The Children's Place
- Company typePublic
- Founded1969
- HeadquartersSecaucus, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
The Children's Place firmographics
Firmographics- Name
- The Children's Place
- Legal name
- The Children's Place, Inc.
- Website
- https://childrensplace.com
- Company type
- Public
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
The Children's Place industry classification
Industry- Product category
- Children's Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industries
- Kids & Baby Specialty Department Stores (CRAGAGAD), Kids Apparel (5–12) (CRAAAHAC), Toddler Apparel (2T–5T) (CRAAAHAB), Baby, Kids & Maternity Online Retailers (CRAFADAI)
Keywords
Where The Children's Place is headquartered
LocationHeadquarters
- HQ city
- Secaucus
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Children's Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Merchandise Sales: Direct sales of children's apparel and accessories through physical stores and e-commerce channels. Revenue generated from product sales at various price points ranging from clearance items to regular-priced merchandise.
- E-commerce Sales: Online sales through company website, mobile app, and third-party marketplace partnerships including SHEIN storefront.
- Private Label Credit Card: My Place Rewards Credit Card program offering 30% discount for new card holders, generating revenue through credit card transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with frequent promotions and clearance sales |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
The Children's Place product offering
Product offeringCore offering
The Children's Place is a digital-first children's specialty apparel retailer selling everyday clothing, school uniforms, footwear, accessories, and sleepwear for children from infants to age 18. The company operates a multi-brand portfolio including The Children's Place, Gymboree, Sugar & Jade, and PJ Place, distributing through over 500 physical stores across North America, a proprietary e-commerce site, a mobile app, and a SHEIN marketplace storefront.
Product overview
The Children's Place operates as a digital-first specialty children's apparel retailer with a multi-brand portfolio strategy. The core offering centers on The Children's Place main brand providing everyday kids clothing for children from baby through teen years. Supporting this are four proprietary sub-brands: Gymboree (premium occasion-wear and collaborations), Sugar & Jade (tween-focused), and PJ Place (sleepwear). The portfolio includes extensive school uniform collections, baby clothing, footwear, accessories, and licensed character merchandise. The company operates over 500 stores across North America combined with a digital commerce platform including website, mobile app, and third-party marketplace partnerships (SHEIN storefront). A loyalty program (My Place Rewards) and credit card program support customer retention.
Differentiator
Problem solved
Functional benefit
Brands
- Gymboree: Children's apparel brand offering everyday clothing and accessories for children, operated as a sub-brand of The Children's Place
- Sugar & Jade
- PJ Place
- Ground Up Partnership
- Marchesa Mini x Gymboree
Products and services
- The Children's Place (Core Brand)
- Gymboree
- Sugar & Jade
- PJ Place
- School Uniforms
- Baby Clothes and Accessories
- Kids Shoes and Accessories
- Pajamas and Sleepwear
- Character Shop
- My Place Rewards
- The Children's Place Mobile App
Quantifiable outcome
- Net sales of $1.209 billion for fiscal 2025, down 12.8% year-over-year
- +2 more outcomes
Companies that use The Children's Place
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
The Children's Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Children's Place partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Al Othaim Life CompanycoreStrategic partnership with Al Othaim Life Company as the official operating partner for The Children's Place brand in the Kingdom of Saudi Arabia. Initial store openings planned for 2026, including a flagship location in Riyadh. This partnership represents a significant step in The Children's Place's international growth strategy, leveraging Al Othaim's local expertise and extensive retail network to re-enter the Saudi Arabian market.
- Ground UpminorGround Up, a children's footwear company specializing in character-inspired designs, partnered with The Children's Place to release a limited-edition footwear collection featuring Marvel's Spidey and His Amazing Friends, Disney's Minnie Mouse, Pixar's Toy Story and Cars characters. The collection includes rain boots and clogs available for Spring season. This partnership positions Ground Up to reach a broader audience while expanding The Children's Place's licensed character footwear offerings.
- MarchesaminorCollaboration between The Children's Place's Gymboree brand and fashion house Marchesa, launching the MARCHESA MINI X GYMBOREE collection of children's occasion-wear. The collection features Marchesa's signature elegant silhouettes including the Bow Dress and Rose Dress, reimagined for children with couture-inspired details. Available online at gymboree.com and in select Gymboree and The Children's Place stores.
- SHEINcorePartnership to launch a storefront on SHEIN's platform as a strategy to boost declining e-commerce sales which saw double-digit decrease in 2024. The collaboration aims to reach a broader online audience by offering affordable children's apparel and discounts, initially in the U.S. market. Represents a marketplace channel expansion for The Children's Place.
- PEEPS Brand (Just Born Quality Confections)minorLimited-edition PEEPS-themed product collaboration as part of PEEPS Brand's 2026 spring collaboration lineup. The Children's Place is among 11 partners offering PEEPS-themed children's apparel and accessories available at retailers nationwide and online starting in spring 2026.
- New York City BalletminorGymboree brand collaboration with New York City Ballet on a Nutcracker-inspired holiday collection. The collection features designs inspired by ballet costumes, characters, and colors, available online.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
The Children's Place competitors and assessment
Company assessmentDirect peers
- Boden: Boden is a UK-based apparel brand with a strong US DTC presence focused on bright, family-oriented clothing including a dedicated children's line. It competes for the same parent shopper as The Children's Place via a digital-first catalog and online model, though at a premium price tier.
- Carter's, Inc. Carter's is the largest US specialty retailer of children's apparel, operating Carter's and OshKosh B'gosh banners, with a similar DTC + wholesale model focused on baby and kids' clothing. It is the closest direct competitor to The Children's Place in terms of customer base (parents of infants through big kids), product categories, and channel mix.
- Tea Collection: Tea Collection is a premium children's apparel brand selling globally-inspired clothing for babies through big kids via DTC e-commerce. It targets a similar parent demographic to TCP and Gymboree with a comparable specialty-positioned offering, though at a higher average price point.
- Hanna Andersson: Hanna Andersson is a premium children's apparel brand selling durable, often organic-cotton clothing through DTC e-commerce and select retail stores. Comparable to The Children's Place on the kids' apparel category, target customer (parents), and DTC-led distribution, but at a higher price point.
Emerging players
- SHEIN: SHEIN is a fast-fashion online marketplace that has rapidly expanded into affordable children's apparel. The Children's Place now also operates a storefront on SHEIN's platform, making it both a competitor and a distribution partner. SHEIN's low price points and trend-driven model pressure TCP's value-tier positioning.
Broad incumbents
- Walmart: Walmart is the largest US mass retailer and a major seller of affordable children's apparel through its private-label brands (e.g., George, Wonder Nation) and national brands. It competes directly on price and convenience with The Children's Place, though kids' apparel is one of many categories in its broader assortment.
- Amazon: Amazon is a dominant online retailer and a major channel for children's apparel, both through third-party sellers and its own private labels. While not a kids-specialty retailer, Amazon competes with The Children's Place on price, selection, and convenience in the online kids' apparel market.
- Target Corporation: Target is a mass general-merchandise retailer whose Cat & Jack kids' apparel brand is a major competitor in affordable children's clothing. Comparable on product category and value-conscious parent shopper, but Target carries kids' apparel as one segment within a broad assortment rather than as its core focus.
- Kohl's Corporation: Kohl's is a US department-store chain that carries a meaningful assortment of children's apparel including major kids' brands. It competes with The Children's Place on accessible family apparel and back-to-school shopping, though kids' apparel is one of several categories within its broader assortment.
- Gap Inc. (GapKids / Old Navy Kids): Gap Inc. operates GapKids and Old Navy's kids' apparel lines as part of its broader family apparel portfolio. While Gap and Old Navy carry significant children's assortments and target similar parents, they are generalists with kids as one of multiple categories rather than pure-play specialists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
The Children's Place social profiles
Digital presenceThe Children's Place compliance and trust
Trust signalCompliance1 record
The Children's Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Children's Place leadership team
Management profileNumber of profiles
Profiles8 records
The Children's Place subsidiaries and ownership
Company hierarchySubsidiaries3 records
The Children's Place funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Children's Place M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Children's Place
What does The Children's Place do?
The Children's Place is a digital-first children's specialty apparel retailer selling everyday clothing, school uniforms, footwear, accessories, and sleepwear for children from infants to age 18. The company operates a multi-brand portfolio including The Children's Place, Gymboree, Sugar & Jade, and PJ Place, distributing through over 500 physical stores across North America, a proprietary e-commerce site, a mobile app, and a SHEIN marketplace storefront.
Is The Children's Place a public or private company?
The Children's Place is a public company. It is classified as public and is currently operating.
When was The Children's Place founded?
The Children's Place was founded in 1969. It employs 5,001 to 10,000 people.
Where is The Children's Place based?
The Children's Place is headquartered in Secaucus, United States, in the North America region.
How does The Children's Place make money?
Three revenue lines are on record. Retail Merchandise Sales are the primary driver. The others are E-commerce Sales and private Label Credit Card.
Who are The Children's Place's main competitors?
Direct peers on record are Boden, Carter's, Inc., Tea Collection and Hanna Andersson. SHEIN is listed as an emerging player. Broad incumbents are Walmart, Amazon, Target Corporation, Kohl's Corporation and Gap Inc. (GapKids / Old Navy Kids).
Does The Children's Place have an API?
No public API is recorded for The Children's Place.
What industry is The Children's Place in?
The Children's Place's product category is Children's Apparel Retail. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAGAGAD, Kids & Baby Specialty Department Stores. Its NAICS code is 458110 and its SIC code is 5600.