Singleton Foundation for Financial Literacy and Entrepreneurship

What Singleton Foundation for Financial Literacy and Entrepreneurship does

The Singleton Foundation for Financial Literacy and Entrepreneurship is a U.S.-based 501(c)(3) nonprofit, founded around 2015–2016 by Will and Cary Singleton and headquartered in Burbank, California, that delivers financial literacy and entrepreneurship education through entertainment-based products. The foundation operates a portfolio of five core programs: Million Stories, an award-winning digital video channel with 44+ series, 325+ episodes, and 250M+ cumulative views; Venture Valley, a free business simulation video game launched in late 2021 on iOS, Android, and Steam that reached 273K+ students in 2024; Slyngshot, a web application enabling users to generate and launch business ideas (10,000+ ideas created across 100+ organizations); Groove, a behavioral-science-based financial habit-building web app; and 2Forks, a food waste reduction initiative. The foundation also administers the CEO Prize, a lifetime-achievement award for business leadership.

Name

Singleton Foundation for Financial Literacy and Entrepreneurship

Legal name

Singleton Foundation for Financial Literacy and Entrepreneurship

Website

https://singletonfoundation.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Singleton Foundation is a 501(c)(3) nonprofit that delivers free financial literacy and entrepreneurship education through entertainment-based programs — including the Million Stories video channel, Venture Valley business simulation game, Slyngshot ideation app, and Groove financial habit platform — serving students, employees, and underserved communities globally.

Ownership category

akta.pro rank

Product category

Financial Literacy Education Software

NAICS

Business Schools and Computer and Management Training (6114), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial Literacy, Budgeting & Personal Finance (EDAMAHAE)

akta.pro secondary industries

Entrepreneurship Foundations & Startup Basics (EDAMAHAA), Personal Finance & Financial Literacy for Students (EDAMAIAH), Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL), Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Financial literacy education
• Entrepreneurship education
• Business simulation games
• Financial wellness apps
• Educational video content

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Corporate Sponsorships: The foundation generates revenue through corporate sponsorships. Experian sponsors Million Stories series including HeartBroke, Your World on Money, and Finance Couch as part of their United for Financial Health initiative. Other corporate partners sponsor shows, competitions, and programs.
2. Donations and Grants: As a 501(c)(3) nonprofit organization, the foundation relies on donations and grants to fund operations and program development.
3. Employee Wellness Benefits: The foundation offers Groove platform as an employee wellness benefit to corporations looking to expand their financial wellness offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Singleton Foundation for Financial Literacy and Entrepreneurship is a nonprofit organization that develops and distributes free entertainment-based learning products designed to teach financial literacy and entrepreneurship. Its core offerings include a business simulation video game (Venture Valley), an award-winning digital video channel (Million Stories), a business idea creation web app (Slyngshot), and a financial habit-building web app (Groove), all delivered free to individual users and integrated into educational and corporate wellness programs through partnerships.

Product overview

The Singleton Foundation operates a portfolio of five interconnected programs designed to make financial competence fun and accessible. The core offerings include: Million Stories (an award-winning video channel with 44+ series and 250M+ views), Venture Valley (a free business simulation video game with 273K+ student users), Slyngshot (a web-app for business idea creation with 10,000+ ideas generated), Groove (a financial habit-building app with 89% user satisfaction), and 2Forks (a food waste reduction initiative). The organization also administers the CEO Prize, a lifetime achievement award recognizing exceptional business leadership. These programs work together to address financial literacy through entertainment, gamification, and hands-on entrepreneurship education.

Differentiator

Problem solved

Functional benefit

Brands

• Million Stories: Award-winning video channel breaking the taboo of talking about money, featuring 44+ series and 325+ episodes that inspire entrepreneurship and offer practical money advice.
• Venture Valley
• Slyngshot
• Groove
• 2Forks
• CEO Prize

Products and services

• Venture Valley Free business simulation video game teaching financial literacy and entrepreneurship through gameplay, available on PC, iOS, and Android. In 2024 it reached over 273K students and accumulated 7000+ hours of gameplay; 92% of students reported improved understanding of cause and effect in finance and business.
• Million Stories Award-winning digital video channel featuring 44+ series and 325+ episodes that inspire entrepreneurship and provide practical money advice, with over 250M+ views across digital platforms. 92% of viewers reported being motivated to start paying down debt and 88% were inspired to make changes to improve their financial habits.
• Slyngshot Free web application that enables anyone to create and launch business ideas using an innovative, research-backed process, allowing users to go from idea to shareable website in minutes. Over 10,000 business ideas have been created, with more than 7,000 students at 100+ organizations using the platform.
• Groove Free financial habit-building web app that helps users build healthy financial habits through goal setting, positive reinforcement, and bite-sized learning content powered by behavioral science. 89% of users reported it helped them learn about personal finance, 73% said it helped develop healthy money habits, and 72% said it helped them feel better about money.
• 2Forks Program aiming to curb unnecessary food waste by redirecting unused food value to the food insecure while promoting healthier eating habits.

Quantifiable outcome

• 92% of Venture Valley students reported improved understanding of cause and effect in finance and business
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• TD BankcoreGTM or Marketing Partner · 21 October 2025TD Bank and Venture Valley conducted a gaming competition at Johnson C. Smith University (JCSU) in Charlotte, NC on October 21, 2025, aimed at promoting financial literacy and entrepreneurship among students, particularly within HBCUs.
• FutureLab (Poland)coreChannel Partner/ Reseller/ Distributor · 18 January 2024Venture Valley Video Game expanded into Poland's school system through partnership with FutureLab, integrating the game into educational curriculum.
• ExperianflagshipGTM or Marketing Partner · 29 September 2022Experian sponsors Million Stories series centered around authentic financial conversations including HeartBroke, Your World on Money and Finance Couch. The sponsorship is part of Experian's United for Financial Health initiative, which aims to empower and protect consumers to improve their financial health through education and action. Experian amplifies series' themes and advice with complementary content such as financial and credit education resources.
• U.S. Department of DefenseflagshipStrategic or Co-development Partner · 22 January 2022New partnership with the Defense Department announced in January 2022 to support financial literacy and entrepreneurship education, particularly for military communities.
• NFTE (Network for Teaching Entrepreneurship)coreStrategic or Co-development Partner · 1 December 2020As part of the partnership between NFTE and Singleton Foundation, Million Stories Media content featuring real entrepreneur stories has been integrated into NFTE's High School and Middle School programs, as well as their adult targeted Career Relaunch program. NFTE resources and tools for entrepreneurs and small businesses are featured in Million Stories Resources.
• Seton Hall UniversitycoreStrategic or Co-development PartnerVenture Valley Collegiate Cup event with over 150 students participating. The Stillman School of Business faculty embraced Venture Valley as an innovative experiential educational tool and brought their classes to the event. Students learned about launching startup businesses through video game format.
• The Clubhouse NetworkcoreStrategic or Co-development PartnerSlyngshot collaborated with the Clubhouse Network to host the Change Reaction Contest to solve real-world challenges, in which students from all over the world competed for up to $1,500 in seed money. The winning idea EcoSmart created a waste management business solution.
• Orange County Rescue MissioncoreStrategic or Co-development PartnerOrange County Rescue Mission introduced Groove financial wellness habit-building platform to homeless adults in their transitional housing program as they get reintroduced to the workforce. The app's user-friendly design helped residents learn budgeting and saving.
• Lemelson MIT ProgramcoreStrategic or Co-development PartnerLemelson MIT uses Venture Valley to add business skills education to their invention education programs. The game teaches basic concepts (cogs, revenue, employee impact, marketing) that complement venture-specific learning.
• Junior AchievementcoreStrategic or Co-development PartnerEducational partnership for financial literacy and entrepreneurship content delivery.
• Discovery EducationcoreChannel Partner/ Reseller/ DistributorDigital education platform partnership for content distribution.
• WorkingNationminorGTM or Marketing PartnerMedia partnership for financial literacy content and workforce development messaging.
• Military Spouse Employment PartnershipcoreStrategic or Co-development PartnerPartnership to support financial literacy for military spouses.
• Kauffman FastTraccoreStrategic or Co-development PartnerEntrepreneurship education resources and tools partnership.
• Hire Heroes USAcoreStrategic or Co-development PartnerVeterans employment and entrepreneurship support partnership.
• Jump$tart CoalitioncoreStrategic or Co-development PartnerFinancial literacy advocacy and best practices sharing organization.
• 2forksminorStrategic or Co-development PartnerFood waste reduction program that redirects unused food value to the food insecure while promoting healthier eating habits.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iGrad (Acquired by Intuition): Financial-wellness platform sold to employers and institutions - the closest direct analog to Singleton's Groove product on B2B go-to-market, audience (working adults), and feature set.
• Junior Achievement USA: The largest U.S. K–12 financial-literacy and entrepreneurship education nonprofit. Singleton Foundation actually lists Junior Achievement as a partner, but JA is the obvious like-for-like comparable on mission (financial literacy + entrepreneurship in schools) and even shares co-marketing logistics.
• NFTE (Network for Teaching Entrepreneurship): Direct strategic partner of Singleton Foundation. NFTE focuses on K–12 and adult entrepreneurship curricula - the exact audience and use case Singleton targets with Venture Valley and Slyngshot, making it a near-perfect functional peer.
• Next Gen Personal Finance (NGPF): Free K–12 personal-finance curriculum and resources nonprofit widely adopted by U.S. high schools. Targets the same teacher/student user base as Venture Valley and competes for the same grant and sponsor dollars.
• FoolProof: Financial-literacy education provider for K–12 and higher education. Closely comparable to the educational-curriculum side of Singleton's portfolio (Venture Valley, Slyngshot) on audience, distribution model, and sponsorship-funded revenue.

Broad incumbents

• Khan Academy (Personal Finance content): Large, well-funded free education nonprofit with a substantive personal-finance curriculum. Not a game, but the benchmark free K–12 financial-literacy content destination and a substitute for teacher attention that Venture Valley and Groove compete for.
• EVERFI (Blackbaud): Established K–12 and workforce financial-literacy / SEL digital-curriculum vendor (now part of Blackbaud). Competes for the same school-district RFPs and corporate wellness budgets, but at materially larger scale and with a broader subject-matter portfolio than Singleton.
• Ramsey Solutions: Largest consumer-facing financial-education media brand (Dave Ramsey). Competes with Million Stories for the same attention/audience on personal-finance video content, with a far larger paid media footprint.

Others

• Jump$tart Coalition: National nonprofit coalition advancing financial-literacy standards and advocacy; also a Singleton partner and award-granting body (Jump$tart Innovation Award). Comparable as a sector steward rather than a direct operating competitor.

Emerging players

• Zogo Finance: Gamified financial-literency app for students and young adults sold to banks and credit unions. Directly comparable to Venture Valley on format (game-based learning), audience (Gen Z students), and B2B monetization (financial-institution sponsorship).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MillionStoriesMedia
• Facebookfacebook.com/thesingletonfoundation
• LinkedInlinkedin.com/company/singletonfoundation
• Instagraminstagram.com/singletonfoundation/?hl=en
• Xx.com/singletonfndn

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singleton Foundation for Financial Literacy and Entrepreneurship