Active Directory Advertising
Active Directory Advertising is a Malaysian digital advertising and application company serving local shoppers and SMB merchants. It builds Active Directory-format applications, including Buzzride with merchant listings, directions, and chat, and provides app creation and digital management services.
- Company typePrivate
- Founded2014
- HeadquartersPetaling Jaya, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Active Directory Advertising does
Active Directory Advertising Sdn Bhd is a privately held Malaysian digital advertising and application company founded in 2014 by four founders. It develops applications using the Active Directory format, an adaptable directory architecture that organizes listings alphabetically or thematically and combines merchant listings, localized directions, and chat functions. Buzzride is the company's first released application and primary product, connecting shoppers with local merchants across 13+ categories, including automotive, food and beverages, health and beauty, education, travel, and finance-related services. The company also offers independent app creation and specialist digital management services for clients.
Commercially, Buzzride operates as a domestic Malaysian directory marketplace: shoppers use a self-serve iOS and Android app, while direct sales representatives, business opportunity talks, and Buzz Team members recruit and connect SMB merchants. Described revenue streams are merchant listings and network access, app creation services, and specialist digital management services; public pricing, merchant and user counts, contract values, and revenue figures are not disclosed. The go-to-market model combines sales-led field selling with a community-led, commission-based referral channel, and no funding rounds or parent company are identified in the available records.
Active Directory Advertising firmographics
Firmographics- Name
- Active Directory Advertising
- Legal name
- Active Directory Advertising Sdn Bhd
- Website
- https://ada-corp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Directory Advertising is a Malaysian digital advertising and application company serving local shoppers and SMB merchants. It builds Active Directory-format applications, including Buzzride with merchant listings, directions, and chat, and provides app creation and digital management services.
- Ownership category
- akta.pro rank
Active Directory Advertising industry classification
Industry- Product category
- Local Business Directory Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Active Directory Advertising is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Active Directory Advertising business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Merchant Listings and Network Access: Revenue generated from merchants (Buzz Partners) who want to expand their trade network. Merchants pay to be listed and connected through the Buzzride platform.
- App Creation Services: Digital application creation services for clients, including apps linked to Active Directory format and other app types.
- Specialist Digital Management: Dedicated team services to manage and create digital projects for clients upon request.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Active Directory Advertising product offering
Product offeringCore offering
Active Directory Advertising (ADA) is a Malaysian digital agency that builds mobile applications using its proprietary "Active Directory" format. Its flagship product, Buzzride, is a directory-style mobile app that connects shoppers with local merchants across 13+ categories, combining listings, localized directions, and chat. Beyond Buzzride, ADA offers independent app creation and specialist digital management services for clients seeking custom digital solutions.
Product overview
Active Directory Advertising (ADA) is a digital app creation company that develops applications following the proprietary Active Directory format. The company's primary product is Buzzride, a mobile application that creates a dynamic digital space holding categorized merchant listings (including Automotive, Food & Beverages, Health & Beauty, Shopping, Travel & Tourism, and 9 other categories), localized directions, and chat functions. The Active Directory format is described as an adaptable app type that increases the functionality of a standard directory by organizing content alphabetically or thematically, with the goal of making the connection between shoppers and products faster and stronger.
Differentiator
Problem solved
Functional benefit
Brands
- Buzzride: Mobile application following the Active Directory format - a dynamic digital space holding listings, merchants, localised directions, chat functions, and more. Connects shoppers with products and merchants across categories including Automotive, Food & Beverages, Health & Beauty, Shopping, and Travel.
Products and services
- Buzzride Buzzride is a mobile directory application available on iOS and Android that follows ADA's proprietary Active Directory format. It lists merchants across 13+ categories (Automotive, Food & Beverages, Health & Beauty, Education, Shopping, Home/Garden/Pets, Office Equipment, Entertainments, Places of Interest, Computer/Telecom, Handy Services, Travel/Tourism, and Lawyer/Finance/Insurance), with localized directions and built-in chat functions, designed to help shoppers discover and connect with local merchants quickly.
- Independent App Creation Services Bespoke digital application creation services for clients, including apps linked to the proprietary Active Directory format as well as ideation and development of all other app types. Targeted at clients seeking custom mobile or web app solutions.
- Specialist Digital Management Dedicated team service to manage and create digital projects for clients on request. Clients can engage ADA's specialists to develop and run digital initiatives end-to-end when they lack in-house digital expertise.
Companies that use Active Directory Advertising
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Active Directory Advertising technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Active Directory Advertising partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Buzz PartnerscoreMerchants across various categories (Automotive, Food & Beverages, Health & Beauty, Education, Shopping, Home/Garden/Pets, Office Equipment, Entertainments, Places of Interest, Computer/Telecom, Handy Services, Travel/Tourism, and Lawyer/Finance/Insurance) who expand their trade network through the Buzzride platform. No matter how big or small, Buzzride helps merchants connect with customers instantly.
- Buzz Team MembersminorBusiness-minded individuals who join the Buzz Team to facilitate links between the company and Buzz Partners. They earn income by helping expand the merchant network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Active Directory Advertising competitors and assessment
Company assessmentEmerging players
- Foodpanda: Foodpanda is a vertical-specific directory/marketplace for restaurants in Southeast Asia, comparable to the Food & Beverages category of Buzzride. Its narrow vertical focus illustrates both a competitor and a model for vertical-deepening within Buzzride's categories.
- Carousell: Carousell is a Southeast Asia–focused marketplace platform with vertical-specific listings and chat. Its mobile-first, multi-category marketplace model and SEA regional footprint make it a comparable next-generation directory/marketplace.
Direct peers
- Yelp: Yelp is the most direct global analogue to Buzzride: a consumer-facing mobile directory that connects shoppers with local merchants across categories, with listings, directions, and merchant interaction. Both operate two-sided marketplace models monetized on merchant visibility.
- JustDial: JustDial is an Asian directory and local search marketplace connecting consumers with merchants across categories. Its model — monetized listings, multi-category breadth, and local discovery — closely mirrors Buzzride's structure and SMB merchant focus.
- Truecaller: Truecaller is a mobile-first app with a business directory feature that lets users discover and connect with local merchants. Its mobile-first distribution and merchant discovery mechanics parallel Buzzride's app-led approach.
Broad incumbents
- Yellow Pages: Yellow Pages is the legacy incumbent in business directories, now operating as a digital listings and advertising platform. It is comparable as a category ancestor for Buzzride's directory-format listing model and SMB monetization.
- Grab: Grab is a Southeast Asia super-app with merchant services, food, and on-demand verticals. Its growing merchant-facing marketplace and lifestyle categories overlap with Buzzride's local discovery and SMB acquisition model at a vastly larger scale.
- Google Business Profile: Google Business Profile is the dominant free global directory for local merchants, integrated with Google Search and Maps. It is the primary competitive substitute for localized merchant discovery and directions that Buzzride offers.
Regional players
- Mudah.my: Mudah.my is Malaysia's largest classifieds and local listings marketplace, covering categories from automotive to services. It is regionally focused on Malaysia and competes directly with Buzzride for local merchant and shopper attention.
- PropertyGuru: PropertyGuru is a leading Southeast Asian property directory serving Malaysia and the region. It is comparable as a vertical-specialized SEA directory listing model with localized categories and merchant subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Directory Advertising social profiles
Digital presenceActive Directory Advertising financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Directory Advertising leadership team
Management profileNumber of profiles
Active Directory Advertising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Directory Advertising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Directory Advertising
What does Active Directory Advertising do?
Active Directory Advertising (ADA) is a Malaysian digital agency that builds mobile applications using its proprietary "Active Directory" format. Its flagship product, Buzzride, is a directory-style mobile app that connects shoppers with local merchants across 13+ categories, combining listings, localized directions, and chat. Beyond Buzzride, ADA offers independent app creation and specialist digital management services for clients seeking custom digital solutions.
Is Active Directory Advertising a public or private company?
Active Directory Advertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Active Directory Advertising founded?
Active Directory Advertising was founded in 2014. It employs 11 to 50 people.
Where is Active Directory Advertising based?
Active Directory Advertising is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Active Directory Advertising make money?
Three revenue lines are on record. Merchant Listings and Network Access are the primary driver. The others are app Creation Services and specialist Digital Management.
Who are Active Directory Advertising's main competitors?
Emerging players on record are Foodpanda and Carousell. Direct peers are Yelp, JustDial and Truecaller. Broad incumbents are Yellow Pages, Grab and Google Business Profile. Regional players are Mudah.my and PropertyGuru.
Does Active Directory Advertising have an API?
No public API is recorded for Active Directory Advertising.
What industry is Active Directory Advertising in?
Active Directory Advertising's product category is Local Business Directory Platform. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 54181 and its SIC code is 7311.