VidMob
VidMob is an AI-powered creative intelligence platform that helps enterprise brands and agencies score, analyze, and optimize digital ad creative across twelve-plus major ad platforms by linking specific creative elements to performance outcomes.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What VidMob does
VidMob operates an AI-powered creative intelligence platform that helps enterprise brands, creative teams, media teams, and advertising agencies measure and optimize digital video and display advertising creative. The platform connects specific creative elements — visual, audio, and text components — to advertising performance outcomes across more than twelve major ad platforms including Google, Meta, TikTok, Pinterest, Snapchat, Amazon, LinkedIn, YouTube, Reddit, Hulu, Walmart, and X. VidMob maintains official partner status with each of these platforms, providing deep integration with advertiser ad accounts and a defensible distribution position in the ad-tech ecosystem.
VidMob firmographics
Firmographics- Name
- VidMob
- Legal name
- Vidmob, Inc.
- Website
- https://vidmob.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VidMob is an AI-powered creative intelligence platform that helps enterprise brands and agencies score, analyze, and optimize digital ad creative across twelve-plus major ad platforms by linking specific creative elements to performance outcomes.
- Ownership category
- akta.pro rank
VidMob industry classification
Industry- Product category
- Advertising Analytics Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where VidMob is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VidMob business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Platform Subscriptions: Core SaaS platform subscriptions providing access to Creative Analytics, Creative Scoring, and related features. Subscriptions are sold via Order Forms with 12-month terms that auto-renew. Pricing incorporates usage-based elements based on asset scores produced or impressions analyzed.
- Flex Credits: Credits applicable towards creative production Projects via Creative Studio. Purchased separately or with Subscriptions, valid only during the Subscription Term and expire if unused. Applied against rate card pricing.
- Professional Services: Enhanced analysis and support services purchased with new Subscriptions or added to active Subscriptions. Includes onboarding and implementation services at commencement.
- Creative Studio Projects: Creative production services where VidMob facilitates freelance creator engagement. The company receives a fee on all Projects transacted through the platform, with payment processing through Braintree.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription with Custom Pricing |
| Unit Pricing | Pay-as-you-go | Flex Credits for Creative Production |
| Other | Multi-year contract | Professional Services |
| One time/ perpetual license | Pay-as-you-go | Onboarding and Implementation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
VidMob product offering
Product offeringCore offering
VidMob provides an AI-powered Creative Intelligence platform that scores, analyzes, and optimizes digital advertising creative at the element level. Its core offerings include Creative Scoring (brand and platform compliance with pre-flight quality checks), Creative Analytics (cross-channel performance analytics connecting creative decisions to business outcomes), and Creative Data API & Exports (data pipelines into BI tools, MMM, and media buying platforms). The platform is supplemented by Creative Studio for production workflows, Diversity Measurement, Influencer Intelligence, Campaign Manager, and Asset Investment Report, all backed by 40+ proprietary AI models trained on 3 trillion creative elements tied to performance.
Product overview
VidMob is The Creative Data Company offering an AI-powered Intelligent Creative platform that combines creative analytics, scoring, and production tools for advertising optimization. The core platform consists of Creative Scoring (brand and platform compliance scoring, pre-flight checking, and media decisioning inputs), Creative Analytics (cross-channel performance analytics connecting creative decisions to business outcomes), and Creative Data API & Exports (enabling integration with external BI and measurement systems). These are supplemented by specialized modules: Diversity Measurement, Influencer Intelligence, and the recently launched Campaign Manager (cross-channel performance hub with AI Smart Recommendations) and Asset Investment Report (budget allocation analysis by creative quality tier). The Creative Studio + Creative Network product provides enterprise creative production with a 5-step workflow and global talent network. All products are underpinned by 40+ proprietary AI models analyzing 3 trillion creative elements across 18 million assets from 300,000+ ad accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Scoring Creative Scoring evaluates advertising creative against brand-specific guidelines and platform best practices, generating quality scores from 0–100, blocking non-compliant assets from receiving media investment, and providing pre-flight scoring before any impressions are served. It is used by enterprise brand, creative, and media teams to enforce brand consistency and inform media decisioning.
- Creative Analytics Creative Analytics is an analytics product that discovers which creative strategies work best for each audience, region, and platform. It connects creative decisions to business outcomes, predicts which ads will perform before serving, and provides cross-channel performance monitoring, Individual Creative View, and scene-level analysis for enterprise marketers.
- Creative Data API & Exports Creative Data API & Exports integrates VidMob creative data into external dashboards, BI tools, measurement systems, and media buying platforms. It supports export of Creative Scoring, Creative Elements, and Creative Analytics metrics for MMM attribution, custom Tableau/Looker/Domo dashboards, and predictive modeling by enterprise analytics teams.
- Creative Studio Creative Studio is an enterprise creative production platform that enables agile creation and management of ad assets through a 5-step workflow (upload assets, match creative talent, collaborate with stakeholders, publish directly to ad accounts, monitor performance). It supports video, static, AR, and HTML5 formats with localization in 80+ countries and integrates automated QA, real-time scoring, and best practice recommendations for enterprise marketers and agencies.
- Diversity Measurement Diversity Measurement assesses diversity and inclusion representation within advertising creative using computer vision AI to analyze visual elements in ads. It enables brands to monitor and improve inclusive representation across campaigns, addressing brand and corporate social responsibility goals.
- Influencer Intelligence Influencer Intelligence provides insights on influencer performance and audience alignment by connecting influencer content analysis with VidMob's creative data. It is used to optimize influencer marketing campaigns and tie influencer content back to performance outcomes.
- Campaign Manager Campaign Manager is a centralized, cross-channel campaign performance dashboard that consolidates metrics from all supported ad platforms in one view. It supports views at Campaign, Ad Group, and Ads+Asset levels, AI-powered Smart Recommendations categorizing assets into High Performers, Underperformers, and Needs Optimization, and Creative Drill Down for budget alignment analysis, with historical data available up to 13 months.
- Asset Investment Report Asset Investment Report is a reporting tool that ties media investment directly to creative quality scores, categorizing assets into High, Medium, and Low scoring tiers. It shows total investment and percentage split across score tiers with visualization and detailed tables, customizable score thresholds, and Creative Drill Down for asset-level budget analysis by brand, channel, or market.
Quantifiable outcome
- 2X improvement in Click-Through Rate and View-Through Rate on average for customers
- +4 more outcomes
Companies that use VidMob
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
VidMob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability10 records
Feature10 records
VidMob partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, supporting and flagship.
- KartelcoreStrategic partnership announced April 2026 combining VidMob's predictive creative scoring with Kartel's intelligent production system. Enables marketers to identify underperforming assets and instantly generate improved versions, eliminating delay between analysis and execution. Partnership is part of Horizon Media's AI-native advertising ecosystem.
- ChiligumcoreVidMob acquired Brazilian adtech company Chiligum in October 2021. Chiligum specializes in automating creative production processes for personalized advertising. The acquisition enhanced VidMob's offerings with automated creative solutions and supported global expansion, following a $50M investment in February 2021.
- Horizon MediacoreHorizon Media integrated VidMob creative data into its Horizon OS Blu platform for agentic ad buying capabilities. The partnership enables ad-buying agents to interact with VidMob's creative intelligence, combining publisher audience insights, campaign performance data, and creative quality scores.
- RealeyessupportingBeta integration of Realeyes' attention measurement technology into VidMob's creative data platform. Provides predictive attention scores, emotional response breakdowns (happiness, surprise, confusion, contempt, disgust), and scene-by-scene analysis for video ads using webcam-based attention measurement.
- GoogleflagshipOfficial Google advertising partner with platform partner badge. VidMob connects to Google Ads, DV360, and YouTube ad accounts for creative analysis and scoring across Google's advertising ecosystem.
- Meta (Facebook/Instagram)flagshipOfficial Meta advertising partner with platform partner badge. Deep integration across Facebook and Instagram ad accounts for creative intelligence and performance analysis.
- TikTokflagshipOfficial TikTok advertising partner. Integration enables creative scoring and analytics across TikTok advertising campaigns with platform-specific best practices.
- PinterestflagshipOfficial Pinterest advertising partner with platform partner badge. Supports creative analysis and best practices adherence for Pinterest ad campaigns.
- SnapchatflagshipOfficial Snapchat advertising partner with both ad platform and Snap Lens partner badges. Integration supports creative scoring across Snapchat advertising and Lens creative.
- WalmartflagshipOfficial Walmart advertising partner. Integration supports creative intelligence for Walmart Connect and Walmart's advertising platforms.
- Amazon AdsflagshipOfficial Amazon advertising partner. Integration enables creative analysis and performance tracking across Amazon's advertising ecosystem.
- LinkedInflagshipOfficial LinkedIn advertising partner with platform partner badge. Supports creative intelligence for LinkedIn Marketing Solutions advertising.
- YouTubeflagshipOfficial YouTube advertising partner with platform partner badge. Integration enables creative scoring and analytics for video advertising on YouTube.
- HuluflagshipOfficial Hulu advertising partner with platform partner badge. Supports creative analysis for streaming advertising campaigns.
- RedditflagshipOfficial Reddit advertising partner with platform partner badge. Integration enables creative intelligence for Reddit Ads.
- X (Twitter)flagshipOfficial X (formerly Twitter) advertising partner with platform partner badge. Supports creative analysis for Twitter/X advertising campaigns.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
VidMob competitors and assessment
Company assessmentDirect peers
- Smartly.io: Creative automation and optimization platform for social advertising with similar element-level creative analysis and cross-platform integration across Meta, TikTok, Pinterest, and Snap. Direct competitor in the creative intelligence and ad production workflow space.
- Celtra: Creative automation platform focused on ad creative production, versioning, and performance analytics at the element level. Comparable product offering for brand and agency teams managing cross-channel digital ad creative.
- Ad-Lib Digital: Creative management platform that uses AI to dynamically personalize and version digital ad creative across channels. Closely comparable to VidMob's Creative Studio and Creative Scoring capabilities for enterprise brands.
- SmartAssets (by Shutterstock): Shutterstock acquired Pattern89, a creative performance analytics platform, and offers predictive creative insights for digital ads. Direct competitor in AI-driven creative analytics for performance marketers.
- Innovid: Ad serving and creative analytics platform with cross-channel creative performance measurement and personalization capabilities. Comparable in offering creative data insights tied to media outcomes.
Broad incumbents
- DoubleVerify: Larger ad verification and analytics platform that measures creative quality, brand safety, and performance outcomes. While broader in scope, overlaps with VidMob's creative scoring for media decisioning.
- IAS (Integral Ad Science): Public ad measurement and verification company with creative quality analytics. Broader incumbent in the ad analytics space with overlapping capabilities in creative-driven media optimization.
- Kantar (Creative Effectiveness): Global research and analytics firm with creative effectiveness solutions including Link and Creative Insights. Comparable in measuring creative impact on business outcomes, though heavier on survey-based research.
Emerging players
- Realeyes: Attention measurement platform using webcam-based emotion detection; already integrated into VidMob via partnership. Comparable AI capability in measuring creative attention and emotional response for video ads.
- Motion (formerly Clinch): Creative automation and personalization platform for cross-channel ad production. Emerging player in DCO with comparable creative-to-media workflow to VidMob's Creative Studio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
VidMob social profiles
Digital presenceVidMob compliance and trust
Trust signalCompliance2 records
VidMob financial estimates
Financial estimateRevenue estimate
Valuation estimate
VidMob leadership team
Management profileNumber of profiles
Profiles11 records
VidMob subsidiaries and ownership
Company hierarchySubsidiaries1 record
VidMob funding detail
Funding detailFunding overview
Funding rounds8 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VidMob M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VidMob
What does VidMob do?
VidMob provides an AI-powered Creative Intelligence platform that scores, analyzes, and optimizes digital advertising creative at the element level. Its core offerings include Creative Scoring (brand and platform compliance with pre-flight quality checks), Creative Analytics (cross-channel performance analytics connecting creative decisions to business outcomes), and Creative Data API & Exports (data pipelines into BI tools, MMM, and media buying platforms). The platform is supplemented by Creative Studio for production workflows, Diversity Measurement, Influencer Intelligence, Campaign Manager, and Asset Investment Report, all backed by 40+ proprietary AI models trained on 3 trillion creative elements tied to performance.
Is VidMob a public or private company?
VidMob is a private company. It is classified as venture growth investor backed and is currently operating.
When was VidMob founded?
VidMob was founded in 2014. It employs 101 to 250 people.
Where is VidMob based?
VidMob is headquartered in New York, United States, in the North America region.
How does VidMob make money?
Four revenue lines are on record. Platform Subscriptions are the primary driver. The others are flex Credits, professional Services and creative Studio Projects.
Who are VidMob's main competitors?
Direct peers on record are Smartly.io, Celtra, Ad-Lib Digital, SmartAssets (by Shutterstock) and Innovid. Broad incumbents are DoubleVerify, IAS (Integral Ad Science) and Kantar (Creative Effectiveness). Emerging players are Realeyes and Motion (formerly Clinch).
Does VidMob have an API?
Yes. VidMob offers a Creative Data API and Exports feature that enables seamless integration of creative data into dashboards, BI tools, measurement systems, and media buying platforms. The Scoring API allows access to creative quality scores for input into measurement methodologies like MMM or sales lift studies. Exports can be configured by date range and filters, and support export types including Creative Scoring (In-Flight Scoring), Creative Elements (Element Tags), and Creative Analytics (Performance Reporting). Exports generate ZIP files containing CSV data organized by channel, with metadata files included for interpretation. Processing time varies by export size; download links remain active for 30 days. Developer documentation is at help.vidmob.com/en/articles/12676204-vidmob-api-overview-unlock-your-creative-data.
What industry is VidMob in?
VidMob's product category is Advertising Analytics Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 513210 and its SIC code is 7372.