Charisma.ai
- Company typePrivate
- Founded2017
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Charisma.ai firmographics
Firmographics- Name
- Charisma.ai
- Legal name
- Charisma Entertainment Ltd
- Website
- https://charisma.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Charisma.ai industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511), Advertising Agencies (541810), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC), AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Charisma.ai is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Charisma.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Credits-Based Usage (PRO Tier): Pay-as-you-go model where Pro users purchase credit bundles to create and publish Charisma experiences. Credits are consumed based on playthrough usage, including testing, character voice generation, prompt interactions, and story consumption. Credits expire 12 months from purchase date.
- Enterprise Platform Subscription: Fixed monthly fee for platform use based on estimated usage, including all PRO features plus premium AI voices, admin tools, and Training & Development templates. Enterprise tier also includes one-off development fees for front-end experience creation.
- Custom Development Services: Enterprise tier includes one-off development options covering front-end experience development (web, mobile, app, game, VR), visual design, script-writing, technical/production/editorial support, and user management system implementation.
- Licensing to Studios/Brands: Partnership model with major studios and brands (DreamWorks, Warner Bros, Sky, BBC) to create branded interactive experiences using the Charisma platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | PRO - Pay As You Go for developers |
| Hybrid | Multi-year contract | ENTERPRISE - Full-service for organizations |
| Freemium | Monthly | Free Trial |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Charisma.ai product offering
Product offeringCore offering
Charisma.ai provides a conversational AI platform that enables developers and enterprises to build interactive storytelling experiences featuring AI-powered characters with realistic dialogue, emotional responses, and memory. The platform is sold via a PRO tier (pay-as-you-go credits for developers using SDKs) and an Enterprise tier (fixed monthly platform fee plus one-off development services) covering web, mobile, app, game engine, and VR deployments. Use cases span training and development simulations, brand and marketing campaigns, education, and entertainment.
Product overview
Charisma.ai is an immersive conversational AI platform for online training and brand experiences. The core offering consists of the Charisma.ai Platform with two subscription tiers: PRO (pay-as-you-go at $5/50,000 credits) for developers, and Enterprise for full-service development. Key modules include Plug 'n' Play for Unity/Unreal integration, Custom Voices for ElevenLabs API access, Conversational Learning for educational applications, and Web Comics for web-based storytelling. The platform combines human-scripted content with generative AI dialogue, featuring over 1000 AI voices, memory functionality, and an emotions engine that drives character reactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Charisma.ai Platform Immersive conversational AI platform enabling interactive storytelling with AI-powered characters that hold real-time natural language conversations, remember context, and respond with emotions. Sold via PRO and Enterprise tiers to developers, training organizations, brands, and entertainment studios.
- PRO Plan Pay-as-you-go subscription tier for developers to create Charisma experiences and publish to their own web, VR, or game engine via SDKs. Includes story collaborators, script flow tools, speech-to-text access, AI voice library, custom AI voice integration, additional languages, and generative AI dialogue features. Priced at $5 per 50,000 credits (approx 200 experience minutes). Free trial of 50,000 credits for 1 month.
- Enterprise Plan Full-service enterprise tier for organizations with higher usage expectations. Includes everything in PRO plus front-end experience development for web/mobile/app/game/VR, visual design, script-writing, technical/production/editorial support, user management system, dedicated account manager, premium AI voices, admin tools, and Training & Development templates. Two-part pricing: one-off development fee plus fixed monthly platform fee.
- Plug 'n' Play for Unity and Unreal Engine Free module enabling developers to connect Charisma stories to Unity and Unreal Engine in a few steps. Includes ready-made walking, talking, fully-animated 3D avatars with lip-sync integration and access to 1,000+ AI voices for rapid creation of interactive 3D character-driven stories.
- Custom Voices (ElevenLabs integration) Feature enabling users to add their own custom ElevenLabs voices to Charisma.ai-powered stories by adding their ElevenLabs API key to the Story Overview page, allowing bespoke voice creation for characters.
- Conversational Learning AI-powered educational tool developed with Oxford University for Humanities teaching, immersing students in remote working simulations with virtual colleagues for English Language and Careers education via AI-powered interaction and feedback. Currently piloting in UK secondary schools from March to December 2025.
Quantifiable outcome
- Sounds True partnership: 500 unique users per week with 8+ minute average session times
- +2 more outcomes
Companies that use Charisma.ai
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles5 records
Charisma.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature8 records
Charisma.ai partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- MYPATHcoreCareers education provider added to Conversational Learning pilot program for UK secondary schools. Partnership brings careers education expertise to the AI-powered English Language and Careers resource.
- ElevenLabscoreCustom Voices feature enables Charisma Pro users to add their own ElevenLabs voices to stories. Partnership provides access to state-of-the-art custom AI voice generation.
- Oxford University (TORCH)flagship2-year ed-tech research collaboration to create Conversational Learning - AI-powered educational tools for Humanities teaching. Includes 2019 WillPlay (Romeo and Juliet), Virtual Chaucer, Talking Objects, and current Conversational Learning pilot in UK secondary schools.
- XR StoriescoreCollaboration on interactive TV projects including The Rope for Sky Live. Partnership brings academic research expertise to commercial entertainment development.
- SkyflagshipDeveloped interactive TV episode 'The Rope' for Sky Live platform. Partnership continues for future interactive TV projects. Charisma's conversational AI combined with Sky's gesture-controlled TV technology.
- dBs ProminorCreated project's music and underwater soundscape for The Rope interactive TV experience with Sky.
- DreamWorks/NBCUniversalflagshipCreated interactive 'Mama Luna's Cat Rescue' experience for Puss in Boots: The Last Wish DVD release. Partnership continues with NBCUniversal on future projects.
- UneeQcoreIntegration partnership enabling Charisma's natural language engine to power UneeQ's digital humans. Creates high-fidelity, real-time conversations with state-of-the-art characters, reducing development costs and times for enterprise customer experiences.
- Swamp MotelminorPowered immersive theatre production 'Saint Jude' - critically acclaimed show where audiences have unique conversations with AI-powered characters. Theatrical reviews from The Guardian, TimeOut, and West End Best Friend.
- StoryFutures AcademyminorFunding partner for 'Accessible Lives' VR experience touring UK with StoryTrails. Experience explores 100 years of assistive technology with accessible features including captions and audio description.
- WarnerMediaflagshipPartnership to bring Warner Bros CGI assets (Steppenwolf from Justice League) into real-time immersive experiences. Demonstrated at SXSW 2022 as Metaverse-ready entertainment experience.
- WonderSeedcorePartnership with US non-profit for VR workplace training experiences. Creates immersive training for at-risk youth building professional and people skills through AI-powered conversations with avatars.
- Sounds TruecoreCreated 'Bodie' virtual companion for Sounds True One wellbeing app. AI-powered digital companion points users to relevant content, with memories allowing personalized connections to grow.
- PortAventura WorldminorInteractive mobile experience for theme park visitors featuring PortAventura's Abyss character. Multilingual experience (Spanish/English) adapted in real-time to boost engagement.
- QuantumERAminorDeveloped 'Rosa Parks: Tired of Giving In' AR mobile experience in collaboration with Troy University and Rosa Parks Museum, powering one-on-one conversations with Rosa Parks character.
- Ulster UniversityminorCreated 'Talking Sense' AR conversation training tool in collaboration with Neon (Deepa Mann-Kler). Helps parents of autistic children practice interventions and coping strategies.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Charisma.ai competitors and assessment
Company assessmentDirect peers
- Inworld AI: Inworld AI provides conversational NPC AI for games and interactive experiences, with engine integrations and memory/character authoring tools. Directly competes with Charisma.ai on the same problem — believable conversational characters inside 3D environments — and targets overlapping game, brand, and metaverse customers.
- Convai: Convai builds conversational AI NPCs and avatars for virtual worlds, games, and simulations, with integrations into Unity and Unreal Engine. Directly comparable in product (voice-driven characters with memory and actions in 3D scenes), target customer (developers and metaverse/training teams), and delivery model (SDK/API).
- UneeQ: UneeQ is a digital-human platform for enterprise customer experiences (Synty and Creator等产品). It is both an integration partner of Charisma.ai and a partial competitor on the avatar-driven conversational experience stack, particularly for customer-facing brand deployments.
Broad incumbents
- Character.AI: Character.AI operates a large-scale conversational character platform with memory and persona authoring, serving consumers and creators. It overlaps with Charisma on the underlying conversational character technology stack but focuses on direct-to-consumer chat rather than branded/enterprise immersive experiences.
- Soul Machines: Soul Machines builds autonomously animated digital humans for enterprise, training, and brand experiences. Comparable to Charisma in combining avatar rendering with conversational AI for training and marketing use cases, but differentiates through CGI-rendered fully autonomous digital people rather than integration across multiple avatar stacks.
- Synthesia: Synthesia is an AI video avatar platform widely used for enterprise training and corporate communications. Competes with Charisma's Training & Development segment on the same L&D buyer, but addresses mostly pre-scripted avatar video rather than interactive conversations.
Emerging players
- D-ID: D-ID provides an AI video/avatar platform enabling real-time conversational digital people for enterprise and customer engagement. Overlaps with Charisma in conversational avatar APIs and enterprise integrations, with stronger emphasis on photo-realistic talking-head video generation.
- HeyGen: HeyGen builds AI avatar and video generation tools aimed at marketing, sales, and training content creation. Closely comparable to Charisma's brand/marketing use cases (interactive video experiences) and overlaps on enterprise training content with persona-driven video, though HeyGen emphasizes one-way scripted generation over real-time dialogue.
- Tavus: Tavus provides an AI video/avatar personalization API for sales and marketing. Adjacent to Charisma's brand/marketing segment through video-driven personalized experiences; competes more on personalized outbound video than immersive interactive characters.
Regional players
- Replika: Replika is a consumer AI companion product with memory, emotions, and persona customization. Overlaps with Charisma on conversational character technology, persona authoring, and emotion modelling, but distributed through a direct-to-consumer app rather than enterprise SDKs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Charisma.ai social profiles
Digital presenceCharisma.ai compliance and trust
Trust signalCompliance1 record
Charisma.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charisma.ai leadership team
Management profileNumber of profiles
Profiles1 record
Charisma.ai funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charisma.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charisma.ai
What does Charisma.ai do?
Charisma.ai provides a conversational AI platform that enables developers and enterprises to build interactive storytelling experiences featuring AI-powered characters with realistic dialogue, emotional responses, and memory. The platform is sold via a PRO tier (pay-as-you-go credits for developers using SDKs) and an Enterprise tier (fixed monthly platform fee plus one-off development services) covering web, mobile, app, game engine, and VR deployments. Use cases span training and development simulations, brand and marketing campaigns, education, and entertainment.
Is Charisma.ai a public or private company?
Charisma.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was Charisma.ai founded?
Charisma.ai was founded in 2017. It employs 11 to 50 people.
Where is Charisma.ai based?
Charisma.ai is headquartered in Oxford, United Kingdom, in the Europe region.
How does Charisma.ai make money?
Four revenue lines are on record. Credits-Based Usage (PRO Tier) is the primary driver. The others are enterprise Platform Subscription, custom Development Services and licensing to Studios/Brands.
Who are Charisma.ai's main competitors?
Direct peers on record are Inworld AI, Convai and UneeQ. Broad incumbents are Character.AI, Soul Machines and Synthesia. Emerging players are D-ID, HeyGen and Tavus. Replika is listed as a regional player.
Does Charisma.ai have an API?
Yes. Charisma.ai provides SDKs for developers to build bespoke projects. The PRO plan offers pay-as-you-go access with SDKs for web, VR, or game engine experiences. The SDKs enable integration into Unity, Unreal Engine, and web-based platforms. Developers can create Charisma experiences and publish to their own web, VR or game engine experience via the SDKs. The documentation is available at https://charisma.ai/docs/sdks. Developer documentation is at charisma.ai/docs/sdks.
What industry is Charisma.ai in?
Charisma.ai's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers). Its NAICS code is 5132 and its SIC code is 7372.