Electus Global Education Co, Inc.
Electus Global Education (Tampa, FL) operates Life Hub, a hybrid EdTech-FinTech super-app for ages 6–18 that rewards educational activity with real cash via a Visa debit card, distributed through family subscriptions, schools, and state ESA programs in Arizona, Arkansas, and Indiana.
- Company typePrivate
- Founded2015
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Electus Global Education Co, Inc. does
Electus Global Education Co, Inc. is a Tampa, Florida-based privately held company that operates Life Hub, a hybrid EdTech-FinTech "learn-and-earn" super-app targeting children ages 6–18 and the institutions that serve them. The platform combines standards-aligned educational content (financial literacy, AI literacy, career readiness, entrepreneurship, and academic skills across 200+ topics) with a tokenized reward system that converts completed learning activities into real cash payouts via a co-branded Visa Rewards Card issued through Pathward National Association. Proprietary AI assets—Infiniti AI (personalization, career-pathway recommendation, custom content generation) and the Fini multimodal Learning Coach—sit at the core of the product, alongside a photo-capture contextualized learning feature called Life Vision.
The company monetizes through multi-tier family subscriptions ($30–$189/month), per-student institutional licensing ($35–$189/student/month), Visa card issuance and transaction fees, and licensed Visa content distribution. Distribution is multi-channel: direct-to-consumer product-led growth with a waitlist at $15/month, approved-vendor status in Arizona, Arkansas, and Indiana state ESA programs via ClassWallet, direct sales to public and private schools, and channel partnerships with youth organizations such as YMCA. Strategic backers include the American Heart Association Social Impact Fund (October 2024 grant), and the company has disclosed planned expansion into fashion via the MARADONA and DIARMA brands under exclusive Maradona estate licensing managed by Electa Global.
The firm is small (11–50 employees), was founded in 2015, and has raised approximately $4.15M across 2022–2025 according to company-provided funding data. It holds registered trademarks (Life Hub® in US/EU) and patent-pending IP for Infiniti AI, Life Hub Pay, and the Life Hub System across the US, Canada, UK, and Spain. The business is dependent on a complex multi-party stack—Visa for content and brand licensing, Pathward for card issuance, FIS and Dash Solutions for fintech services, and Boclips, Microsoft, and Google for content and productivity integrations—which defines both its go-to-market leverage and its operational concentration risk.
Electus Global Education Co, Inc. firmographics
Firmographics- Name
- Electus Global Education Co, Inc.
- Legal name
- Electus Global Education Co., Inc.
- Website
- https://lifehubeducation.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electus Global Education (Tampa, FL) operates Life Hub, a hybrid EdTech-FinTech super-app for ages 6–18 that rewards educational activity with real cash via a Visa debit card, distributed through family subscriptions, schools, and state ESA programs in Arizona, Arkansas, and Indiana.
- Ownership category
- akta.pro rank
Electus Global Education Co, Inc. industry classification
Industry- Product category
- Educational Technology Software (EdTech-FinTech)
- NAICS
- Educational Support Services (611710), Educational Support Services (6117), Computer Training (61142)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ)
- akta.pro secondary industries
- AI & Machine Learning (Foundations & Applied) (EDAMACAG), Live Class & Webinar Marketplaces/Directories (EDAFAIAE), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), AI & Emerging Technology Literacy (EDAAAIAJ)
Keywords
Where Electus Global Education Co, Inc. is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Electus Global Education Co, Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription Revenue: Monthly and annual subscription fees for platform access across multiple tier levels (Beta, Zeta, Delta, Gamma, Alpha, Omega for families and schools). Pricing ranges from $30-$189/month for families, with additional payday load fees for frequent reward distributions. State ESA funding accepted as payment method in participating states.
- Institutional Licensing: Per-student pricing for schools, microschools, and youth organizations. School plans range from $35-$189/student/month. Implementation and onboarding fees for organizations.
- Card and Transaction Fees: Life Hub Visa Rewards card issuance fees ($9 one-time), replacement card fees ($6), and payday load processing fees ($1 per additional load beyond included monthly load).
- Content Licensing: Licensed content from Visa Practical Money Skills and Practical Business Skills programs, integrated as Edu-Jobs on the platform under licensing agreement with Visa U.S.A. Inc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Life Hub Beta - Entry-level education-first tier |
| Subscription | Monthly | Life Hub Zeta - Mid-tier with enhanced AI |
| Subscription | Monthly | Life Hub Delta - Advanced tier with full features |
| Per seat | Monthly | School/Organization Plans |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Electus Global Education Co, Inc. product offering
Product offeringCore offering
Electus Global Education operates the Life Hub® platform, a hybrid EdTech-FinTech learn-and-earn super-app for children ages 6–18. The platform delivers standards-aligned educational content through "Edu-Jobs" (video quizzes, courses, and games) and rewards completion with real cash payouts via the Life Hub® Visa Rewards Card, powered by the proprietary Infiniti AI™ engine and the 24/7 Fini AI Learning Coach. Subscriptions are sold to families, homeschool networks, schools, youth organizations, and state Education Savings Account programs.
Product overview
Electus Global Education Co, Inc. operates as a hybrid EdTech-FinTech company offering the Life Hub learn-and-earn super-app ecosystem. The core product is Life Hub, a unified platform for kids ages 6-18 that combines educational content with real financial rewards. The platform is powered by proprietary Infiniti AI technology and features Fini Learning Coach as the 24/7 AI tutor. Supporting products include Life Vision for contextual learning, Life Hub Rewards for the token/cash reward system, the Life Hub Visa Rewards Card for real-world financial experience, Life Hub Pay for payment infrastructure, My Dream Life for career planning, and Life Hub Resume for portfolio building. The company also partners with Visa for Practical Money Skills and Practical Business Skills content and has announced fashion brand ventures MARADONA and DIARMA.
Differentiator
Problem solved
Functional benefit
Brands
- Life Hub®: The world's first learn-and-earn super app ecosystem that rewards kids for learning financial literacy, AI literacy, career readiness, and entrepreneurship skills through Edu-Jobs that pay real cash rewards.
- Infiniti AI™
- Fini
- Life Hub® Pay™
Products and services
- Life Hub
Quantifiable outcome
- Real rewards drive four times higher completion rates compared to non-incentivized learning
- +1 more outcomes
Companies that use Electus Global Education Co, Inc.
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Electus Global Education Co, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature7 records
Electus Global Education Co, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Visa U.S.A. Inc.coreLicensing partnership to integrate Visa's Practical Money Skills and Practical Business Skills programs as Edu-Jobs on the Life Hub platform. Electus is a non-client participant of Visa's financial education programs, authorized to use, reproduce, and distribute content for educational purposes.
- Pathward National AssociationcoreBank partner issuing the Life Hub Visa Rewards Card pursuant to Visa USA Inc. license. Card is issued by Pathward National Association, member FDIC.
- Fidelity National Information Services Global, Inc. (FIS)majorFinTech partner providing financial products and services through partnerships with Electus Global Education Co, Inc.
- Dash Solutions, Inc.majorFinTech partner providing financial products and services through partnerships with Electus Global Education Co, Inc.
- Singleton FoundationminorNon-profit partner focused on financial literacy and entrepreneurship education, collaborating on educational content.
- YMCAmajorYouth development organization partner implementing Life Hub for financial literacy and career readiness education across YMCA locations nationwide.
- ClassWalletcoreState ESA program payment platform integrated for Arizona families to access state-funded scholarship programs for Life Hub subscriptions.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Electus Global Education Co, Inc. competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Electus Global Education Co, Inc. social profiles
Digital presenceElectus Global Education Co, Inc. compliance and trust
Trust signalCompliance4 records
Electus Global Education Co, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electus Global Education Co, Inc. leadership team
Management profileNumber of profiles
Profiles8 records
Electus Global Education Co, Inc. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electus Global Education Co, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electus Global Education Co, Inc.
What does Electus Global Education Co, Inc. do?
Electus Global Education operates the Life Hub® platform, a hybrid EdTech-FinTech learn-and-earn super-app for children ages 6–18. The platform delivers standards-aligned educational content through "Edu-Jobs" (video quizzes, courses, and games) and rewards completion with real cash payouts via the Life Hub® Visa Rewards Card, powered by the proprietary Infiniti AI™ engine and the 24/7 Fini AI Learning Coach. Subscriptions are sold to families, homeschool networks, schools, youth organizations, and state Education Savings Account programs.
Is Electus Global Education Co, Inc. a public or private company?
Electus Global Education Co, Inc. is a private company. It is classified as venture growth investor backed and is currently operating.
When was Electus Global Education Co, Inc. founded?
Electus Global Education Co, Inc. was founded in 2015. It employs 11 to 50 people.
Where is Electus Global Education Co, Inc. based?
Electus Global Education Co, Inc. is headquartered in Tampa, United States, in the North America region.
How does Electus Global Education Co, Inc. make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are institutional Licensing, card and Transaction Fees and content Licensing.
Does Electus Global Education Co, Inc. have an API?
No public API is recorded for Electus Global Education Co, Inc..
What industry is Electus Global Education Co, Inc. in?
Electus Global Education Co, Inc.'s product category is Educational Technology Software (EdTech-FinTech). Its primary akta.pro industry code is EDAFAFAJ, Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines), with a secondary code of EDAMACAG, AI & Machine Learning (Foundations & Applied). Its NAICS code is 611710 and its SIC code is 8200.