Insurama
- Company typePrivate
- Founded2018
- HeadquartersA Coruña, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Insurama firmographics
Firmographics- Name
- Insurama
- Legal name
- INSURAMA BROKER ONLINE, S.L.U.
- Website
- https://insurama.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Insurama industry classification
Industry- Product category
- Embedded Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
- akta.pro secondary industries
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH), Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB), Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where Insurama is headquartered
LocationHeadquarters
- HQ city
- A Coruña
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Insurama business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Embedded Insurance Premiums: Insurama acts as a Managing General Agent (MGA), partnering with insurers (Helvetia Global Solutions Ltd, Divina Pastora Seguros SA) to underwrite and manage insurance products. Revenue comes from insurance premiums collected from B2B partners (retailers, manufacturers, distributors) and direct consumers. The company receives commissions from insurer partners based on premiums collected, included within the premium paid by customers.
- B2B Partnership Revenue: Revenue generated through partnerships with retailers, manufacturers, and distributors who embed Insurama's insurance products into their sales channels. Partners include electronics retailers, department stores, and e-commerce platforms across Iberia and Latin America.
- Direct-to-Consumer Insurance: Individual consumers purchase insurance policies directly through Insurama's country-specific websites and mobile apps. Payment options include monthly or annual billing via credit/debit card. Contracts have an initial 12-month duration with automatic renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mobile insurance - Basic: Screen breakage coverage |
| Subscription | Monthly | Mobile insurance - Superior: Screen breakage + robbery |
| Subscription | Monthly | Mobile insurance - Top: Full coverage (accidental damage, liquid damage, theft, and robbery) |
| Subscription | Monthly | Mobile insurance Spain starting price |
| Subscription | Monthly | Laptop insurance Spain starting price |
| Subscription | Monthly | Mobile insurance Portugal starting price |
| Subscription | Monthly | Laptop insurance Portugal starting price |
| Unit Pricing | Annual | Peru pricing - varies by device value |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Insurama product offering
Product offeringCore offering
Insurama operates as a next-generation Managing General Agent (MGA) that designs, underwrites, and manages embedded digital insurance products for high-value physical assets and electronic devices. It partners with retailers, manufacturers, and distributors to embed protection into their sales channels, and also sells policies directly to consumers through localized country websites and a mobile app. Core offerings include insurance for smartphones, laptops, smartwatches, gaming consoles, and multi-device bundles, plus bespoke partner solutions covering more than 250 product combinations.
Product overview
Insurama is a next-generation Managing General Agent (MGA) specializing in embedded digital insurance for high-value physical assets and electronic devices. The product portfolio centers on consumer-facing insurance products (Seguro Móvil, Seguro Portátil, Seguro Smartwatch, Seguro Consolas, Seguro Multidispositivo) and B2B partner solutions (Tailored Insurance Products, Extended Warranty, Purchase Protection). Products are fully digital with no paperwork, offering coverage modalities including Básica (screen breakage), Superior (adds theft), and Top (comprehensive all-risk coverage). The platform enables 1-day product design and 1-month go-to-market launch for custom partner solutions with 250+ product combinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Seguro Móvil (Mobile Phone Insurance)
Quantifiable outcome
- 575,000+ protected customers
- +5 more outcomes
Companies that use Insurama
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Insurama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
Insurama partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- HelvetiacoreHelvetia is one of the key insurer backers of Insurama. Helvetia Global Solutions Ltd is mentioned as one of the insurance companies commercializing products on Insurama's platform.
- AXA PartnerscoreAXA Partners is listed as one of the insurer backers of Insurama alongside Helvetia and GNP.
- GNP SeguroscoreGNP Seguros (Grupo Nacional Provincial) is one of the key insurer backers of Insurama, particularly for Latin American operations including Mexico.
- Munich REcoreMunich RE is a globally backed reinsurance partner providing reinsurance capacity and support for Insurama's insurance operations.
- EchoreminorEchore is listed as one of the reinsurance partners backing Insurama's global operations.
- k-tuincorek-tuin is #1 Apple Premium Reseller in Spain and one of Insurama's key retail distribution partners embedding insurance into their electronics sales.
- GAMEcoreGAME is the #1 video games and entertainment retailer in Spain, partnering with Insurama to offer embedded insurance for gaming devices and electronics.
- Mutua MadrileñacoreMutua Madrileña is #1 mutual insurance company in Spain with 13M+ policies, serving as both a distribution partner and insurer partner for Insurama.
- LiverpoolcoreLiverpool is Mexico's largest department store, partnering with Insurama to embed insurance into consumer electronics and device sales in Mexico.
- SamsungcoreSamsung is a global leader in mobile devices and electronics, partnering with Insurama for embedded insurance solutions across their product lines.
- FalabellacoreFalabella is one of Latin America's most influential retail groups, embedding Insurama's insurance into their electronics and home appliance sales.
- XiaomicoreXiaomi is a global technology brand and smartphone manufacturer partnering with Insurama for embedded device protection.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Insurama competitors and assessment
Company assessmentDirect peers
- Boost Insurance: US-based insurance infrastructure platform enabling digital brands and retailers to launch and distribute insurance products without becoming licensed carriers. Comparable embedded insurance-as-a-service approach to Insurama's MGA model.
- Cover Genius: Global embedded insurance platform partnering with retailers and digital platforms to distribute protection products. Closely comparable to Insurama in MGA-style model and focus on consumer-facing coverage, though operating at larger scale and broader category coverage.
- Bolttech: Singapore-headquartered embedded insurance ecosystem connecting insurers, distributors and customers across Asia and other regions. Directly comparable as a multi-region embedded insurance MGA with similar device and lifestyle protection offerings.
- Simplesurance: Berlin-based embedded insurance platform specializing in consumer electronics and household goods protection sold through retail and e-commerce partners in Europe. Strongest direct competitor to Insurama in European electronics embedded insurance.
- Akko: US-based insurtech MGA offering device protection plans for smartphones, laptops and consumer electronics distributed through retailers and carriers. Comparable product set and embedded distribution model, primarily in North America.
Broad incumbents
- Allstate Protection Plans (formerly SquareTrade): Large incumbent in device protection and extended warranty, owned by Allstate. Distributes through major US retailers and offers mobile, electronics and appliance protection — overlapping with Insurama's core products but at much larger scale and broader geography.
- Asurion: Global leader in device protection, supporting carriers, retailers and OEMs with insurance and support services for smartphones and consumer electronics. Overlaps heavily with Insurama's mobile and electronics focus, with much greater scale and carrier relationships.
- Lemonade: Public digital insurance carrier using AI-driven underwriting and embedded partnerships. While primarily a direct-to-consumer carrier, its growing embedded distribution efforts (e.g., via partnerships) place it as a broad competitor in the digital insurance space Insurama occupies.
Emerging players
- Pier Insurance: B2B-focused embedded insurance provider serving SMBs and digital platforms, now part of Allstate's broader strategy. Adjacent to Insurama's model with overlap in embedded distribution infrastructure.
- Trovo: Embedded insurance platform serving insurers, brokers and digital businesses with insurance product infrastructure. Overlaps with Insurama's platform-based distribution approach for retail and digital channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Insurama social profiles
Digital presenceInsurama compliance and trust
Trust signalCompliance4 records
Insurama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insurama leadership team
Management profileNumber of profiles
Profiles10 records
Insurama subsidiaries and ownership
Company hierarchySubsidiaries5 records
Insurama funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insurama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insurama
What does Insurama do?
Insurama operates as a next-generation Managing General Agent (MGA) that designs, underwrites, and manages embedded digital insurance products for high-value physical assets and electronic devices. It partners with retailers, manufacturers, and distributors to embed protection into their sales channels, and also sells policies directly to consumers through localized country websites and a mobile app. Core offerings include insurance for smartphones, laptops, smartwatches, gaming consoles, and multi-device bundles, plus bespoke partner solutions covering more than 250 product combinations.
Is Insurama a public or private company?
Insurama is a private company. It is classified as venture growth investor backed and is currently operating.
When was Insurama founded?
Insurama was founded in 2018. It employs 51 to 100 people.
Where is Insurama based?
Insurama is headquartered in A Coruña, Spain, in the Europe region.
How does Insurama make money?
Three revenue lines are on record. Embedded Insurance Premiums are the primary driver. The others are B2B Partnership Revenue and direct-to-Consumer Insurance.
Who are Insurama's main competitors?
Direct peers on record are Boost Insurance, Cover Genius, Bolttech, Simplesurance and Akko. Broad incumbents are Allstate Protection Plans (formerly SquareTrade), Asurion and Lemonade. Emerging players are Pier Insurance and Trovo.
Does Insurama have an API?
No public API is recorded for Insurama.
What industry is Insurama in?
Insurama's product category is Embedded Insurance. Its primary akta.pro industry code is FSAEADAK, Insurance Program Administration & MGA/MGU Services, with a secondary code of FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms. Its NAICS code is 5242 and its SIC code is 6411.