
- NoviSign Studio (Digital Signage CMS)
- NoviSign Player App
- NoviSign Cloud (Cloud Signage)
- AI Digital Signage
- Interactive Kiosk
- Signage Widgets (50+ Widget Library)
- DOOH Advertising Widget (Programmatic)
- Digital Menu Boards
- Healthcare Digital Signage
- Education Digital Signage
- Internal Communications Signage
- Hospitality Digital Signage
- Retail Digital Signage
- Transportation Digital Signage
- Sports Facilities Digital Signage
- Bank & Financial Services Digital Signage
- NoviSign Digital Signage API
Quantifiable outcome
- Blake's Lotaburger generated ~$1.5 million in cold brew sales using NoviSign promotional digital signage
- +2 more outcomes
Companies that use NoviSign
Customer profileNamed customers16 records
Segments9 records
Ideal customer profiles4 records
NoviSign technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature10 records
NoviSign partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- NSCA (National Systems Contractors Association)coreNoviSign became an official member of NSCA to support the commercial integration industry. To mark the membership, NoviSign sponsored NSCA's 28th Annual Business & Leadership Conference (February 2026, Irving, Texas). The membership reflects NoviSign's focus on collaboration and partnerships within the systems integration ecosystem.
- Perion (formerly Hivestack)coreIntegration partnership enabling programmatic DOOH (digital out-of-home) advertising monetization through NoviSign's Ad Widget. Allows businesses to display targeted programmatic ads alongside dynamic content such as news tickers, slideshows, and videos, transforming screens into revenue-generating assets. Benefits retail, QSR, healthcare, transportation, and corporate sectors.
- BrightSign LLCcoreStrategic partnership for enhanced digital signage deployments. BrightSign is a leading digital signage media player manufacturer, and NoviSign's platform supports BrightSign OS alongside other operating systems. The partnership enables joint go-to-market initiatives and seamless interoperability.
- NoviSign Reseller Partner ProgramcoreFormal reseller and partner program for systems integrators, commercial integrators, and managed service providers. Partners receive access to the Admin Console, special pricing, white-label options, and co-marketing support. 'Become a NoviSign Reseller' and 'Why Become a NoviSign Partner?' resources available.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
NoviSign competitors and assessment
Company assessmentDirect peers
- Kitcast: Kitcast provides cloud-based digital signage software for Apple TV and other devices, targeting SMB and mid-market customers. It overlaps with NoviSign's core SaaS CMS offering with a similar per-screen subscription model.
- Pickcel: Pickcel is a cloud-based digital signage software provider with a web-based CMS, multi-OS player support, and app integrations targeting retail, QSR, and corporate customers. It competes directly with NoviSign on feature set and per-screen subscription pricing.
- OptiSigns: OptiSigns is a cloud digital signage platform offering drag-and-drop content creation, app integrations, and multi-OS player support. It competes head-to-head with NoviSign on SMB and enterprise digital menu board and corporate communications use cases.
- Raydiant: Raydiant is a cloud digital signage and in-store experience platform targeting retail, restaurants, and healthcare. It competes with NoviSign on AI-driven content features, screen management, and vertical SaaS positioning for multi-location businesses.
- ScreenCloud: ScreenCloud is a direct competitor offering cloud-based digital signage software with a drag-and-drop CMS, app integrations, and multi-OS player support. It targets the same SMB-to-enterprise customer base across retail, corporate, healthcare, and education verticals with a similar per-screen subscription pricing model.
- Rise Vision: Rise Vision offers cloud-based digital signage for schools, churches, and businesses with a template-driven CMS. It overlaps with NoviSign's education vertical and SMB market with a similar subscription pricing model.
- Yodeck: Yodeck provides cloud-based digital signage SaaS with a web-based CMS and dedicated Raspberry Pi player hardware, targeting small businesses and enterprises with per-screen subscription pricing. It overlaps directly with NoviSign on core functionality, customer segments, and business model.
Broad incumbents
- Stratacache (Scala): Stratacache/Scala is a large enterprise digital signage platform serving retail, QSR, and transportation with end-to-end hardware, software, and services. It competes with NoviSign primarily in large multi-location enterprise deployments where full-stack solutions are preferred.
- BrightSign: BrightSign is a leading digital signage media player manufacturer that also offers its own CMS and cloud services (BrightSign Network). While primarily a hardware vendor, its integrated CMS competes with NoviSign at the platform level and is also a partner.
- Samsung MagicINFO: Samsung MagicINFO is Samsung's bundled digital signage CMS offered with Samsung Tizen smart displays. It is a competitor to NoviSign in the SMB and enterprise market, particularly when customers prefer single-vendor hardware-software procurement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NoviSign social profiles
Digital presenceNoviSign compliance and trust
Trust signalCompliance2 records
NoviSign financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoviSign leadership team
Management profileNumber of profiles
Profiles3 records
NoviSign subsidiaries and ownership
Company hierarchySubsidiaries1 record
NoviSign funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoviSign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoviSign
What does NoviSign do?
NoviSign is a cloud-based digital signage SaaS platform that lets organizations create, schedule, and display content on any screen from a single browser-based dashboard. Its offering combines NoviSign Studio (a drag-and-drop CMS with 50+ widgets and AI image generation), the NoviSign Player App (a multi-OS playback app for Android, Chrome OS, Windows, Tizen, webOS, BrightSign, Linux, and Amazon Signage Stick), and NoviSign Cloud (secure AWS-hosted content delivery), sold as a per-player monthly subscription starting at $20 with a 30-day free trial.
Is NoviSign a public or private company?
NoviSign is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NoviSign founded?
NoviSign was founded in 2011. It employs 11 to 50 people.
Where is NoviSign based?
NoviSign is headquartered in Tel Aviv, Israel, in the Middle East region.
How does NoviSign make money?
One revenue line is on record: saaS Subscription - Per Player/Month.
Who are NoviSign's main competitors?
Direct peers on record are Kitcast, Pickcel, OptiSigns, Raydiant, ScreenCloud, Rise Vision and Yodeck. Broad incumbents are Stratacache (Scala), BrightSign and Samsung MagicINFO.
Does NoviSign have an API?
Yes. NoviSign provides API access and webhooks for connecting the platform to custom applications, CRM, ERP, ticketing systems, and custom workflows for automated content updates. The API is documented in the Help Center under 'Digital Signage API'. Additionally, NoviSign supports MCP (Model Context Protocol) integration, an open standard that connects AI to any tool or data source, enabling seamless AI connectivity without custom coding. Developer documentation is at www.novisign.com/help-center/api.
What industry is NoviSign in?
NoviSign's product category is Cloud Digital Signage Software (SaaS). Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of BPAMAJAN, Content Syndication, Distribution & Rights Management Platforms. Its NAICS code is 513210 and its SIC code is 7372.