Wolf Games
Wolf Games is a Los Angeles-based studio that builds AI-powered cinematic detective games (Clue Hunter, Public Eye) and partners with NBCUniversal/Peacock to develop interactive games based on Law & Order and Chicago IP for streaming and mobile audiences.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Wolf Games does
Wolf Games (legal entity Wolf Labs Corp., d/b/a Wolf Games) is a Los Angeles-based game development studio founded in 2022 that builds AI-driven cinematic games and interactive storytelling experiences. The company's core technology is a proprietary generative AI game engine that creates living, cinematic game universes in real time, generating personalized storylines, mechanics, and character interactions that evolve daily based on player behavior. Its product portfolio includes Clue Hunter, a detective mystery web game with daily cases and division-based progression; Public Eye, an original-IP detective game launched in beta in 2025; and the broader Wolf Games generative entertainment platform accessible across web and mobile.
The company serves two distinct customer segments. On the consumer side, entertainment fans and mobile gamers access free-to-play, instantly playable games through the web and a Discord community. On the enterprise side, Wolf Games partners with NBCUniversal to develop AI-powered games based on premium IP such as Law & Order and Chicago for the Peacock streaming platform, with two mobile mystery games announced for Peacock in 2026. The GTM motion is therefore hybrid: product-led growth via free-to-play web distribution combined with an OEM/embedded model through Peacock.
The business model is anchored by IP-based game development with NBCUniversal, structured around licensing/royalty arrangements, with stated optionality for direct-to-consumer monetization via future premium content, subscriptions, or in-game purchases. The company has raised roughly $13 million in disclosed funding across a March 2025 round and an October 2025 $9 million Series A led by Main Street Advisors, with participation from strategic entertainment investors including Maverick Carter, Tom Werner, Rashid Johnson, Dick Wolf, Jimmy Iovine, and Paul Wachter. Leadership includes co-founder and Chief Creative Officer Elliot Wolf and co-founder and CTO Noah Rosenberg.
Wolf Games firmographics
Firmographics- Name
- Wolf Games
- Legal name
- Wolf Labs Corp.
- Website
- https://wolfgames.net
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wolf Games is a Los Angeles-based studio that builds AI-powered cinematic detective games (Clue Hunter, Public Eye) and partners with NBCUniversal/Peacock to develop interactive games based on Law & Order and Chicago IP for streaming and mobile audiences.
- Ownership category
- akta.pro rank
Wolf Games industry classification
Industry- Product category
- AI Game Development
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Narrative/Adventure & RPG Game Studios (MPAFAAAL)
Keywords
Where Wolf Games is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wolf Games business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- IP-based Game Development: Wolf Games develops immersive games based on popular NBCUniversal IP (Law & Order, Chicago franchises) for the Peacock platform. Revenue is generated through partnership arrangements with NBCUniversal, with games like Public Eye and Clue Hunter offering personalized storytelling experiences.
- Direct-to-Consumer Gaming: Web-based games like Clue Hunter are instantly playable across the web, enabling community sharing and engagement. While current games appear to be free-to-play, future monetization may include premium content, subscriptions, or in-game purchases.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wolf Games product offering
Product offeringCore offering
Wolf Games develops AI-powered interactive mystery games using a proprietary generative game engine. Its flagship titles — Clue Hunter and Public Eye — place players in detective roles solving daily cases and rising through rank-based divisions (Patrol, Homicide, Cyber, Forensics). The company also partners with NBCUniversal to build AI-driven games based on premium IP such as Law & Order and Chicago for distribution on the Peacock platform.
Product overview
Wolf Games is a generative entertainment company that has developed a portfolio of AI-powered interactive gaming products. The core offering consists of a proprietary AI game engine that creates cinematic, living game universes. The main products are 'Clue Hunter' (a detective mystery game with daily cases and character progression through divisions) and 'Public Eye' (an original IP detective game with rank-based progression). The platform is accessible across web and mobile, with games featuring AI-generated narratives that evolve based on player interaction. The company has partnered with NBCUniversal to develop games based on popular IP such as Law & Order and Chicago.
Differentiator
Problem solved
Functional benefit
Products and services
- Clue Hunter A detective crime-solving mystery game where players follow evidence, work with characters in law enforcement, and solve daily cases. Features multiple divisions (Patrol, Homicide, Cyber, Robbery) that unlock as players progress through ranks. Accessible instantly across the web without downloads.
- Public Eye An original IP detective game that puts players in the detective's seat to solve cases. Built like a police department where players start in the Patrol Division and rise through the ranks (Homicide, Forensics, Cyber Crime) as they build their reputation.
- Mobile Mystery Games on Peacock Two mobile mystery games co-developed with NBCUniversal and embedded in the Peacock streaming app, based on premium IP such as Law & Order and Chicago. Designed to convert passive Peacock viewers into daily active players.
- Wolf Games Platform A generative entertainment platform powered by proprietary AI that transforms viewers into daily players. Creates cinematic gaming universes with evolving storylines, daily drops, and interactive experiences distributed across web and mobile. Underlies the studio's own titles and its IP-based co-development work.
Quantifiable outcome
- Two mobile mystery games announced for Peacock platform as part of NBCUniversal's transformation strategy
- +1 more outcomes
Companies that use Wolf Games
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Wolf Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Wolf Games partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- NBCUniversalflagshipWolf Games announced a partnership with NBCUniversal to develop immersive games based on popular IP such as Law & Order and Chicago franchises. The partnership aims to expand these franchises into interactive gaming experiences using AI technology, with the first game Public Eye launching in beta. The partnership is a key component of NBCUniversal's strategy to transform Peacock into an interactive entertainment destination. Wolf Games has also developed two additional mystery games for Peacock announced in March 2026.
- PeacockcorePeacock is the distribution platform for Wolf Games' mobile games. Two mystery games developed by Wolf Games are featured as part of Peacock's expanded gaming offerings announced in 2026, alongside the Jeopardy! trivia experience.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Wolf Games competitors and assessment
Company assessmentDirect peers
- Fable Studio: AI-native interactive storytelling studio (creators of 'The Wolves of Beyond') that uses generative AI to power narrative experiences. Directly comparable to Wolf Games in being an early-stage studio building AI-driven cinematic story games rather than traditional 3D titles.
- Hidden Door: AI-driven narrative game platform that generates stories based on user-chosen fictional worlds. Closely comparable to Wolf Games' generative storytelling engine and use of established IP/characters as substrate for AI-generated narrative.
- Latitude (AI Dungeon): Pioneer of AI-generated interactive fiction with AI Dungeon. Directly comparable as an AI-native narrative game company that competes for the same 'generative interactive story' mindshare as Wolf Games.
- Charisma.ai: Interactive storytelling platform using AI characters for entertainment, gaming and training narratives. Comparable to Wolf Games in deploying conversational AI agents as story protagonists across web-based experiences.
Emerging players
- Inworld AI: AI character engine for games and interactive experiences, focused on NPC dialogue and behavior. Comparable in deploying generative AI as a real-time narrative layer in games, though Inworld is more B2B/developer-tool oriented while Wolf Games is consumer-facing.
- Manticore Games: AI-augmented game creation platform (Core) targeting user-generated interactive experiences. Comparable to Wolf Games in pursuing AI tooling that lowers the cost of producing interactive narrative content at scale.
Broad incumbents
- Night School Studio: Narrative game studio (Oxenfree, Afterparty) now owned by Netflix. Closely comparable in cinematic narrative design DNA and in the strategic fit with streaming platform owners seeking interactive extensions of their franchises.
- Pocket Gems (Episode): Long-running mobile narrative game publisher behind Episode and Choices. Comparable in monetizing interactive story content on mobile at scale, and a useful proxy for what Wolf Games' freemium mobile narrative economics could look like at maturity.
- Telltale Games: Pioneer of narrative adventure games built on licensed IP (Walking Dead, Batman, Stranger Things). Closely comparable to Wolf Games' strategy of taking premium third-party IP and turning it into interactive narrative experiences.
- Netflix Interactive: Streaming platform's interactive content arm (Black Mirror: Bandersnatch, etc.). Comparable as a buyer/adjacent of the same 'streaming-as-interactive-venue' thesis Wolf Games is selling into, and a potential next enterprise partner after NBCUniversal.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wolf Games social profiles
Digital presenceWolf Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wolf Games leadership team
Management profileNumber of profiles
Profiles2 records
Wolf Games funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wolf Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wolf Games
What does Wolf Games do?
Wolf Games develops AI-powered interactive mystery games using a proprietary generative game engine. Its flagship titles — Clue Hunter and Public Eye — place players in detective roles solving daily cases and rising through rank-based divisions (Patrol, Homicide, Cyber, Forensics). The company also partners with NBCUniversal to build AI-driven games based on premium IP such as Law & Order and Chicago for distribution on the Peacock platform.
Is Wolf Games a public or private company?
Wolf Games is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wolf Games founded?
Wolf Games was founded in 2022. It employs 11 to 50 people.
Where is Wolf Games based?
Wolf Games is headquartered in Los Angeles, United States, in the North America region.
How does Wolf Games make money?
Two revenue lines are on record. IP-based Game Development is the primary driver. The others are direct-to-Consumer Gaming.
Who are Wolf Games's main competitors?
Direct peers on record are Fable Studio, Hidden Door, Latitude (AI Dungeon) and Charisma.ai. Emerging players are Inworld AI and Manticore Games. Broad incumbents are Night School Studio, Pocket Gems (Episode), Telltale Games and Netflix Interactive.
Does Wolf Games have an API?
No public API is recorded for Wolf Games.
What industry is Wolf Games in?
Wolf Games's product category is AI Game Development. Its primary akta.pro industry code is MPAFAAAL, Narrative/Adventure & RPG Game Studios. Its NAICS code is 5132 and its SIC code is 7371.