kidpik
kidpik is a New York-based DTC children's apparel subscription company that delivers personalized, in-house-designed clothing boxes for kids from 12 months to age 16 across the 48 contiguous US states.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What kidpik does
kidpik Corp. is a New York-based direct-to-consumer children's apparel company that delivers personalized clothing subscription boxes to parents of children from approximately 12 months through age 16. Founded in 2016 and publicly listed on OTC Pink under ticker PIK, the company employs between 11 and 50 people and ships exclusively within the 48 contiguous United States and US military addresses. The core product is a curated fashion box containing 8, 12, or 15 high-quality pieces assembled to make 3 to 10 coordinated outfits, including shoes; subscribers pay only for items they keep after a 7-day at-home trial, with keep-all discounts of 30%, 35%, and 40% respectively across tiers. All apparel is designed and produced in-house under the kidpik brand, and personalization is driven by a 3-minute style quiz capturing each child's preferences across colors, prints, fit, denim style, and sparkle level, supplemented by human stylist curation.
The business model combines a pay-as-you-go subscription funnel on kidpik.com with an a la carte e-commerce storefront at shop.kidpik.com, supported by a refer-a-friend program ($30 credit to referrer, 50% off first box for the referred friend), email and SMS marketing, content/SEO via the kidpik blog, and earned media coverage across national outlets including Good Morning America, Forbes, Today, Parents, People, USA Today, and the New York Post. Pricing averages $24 per item (effective $18 with the keep-all discount), with no styling, membership, shipping, or return fees. The company has been voted the #1 kids clothing subscription box by My Subscription Addiction for three consecutive years and reports 33,774 cumulative platform reviews. Ezra Dabah serves as Founder and CEO; the company maintains an active investor relations site and is CCPA- and COPPA-compliant.
kidpik firmographics
Firmographics- Name
- kidpik
- Legal name
- kidpik corp
- Website
- https://kidpik.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- kidpik is a New York-based DTC children's apparel subscription company that delivers personalized, in-house-designed clothing boxes for kids from 12 months to age 16 across the 48 contiguous US states.
- Ownership category
- akta.pro rank
kidpik industry classification
Industry- Product category
- Children's Apparel Subscription
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids Apparel (5–12) (CRAAAHAC)
- akta.pro secondary industries
- Toddler Apparel (2T–5T) (CRAAAHAB), Kids’ & Baby Apparel Retail (CRAAABAD)
Keywords
Where kidpik is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
kidpik business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Box Sales: Monthly or periodic delivery of personalized children's fashion boxes with 6-8 pieces. Customers only pay for items they choose to keep after a 7-day trial period. 30% discount offered when keeping all items in a box.
- Individual Item Sales: E-commerce sales of individual clothing items, shoes, and accessories through shop.kidpik.com. Customers can purchase items à la carte outside of subscription boxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 8 Piece Box - 30% Off |
| Subscription | Pay-as-you-go | 12 Piece Box - 35% Off |
| Subscription | Pay-as-you-go | 15 Piece Box - 40% Off |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
kidpik product offering
Product offeringCore offering
kidpik operates a direct-to-consumer personalized children's clothing subscription service, delivering curated mix-and-match outfits (including shoes) in boxes of 8, 12, or 15 pieces to children ages 12 months through 16. Customers complete a 3-minute style quiz capturing preferences, then receive expert stylist-curated boxes designed and produced in-house under the kidpik brand, with a 7-day at-home trial and pay-only-for-what-you-keep pricing. The company also sells individual items year-round through its shop.kidpik.com e-commerce storefront.
Product overview
kidpik is a children's fashion retailer operating a personalized subscription box service that delivers handpicked, mix-and-match outfits styled exclusively for each child. The core offering is the personalized clothing subscription box, available in three tiers: 8 Piece Box (3-5 outfits, 30% off), 12 Piece Box (5-8 outfits, 35% off), and 15 Piece Box (6-10 outfits, 40% off). Complementary to the subscription is the kidpik Shop, an e-commerce platform for purchasing individual items year-round. The company also offers a Baby & Toddler Fashion Box for children starting at size 12 months. All offerings feature free shipping, free returns, and no styling fees.
Differentiator
Problem solved
Functional benefit
Products and services
- kidpik Personalized Clothing Subscription Box
Quantifiable outcome
- 3-5 to 6-10 fashion outfits created from 8-15 pieces in each box
- +2 more outcomes
Companies that use kidpik
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
kidpik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
kidpik partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
kidpik competitors and assessment
Company assessmentDirect peers
- Stitch Fix: Stitch Fix pioneered the personalized clothing subscription model with data-driven styling for men, women, and kids. It is the closest large-scale comparable to kidpik's curated subscription box approach, though it operates at vastly greater scale.
- FabKids: FabKids is a direct-to-consumer kids' clothing subscription box that ships coordinated outfits monthly. It competes head-to-head with kidpik in the personalized kids' fashion box category with similar target customers.
- Kidbox: Kidbox is a personalized clothing subscription service for children offering curated boxes with a try-before-you-buy model — closely mirroring kidpik's value proposition and customer segment.
Broad incumbents
- The Children's Place: The Children's Place is the largest pure-play US specialty retailer of children's apparel, with broad age coverage similar to kidpik's 2T–16 range. It is a bricks-and-mortar incumbent whose omnichannel expansion pressures DTC kids' brands.
- Carter's: Carter's is the leading US brand for baby and young children's apparel, operating owned retail, wholesale, and DTC channels. It competes for the same parent-customer wallet that kidpik targets in the toddler and kids apparel segment.
- Old Navy (Gap Inc.): Old Navy is a high-volume mass-market apparel retailer with a large kids' assortment at low prices. It competes with kidpik for parents seeking convenient, affordable children's clothing.
- Amazon (Personal Shopper & kids' apparel): Amazon competes in personalized clothing recommendations and dominates mass-market kids' apparel with Prime delivery and Try Before You Buy. It is the most threatening low-friction incumbent for any DTC apparel subscription.
Emerging players
- FabFitFun: FabFitFun is a category-leading subscription box operator with strong media-brand DNA. While its core category is lifestyle/beauty, it shares the playbook of try-before-you-buy curation, subscription lifecycle marketing, and PR-driven acquisition relevant to kidpik.
- Rockets of Awesome: Rockets of Awesome is a kids' clothing subscription box offering curated personalized outfits. It directly competes with kidpik for the same parent demographic and use case.
- Bumbleride / Mini Mioche: Mini Mioche is an organic, sustainably focused children's apparel brand with online and limited retail. It overlaps with kidpik in the higher-quality, design-forward kids' apparel positioning targeted at style-conscious parents.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
kidpik social profiles
Digital presencekidpik compliance and trust
Trust signalCompliance2 records
kidpik financial estimates
Financial estimateRevenue estimate
Valuation estimate
kidpik leadership team
Management profileNumber of profiles
Profiles1 record
kidpik funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
kidpik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about kidpik
What does kidpik do?
kidpik operates a direct-to-consumer personalized children's clothing subscription service, delivering curated mix-and-match outfits (including shoes) in boxes of 8, 12, or 15 pieces to children ages 12 months through 16. Customers complete a 3-minute style quiz capturing preferences, then receive expert stylist-curated boxes designed and produced in-house under the kidpik brand, with a 7-day at-home trial and pay-only-for-what-you-keep pricing. The company also sells individual items year-round through its shop.kidpik.com e-commerce storefront.
Is kidpik a public or private company?
kidpik is a private company. It is classified as public and is currently operating.
When was kidpik founded?
kidpik was founded in 2016. It employs 11 to 50 people.
Where is kidpik based?
kidpik is headquartered in New York, United States, in the North America region.
How does kidpik make money?
Two revenue lines are on record. Subscription Box Sales are the primary driver. The others are individual Item Sales.
Who are kidpik's main competitors?
Direct peers on record are Stitch Fix, FabKids and Kidbox. Broad incumbents are The Children's Place, Carter's, Old Navy (Gap Inc.) and Amazon (Personal Shopper & kids' apparel). Emerging players are FabFitFun, Rockets of Awesome and Bumbleride / Mini Mioche.
Does kidpik have an API?
No public API is recorded for kidpik.
What industry is kidpik in?
kidpik's product category is Children's Apparel Subscription. Its primary akta.pro industry code is CRAAAHAC, Kids Apparel (5–12), with a secondary code of CRAAAHAB, Toddler Apparel (2T–5T). Its NAICS code is 458110 and its SIC code is 5600.