Anatomie Corporation

What Anatomie Corporation does

Anatomie Corporation is a privately held, Miami-based direct-to-consumer luxury travel apparel brand founded in 2005 by Kate Boyer (CEO) and Shawn Boyer (Creative Director). The company designs, sources, and sells wrinkle-resistant, lightweight performance clothing engineered for the discerning global traveler, combining European fabrics with proprietary travel fabric construction (Super Stretch, Wrinkle-Resistant, Packable Lightweight, Moisture Wicking). Its product portfolio spans women's and men's outerwear, bottoms, tops, and dresses, anchored by signature franchises such as the Kenya Safari Jacket, Kate Skinny Cargo Pant, and Skyler Travel Pant, priced from $48 for accessories up to $498+ for premium outerwear.

The business generates revenue primarily through one-time purchase DTC apparel sales via its own e-commerce storefront (anatomie.com, shipping to ~100 countries), four company-owned U.S. retail showrooms (Miami HQ, Palm Beach, Aspen pop-up, Four Seasons Scottsdale at Troon North), and two partner boutique locations at Boca Raton Resort & Club and Toronto Pearson International Airport Terminal 1 Duty Free. Ancillary revenue includes e-gift cards in $50 to $1,000 denominations valid for three years and a tiered 'First Class Rewards' loyalty program with a $75/$75 referral mechanic. The company is small (51-100 employees), privately held with no disclosed institutional investors, and has raised approximately $3.7M across four funding rounds between 2008 and May 2021.

Go-to-market relies on organic social (Instagram, Facebook, Pinterest, YouTube), email acquisition (15% first-order offer), content marketing via a Travel Guide blog (destination features including Rome & Capri, Nairobi & Maasai Mara, Hawai'i), and editorial coverage in Forbes Travel Guide, Travel & Leisure, Business Insider, Miami Herald, and Shape. Wholesale is offered via an inquiry channel. Operating geographies span North America (USA, Canada), Europe (UK, Germany, France, Italy, Spain), the Middle East (UAE), Asia-Pacific (Australia, Singapore, Japan, India), and South America (Brazil), though physical retail is concentrated in the United States. Revenue is not publicly disclosed.

Name

Anatomie Corporation

Legal name

Anatomie

Website

https://anatomie.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Anatomie Corporation is a Miami-based private DTC luxury travel apparel brand, founded in 2005, that designs and sells wrinkle-resistant, lightweight performance clothing for men and women travelers through e-commerce, four U.S. showrooms, and partner resort and airport boutiques.

Ownership category

akta.pro rank

Product category

Luxury Travel Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315)

SIC

Retail-Women's Clothing Stores (5621), Retail-Family Clothing Stores (5651), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Performance Outerwear & Technical Apparel (CRAAAEAB)

Keywords

• Luxury travel apparel
• Wrinkle resistant clothing
• Performance travel wear
• Women's travel pants
• Designer outerwear

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of luxury travel clothing through e-commerce and retail stores. Products include women's and men's apparel such as pants, jackets, tops, dresses, with prices ranging from $48 to $498+.
2. Gift Cards: Digital gift cards sold in denominations of $50, $100, $250, $500, and $1000, valid for 3 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Anatomie Corporation designs, produces, and sells luxury travel clothing for men and women, built on European fabrics with proprietary high-performance features including wrinkle resistance, super stretch, lightweight packability, and moisture wicking. The brand offers signature outerwear (Kenya Safari Jacket, trench coats, expedition jackets), travel pants, tops, dresses, and accessories, sold directly to consumers through its e-commerce site, company-owned showrooms, partner boutiques, and wholesale channels.

Product overview

Anatomie Corporation is a luxury travel clothing brand that combines European style with high-performance fabrics, offering a unified product portfolio centered on wrinkle-resistant, lightweight apparel designed for the discerning global traveler. The product line is organized around signature outerwear including the Kenya Safari Jacket, Kenya Trench Coat, and Expedition Utility Jacket; versatile bottoms such as the Kate Skinny Cargo Pant, Skyler Travel Pant, and Liv Relaxed Barrel Leg Pant; and performance tops including the Celeste Rib Top, Serena/Stacey Sport Tops, and Beth Button-Front Shirt. Core technology features embedded across all products include Super Stretch Fabric, Wrinkle-Resistant Technology, Packable Lightweight Construction, and Moisture Wicking properties. The company also offers e-Gift Cards and operates a First Class Rewards loyalty program. Products serve multiple use cases including business attire, cruise wear, safari clothing, resort wear, and golf apparel, with dedicated men's and women's collections.

Differentiator

Problem solved

Functional benefit

Products and services

• Kenya Safari Jacket

Quantifiable outcome

• Pack entire wardrobe into one compact bag with wrinkle-resistant, lightweight travel clothing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Boca Raton Resort & ClubminorChannel Partner/ Reseller/ DistributorRetail partnership at 501 E Camino Real, Boca Raton, FL 33432. Phone: 561-447-3000.
• SPE Boutiques (Toronto Pearson Airport)minorChannel Partner/ Reseller/ DistributorAirport retail boutique location at Toronto Pearson International Airport Terminal 1 Duty Free Shop.
• Four Seasons Scottsdale at Troon NorthminorChannel Partner/ Reseller/ DistributorIn-store boutique at Four Seasons Resort Scottsdale, 10600 E Crescent Moon Dr, Scottsdale, AZ 85262.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Western Rise: Outdoor-adjacent DTC apparel brand marketing technical, travel-ready fabrics (merino blends, stretch performance) at premium prices. Comparable to Anatomie in the premium travel/apparel crossover niche with a similar performance-driven value proposition.
• Bluffworks: Travel-focused apparel brand built around wrinkle-resistant, odor-resistant, lightweight garments for one-bag travel. Direct peer to Anatomie in mission, fabric story, and traveler customer, with overlapping bottoms, jackets, and tops SKUs.
• SCOTTeVEST: Pioneer of the 'travel clothing with hidden pockets' category, selling jackets, vests, and pants engineered for travelers. Direct peer to Anatomie in the travel-apparel niche with overlapping product types (vests, jackets, pants) and a shared traveler-focused design philosophy.
• Ministry of Supply: DTC performance apparel brand explicitly engineered for business and travel wear, using proprietary technical fabrics (stretch, wrinkle-release, temperature regulation). Closest direct comparable to Anatomie in both target customer (professional traveler) and product technology.

Broad incumbents

• Vuori: Premium performance apparel brand that has expanded into travel and lifestyle categories with technical, soft, and wrinkle-resistant fabrics. Competes for the same premium, wellness-oriented customer Anatomie targets, but with broader everyday athleisure appeal and rapid category expansion.
• Athleta (Gap Inc.): Women's performance and travel-friendly apparel brand under Gap Inc. Directly comparable to Anatomie's core women's travel customer, with overlapping product categories (pants, jackets, tops) and similar performance fabric positioning, but backed by a Fortune 500 parent.
• Lululemon: Global athleisure and performance apparel leader that has expanded into travel- and commute-friendly technical pieces. Comparable because it competes for the same premium performance-apparel customer with stretch, moisture-wicking, and wrinkle-resistant fabrics, but at vastly greater scale and broader product scope.
• Vineyard Vines: Premium lifestyle and travel apparel brand with strong resort and destination wear presence (similar to Anatomie's Aspen, Palm Beach, Scottsdale footprint). Comparable in premium positioning and travel-occasion product lines, though broader in lifestyle scope.

Emerging players

• Cuyana: DTC premium women's brand focused on travel-friendly, capsule-wardrobe essentials made with quality materials. Comparable to Anatomie in premium women's DTC positioning, though stronger in accessories/leather goods than technical apparel.

Others

• eBags: Travel accessories and luggage retailer historically carrying travel apparel SKUs. Comparable as a fellow travel-category DTC destination reaching the same end customer at a similar point in the purchase journey, though its core category is luggage rather than apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anatomiestyle
• YouTubeyoutube.com/channel/UCvUGZlZd8yA8pCvT-FlrG4g
• Facebookfacebook.com/AnatomieStyle
• LinkedInlinkedin.com/company/anatomiefashion
• Instagraminstagram.com/anatomiestyle
• Pinterestpinterest.com/anatomiewear

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anatomie Corporation