Bureau
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Bureau does
Bureau is a no-code identity decisioning platform founded in 2020 and headquartered in San Francisco, with major operational and engineering presence in Bengaluru, India. The company provides an AI-powered unified risk decisioning platform that combines device intelligence, behavioral biometrics, identity verification, alternative data, a graph identity network, and runtime application self-protection (RASP) into a single orchestration layer. The platform serves risk, fraud, and compliance teams at mid-market and enterprise organizations across financial services, fintech, e-commerce, marketplaces, online gaming, and online dating, with stated coverage of 200+ global brands verifying 22B+ identities per year across 195+ countries. Distribution is enterprise sales-led, anchored on a "Book a Free Demo" CTA, and delivered via APIs, SDKs, and no-code workflows.
The platform is modular, with six product layers: Device ID (99.7% persistent device fingerprint with 160+ behavioral attributes), Behavioral Biometrics (100+ behavior signals for bot and synthetic identity detection), ID Verification (document and biometric checks across 2,000+ document types with deepfake detection), Graph Identity Network (knowledge graph linking users, devices, and identities for fraud ring detection), Alternative Data (Affluence and Mule Scores from digital footprints), and RASP (OS-level mobile app protection via a proprietary XVM virtualization framework). Bureau monetizes through enterprise SaaS subscriptions plus usage-based API consumption, with quote-based pricing obtained via demo; revenue scaled 3x between the 2023 Series A and the 2024 Series B, and the company reported 6x customer and revenue growth over 2023. Customer base tripled from approximately 50 to 150+ between Series A (2023) and Series B (2024), with anchor logos including PhonePe, Aditya Birla Capital, Jupiter Money, Spice Money, Uni Cards, Rapido, Goibibo, Vahak, Khyaal, and Bharat Matrimony.
Bureau has raised approximately $50.7 million across four disclosed rounds since 2020, most recently a $30 million Series B in December 2024 led by Sorenson Capital with PayPal Ventures participation, at a reported valuation of approximately $150 million. Strategic investors include Okta Ventures (identity), PayPal Ventures (payments fraud), and GMO Payment Gateway (Japan/APAC distribution and co-investment), alongside the 2023 acquisition of YC-backed inVOID. The company maintains SOC 2 Type II and ISO 27001 certifications, has offices in San Francisco and Bengaluru with country managers for India, and is publicly positioning for geographic expansion into Saudi Arabia, North America, and Mexico.
Bureau firmographics
Firmographics- Name
- Bureau
- Legal name
- Bureau Inc.
- Website
- https://bureau.id
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Bureau industry classification
Industry- Product category
- Identity Verification & Fraud Prevention Software
- NAICS
- Credit Bureaus (561450), Credit Bureaus (56145)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320), Finance Services (6199)
- akta.pro primary industry
- Consumer Identity Verification (KYC) & Fraud Risk for Credit (FSAKAKAD)
- akta.pro secondary industry
- Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI)
Keywords
Where Bureau is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bureau business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS / API Platform Subscriptions: Recurring revenue from enterprise and mid-market customers licensing the Unified Risk Decisioning Platform, delivered via APIs and SDKs. Revenue scaled 3x between Series A (2023) and Series B (2024), and 6x growth in customers and revenue reported around 2023–2024, consistent with a land-and-expand SaaS model.
- Usage-Based / Verification Consumption: Customers consume verification, identity, device, and risk-decisioning calls on a usage basis (22B+ identities verified annually; 1B+ verified identities cited). Pricing is quote-based via demo, consistent with volume-tiered API consumption.
- Modular Product Add-ons (Device ID, Behavioral Biometrics, IDV, GIN, Alternative Data, RASP): Modular product upsell beyond the core platform: Device ID, Behavioral Biometrics, Identity Verification, Graph Identity Network, Alternative Data, and RASP are sold as integrated or standalone capabilities, enabling cross-sell within accounts (e.g., EPFO Employment & Income Verification suite).
- Professional / Implementation Services (implied): Enterprise deployments include integration, configuration, and tuning of risk workflows; the platform supports no-code orchestration, but enterprise customers typically engage in implementation work alongside the product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise / custom pricing obtained via demo request |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Bureau product offering
Product offeringCore offering
Bureau provides an AI-powered Unified Risk Decisioning Platform that combines device intelligence, behavioral biometrics, identity verification, alternative data, and graph-based identity resolution into a single no-code orchestration layer. Delivered via APIs and SDKs, the platform enables real-time fraud prevention, KYC/AML compliance, and identity verification across the entire customer lifecycle for financial services, fintech, e-commerce, marketplaces, gaming, and online dating businesses operating in 195+ countries.
Product overview
Bureau offers an AI-powered Unified Risk Decisioning Platform that combines device, identity, behavior, and transaction signals to prevent fraud across the entire customer lifecycle. The core Platform is complemented by six integrated product modules: Device ID for persistent device fingerprinting; Behavioral Biometrics for analyzing user interactions and detecting bots; ID Verification for document and biometric authentication across 195+ countries; Graph Identity Network for linking users, devices, and identities to detect fraud rings and money mules; Alternative Data for risk scoring from digital footprints including Affluence and Mule Scores; and Runtime Application Self-Protection (RASP) for in-app mobile security against code tampering, emulators, and network attacks. Together, these modules form a single orchestration layer that supports no-code workflows and real-time risk decisioning for industries including financial services, fintech, eCommerce, marketplaces, gaming, and online dating. Bureau's platform processes 22B+ identities per year and is trusted by 200+ global brands.
Differentiator
Problem solved
Functional benefit
Brands
- Bureau ID: AI-powered unified risk decisioning platform — the core commercial product offering for fraud prevention and identity verification, supporting account takeover, promo abuse, bot detection, onboarding, credit underwriting, location spoofing, mule score, KYC, and KYB.
Products and services
- Unified Risk Decisioning Platform AI-powered platform that combines device, identity, behavior, network, and transaction signals through a single orchestration layer for real-time fraud prevention, KYC/AML compliance, and credit underwriting across the customer lifecycle. Delivered via APIs, SDKs, and no-code workflows; serves 200+ global brands and processes 22B+ identities per year.
- Device ID Persistent device fingerprinting product with 99.7% persistence resilient to factory resets, firmware changes, and incognito modes; evaluates 160+ behavioral attributes and supports device graphs mapping associations between devices, accounts, and behaviors to detect collusion and fraud rings.
- Behavioral Biometrics
Quantifiable outcome
- 99.7% persistent device fingerprint (Device ID)
- +10 more outcomes
Companies that use Bureau
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Bureau technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability11 records
Feature8 records
Bureau partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Jupiter Money, Goibibo, PhonePe, Rapido, Aditya Birla Capital, Vahak, Khyaal, Uni Cards, Spice Money, Bharat MatrimonycoreNamed enterprise customers and case-study references featured on Bureau's website. These are commercial customer relationships (Bureau sells to them) rather than partners per se.
- GMO Payment GatewayflagshipEntered a strategic partnership with Bureau in July 2023 alongside the Series A extension to expand global coverage and technology stack, particularly in Japan and APAC. GMO Payment Gateway is both a co-investor and a strategic commercial partner.
- inVOIDflagshipYC-backed identity verification startup acquired by Bureau in July 2023 to expand global coverage, technology, and intellectual property. The acquisition strengthened Bureau's position in fraud prevention and compliance.
Scale indicators21 records
Recent moves7 records
Expansion highlights7 records
Bureau competitors and assessment
Company assessmentDirect peers
- Jumio: Jumio is a direct competitor offering AI-powered identity verification, KYC and AML orchestration for financial services, fintech and online platforms globally. It competes head-to-head with Bureau on enterprise KYC, document verification and risk decisioning workflows.
- Onfido: Onfido (now part of Entrust) provides AI-based identity verification, document and biometric checks, and orchestration tooling targeting banks, fintechs and online platforms. It is one of Bureau's closest comparables on the KYC/IDV and orchestration layer.
- Persona: Persona offers a unified identity platform with configurable KYC, KYB, fraud and risk workflows for fintechs, marketplaces and digital-native businesses. The configurable/no-code orchestration and fraud stack overlap closely with Bureau's platform positioning.
- Socure: Socure provides AI-driven identity verification, fraud prediction and compliance solutions primarily for U.S. financial institutions and fintechs. Its risk-score-centric approach competes with Bureau's Mule/Affluence-style alternative-data scoring and KYC/AML offerings.
- Trulioo: Trulioo offers global identity verification, business verification (KYB) and AML screening across 195+ countries with a focus on cross-border KYC. It directly overlaps with Bureau's global IDV and AML capabilities, especially for marketplace and cross-border use cases.
- Feedzai: Feedzai is a riskOps platform providing transaction fraud, AML and behavioral analytics to banks, fintechs and payments providers. Its behavioral biometrics and transaction-monitoring capabilities closely mirror Bureau's anti-fraud stack at the transaction layer.
- Alloy: Alloy provides an identity decisioning platform that orchestrates KYC, KYB, AML and fraud checks for banks and fintechs. Its orchestration-first architecture is one of the closest comparables to Bureau's no-code unified risk decisioning approach.
- iProov: iProov specializes in biometric face authentication, liveness and deepfake detection for onboarding and authentication flows. It overlaps with Bureau's Identity Verification and AI-fraud detection modules, particularly for regulated financial-services and government use cases.
Broad incumbents
- TransUnion (iovation / TruValidate): TransUnion offers identity, fraud and risk analytics solutions including device intelligence (iovation/TruValidate) and identity verification. As a large incumbent with deep credit-bureau data, it competes with Bureau at a portfolio level rather than as a pure-play fraud platform.
- Experian (CrossCore / Precise ID): Experian provides identity verification, fraud prevention and credit-risk analytics to banks, lenders and insurers. Its CrossCore orchestration platform and Precise ID overlap with Bureau's unified risk decisioning and IDV offerings, but as part of a much broader data and analytics portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bureau social profiles
Digital presenceBureau compliance and trust
Trust signalCompliance3 records
Bureau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bureau leadership team
Management profileNumber of profiles
Profiles8 records
Bureau subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bureau funding detail
Funding detailFunding overview
Funding rounds4 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bureau M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bureau
What does Bureau do?
Bureau provides an AI-powered Unified Risk Decisioning Platform that combines device intelligence, behavioral biometrics, identity verification, alternative data, and graph-based identity resolution into a single no-code orchestration layer. Delivered via APIs and SDKs, the platform enables real-time fraud prevention, KYC/AML compliance, and identity verification across the entire customer lifecycle for financial services, fintech, e-commerce, marketplaces, gaming, and online dating businesses operating in 195+ countries.
Is Bureau a public or private company?
Bureau is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bureau founded?
Bureau was founded in 2020. It employs 251 to 500 people.
Where is Bureau based?
Bureau is headquartered in San Francisco, United States, in the North America region.
How does Bureau make money?
Four revenue lines are on record. SaaS / API Platform Subscriptions are the primary driver. The others are usage-Based / Verification Consumption, modular Product Add-ons (Device ID, Behavioral Biometrics, IDV, GIN, Alternative Data, RASP) and professional / Implementation Services (implied).
Who are Bureau's main competitors?
Direct peers on record are Jumio, Onfido, Persona, Socure, Trulioo, Feedzai, Alloy and iProov. Broad incumbents are TransUnion (iovation / TruValidate) and Experian (CrossCore / Precise ID).
Does Bureau have an API?
Yes. Bureau offers an API-first infrastructure that allows developers to integrate identity, device, behavioral, telco, and alternate data signals into their workflows. The platform supports single API deployment or complete suite integration, with verification completed in under 10 seconds across SDKs, APIs, or no-code workflows. Bureau also exposes a partner-facing platform at https://platform.bureau.id/ for orchestration, rule-tuning, and real-time risk decisioning. SDKs are referenced (a Bureau blog covers "Bureau SDK Size Explained"), but specific client library languages are not enumerated. Developer documentation is at docs.bureau.id.
What industry is Bureau in?
Bureau's product category is Identity Verification & Fraud Prevention Software. Its primary akta.pro industry code is FSAKAKAD, Consumer Identity Verification (KYC) & Fraud Risk for Credit, with a secondary code of BPAMAFAI, Fraud, Risk, KYC/AML & Compliance Platforms. Its NAICS code is 561450 and its SIC code is 7320.