Lollapalooza Brasil

What Lollapalooza Brasil does

Lollapalooza Brasil is the Brazilian edition of the global Lollapalooza music festival franchise, operating an annual multi-day live music event at the Autódromo de Interlagos in São Paulo. The 2027 edition is scheduled for March 19–21, with venue opening at 11:00 and last entry at 22:30, featuring multiple stages hosting international and Brazilian artists across genres. The festival employs a tiered ticketing model distributed exclusively through Ticketmaster: the LollaLovers Pass (a CPF-linked, non-transferable 3-day lawn pass starting at 12x R$76 with preferred entry, 20% drink discount, commemorative gift, and convenience-fee waiver); the Entrada Social (a 45% discounted ticket with a R$20 charitable donation routed to Casa do Zezinho, Projeto GURI, and Criança Esperança); and Meia-Entrada half-price tickets for eligible groups including seniors, students, low-income youth (15–29), disabled persons with companion, São Paulo public school teachers, and retirees. Payment and pre-sale distribution is anchored by a core financial partnership with Banco Bradesco, whose cardholders receive exclusive early access and 12x interest-free installment options.

The business generates revenue from two primary streams: ticket sales via Ticketmaster and a multi-tier sponsorship stack. Master sponsors (Budweiser, Flying Fish, Fiat) and standard sponsors (Sadia, Vivo, Coca-Cola, Johnnie Walker) anchor sponsorship revenue, while media partners across the Rede Globo ecosystem (Globo TV, Globoplay, Gshow, Radio Rock, Radio Mix FM) and supporting partners (Airbnb, Eletromidia) provide promotional coverage and co-marketing reach. Customer segments include general festival attendees, Bradesco banking customers, social-entry participants motivated by affordability and charitable impact, and half-price eligible groups. The event is age-restricted to 16+ (with conditions for minors), LGPD-compliant in data handling, and operates with a lean 36-person organizational structure typical of an IP-licensing/operator model rather than a vertically integrated live-events business.

Name

Lollapalooza Brasil

Website

https://lollapaloozabr.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lollapalooza Brasil is the Brazilian edition of the global Lollapalooza music festival franchise, operating an annual multi-day live music event at Autódromo de Interlagos in São Paulo, monetizing through tiered Ticketmaster ticketing (LollaLovers, Social Entry, Meia-Entrada) and a multi-tier sponsor stack anchored by Bradesco, Budweiser, and Fiat.

Ownership category

akta.pro rank

Product category

Live Music Festival / Event Services

NAICS

Spectator Sports (71121), Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

VIP, Hospitality & Premium Experiences (MPAGAAAK), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Group Sales, Hospitality & VIP Package Ticketing (MPAGAJAK), Cultural & Community Festivals (Ticketed) (THAJAFAI)

Keywords

• Live music festival
• Event ticketing
• Concert promotion
• Festival sponsorship
• Music entertainment events

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue generated from selling festival tickets across multiple tiers including LollaLovers premium packages, Social Entry with charitable donation component, standard full-price tickets, and half-price (meia-entrada) tickets for eligible groups. Tickets sold exclusively through Ticketmaster platform.
2. Sponsorship and Branding: Revenue from master sponsors (Budweiser, Flying Fish, Fiat), standard sponsors (Sadia, Vivo, Coca-Cola, Johnnie Walker), and supporting partners. Media partners include Rede Globo ecosystem, Radio Rock, Radio Mix FM, and others providing promotional coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lollapalooza Brasil operates an annual 3-day multi-stage music festival at Autódromo de Interlagos in São Paulo. Its sellable offerings include tiered ticket products: LollaLovers premium 3-day lawn access pass with installment payments, drink discounts, preferred entry, and a commemorative gift; Entrada Social with a 45% discount in exchange for a R$20 donation to charitable institutions; and Meia-Entrada half-price tickets for eligible groups such as students, seniors 60+, low-income youth, disabled persons, public school teachers, and retirees. All tickets are sold exclusively through Ticketmaster.

Product overview

Lollapalooza Brasil is a multi-day music festival offering several ticket products: the LollaLovers Pass (an exclusive 3-day lawn access pass with premium benefits), Entrada Social (a discounted social entry ticket with charitable donation requirement), and Meia-Entrada (half-price tickets for eligible groups). All tickets are sold exclusively through Ticketmaster with mandatory buyer registration.

Differentiator

Problem solved

Functional benefit

Products and services

• LollaLovers Pass An exclusive limited-edition ticket product for fans who want to guarantee their place at Lollapalooza Brasil in advance. Includes 3-day lawn access to the festival, installment payments in up to 12x, convenience fee waiver, 20% drink discount on pre-sale, preferred entry corridor, and a commemorative gift. Personal and non-transferable, limited to one purchase per CPF (Brazilian tax ID).
• Entrada Social (Social Entry) A social ticket modality offering a 45% discount on full-price festival tickets in exchange for a R$20 donation split among Casa do Zezinho, Criança Esperança, and Projeto GURI (with 3% retained by Ticketmaster as a financial operation fee). Available to all buyers.
• Meia-Entrada (Half-Price Ticket) Half-price festival tickets available to seniors (60+), students, low-income youth aged 15-29, people with disabilities (plus one companion), public school teachers in São Paulo, and retirees. Subject to availability.

Quantifiable outcome

• 45% discount on full ticket price through Social Entry option
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered major, standard, supporting and core.

• BudweisermajorGTM or Marketing PartnerMaster sponsor of Lollapalooza Brasil. Provides financial sponsorship and brand integration at the festival as the primary alcoholic beverage partner.
• Flying FishmajorGTM or Marketing PartnerMaster sponsor of Lollapalooza Brasil. Brand presence at the festival as a sponsor partner.
• FiatmajorGTM or Marketing PartnerMaster sponsor of Lollapalooza Brasil. Automotive brand partnership with brand presence at the festival.
• SadiastandardGTM or Marketing PartnerFood sponsor of Lollapalooza Brasil. Provides branded food offerings and presence at the festival.
• VivostandardGTM or Marketing PartnerTelecommunications sponsor of Lollapalooza Brasil. Brand presence and connectivity services at the festival.
• Coca-ColastandardGTM or Marketing PartnerBeverage sponsor of Lollapalooza Brasil. Provides non-alcoholic beverage offerings and brand presence at the festival.
• Johnnie WalkerstandardGTM or Marketing PartnerWhisky brand sponsor of Lollapalooza Brasil. Premium alcoholic beverage partner with brand presence at the festival.
• AirbnbsupportingGTM or Marketing PartnerAccommodation partner providing support for Lollapalooza Brasil. Helps attendees find lodging during the festival period.
• Rede GlobomajorGTM or Marketing PartnerMajor media partner providing television broadcast coverage, promotional content, and cross-promotional marketing for Lollapalooza Brasil across the Globo network.
• GloboplaymajorGTM or Marketing PartnerStreaming platform media partner of Lollapalooza Brasil. Provides digital content distribution and promotional coverage through the streaming service.
• GshowmajorGTM or Marketing PartnerEntertainment portal media partner of Lollapalooza Brasil. Provides digital entertainment coverage and promotional content.
• Radio RocksupportingGTM or Marketing PartnerRadio media partner providing audio coverage and promotional mentions of the festival.
• Radio Mix FMsupportingGTM or Marketing PartnerRadio media partner providing audio coverage and promotional mentions of the festival.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial and exclusive ticketing partner for Lollapalooza Brasil. Provides the online platform for all ticket sales, digital ticket delivery, customer account management, and event support. Operates under HTTPS with SSL encryption and LGPD compliance.
• Casa do ZezinhosupportingOthersONG located in São Paulo's southern zone (Capão Redondo, Jardim Ângela, Jardim São Luís) that provides social services to children and youth in vulnerable situations. Receives donations from Social Entry ticket purchases. Founded in 1994, serves 1200 people daily with educational programs and meals.
• Projeto GURIsupportingOthersFree music education program for children, adolescents, and youth in São Paulo state. Provides over 100,000 annual vacancies across 500+ teaching centers in 300+ municipalities. Has benefited over 1 million students since 1995. Receives donations from Social Entry ticket purchases.
• Criança EsperançasupportingOthersSocial fundraising campaign partnership between Globo and UNESCO supporting children's and youth rights in Brazil. One of the world's largest social fundraising campaigns, operating for 39 years. Receives donations from Social Entry ticket purchases.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Rock in Rio: Rock in Rio is Brazil's flagship multi-day music festival, directly comparable to Lollapalooza Brasil in scale, headliner caliber, multi-stage format, and São Paulo/Rio venue footprint. Both compete for the same international acts, corporate sponsors, and Brazilian live-music audience.
• Lollapalooza Chile: Lollapalooza Chile is another sister edition of the global Lollapalooza franchise in South America. It mirrors Lollapalooza Brasil in product offering, headliner mix, and ticketing architecture, making it a comparable regional peer for benchmarking attendance and pricing.
• Primavera Sound São Paulo: Primavera Sound São Paulo is a global multi-day music festival brand that expanded into Brazil. It targets a similar urban music audience with comparable multi-stage programming and international headliners, directly competing with Lollapalooza Brasil for São Paulo attendees.
• The Town (São Paulo): The Town is a major multi-day music festival launched in São Paulo by Rock in Rio organizers. It competes directly with Lollapalooza Brasil for São Paulo attendance, premium sponsors, and headliner bookings.
• Lollapalooza Argentina: Lollapalooza Argentina is a sister edition of the same global festival brand, operating with comparable multi-day, multi-stage format, tiered ticketing, and master sponsorship structure. It is the most direct functional and operational peer, sharing brand DNA and booking synergies with Lollapalooza Brasil.

Broad incumbents

• AEG Presents: AEG Presents is a global live entertainment promoter producing festivals worldwide. It is comparable as a broad incumbent competitor pursuing the same headliner pool, sponsorship dollars, and festival audiences as Lollapalooza Brasil.
• Live Nation Entertainment: Live Nation is the world's largest live entertainment promoter and the parent of Ticketmaster, the exclusive ticketing partner of Lollapalooza Brasil. It is comparable as the dominant incumbent in festival promotion and ticketing infrastructure that Lollapalooza Brasil operates within.

Regional players

• Universo Paralello: Universo Paralello is a large multi-day Brazilian music festival focused on electronic music, held in Bahia. It is comparable to Lollapalooza Brasil as a destination festival competing for Brazil's live-music attendees and corporate sponsors.
• Festival Coolritiba: Festival Coolritiba is a multi-day music festival held in Curitiba in southern Brazil. It is comparable as a Brazilian regional festival targeting similar live-music audiences and competing for headline acts.

Others

• Rock World (Lollapalooza Brasil operator): Rock World is the operator/producer of Lollapalooza Brasil and houses the festival's privacy and human rights policies. It is an enabling peer that owns and executes the operational backbone of the festival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lollapaloozabr
• YouTubeyoutube.com/lollapaloozabr
• Facebookfacebook.com/LollapaloozaBR
• Instagraminstagram.com/lollapaloozabr
• TikToktiktok.com/@lollapaloozabr?
• LinkedInlinkedin.com/company/lollapalooza-brasil

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lollapalooza Brasil