MBRF
- Company typePublic
- Founded2025
- HeadquartersItajaí, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
MBRF firmographics
Firmographics- Name
- MBRF
- Legal name
- MBRF Global Foods Company S.A.
- Website
- https://mbrf.com
- Company type
- Public
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
MBRF industry classification
Industry- Product category
- Multi-Protein Food Manufacturing
- NAICS
- Meat Processed from Carcasses (311612), Frozen Specialty Food Manufacturing (311412), Perishable Prepared Food Manufacturing (311991)
- SIC
- Meat Packing Plants (2011), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)
- akta.pro secondary industry
- Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free) (AFANAFAL)
Keywords
Where MBRF is headquartered
LocationHeadquarters
- HQ city
- Itajaí
- HQ country
- Brazil
- HQ region
- Latin America
Offices8 records
Markets served
MBRF business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beef/Poultry/Pork Protein Sales: Core revenue from production and sale of beef, pork, and poultry products globally. Revenue split approximately 43% from US operations, balance from international and Brazil operations.
- Processed/Industrialized Foods: Higher-margin processed foods including frozen meals, snacks, and convenience products. 38% of volume from processed foods with higher value addition.
- Halal Products: Halal-certified proteins and processed foods for Middle East and global Muslim markets through Sadia Halal joint venture.
- Pet Food: Pet nutrition products under Balance, Faro, Herói, GranPlus, and Biofresh brands for dogs and cats.
- Pet Care/Biofresh Products: Premium pet care and natural pet food products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale/B2B protein products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
MBRF product offering
Product offeringCore offering
MBRF is a global multi-protein food company that produces and sells beef, pork, poultry, processed foods, ready meals, margarine, and pet food under iconic brands including Sadia, Perdigão, Qualy, GranPlus, and Biofresh. Operating across 117 countries, the company serves retail consumers, food service operators, and export markets from 8.2 million tons of annual production capacity.
Differentiator
Problem solved
Functional benefit
Brands
- Sadia: Leading food brand in Brazil, world's largest halal chicken producer, present for over 80 years
- Perdigão
- Qualy
- Sadia Bassi
- Perdigão Montana
- Perdigão na Brasa
- Banvit
- Paty
- GranPlus
- Biofresh
- Deline
- Sadia Halal
Products and services
- Sadia Sadia is MBRF's primary multi-protein consumer brand offering poultry, processed foods, ready meals, frozen products, and snacks. Sadia is the most valuable Brazilian food brand (Brand Finance 2025), the world's largest halal chicken producer, and present in Brazil for over 80 years. It serves retail consumers and foodservice customers globally.
- Perdigão Perdigão is MBRF's iconic multi-protein consumer brand present in Brazil for over 90 years, offering a wide portfolio across proteins, processed foods, and ready meals. The brand includes specialized lines such as Perdigão Montana (beef) and Perdigão na Brasa (barbecue with 115+ items).
- Qualy Qualy is the market-leading margarine brand in Brazil, present in 8 of 10 Brazilian households and top-of-mind for 20 consecutive years. Sold to retail consumers and foodservice (including an exclusive popcorn supply partnership with cinema chain Kinoplex).
- Sadia Bassi Sadia Bassi is MBRF's premium beef brand under the Sadia umbrella, targeting retail consumers seeking higher-quality beef products.
- Perdigão Montana Perdigão Montana is MBRF's regional beef brand under the Perdigão portfolio, offering processed meat products.
- Perdigão na Brasa Perdigão na Brasa is MBRF's barbecue-focused brand with over 115 items, described as the most complete barbecue portfolio in the Brazilian market, targeting consumers preparing barbecue gatherings.
- Banvit Banvit is MBRF's Turkish poultry and processed meat brand serving retail consumers in Turkey and export markets.
- Paty Paty is MBRF's Argentine food brand offering processed meat products in Argentina.
- GranPlus (MBRF Pet) GranPlus is MBRF Pet's premium and super-premium pet food brand for dogs and cats, distributed through veterinary clinics, pet shops, and pet retail chains in Brazil. The brand focuses on quality nutrition with natural ingredients and is recommended by veterinarians.
- Biofresh (MBRF Pet) Biofresh is MBRF Pet's Super Premium Natural pet food brand recommended by veterinarians since 2012, with high inclusion of fresh ingredients for dogs and cats.
- Sadia Halal Sadia Halal is a halal-certified protein and processed food brand targeting Middle East and global Muslim-majority markets through the Sadia Halal joint venture with HPDC. Backed by 3 industrial plants, 17 distribution centers, and 5 commercial offices in the Middle East, with 38.6% GCC market share.
- BRF Ingredients BRF Ingredients is MBRF's food ingredients business unit producing gelatin, collagen, and other food ingredients for B2B industrial customers. Includes the Gelprime gelatin/collagen portfolio (50% acquired 2025).
- Claybom Claybom is one of MBRF's regional margarine and spreads brands serving Brazilian retail consumers.
- Deline Deline is MBRF's regional brand focused on North and Northeast Brazil, and is the market leader in margarine in the Northeast region.
Quantifiable outcome
- 5% reduction in delivery delays and ~7% increase in operational efficiency through AI route optimization
- +3 more outcomes
Companies that use MBRF
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
MBRF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
MBRF partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, minor and core.
- Halal Products Development Company (HPDC)flagshipMBRF and HPDC (part of Saudi Arabia's Public Investment Fund) created Sadia Halal JV valued at USD 2.07 billion. MBRF holds 90%, HPDC 10% initially with rights to increase to 40%. Sadia Halal combines MBRF's Middle East operations including facilities in Saudi Arabia, UAE, Qatar, Kuwait, and Oman. IPO planned on Saudi Tadawul stock exchange in 2027.
- Oman Food CapitalminorJBS (sister company under common control) acquired 80% stake in holding with Oman Food Capital for USD 150 million, gaining poultry and beef/lamb processing in Oman as alternative logistics route amid Strait of Hormuz closure.
- KinoplexminorExclusive partnership where all Kinoplex popcorn is prepared with Qualy margarine, with custom Qualy-branded Mega Popcorn containers. Special formulation developed for food service use.
- Lollapalooza BrasilcoreFifth consecutive year as Official Food Bite of Lollapalooza Brasil. 24 food tents, 150+ vendors, projected 40 tons of food sales over 3-day festival with exclusive Pop Sadia product line.
- CBF (Brazilian Football Confederation)coreSadia sponsorship of all Brazilian National Football Teams (men's and women's) through 2030. Official protein supplier with visibility on team buses, training gear, and exclusive mascot partnerships.
- Alternative Logistics PartnersminorSeeking alternative logistics routes via Bab al-Mandab Strait and other ports due to Strait of Hormuz closure from Iran war.
- Minerva FoodsminorCollaborative discussions on China export quota allocation among Brazilian beef exporters, with ongoing disagreements following Minerva's opposition to MBRF merger.
- Henan Province Factory (China)minorAcquisition of processed foods factory in Henan province, China, strengthening presence in Chinese market.
- Gelprimeminor50% acquisition expanding portfolio into gelatin and collagen products.
- SALIC (Saudi Agricultural and Livestock Investment Company)coreExpanded supply agreement doubling poultry volume to 600,000 tons annually and adding 270,000 tons of beef. Strategic partnership strengthening Saudi Arabia's food security objectives through domestic halal production.
- Addoha Poultry CompanyminorEntry into chilled chicken segment with local slaughter in Saudi Arabia through Addoha acquisition, expanding halal production capacity in Kingdom.
Scale indicators12 records
Recent moves13 records
Expansion highlights7 records
MBRF competitors and assessment
Company assessmentDirect peers
- JBS S.A. Brazilian protein giant and world's largest meat processor; directly competes with MBRF across beef (JBS Beef), poultry (Seara), and pork globally. Both are Brazilian-controlled multinationals serving identical retail and food-service customers across the same 100+ countries.
- Minerva Foods: Brazilian beef exporter that publicly opposed the Marfrig-BRF merger and competes directly with MBRF on South American beef production and export quotas. Direct head-to-head competitor in cattle slaughter and global beef trade.
- Pilgrim's Pride: Major US-based poultry processor majority-owned by JBS but operating as an independent competitor; directly comparable to MBRF's poultry/frozen protein operations serving retail and food service.
- Maple Leaf Foods: Canadian protein and packaged-food company with comparable multi-protein strategy across pork, poultry, and prepared foods. Particularly relevant as a global peer focused on premiumization and sustainability narratives similar to MBRF.
- Tyson Foods: Largest US protein processor and a direct competitor in beef, poultry, and prepared foods across North American retail and food-service channels. Comparable scale, similar multi-protein platform strategy, and overlapping customer base.
- WH Group (Smithfield Foods): Chinese-owned global pork major (Smithfield) that competes with MBRF's pork and processed protein exports. Directly comparable in international protein trade and processed meats category.
- Hormel Foods: US processed-meat and protein company whose portfolio (SPAM, Skippy, Jennie-O turkey, Planters) directly overlaps MBRF's Perdigão, Qualy, and Sadia processed foods. Comparable value-added meat strategy targeting retail shelves.
Broad incumbents
- Cargill: Global agricultural conglomerate with a major protein division (Cargill Protein) and adjacent ingredients businesses. Competes with MBRF on beef supply and processed foods across most international markets.
Emerging players
- Hilton Food Group: UK-listed protein packing specialist serving major European retailers with prepared foods. Comparable in the value-added, retailer-branded protein meal segment MBRF serves through its Sadia and Perdigão brands.
Regional players
- Charoen Pokphand Foods: Thai-based Asian protein and feed conglomerate dominant in Asia-Pacific markets where MBRF is also expanding (Henan factory acquisition). Comparable vertically-integrated feed-to-protein business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MBRF social profiles
Digital presenceMBRF financial estimates
Financial estimateRevenue estimate
Valuation estimate
MBRF leadership team
Management profileNumber of profiles
Profiles6 records
MBRF subsidiaries and ownership
Company hierarchySubsidiaries8 records
MBRF funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MBRF M&A and investment
M&A and investmentM&A4 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MBRF
What does MBRF do?
MBRF is a global multi-protein food company that produces and sells beef, pork, poultry, processed foods, ready meals, margarine, and pet food under iconic brands including Sadia, Perdigão, Qualy, GranPlus, and Biofresh. Operating across 117 countries, the company serves retail consumers, food service operators, and export markets from 8.2 million tons of annual production capacity.
Is MBRF a public or private company?
MBRF is a public company. It is classified as public and is currently operating.
When was MBRF founded?
MBRF was founded in 2025. It employs 5,001 to 10,000 people.
Where is MBRF based?
MBRF is headquartered in Itajaí, Brazil, in the Latin America region.
How does MBRF make money?
Five revenue lines are on record. Beef/Poultry/Pork Protein Sales are the primary driver. The others are processed/Industrialized Foods, halal Products, pet Food and pet Care/Biofresh Products.
Who are MBRF's main competitors?
Direct peers on record are JBS S.A., Minerva Foods, Pilgrim's Pride, Maple Leaf Foods, Tyson Foods, WH Group (Smithfield Foods) and Hormel Foods. Cargill is listed as a broad incumbent. Hilton Food Group is listed as an emerging player. Charoen Pokphand Foods is listed as a regional player.
Does MBRF have an API?
No public API is recorded for MBRF.
What industry is MBRF in?
MBRF's product category is Multi-Protein Food Manufacturing. Its primary akta.pro industry code is AFAKACAD, Canned Meat, Poultry & Seafood Manufacturing, with a secondary code of AFANAFAL, Special-Diet Prepared Meat & Seafood Meals (Low-Sodium, Keto, Gluten-Free). Its NAICS code is 311612 and its SIC code is 2011.