eBags.com
Founded in 1998, eBags.com is a D2C e-commerce retailer of luggage, backpacks, bags, and travel accessories serving travelers, business professionals, and everyday commuters; since 2019 it has operated as a subsidiary of Samsonite.
- Company typePrivate
- Founded1998
- HeadquartersGreenwood Village, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What eBags.com does
eBags.com is a direct-to-consumer e-commerce retailer of luggage, backpacks, bags, and travel accessories, founded in 1998 and headquartered in Greenwood Village, Colorado. The site sells a curated assortment — spanning carry-on and checked luggage, hardside and softside luggage, wheeled duffels, laptop and travel backpacks, business bags, weekenders, totes, and accessories — with units typically priced between $50 and $330, often promoted at sitewide discounts of up to 40% and supplemented by an EXTRA15 promo code. The platform is built on Demandware (Salesforce Commerce Cloud) and the original proprietary Mother Lode collection has been rebranded under parent-brand Samsonite following the 2019 acquisition.
The company operates with 101–250 employees and serves three primary consumer segments: travelers seeking efficient packing solutions, business professionals needing laptop-friendly organizational bags, and everyday commuters looking for durable backpacks. Go-to-market is exclusively direct-to-consumer via ebags.com (global shipping), with order fulfillment routed through Samsonite's operations and a store locator linking to Samsonite's physical retail network across North America. Marketing relies on organic search, email newsletter acquisition, and promotional discount codes rather than paid media or B2B channels.
Following Samsonite's 2019 acquisition, eBags has been absorbed into the Samsonite portfolio under Samsonite IP Holdings S.àr.l. Historical capital includes a 1999 round with Benchmark, Amerindo, Mitsubishi UFJ Capital, and TCV, and a 2015 round with Saints Capital. The business is structured as a private subsidiary with no public ticker; named-customer, ARR, and revenue figures are not publicly disclosed. Customer service and order management now route through [email protected], confirming operational integration with the parent.
eBags.com firmographics
Firmographics- Name
- eBags.com
- Legal name
- eBags.com
- Website
- https://ebags.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Founded in 1998, eBags.com is a D2C e-commerce retailer of luggage, backpacks, bags, and travel accessories serving travelers, business professionals, and everyday commuters; since 2019 it has operated as a subsidiary of Samsonite.
- Ownership category
- akta.pro rank
eBags.com industry classification
Industry- Product category
- Online Luggage & Bags Retail
- NAICS
- Luggage and Leather Goods Retailers (458320)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industries
- Backpacks & Travel Bags (CRAAAJAB), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI)
Keywords
Where eBags.com is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Markets served
eBags.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- E-commerce retail sales: Direct-to-consumer online retail of luggage, backpacks, bags, and accessories through ebags.com website. Revenue generated through product sales with pricing ranging from $50-$330 for main products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
eBags.com product offering
Product offeringCore offering
eBags.com operates an online retail platform selling luggage, backpacks, business bags, wheeled duffels, totes, and travel accessories direct to consumers. Following its 2019 acquisition by Samsonite, the site now carries the Samsonite-branded product portfolio, including the Mother Lode collection of travel backpacks and duffels, with product prices ranging from $50 to $330.
Product overview
eBags.com now operates as part of the Samsonite brand, offering a unified product portfolio of luggage, backpacks, bags, and travel accessories. The core product lines include the Mother Lode collection (travel backpacks and wheeled duffels), laptop backpacks, business bags, weekenders & duffels, and totes. The site also features a sale/clearance section with discounted items. Products are rebranded under the Samsonite name following the acquisition.
Differentiator
Problem solved
Functional benefit
Products and services
- Luggage Full range of luggage including carry-on, checked luggage, luggage sets, hardside luggage, softside luggage, and wheeled duffels sold direct to consumers online.
- Backpacks
- Bags
- Travel Accessories
- Mother Lode Travel Backpack
- Mother Lode Large Wheeled Duffel
- Mother Lode Jr Travel Backpack
- Mother Lode Carry-On Wheeled Duffel
- Sale/Clearance
Companies that use eBags.com
Customer profileSegments3 records
Ideal customer profiles3 records
eBags.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
eBags.com partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
eBags.com competitors and assessment
Company assessmentBroad incumbents
- Samsonite (shop.samsonite.com): eBags' parent company and the global luggage market leader. Operates its own D2C storefront that now hosts much of the eBags inventory, making it both an owner and overlapping sales channel.
- REI Co-op: Outdoor co-op retailer offering a wide selection of backpacks and travel bags online and in stores. Competes with eBags in travel backpacks and outdoor-oriented carry gear.
- Thule: Swedish outdoor and travel brand producing backpacks, duffels, and luggage. Named alongside eBags in travel bag industry rankings, with overlapping buyer personas in active and outdoor-leaning travelers.
- Briggs & Riley: Premium luggage brand selling carry-ons, checked bags, and business cases via DTC. Overlaps with eBags' higher-priced Mother Lode collection in the business-traveler customer segment.
- Osprey: Premium backpack and travel bag brand specifically named alongside eBags as a top industry player. Overlaps in travel backpacks, laptop packs, and wheeled duffels sold through DTC and retail channels.
- Travelon: Travel accessories and anti-theft bag brand cited in the same competitive set as eBags. Shares shelf and category positioning in toiletry bags and travel organizers.
Direct peers
- Monos: DTC luggage brand offering carry-ons, checked luggage, and travel accessories. Targets design-conscious millennial travelers with premium positioning that overlaps with eBags' Mother Lode customer base.
- Away: Direct-to-consumer luggage and travel goods brand selling carry-ons, checked bags, backpacks, and travel accessories online. Competes head-to-head with eBags in premium travel bags via a digital-first, brand-led model.
- Backcountry: Online retailer specializing in outdoor gear including backpacks, duffels, and travel bags. Comparable to eBags as an online-first specialty retailer of travel and outdoor carry gear.
Emerging players
- Herschel Supply Co. Lifestyle backpack and bag brand with strong DTC and omnichannel presence. Competes with eBags in everyday laptop backpacks, totes, and travel backpacks targeting younger consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
eBags.com social profiles
Digital presenceeBags.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
eBags.com leadership team
Management profileNumber of profiles
Profiles1 record
eBags.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eBags.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eBags.com
What does eBags.com do?
eBags.com operates an online retail platform selling luggage, backpacks, business bags, wheeled duffels, totes, and travel accessories direct to consumers. Following its 2019 acquisition by Samsonite, the site now carries the Samsonite-branded product portfolio, including the Mother Lode collection of travel backpacks and duffels, with product prices ranging from $50 to $330.
Is eBags.com a public or private company?
eBags.com is a private company. It is classified as corporate owned and is currently operating.
When was eBags.com founded?
eBags.com was founded in 1998. It employs 101 to 250 people.
Where is eBags.com based?
eBags.com is headquartered in Greenwood Village, United States, in the North America region.
How does eBags.com make money?
One revenue line is on record: E-commerce retail sales.
Who are eBags.com's main competitors?
Broad incumbents on record are Samsonite (shop.samsonite.com), REI Co-op, Thule, Briggs & Riley, Osprey and Travelon. Direct peers are Monos, Away and Backcountry. Herschel Supply Co. is listed as an emerging player.
Does eBags.com have an API?
No public API is recorded for eBags.com.
What industry is eBags.com in?
eBags.com's product category is Online Luggage & Bags Retail. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of CRAAAJAB, Backpacks & Travel Bags. Its NAICS code is 458320 and its SIC code is 5600.