Name

Goodr

Legal name

Goodr, Inc.

Website

https://goodr.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Food Waste Management and Hunger Relief Services

NAICS

Community Food Services (62421), Community Food Services (624210)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Food waste management
• Surplus food recovery
• Hunger relief services
• Sustainable food logistics
• Food rescue coordination

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Food Waste Solutions - Surplus Food Recovery: Goodr charges businesses for surplus food pickup and donation coordination services. Partners receive tax deductions for food donations while Goodr handles logistics of getting food from businesses to nonprofits. Revenue comes from service fees for pickup coordination, logistics management, and technology platform access.
2. Sponsorship of Hunger Solutions Activations: Corporate partners, healthcare companies, foundations, and government entities sponsor Goodr's hunger relief activations including Pop-Up Grocery Markets, Mobile Grocery Store stops, Goodr Grocery Stores, and Student Snackpacks. Sponsors pay to have Goodr execute these programs in their communities.
3. Organics Recycling Services: Goodr partners with certified organic waste haulers to recycle inedible food items, providing comprehensive waste management services to businesses with tracking technology.
4. Holistic Waste Management: Full-scale sustainable waste management solutions including providing bins, training, and comprehensive waste tracking. Revenue generated from service contracts with businesses seeking comprehensive waste solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goodr is a sustainable surplus food management platform that uses proprietary technology and nationwide logistics to divert edible food waste from businesses to local nonprofits and to execute hunger relief activations on behalf of corporate, healthcare, government, and foundation sponsors. The company sells two integrated solution lines: Food Waste Solutions (Surplus Food Recovery, Organics Recycling, and Holistic Waste Management) delivered to business clients on subscription-style contracts, and Hunger Relief Solutions (Pop-Up Grocery Markets, Mobile Grocery Stores, Goodr Grocery Stores, Grocery & Meal Delivery, and Student Snackpacks) delivered to enterprise and institutional sponsors. Revenue is generated through service fees for food rescue coordination and through sponsorship fees for community activations.

Product overview

Goodr is a technology-enabled food waste management and hunger relief platform offering a suite of integrated solutions. The platform consists of Food Waste Solutions (Surplus Food Recovery, Organics Recycling, and Holistic Waste Management) and Hunger Solutions (Pop-Up Grocery Markets, Grocery & Meal Delivery, Student Snackpacks, Goodr Grocery Stores, and Mobile Grocery Stores). Goodr's technology platform provides partners with real-time tracking, impact dashboards, scheduling, and analytics capabilities. The company operates as a B-Corp headquartered in Atlanta, founded in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Surplus Food Recovery End-to-end solution for businesses (hospitals, airports, hotels, corporate cafeterias, restaurants, convention centers) to donate edible surplus food to local nonprofits. Goodr coordinates pickup logistics via its technology platform, routes food to vetted nonprofit recipients, and provides partners with real-time tracking, tax deduction documentation, and impact reporting.
• Organics Recycling Goodr partners with certified organic waste haulers to recycle inedible food items, ensuring they are diverted from landfills and converted into compost, animal feed, or energy. Used by organizations seeking comprehensive landfill diversion for organic waste streams such as food preparation scraps and expired products.
• Holistic Waste Management Full-scale sustainable waste management solution for organizations that provides bins, staff training, and end-to-end waste tracking across all streams. Designed for clients seeking a single partner to manage edible surplus food recovery plus inedible organic recycling with unified impact reporting.
• Pop-Up Grocery Markets Drive-through or walk-up grocery events sponsored by corporations, foundations, healthcare systems, sports teams, or government entities that provide 200-1,000 families per event with a week of free groceries including fresh produce, meats, eggs, and shelf-stable items. Events are designed to offer a dignified shopping experience with choice and variety, and have been executed in connection with the NBA All-Star, Super Bowl, Big Game Week, and partner-sponsored activations.
• Grocery and Meal Delivery Delivery service that brings groceries and meals directly to the doorsteps of families and seniors in communities across the U.S. Designed for sponsors serving homebound, transportation-limited, or otherwise hard-to-reach populations.
• Student Snackpacks Program providing local youth with access to healthy snacks to combat food insecurity, particularly after school and on weekends. Packaged and distributed through schools and community partners with sponsorship support from corporations and foundations.
• Goodr Grocery Store Sustainable, long-lasting free grocery shopping experience located within existing structures such as schools, community centers, and senior homes. Provides consistent access to nutritious groceries at no cost with a dignified shopping experience. Stores are sponsored by corporate, foundation, or government partners and have included locations at Lutheran Towers Retirement Community and Kindezi at Gideon's Elementary.
• Mobile Grocery Store Shoppable 26-foot truck stocked with free grocery items including fresh produce, milk, eggs, and shelf-stable goods. Brings the free grocery shopping experience to food-insecure communities, particularly rural areas and food deserts. Fully equipped with refrigerators, freezers, shelving, wheelchair accessibility, and a private resource room for social service consultations. Used by sponsors to deliver consistent last-mile food access.

Quantifiable outcome

• Partners save over $6.3 million in tax deductions from food donations
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

29 partnerships are on record, tiered core, major and minor.

• Aetna Better Health of Louisiana (CVS Health)coreGTM or Marketing Partner · 21 May 2026$400,000 collaboration to launch Food is Medicine Mobile Market and nutrition education program at Community Health Centers across nine regions in Louisiana. Program addresses food insecurity and supports patients managing chronic conditions like diabetes and high blood pressure.
• Aetna Better Health of Louisiana (CVS Health)coreGTM or Marketing Partner · 5 May 2026Mobile Food Market and chronic care program targeting food insecurity and chronic disease management across Louisiana through a $400,000 investment. Mobile market visits nine Community Health Center regions offering fresh produce, pantry staples, and nutrition education.
• AmazoncoreGTM or Marketing Partner · 19 March 2024Partnered with Goodr to launch the Mobile Grocery Store in Petersburg, Virginia. Amazon supports food access initiatives and is part of 'Partnership for Petersburg' with Governor Youngkin.
• Anthem (Elevance Health)coreGTM or Marketing Partner · 19 March 2024Partnered with Goodr to launch Mobile Grocery Store in Petersburg, Virginia addressing food insecurity as a health-related social need. Anthem serves 270,000+ enrollees in Virginia.
• Bon SecourscoreGTM or Marketing Partner · 19 March 2024Collaborated with Goodr to launch Mobile Grocery Store in Petersburg, Virginia. Bon Secours addresses social determinants of health including access to healthy foods as a non-profit health system.
• ComcastcoreGTM or Marketing Partner · 19 March 2024Partnered with Goodr to launch Mobile Grocery Store in Petersburg as part of 'Partnership for Petersburg'. Comcast also shares information about Internet Essentials program for eligible families.
• Governor Youngkin's Partnership for PetersburgcoreGTM or Marketing Partner · 19 March 2024Virginia Governor's initiative to support Petersburg communities. Goodr Mobile Grocery Store is one program within this broader initiative to improve citizen lives.
• Verizon and Total by VerizoncoreGTM or Marketing Partner · 1 February 2024Partnered with Goodr to bring Mobile Grocery Store to Las Vegas during Big Game Week 2024. Three stops served 500 families across the city. Verizon supports digital inclusion and community impact initiatives.
• Amazon, Mailchimp, MARTA, Verizon, Volt Energy Utility, Wellstar Health SystemcoreGTM or Marketing Partner · 1 March 2023Sponsors of the first Goodr Mobile Grocery Store launched in Atlanta in March 2023. The 26-foot truck brings free grocery shopping experience to food-insecure communities.
• Wellstar Health SystemcoreGTM or Marketing PartnerComprehensive partnership for both Hunger Relief (Wellstar Mobile Markets, Pop-Up Grocery Stores) and Food Waste Solutions (Surplus Food Recovery at hospitals). Partnership includes Center for Health Equity initiatives.
• Hartsfield-Jackson Atlanta International AirportcoreStrategic or Co-development PartnerGoodr's first major Surplus Food Recovery partner since 2018. Partnership resulted from Goodie Nation Hackathon. Airport diverts surplus food from 100+ restaurants to local nonprofits.
• Georgia World Congress CentermajorStrategic or Co-development PartnerOfficial food recovery partner during 2019 Super Bowl. Goodr provided turnkey organic food waste management solution. Generated $321,500 in estimated tax value for GWCC.
• NBA and Atlanta HawkscoreStrategic or Co-development PartnerNBA All-Star 2021 partnership with Atlanta Hawks, City of Atlanta, and Kaiser Permanente to create 16 Pop-Up Grocery Markets in one day serving 3,400 families. Continued partnership for ongoing hunger relief.
• Quality Control MusiccoreStrategic or Co-development PartnerOngoing partnership for multiple events including Thanksgiving Pop-Up Markets, back-to-school events, and annual QC Back to School Bash. Long-term partner since 2021.
• CJ McCollum (New Orleans Pelicans)majorStrategic or Co-development PartnerSecond year partnership for McCollum Friendsgiving Pop-Up Grocery Market. Served 500 families in New Orleans with Thanksgiving essentials. Partnered with Trey Murphy III and Pierre the Pelican.
• Lil BabymajorStrategic or Co-development PartnerAnnual back-to-school partnership. Multi-platinum GRAMMY-winning artist hosts back-to-school festival. Goodr Mobile Grocery Store provides snacks for 3,000 Atlanta students.
• Kandi Burruss / Kandi Cares FoundationmajorStrategic or Co-development PartnerMultiple partnerships including back-to-school giveaways and Thanksgiving Pop-Up Markets with Aetna Georgia. Provided 500 children with backpacks and Student Snackpacks.
• GunnacoreStrategic or Co-development PartnerHip-hop artist partnered with Goodr to open the first Goodr Grocery Store at Ronald E. McNair Middle School in Fulton County in September 2021.
• Chegg and Paige BueckersmajorStrategic or Co-development PartnerPartnership to combat student hunger ahead of NCAA Finals. Chegg is a student-first connected learning platform; Paige Bueckers is Chegg's first student-athlete brand ambassador.
• EarthGang and Universal Music GroupmajorStrategic or Co-development PartnerPartnership to open Goodr Garden at Jean Childs Young Middle School in Atlanta. Rap duo EarthGang and UMG support the initiative with Atlanta Mayor Andre Dickens.
• Roam (Comprehensive Workplace Solution)majorStrategic or Co-development PartnerPartnership began March 2022 for Surplus Food Recovery and Organics Recycling from all seven Roam Georgia locations. In five months, diverted 2,600+ lbs of surplus food and organic waste.
• IHG Hotels & Resorts / Crowne Plaza Atlanta Perimeter at RaviniamajorStrategic or Co-development PartnerCrowne Plaza Atlanta Perimeter at Ravinia partnered with Goodr for Surplus Food Recovery Services as part of IHG's sustainability initiatives.
• March of Dimes, Capital One, United WaymajorGTM or Marketing Partner2023 partnerships with major organizations. March of Dimes collaboration for health equity; Capital One for community impact; United Way for food insecurity initiatives.
• Shelby County Schools, Covanta, Krispy Krunchy Chicken, American Family Insurance, Common Spirit HealthmajorGTM or Marketing PartnerNew 2023 partners expanding Goodr's reach across education, waste management, food service, insurance, and healthcare sectors.
• Atlanta Hawks and UPSmajorStrategic or Co-development PartnerTwo-year partnership bringing Pop-Up Grocery Market to Atlanta families the week before Thanksgiving. Hawks players, UPS job opportunities, and community engagement.
• Atlanta Gas LightminorGTM or Marketing PartnerSponsored Pop-Up Grocery Market at Andrew Young Middle School ahead of the holiday season. Team engagement opportunity for employees.
• ModivcareminorGTM or Marketing PartnerSponsored Pop-Up Grocery Market in Denver ahead of December holidays. Served 200+ families with fresh groceries and children's gifts.
• The Pittsburgh Collaborative, Inc.majorGTM or Marketing PartnerSponsors Goodr Grocery Store at Kindezi at Gideon's Elementary in Atlanta's historic Pittsburgh neighborhood. Provides supplemental groceries for nearly 300 K-5th grade students and families.
• Aetna Better Health of VirginiacoreGTM or Marketing PartnerHoliday hunger relief partnership in four Virginia cities (Norfolk, Petersburg, Richmond, Fredericksburg). 800 families registered for Thanksgiving and Christmas events.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Flashfood: Flashfood is a mobile marketplace for discounted surplus grocery items. Emerging player addressing food waste at the grocery retail layer with a more transactional consumer model than Goodr's sponsorship-driven approach.
• Olio: Olio is a peer-to-peer food sharing app that helps households and businesses redistribute surplus food. Emerging player with overlapping mission but more consumer/P2P-oriented versus Goodr's enterprise B2B and B2B2C model.
• Misfits Market: Misfits Market (formerly Imperfect Foods) is an online grocer for surplus and 'ugly' produce. Emerging player addressing food waste at the consumer commerce layer; different revenue model but shared mission of reducing food waste.

Direct peers

• Leanpath: Leanpath provides commercial kitchen food waste tracking and analytics technology to foodservice operators. Direct peer on the Food Waste Solutions side, competing for the same enterprise foodservice accounts Goodr serves.
• Spoiler Alert: Spoiler Alert (now part of Arc) provides B2B software for food businesses to manage surplus inventory and donations. Direct peer on the technology-enabled food waste management layer, with similar enterprise sales motion.
• Too Good To Go: Too Good To Go operates a marketplace for surplus food from restaurants and retailers. Direct peer in mission (surplus food rescue) with similar tech-platform approach, though more consumer/marketplace-oriented than Goodr's enterprise sponsorship model.
• FoodCloud: FoodCloud is a tech-enabled food surplus redistribution platform connecting retailers and food businesses to charities. Closest direct analog to Goodr in business model: B2B surplus food routing with technology layer, operating across multiple geographies.
• Winnow: Winnow builds AI-powered food waste tracking technology for commercial kitchens. Competes for enterprise foodservice waste management contracts and shares Goodr's B2B sales motion into hotels, hospitals, and contract caterers.

Broad incumbents

• Feeding America: Feeding America is the largest US hunger relief organization with a network of 200+ member food banks. Broad incumbent that addresses overlapping food insecurity mission and operates the largest nonprofit food redistribution infrastructure in the country.

Regional players

• 412 Food Rescue: 412 Food Rescue is a Pittsburgh-based nonprofit using technology to redirect surplus food to communities in need. Regional player with comparable tech-enabled food rescue model, serving a single metro rather than operating nationally like Goodr.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodrco
• LinkedInlinkedin.com/company/goodrco
• Instagraminstagram.com/goodrco
• Xx.com/thegoodrco

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds10 records

Investors28 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodr