What Yindii does

Yindii operates a two-sided mobile marketplace that connects food businesses holding surplus inventory with consumers seeking discounted food, with the stated objective of reducing food waste and associated carbon emissions. The platform is structured around the "Surprise Bag" mechanism: merchants pack end-of-day unsold items into bundles sold at a mandated minimum 50% discount off retail price through the Yindii consumer app on iOS and Android. The company serves food and beverage businesses, including restaurants, bakeries, supermarkets, hotels and cafes, alongside over 800,000 registered "Food Heroes" (consumers) across four markets — Thailand, Hong Kong, Singapore, and Seoul (launching). Headquartered in Bangkok, the operating entity is incorporated in Singapore as WATAWASTE PTE LTD.

The technology stack centers on three integrated components: a consumer mobile app with a 4.8 app-store rating, a web-based merchant portal for inventory, pricing and "Happy Hours" pickup-window management, and a backend that supports both pickup-only operations (Hong Kong, Singapore) and pickup-plus-delivery operations (Thailand, via third-party fleet partners). Yindii monetizes through two streams: an annual merchant subscription (HKD 299 in Hong Kong, SGD 39 in Singapore, currently waived for partners joining through end of 2025) and a success fee applied only when the platform successfully matches a merchant with a customer. Merchants are reported to recover at least their food costs from sales that would otherwise be total losses, and consumer pricing is dynamically set by each merchant.

Since its 2020 founding, Yindii has scaled to 1,400+ partner stores, over 1 million meals rescued, 2,500+ tons of CO2 emissions prevented, and $4.2 million in sunk costs recovered for merchants. The company has raised approximately $480,000 in disclosed funding across rounds involving Xpdite Capital Partners, Orbit Ventures and SOSV, and completed the acquisition of Phenix by onthelist in March 2023 to consolidate its position in Asia's surplus food segment. Anchor merchant logos include Pret a Manger, City'Super, Maison Kayser, Tous Les Jours, Paul, Delifrance, Rosewood, Holiday Inn, Cordis, Big C, Circle K, Pacific Coffee and S&P.

Name

Yindii

Legal name

WATAWASTE PTE LTD

Website

https://yindii.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Yindii operates a two-sided mobile marketplace connecting restaurants, bakeries, supermarkets and hotels with surplus inventory to budget-conscious "Food Hero" consumers via discounted Surprise Bags, active across Thailand, Hong Kong, Singapore and Seoul.

Ownership category

akta.pro rank

Product category

Surplus Food Marketplace

NAICS

All Other Specialty Food Retailers (445298)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

akta.pro secondary industry

Online Closeout & Liquidation Marketplaces (CRAEAFAF)

Keywords

• Surplus food marketplace
• Food waste reduction
• Merchant inventory recovery
• Mobile food rescue
• Surprise bag platform

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Store Subscription: Merchants pay annual subscription fee deducted from first earnings. Subscription provides access to merchant dashboard, inventory management, and platform access. Fee waived for partners joining until end of 2025.
2. Success Fee (Transaction Commission): Yindii charges a success fee only when the platform successfully connects a merchant with a customer to rescue surplus food. Merchants earn back at least their food costs on sales that would otherwise result in total loss. Commission-based model aligned with merchant success.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels14 records

Core offering

Yindii operates a two-sided mobile marketplace that connects food businesses (restaurants, bakeries, supermarkets, hotels) with consumers to sell surplus food via discounted "Surprise Bags." Merchants list daily unsold inventory through the Merchant Portal, and consumers discover and purchase Surprise Bags through the iOS/Android app for pickup or delivery. The platform enables merchants to recover sunk costs on perishable inventory, consumers to access quality food at minimum 50% discounts, and the platform to monetize via annual subscriptions and success-based transaction commissions.

Product overview

Yindii operates as a two-sided mobile marketplace platform connecting food providers (restaurants, retailers, bakeries, supermarkets, hotels) with consumers seeking discounted surplus food. The platform consists of three integrated components: the Yindii Consumer App (for end-users to discover and purchase surplus food), the Yindii Merchant Portal (for businesses to list inventory and manage sales), and the Yindii Surprise Bag mechanism (the primary product format where merchants pack unsold items for discounted sale). The ecosystem enables merchants to recoup sunk costs while helping consumers access quality food at reduced prices, contributing to environmental sustainability.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1 million meals rescued
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Third-party Fleet PartnerssupportingTechnology or IntegrationDelivery logistics partners handle delivery operations in Thailand where pickup and delivery service is available. Yindii takes care of delivery with third-party fleet partners and handles customer service.

Scale indicators9 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Too Good To Go: Global leader in surplus food rescue marketplace. Operates the surprise bag model in 17+ countries across Europe and North America with similar merchant-consumer matching mechanics. The primary direct competitor to Yindii in concept and execution, though Yindii is focused on Asia while Too Good To Go dominates Western markets.
• Olio: UK-based food sharing app connecting neighbors and businesses to share surplus food. Operates a similar two-sided marketplace model for food rescue with both business and consumer listings. Comparable in mission and product, though Olio emphasizes peer-to-peer sharing alongside business listings.
• Flashfood: North American surplus food marketplace selling discounted near-expiry groceries from grocery retailers. Directly comparable surprise-bag-style inventory clearance model, though focused on supermarket partnerships rather than restaurants/bakeries. Operates in Canada and US.
• Goodr: US-based food waste management platform that partners with restaurants to track, reduce, and redirect surplus food. Operates a tech-enabled surplus food marketplace model comparable to Yindii's, though primarily serving North American enterprise F&B.
• Karma: Originally a Swedish surplus food app (acquired and rebranded to NoName) that pioneered the surprise bag model for restaurants in Europe. Directly comparable in model and target customer (F&B merchants), though now operating under different ownership.
• FoodCloud: Ireland-based food surplus redistribution platform connecting retailers with charities and consumers. Similar mission of food waste reduction through a technology-enabled marketplace, with comparable two-sided platform dynamics between F&B merchants and end recipients.
• Phenix (by onthelist): French-origin surplus food marketplace (originally Phenix) that expanded into Asia through onthelist before being acquired by Yindii in 2023. Direct competitor concept with comparable surprise bag model; useful as a precedent of regional consolidation in the surplus food category.

Regional players

• Wise Up Asia: Singapore-based food waste startup focused on surplus food redistribution in Southeast Asia. Comparable mission and regional focus, though different operational model (B2B logistics for redistribution vs. consumer marketplace). Directly competitive in the same geography.

Emerging players

• Winnow Solutions: UK-headquartered food waste technology company providing AI-powered kitchen waste tracking for hospitality operators. Adjacent to Yindii in food waste mission but operates upstream—helping businesses measure and prevent waste rather than redistribute surplus food to consumers.

Others

• Leanpath: US-based food waste prevention technology company providing tracking and analytics for commercial kitchens. Enables upstream food waste reduction, complementary to Yindii's downstream surplus redistribution. Both serve F&B operators with sustainability objectives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Yindii_app
• YouTubeyoutube.com/watch?v=0iu_KJBG4QQ
• Facebookfacebook.com/yindii.co
• Instagraminstagram.com/yindii_app
• TikToktiktok.com/@yindii.app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yindii