Dragonfly AI

What Dragonfly AI does

Dragonfly AI is a London-based B2B SaaS company that sells predictive visual analytics software to global consumer packaged goods brands, agencies, and shopper marketing teams. Its platform, Studio 3.0, applies a patented biological algorithm developed over more than a decade in collaboration with Queen Mary University of London to predict how audiences will notice (Attention), remember (Memory), and feel (Emotion) about visual creative assets such as packaging, digital ads, social posts, in-store displays, and ecommerce product pages, returning scored predictions in approximately 45 seconds. The model is validated against MIT saliency benchmarks and a primary research base exceeding 120,000 responses and 600,000 diagnostics, with reported accuracies of 89%, 80%, and 83% versus human testing for the three respective drivers.

The product portfolio centers on Studio 3.0 and is extended by Emotion and Memory metrics, the Dragonfly Connect Creative Data API for enterprise workflow integration (connecting DAMs, DSPs, retail media platforms, PIM/CMS, BI dashboards, and design tools such as Adobe Creative Cloud and Figma), and Dragonfly Mobile for in-store validation. A Mintel partnership embeds attention scores into Mintel's Global New Products Database, and a Queen Mary University of London research collaboration underpins ongoing R&D.

Dragonfly AI operates an enterprise field-sales motion with a "Book a Demo" primary CTA and consultative guided demos. Revenue is generated through annual subscription licensing, with pricing tailored to team size, asset volume, capabilities required, and support level, supplemented by professional services billed hourly or on a fixed-fee basis. The trusted-by roster includes more than 25 global CPG/FMCG enterprises such as Nestlé, PepsiCo, Unilever, Coca-Cola, L'Oréal, Mars, Reckitt, J&J, Diageo, KraftHeinz, and Amazon UK, and the company reports greater than 95% client retention year-over-year. The firm has raised approximately £8-9 million in cumulative venture funding across rounds in 2020, 2021, 2022 (a £3M Series A led by Guinness Ventures), and January 2026 (a €5.7M round led by 24Haymarket).

Name

Dragonfly AI

Legal name

Dragonfly Technology Solutions Ltd.

Website

https://dragonflyai.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Dragonfly AI is a London-based SaaS platform that uses a patented biological algorithm to predict Attention, Memory, and Emotion responses to visual creative, selling annual enterprise licenses to global CPG brands, agencies, and shopper marketing teams.

Ownership category

akta.pro rank

Product category

Predictive Visual Analytics Software

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

akta.pro secondary industries

Model Testing, Validation & Quality Assurance (HDAAABAH), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Creative testing platform
• Visual analytics software
• Attention prediction technology
• Creative effectiveness measurement
• Packaging design analytics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual SaaS Licensing: Dragonfly AI operates on annual subscription licensing with pricing tailored to team size and use case. Licensing provides unlimited testing within the subscription, shifting the economic model from per-test costs to a flat licensing fee. Pricing factors include number of users, volume and types of creative assets, specific capabilities needed, and support level. The company offers flexible tiers from boutique agencies to global enterprise CPG companies.
2. Professional Services: Dragonfly AI provides professional consulting services purchased via Order Form, including scope of work with milestones, dependencies, and technical specifications. Unless fixed-fee, services are billed at per-hour rates. Customer reimburses for reasonable travel and lodging expenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dragonfly AI provides a SaaS creative testing platform powered by a patented biological algorithm (developed over a decade with Queen Mary University London) that predicts how audiences will notice (attention), remember (memory), and feel (emotion) about visual creative content. The platform delivers analysis in approximately 45 seconds via Studio 3.0, enables unlimited parallel testing of variants, integrates into enterprise workflows through the Dragonfly Connect API, and serves global CPG brands and agencies for packaging, advertising, digital shelf, and in-store creative optimization.

Product overview

Dragonfly AI is a creative testing SaaS platform powered by a patented biological algorithm developed in partnership with Queen Mary University of London. The core offering consists of Studio 3.0, the main Creative Insights Platform that delivers AI-driven predictions in approximately 45 seconds. Supporting the platform are Dragonfly Connect (a Creative Data API for enterprise integrations), Emotion & Memory metrics (advanced analytics for emotional response and memory encoding), and Dragonfly Mobile (a mobile app for in-store validation testing). The platform analyses visual creative across static images, video frames, packaging, digital shelf, retail displays, landing pages, and out-of-home advertising, providing attention heatmaps and scores for visibility, clarity, digestibility, brand memory, copy retention, and emotional sentiment. Dragonfly AI operates on annual subscription licensing with tiered pricing based on team size and use case.

Differentiator

Problem solved

Functional benefit

Brands

• Studio 3.0: The creative insights platform that delivers breakthrough speed and intelligence for creative testing
• Dragonfly Connect
• Dragonfly Mobile
• Dragonfly Connect Partner

Products and services

• Studio 3.0 (Creative Insights Platform) Dragonfly AI's flagship creative testing SaaS platform that analyzes visual creative (images, packaging, video frames, landing pages, digital shelf, in-store displays) to predict audience attention, memory, and emotional response in approximately 45 seconds, with Copilot AI recommendations for optimization. Used by global CPG brands and agencies to evaluate creative effectiveness before launch.
• Dragonfly Connect (Creative Data API) Enterprise Creative Data API that integrates Dragonfly AI's predictive attention, memory, and emotion insights into existing creative workflows, tools, and business intelligence systems. Connects with DAMs, DSPs, creative tools, and BI dashboards to enable automated creative testing at scale and governance/quality gates.
• Emotion & Memory Metrics Advanced predictive analytics capability that measures image and copy emotional intensity and sentiment (positive to negative) and evaluates image memorability, brand recall strength, and copy retention. Expands the platform's three-driver framework (Attention, Memory, Emotion) for creative effectiveness measurement.
• Dragonfly Mobile Mobile application that extends creative effectiveness measurement into real-world retail environments, measuring attention, emotion, and memory in actual in-store and on-trade settings to validate predicted performance against ground truth.

Quantifiable outcome

• Brands can improve response rates by up to 41% using Dragonfly AI's Creative Confidence framework
• +10 more outcomes

Named customers33 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• MintelcoreTechnology or Integration · 19 May 2026Dragonfly AI partnered with Mintel to integrate its predictive attention intelligence into Mintel's Global New Products Database (GNPD). The integration allows CPG brands to see packaging performance scores before launch, predicting what consumers will notice based on neuroscience-backed analytics. This positions Dragonfly AI's capabilities within Mintel's established market intelligence platform serving global CPG brands.
• Queen Mary University of LondoncoreStrategic or Co-development PartnerOver a decade-long research partnership with Queen Mary University of London has shaped Dragonfly AI's patented biological algorithm. The ongoing collaboration continues to advance the science underlying the platform as new research on visual attention, memory formation, and emotional response emerges. Dragonfly AI's attention prediction model has been verified against MIT's saliency benchmarks (MIT300 and CAT2000). The partnership was formally announced as a strategic research collaboration.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Realeyes: Realeyes provides AI-based emotion and attention measurement for video and digital advertising, used by global brands and agencies. It is the closest direct competitor to Dragonfly AI's Emotion and Attention capabilities for ad creative testing.
• Amplified Intelligence: Amplified Intelligence is a media and attention measurement company that uses neuroscience-backed attention metrics for digital campaigns. It overlaps with Dragonfly AI on attention prediction and the broader 'attention economy' narrative targeting agencies and brands.
• Lumen Research: Lumen Research provides attention-time measurement via webcam-based eye tracking for media planning and creative evaluation. It competes directly with Dragonfly AI in attention-based ad and creative effectiveness measurement.
• Playground xyz: Playground xyz offers an attention measurement platform (Eye Square / Playground) used by brands and agencies to optimize media and creative. It is a direct rival in the AI-driven attention measurement category.
• Adelaide: Adelaide provides attention-based media quality metrics for programmatic and digital advertising, with a focus on outcome-driven attention measurement. It competes with Dragonfly AI for CPG and brand advertiser attention budgets.
• System1 (formerly BrainJuicer): System1 combines emotional response measurement with creative effectiveness prediction (Star Ratings) used by major advertisers including CPG brands. It competes with Dragonfly AI in predictive creative effectiveness research.

Broad incumbents

• Tobii (Sticky): Tobii is the global leader in eye-tracking hardware and software, with Sticky offering AI-driven attention analytics for digital ads. Tobii/Sticky is the traditional incumbent against which Dragonfly AI's eye-tracking-comparable accuracy is benchmarked.
• Kantar: Kantar is a global market research and consumer insights incumbent offering creative effectiveness solutions (e.g., Link, AdReaction) to CPG brands. It competes for the same CPG creative testing budget as Dragonfly AI but from a much broader services portfolio.

Emerging players

• VidMob: VidMob uses AI to analyze creative performance and provide optimization recommendations across digital ad formats. It overlaps with Dragonfly AI on creative effectiveness analytics, particularly for digital and social campaigns.
• Celtra: Celtra provides a creative production and analytics platform used by brands and agencies to design, distribute and measure digital ads. It is adjacent to Dragonfly AI in the creative effectiveness workflow, with overlapping CPG/agency customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dragonflyai-co
• Xx.com/dragonflyAI_co

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragonfly AI