Equal Identity
Equal Identity operates India's largest consent-driven data sharing platform, providing identity verification, background checks, and RBI-licensed Account Aggregator services to enterprises, BFSI institutions, and consumers through AI-powered document parsing and a unified multi-AA API connecting 120+ financial providers.
- Company typePrivate
- Founded2015
- HeadquartersHyderabad, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Equal Identity does
Equal Identity Private Limited is an India-based data sharing and identity verification platform headquartered in Hyderabad. Founded in 2015 by Keshav Reddy, Rajeev Ranjan, and Krishna Prasad Atluri, the company operates three product lines: (1) Employment/BGV products including Identity Gateway, BGV Suite, and vertical-specific solutions for Enterprise Hiring, Gig Hiring, Staffing, and Financial Services employment verification; (2) BFSI products under the OneMoney and MoneyOne brands, comprising India's first RBI-licensed Account Aggregator (OneMoney) and an AA TSP platform (MoneyOne) with FinPro (FIU TSP) and FinShare (FIP TSP) solutions connecting to 120+ Financial Information Providers and processing 50%+ of India's AA traffic; and (3) Consumer products including Equal ID Wallet, Equal Connect, Equal AI (caller assistant), and Equal RIA (SEBI-registered investment adviser). The platform serves enterprise customers across telecommunications (Airtel), conglomerates (JSW, L&T), BFSI (HDFC Bank, Kotak Securities, Motilal Oswal, Ujjivan), food & beverage (McDonald's), professional services (EY), staffing (TeamLease), and real estate (Nobroker).
The underlying technology combines AI-powered OCR document parsing, computer vision for identity verification, anomaly detection, predictive risk scoring, and smart AA routing, all built on India's Digital Personal Data Protection Act 2023 and Account Aggregator framework. The architecture features Zero Trust with FIPS 140-2 256-bit AES-GCM encryption, no data persistence, and a Consent Ledger for full audit trails. Multi-AA interoperability through a single API, multi-language SDKs (Java, Node, Python), and HRMS/ATS embed capabilities support both enterprise sales and developer-led integration models. Compliance certifications include SOC 2 Type II, ISO 27001, ISO 27701, PCI-DSS, GDPR, and PMLA adherence.
Revenue mechanics are layered across usage-based SaaS fees per data packet delivered, transaction-based verification fees for the BGV Gateway, and subscription/recurring fees for AA TSP services. Pricing is currently free for Data Principals (individual users) and FIPs are not being charged at present, reflecting a land-and-expand monetization approach. Distribution is primarily direct enterprise sales with API-first integration, supplemented by a self-serve hosted-page product for mid-market buyers and white-label/HRMS-embedded deployment for large enterprises. The company is private, founder-led, with subsidiaries OneMoney (Finsec AA Solutions Private Limited) and MoneyOne under its corporate umbrella.
Equal Identity firmographics
Firmographics- Name
- Equal Identity
- Legal name
- Equal Identity Private Limited
- Website
- https://equal.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Equal Identity operates India's largest consent-driven data sharing platform, providing identity verification, background checks, and RBI-licensed Account Aggregator services to enterprises, BFSI institutions, and consumers through AI-powered document parsing and a unified multi-AA API connecting 120+ financial providers.
- Ownership category
- akta.pro rank
Equal Identity industry classification
Industry- Product category
- Identity Verification & Financial Data Sharing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Credit Bureaus (561450), Software Publishers (5132)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)
- akta.pro primary industry
- Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN)
- akta.pro secondary industries
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Consent, Privacy & Preference Management (BPAMAEAK), Decentralized Identity (DID) & Verifiable Credentials (BPAMAEAJ)
Keywords
Where Equal Identity is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Equal Identity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Fees: Charges based on SaaS model with fees per data packet delivered and/or other charges reflecting prevailing market conditions. Account Aggregator service currently offered free of charge to Data Principals.
- Verification Services: BGV Gateway provides identity verification services to businesses as a Data Processor. Equal ID Gateway enables secure sharing of IDs with different businesses for verification purposes.
- Account Aggregator TSP Services: FinPro for FIUs and FinShare for FIPs provide Account Aggregator ecosystem services. FIPs currently not being charged based on present market situation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Data Packet Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Equal Identity product offering
Product offeringCore offering
Equal Identity operates India's most advanced data sharing platform, providing AI-powered identity verification, automated background verification (BGV), and an RBI-licensed Account Aggregator framework (OneMoney/MoneyOne) for consent-driven financial data sharing. Its products serve BFSI, enterprise hiring, gig economy, and consumer identity use cases through APIs, hosted pages, and HRMS embeddings.
Product overview
Equal Identity Private Limited operates a multi-segment data sharing platform consisting of three core product lines: (1) An Employment/BGV platform comprising Identity Gateway (IDG), BGV Suite, Equal Console, and specialized sub-brands for Enterprise Hiring, Gig Hiring, Staffing & Contract Roles, and Financial Services; (2) A BFSI/Financial Data platform under MoneyOne offering OneMoney (RBI-licensed Account Aggregator), FinPro (FIU TSP), and FinShare (FIP TSP) for consent-driven financial data access; and (3) Consumer products including Equal ID Wallet, Equal ID Gateway, Equal Connect, and Equal AI. Supporting infrastructure includes Equal RIA (SEBI-registered investment advisory). All products operate on a consent-driven, privacy-first architecture with AI-powered document parsing, real-time verification, and enterprise-grade security. The company is headquartered in Hyderabad, India.
Differentiator
Problem solved
Functional benefit
Brands
- OneMoney: India's First RBI-Licensed Account Aggregator - enabling secure, consent-driven financial data sharing between Financial Information Providers and Financial Information Users.
- MoneyOne
- Equal ID Gateway
- Equal ID Wallet
- Equal Connect
- Equal RIA
Products and services
- Identity Gateway (IDG) Equal's digital identity verification gateway that collects, verifies, and confirms identity documents from users in real time without coding. Supports Aadhaar, PAN, bank accounts, voter ID, driving license, and more via multi-channel access with AI-powered document parsing and secure consent capture.
- BGV Suite Comprehensive background verification platform covering the full employee lifecycle, including automated document collection, UAN workflows, AI-powered orchestration, custom business rules, and integration with ATS systems for enterprise hiring management.
- Enterprise Hiring Enterprise-grade hiring solution that automates background checks, onboarding, and compliance directly inside an organization's HRMS. Offers zero workflow disruption, single vendor billing, real-time results, and multi-channel candidate communication for large organizations.
- Gig Hiring Fast, flexible, and compliant gig worker hiring solution enabling instant verification, onboarding, and management of gig workers at scale. Features real-time verification, bulk onboarding, automated compliance, and mobile-first 24/7 availability.
- Staffing & Contract Roles Staffing and contract role solution for instant verification, onboarding, and management of contract and temporary staff, with speed-to-hire, workforce flexibility, automated compliance, and cost control for temporary staffing needs.
- OneMoney India's first RBI-licensed Account Aggregator (AA) platform enabling secure, consent-driven sharing of financial data (bank statements, mutual funds, insurance, equities, GSTN, NPS) between Financial Information Providers and Financial Information Users.
- MoneyOne India's largest AA TSP (Account Aggregator Third-Party Service Provider) platform offering FinPro (FIU TSP) and FinShare (FIP TSP) products, financial analytics, consent management, smart AA routing, and API integration with 120+ FIPs across India's Account Aggregator ecosystem.
- FinPro MoneyOne's flagship FIU TSP (Financial Information User Third-Party Service Provider) solution enabling banks, NBFCs, insurers, and fintechs to access and analyze consented financial data through the Account Aggregator framework with DPDP and RBI compliance.
- FinShare MoneyOne's FIP TSP (Financial Information Provider Third-Party Service Provider) solution enabling banks, insurers, AMCs, and registrars to securely manage and share consented financial data under the AA ecosystem with full audit trails, consent ledger, and DPDP + ReBIT compliance.
- Equal ID Wallet Secure personal data wallet allowing users to store and manage government-verified identity documents (Aadhaar, PAN, driving license, etc.) in one place and share them with businesses at their will and choice, with full consent control.
- Equal ID Gateway Platform enabling users to securely share IDs with different businesses for hassle-free verification. Works in conjunction with Equal ID Wallet for consent-driven identity verification.
- Equal Connect Single sign-on solution allowing users to access multiple applications and services with one set of login credentials by creating an Equal Account, enabling seamless pre-fill of identity information across businesses.
- Equal RIA SEBI Registered Investment Adviser (RIA) offering unbiased investment advisory services including stock, mutual fund, and fixed income products tailored to individual financial goals. Registered as Non-Individual with SEBI Registration No. INA000018124.
Quantifiable outcome
- Reduces employee onboarding from weeks to hours
- +3 more outcomes
Companies that use Equal Identity
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles4 records
Equal Identity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Equal Identity partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Equal Identity competitors and assessment
Company assessmentDirect peers
- AuthBridge: AuthBridge is one of India's largest background verification companies serving enterprise hiring, gig economy, and BFSI customers. Comparable to Equal's BGV Suite and Equal Console for employment verification at scale.
- IDfy: IDfy is a leading Indian background verification and identity platform serving enterprise hiring, BFSI, and gig economy use cases. Closely comparable to Equal Identity's BGV Suite, Identity Gateway, and Enterprise/Gig Hiring sub-brands in product scope and customer base.
- HyperVerge: HyperVerge is an Indian AI-based identity verification and KYC platform serving banks, fintechs, and crypto exchanges with document parsing and liveness checks. Comparable to Equal's Identity Gateway on the AI/document-parsing capability side.
- Perfios: Perfios is an Indian fintech data aggregation and decisioning platform that pulls bank statement, KYC, and financial data for lenders and insurers. Directly comparable to Equal's MoneyOne/FinPro offering for FIU-side financial data access and underwriting analytics.
- Signzy: Signzy is an Indian digital onboarding and identity verification platform serving banks, NBFCs, and fintechs with KYC, video KYC, and eSign workflows. Directly comparable to Equal Identity's Identity Gateway and BFSI vertical, competing for the same enterprise customers in India.
- Setu: Setu is an Indian API infrastructure fintech offering Account Aggregator, eSign, eKYC, and AA-related developer tooling. Comparable to Equal's MoneyOne/FinPro/FinShare as a competing AA TSP and API-first integration layer for FIUs.
- Bureau.id: Bureau.id is an Indian identity verification and fraud risk platform serving BFSI and fintech with device intelligence, KYC, and AML. Comparable to Equal's Identity Gateway and BFSI vertical from a fraud/identity risk standpoint.
- Finvu: Finvu is one of the licensed Account Aggregators in India (operated by Finvu Tech), enabling consent-driven financial data sharing between FIPs and FIUs. Directly comparable to Equal's OneMoney subsidiary as a competing RBI-licensed AA.
Broad incumbents
- Jumio: Jumio is a global identity verification and KYC/AML platform serving large enterprises, fintechs, and crypto exchanges. Comparable to Equal's Identity Gateway and BFSI KYC capabilities as a broad incumbent operating in the same addressable market.
- Onfido (Entrust): Onfido, now part of Entrust, is a global identity verification provider offering document and biometric IDV for BFSI and enterprise. Comparable to Equal's Identity Gateway as a broader incumbent in IDV that competes for the same enterprise RFPs in India and globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Equal Identity social profiles
Digital presenceEqual Identity compliance and trust
Trust signalCompliance9 records
Equal Identity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equal Identity leadership team
Management profileNumber of profiles
Profiles4 records
Equal Identity subsidiaries and ownership
Company hierarchySubsidiaries2 records
Equal Identity funding detail
Funding detailFunding overview
Funding rounds2 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equal Identity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equal Identity
What does Equal Identity do?
Equal Identity operates India's most advanced data sharing platform, providing AI-powered identity verification, automated background verification (BGV), and an RBI-licensed Account Aggregator framework (OneMoney/MoneyOne) for consent-driven financial data sharing. Its products serve BFSI, enterprise hiring, gig economy, and consumer identity use cases through APIs, hosted pages, and HRMS embeddings.
Is Equal Identity a public or private company?
Equal Identity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Equal Identity founded?
Equal Identity was founded in 2015. It employs 101 to 250 people.
Where is Equal Identity based?
Equal Identity is headquartered in Hyderabad, India, in the Asia region.
How does Equal Identity make money?
Three revenue lines are on record. SaaS Platform Fees are the primary driver. The others are verification Services and account Aggregator TSP Services.
Who are Equal Identity's main competitors?
Direct peers on record are AuthBridge, IDfy, HyperVerge, Perfios, Signzy, Setu, Bureau.id and Finvu. Broad incumbents are Jumio and Onfido (Entrust).
Does Equal Identity have an API?
Yes. Equal/MoneyOne exposes REST APIs for integration with the Account Aggregator ecosystem, enabling FIUs to pull consented financial data from FIPs. Webhook support provides real-time status updates for delivery and failover events. Multi-language SDKs (Java, Node, Python) are available for rapid integration. OAuth and eSign support is provided for embedded authentication flows. A sandbox/test environment is offered for integration testing.
What industry is Equal Identity in?
Equal Identity's product category is Identity Verification & Financial Data Sharing. Its primary akta.pro industry code is FSAMAMAN, Data, Evidence & Document Verification (IDV) for KYC, with a secondary code of HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics). Its NAICS code is 52232 and its SIC code is 7370.