What Hydden does

Hydden is an AI-native identity security company founded in 2024 that positions itself as the Identity System of Record for enterprises. Its platform continuously discovers every identity — human, machine, and AI agent — across cloud, on-prem, SaaS, legacy, and air-gapped environments via a Universal Collector that supports REST, SQL, LDAP, SSH, and custom parsers. The architecture normalizes this data into a real-time identity graph that powers four modules: Discovery (continuous inventory of every account), Observability (sub-second event streaming and drift detection), Control (AI-driven access reviews and lifecycle governance), and Agent Studio (no-code event-driven automation, with Claude translating natural-language threat descriptions into production-ready agents). The platform's core technical differentiator is the real-time data layer, which claims 99.9% discovery coverage, processing of 12 events per second, and the ability to surface 3,000+ machine identities in a single deployment.

The company sells primarily to enterprise CISOs and identity security leaders at organizations running fragmented IAM estates of 8-15 tools, with named customers BankPlus (banking) and Lee Enterprises (media). Go-to-market combines enterprise field sales (Book a Demo) with a self-serve free trial (Try for Free), supplemented by a partner network of 28 organizations across technology integrations, systems integrators, and MSSP/MDR providers. Pricing is enterprise quote-based and not publicly disclosed; revenue is generated through annual SaaS subscriptions. Hydden is SOC 2 Type II certified and explicitly targets regulated industries including financial services and healthcare.

The business is venture-backed following a $4.4 million seed round in September 2024 led by Access Venture Partners, with participation from the CISO-led fund Lockstep, Service Provider Capital, and angel investors. Headcount is stated as 1-10, the operational headquarters is in Washington DC, and the company is incorporated as Hydden, Inc. in New York. Product momentum has continued post-funding with the November 2025 launch of Control, extending the platform from visibility into active governance.

Name

Hydden

Legal name

Hydden, Inc.

Website

https://hydden.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Hydden is an AI-native identity security company that provides a unified real-time data layer continuously discovering every human, machine, and AI agent identity across enterprise hybrid infrastructure, targeting CISOs and identity security leaders at large enterprises and regulated industries.

Ownership category

akta.pro rank

Product category

Identity Security Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Identity Threat Detection & Response (ITDR) (HDAEAJAH)

akta.pro secondary industries

Secrets Management & Machine Identity (API keys, certificates, workload identity) (HDAEAJAJ), Identity, Access & Secrets Management for AI Systems (IAM for agents/models) (HDAAAKAJ)

Keywords

• Identity security platform
• Identity governance automation
• Privileged access management
• Non-human identity security
• Identity threat detection

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Hydden operates as a cloud-based SaaS platform with subscription pricing. The platform is offered via direct sales with enterprise contracts and a free trial motion. Revenue is generated through recurring subscription fees, likely tiered by scale/identity count or feature modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hydden sells an AI-native identity security SaaS platform that serves as the Identity System of Record for enterprise security teams. The platform continuously discovers every human, machine, and AI agent identity across cloud, on-prem, SaaS, and air-gapped environments, streams every identity change in real time, and powers AI agents that automate access reviews, policy generation, and remediation.

Product overview

Hydden offers an AI-native identity platform that serves as the 'Identity System of Record' for enterprise security teams. The platform is built as a unified, integrated system with four core modules—Discovery, Observability, Control, and Agent Studio—that work together to provide comprehensive visibility and governance over all identity types (human, machine, AI agents) across hybrid infrastructure. Discovery continuously scans and catalogs every identity across cloud, on-prem, SaaS, and legacy systems. Observability monitors identity changes in real-time with sub-second latency. Control automates access reviews, policy generation, and governance workflows using AI. Agent Studio enables security teams to build custom event-driven automation without code. The platform includes specialized solutions for PAM, IGA, ISPM, ITDR, NHI Management, and AI Agent Security, all powered by a Universal Collector that connects to 40+ identity systems and applications. Hydden's approach is differentiated by continuous discovery (not batch sync), AI-powered automation (handling 80% of operational scaffolding), and real-time data integrity (99.9% discovery coverage, 87% reduction in identity review time).

Differentiator

Problem solved

Functional benefit

Brands

• Control: AI-powered identity governance platform that automates access reviews, generates policies, and orchestrates identity lifecycle changes continuously.
• Agent Studio
• Hydden AI

Products and services

• Hydden Identity Platform AI-native identity platform that serves as the Identity System of Record, providing comprehensive visibility over the identity attack surface by discovering every identity (human, machine, AI agent), streaming every change in real time, and powering AI agents that govern access continuously. Built for enterprise security teams managing complex hybrid infrastructure.
• Discovery Identity discovery module that surfaces every hidden account and shadow identity across hybrid infrastructure. Provides continuous scanning of cloud, on-prem, SaaS, legacy systems, and AI agents with real-time inventory and complete coverage. Targeted at enterprise IAM and security teams.
• Observability Real-time identity observability module that monitors every identity change as it happens across every connected system, capturing events like account creation, privilege escalation, policy violations, and drift detection in sub-second latency. For enterprise security operations and SOC teams.
• Control AI-powered identity governance module that automates access reviews, generates adaptive policies, and orchestrates identity lifecycle changes continuously. Provides intelligent access reviews with historical pattern analysis and peer group pre-triage. For enterprise identity governance and compliance teams.
• Agent Studio Event-driven identity automation builder that allows security teams to create AI agents that detect threats and trigger automated responses across every connected system without writing custom code. Powered by Claude for natural language agent creation. For enterprise security and identity operations teams.

Quantifiable outcome

• 87% reduction in identity review time with AI-powered automation
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability9 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core integration, flagship partnership, integration, core and growth.

• AWScore integrationTechnology or IntegrationDeep integration with AWS identity services (IAM, EC2, S3, etc.) as part of the Universal Connector ecosystem. AWS is featured prominently in the platform's discovery UI with live identity counts. AWS identities are a primary source in the identity mesh.
• Oktacore integrationTechnology or IntegrationIntegration with Okta (IAM) for identity discovery, mapping, and governance. Okta is a primary identity source in the platform's Universal Connector ecosystem, listed as a founding integration partner.
• Microsoft Entra IDcore integrationTechnology or IntegrationIntegration with Microsoft Entra ID (formerly Azure AD) as an IAM source in the platform. Featured in the discovery and observability modules as a primary directory for identity mapping.
• Active Directorycore integrationTechnology or IntegrationIntegration with Microsoft Active Directory (on-prem) for identity discovery across hybrid environments. AD is a core identity source powering the identity mapping and governance capabilities.
• CyberArkflagship partnershipTechnology or IntegrationDeep integration with CyberArk PAM (Privileged Access Management). Hydden discovers privileged accounts not captured by CyberArk's native discovery, automatically vaults them, and maps a path to Zero Standing Privileges. Dedicated co-marketing page (hydden.com/cyberark) and implementation journey documented. Claims 90% reduction in audit collection time and 0h time-to-value for visibility.
• SailPointcore integrationTechnology or IntegrationIntegration with SailPoint (IGA) for identity governance and administration. Hydden feeds clean, normalized identity data into SailPoint to power more accurate certifications and governance campaigns.
• Saviyntcore integrationTechnology or IntegrationIntegration with Saviynt (IGA) as part of the bi-directional identity sync ecosystem. Hydden normalizes and enriches identity data from disparate sources and feeds it into Saviynt for governance campaigns.
• DelineaintegrationTechnology or IntegrationIntegration with Delinea (PAM) for privileged access management. Hydden complements Delinea's vault management with continuous discovery and identity data normalization.
• BeyondTrustintegrationTechnology or IntegrationIntegration with BeyondTrust (PAM) for privileged access management. Enables discovery and governance of privileged accounts across hybrid environments, complementing BeyondTrust's vaulting capabilities.
• HashiCorp VaultintegrationTechnology or IntegrationIntegration with HashiCorp Vault (PAM) for secrets management and privileged credential management. Hydden maps credentials and service accounts managed by HashiCorp Vault to the unified identity graph.
• Systems Integrator & Advisory PartnerscoreImplementation/ SI/ Consulting PartnerHydden's partner network includes 8 SI and advisory partners. SIs leverage Hydden's lightweight, turn-key solution to accelerate existing IAM projects and deliver rapid insights. Advisory partners use the platform for comprehensive security assessments. Time-to-value: Discovery in minutes, assessment in hours, remediation in days, reporting from weeks to minutes.
• MSSP & MDR ProvidersgrowthChannel Partner/ Reseller/ DistributorHydden's partner network includes 6 MSSP/MDR providers. Hydden's API-first, multi-tenant cloud service enables MSSPs to offer identity security services to their clients. Features built-in client tenancy navigation, monitoring dashboard, and 24/7 coverage capabilities.
• Universal Connector Ecosystem (AWS, Azure, GCP, Okta, Active Directory, SailPoint, Workday, GitHub, ServiceNow, and 30+ other integrations)coreTechnology or IntegrationHydden's integration ecosystem spans cloud providers (AWS, Azure, GCP), IAM tools (Okta, Entra ID, Ping Identity, Auth0), PAM platforms (CyberArk, Delinea, BeyondTrust, HashiCorp Vault, StrongDM, 1Password), IGA platforms (SailPoint, Saviynt, Omada), applications (Salesforce, ServiceNow, Slack, Workday, GitHub, Palo Alto Networks, Apache, Dayforce, Deel, Domo, Atlassian, Workato, Zendesk), and infrastructure (PostgreSQL, SQL Server, Linux/Unix, Oracle DB, Windows Server). The Universal Collector can ingest from any system via LDAP, SQL, REST, SSH, and custom parsers.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Veza: Veza is an identity security platform focused on authorization and identity governance, positioning itself as a unified data layer for permissions across cloud and on-prem systems — closely mirroring Hydden's Identity System of Record thesis. Both target CISOs and IAM leaders at large enterprises with a data-first approach to identity posture.
• Astrix Security: Astrix focuses specifically on non-human identity (NHI) security — service accounts, API tokens, and third-party integrations — directly overlapping Hydden's NHI Management and AI Agent Security modules. Both compete for the same emerging NHI governance budget at enterprise security teams.
• ConductorOne: ConductorOne provides identity governance and access review automation with a focus on developer-friendly, AI-assisted workflows — overlapping with Hydden's Control and Agent Studio modules. Both target IAM teams drowning in manual review work at cloud-forward enterprises.
• Token Security: Token Security is an Israeli startup focused on machine identity and NHI governance, with a similar posture-management positioning to Hydden's NHI Management and AI Agent Security solutions. Both compete for the same emerging category buyer.
• Grip Security: Grip Security provides SaaS identity security and shadow IT discovery for enterprise environments, overlapping with Hydden's Discovery and ISPM solutions across SaaS and cloud environments. Both target enterprise security teams seeking continuous identity visibility outside the traditional IAM perimeter.

Broad incumbents

• CyberArk: CyberArk is the dominant Privileged Access Management incumbent and a flagship integration partner for Hydden. While Hydden complements CyberArk by feeding it discovered privileged accounts, CyberArk could compete directly by building or acquiring similar discovery capabilities.
• SailPoint: SailPoint is the leading IGA platform and a Hydden integration partner, receiving clean identity data from Hydden to power certifications. SailPoint could narrow the data-layer gap by enhancing its own discovery and observability features.
• Okta: Okta is a primary IAM identity source that Hydden integrates with via Universal Collector. Okta's growing identity security and governance push (Workforce Identity, IGA acquisitions) places it as both a critical data source and a potential competitor in identity posture.
• Saviynt: Saviynt is a cloud-native IGA platform that competes for the same identity governance budget as Hydden's IGA Solution and Control modules. Both target enterprise compliance and access review automation use cases at Fortune 500 customers.
• Delinea: Delinea is a PAM platform formed from the Centrify and Thycotic merger, integrating with Hydden for privileged account discovery. Delinea's portfolio expansion into identity security and governance places it as both partner and potential competitor in the identity attack surface market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hydden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hydden