Energy Monster
Energy Monster (怪兽充电) is a NASDAQ-listed Chinese shared power bank rental company that deploys connected charging cabinets across commercial venues via a nationwide channel agent network, serving on-the-go mobile consumers through a WeChat Mini Program and Alipay scan-to-rent platform.
- Company typePrivate
- Founded2017
- HeadquartersBeijing, China
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Energy Monster does
Energy Monster (怪兽充电) is a China-based shared power bank rental company founded in 2017 and headquartered in Shanghai, listed on NASDAQ under the ticker EM. The company deploys a network of connected charging cabinets across commercial venues such as convenience stores, restaurants, shopping malls, and transportation hubs, and supplies portable power banks with dual-wire fast-charging capability that users can borrow and return at any participating cabinet via a WeChat Mini Program or Alipay scan. Its product portfolio includes 6-slot, 8-slot, 12-slot, and 54-slot cabinets, a portable power bank, and a single-unit rack accessory, with all products certified to CCC and CQC safety standards. The company operates a B2B2C channel agent model in which independent agents purchase and deploy cabinets, generating revenue through per-rental transaction fees and, at scale, advertising placed on the Energy Monster mini program. Energy Monster is led by founder CEO Cai Guangyuan and co-founder/COO Xu Peifeng, with advertising, PR, and service contact channels operating under the enmonster.com domain.
Energy Monster firmographics
Firmographics- Name
- Energy Monster
- Legal name
- 怪兽充电 (Energy Monster)
- Website
- https://enmonster.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Energy Monster (怪兽充电) is a NASDAQ-listed Chinese shared power bank rental company that deploys connected charging cabinets across commercial venues via a nationwide channel agent network, serving on-the-go mobile consumers through a WeChat Mini Program and Alipay scan-to-rent platform.
- Ownership category
- akta.pro rank
Energy Monster industry classification
Industry- Product category
- Shared Mobile Charging Infrastructure
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity) (IMAGAHAJ)
Keywords
Where Energy Monster is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Energy Monster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Power Bank Rental (Transaction Fees): Channel agents earn rental fees when users borrow power banks from their deployed cabinets. Revenue sharing between agents and merchants at venues, with the company taking a cut from each transaction.
- Advertising Revenue: When agent cabinet networks reach scale, advertising revenue is generated through placement on the Energy Monster mini program platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 6-Hole Small Cabinet |
| Unit Pricing | Pay-as-you-go | 8-Hole Cabinet |
| Unit Pricing | Pay-as-you-go | 12-Hole Large Cabinet |
| Unit Pricing | Pay-as-you-go | 54-Hole Large Screen Cabinet |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Energy Monster product offering
Product offeringCore offering
Energy Monster operates a shared power bank rental platform in China, deploying interconnected charging cabinets and portable power banks across commercial venues through a channel agent (代理商) model. Agents purchase cabinet hardware and deploy it in venues such as convenience stores, restaurants, and shopping malls, earning rental fees from end consumers and advertising revenue at scale. Consumers locate and rent power banks via the WeChat Mini Program or Alipay, returning them at any participating cabinet nationwide.
Product overview
Energy Monster operates a shared power bank rental platform (共享充电宝) consisting of multiple cabinet models and portable power banks. The product portfolio includes: 6-slot small cabinets (for convenience stores and small venues), 8-slot cabinets (for general use), 12-slot large cabinets (for higher traffic), 54-slot large screen cabinets (for shopping malls), and standalone portable power banks with two-wire fast charging design. These products are offered primarily through a franchise/agency model where partners purchase cabinets and share rental revenue with merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- 6-Slot Small Cabinet (6孔小柜机) Compact power bank cabinet with 6 slots suited for small-to-medium venues such as convenience stores; priced at 1,200 yuan (discounted to 600 yuan) for channel agents.
- 8-Slot Cabinet (8孔柜机) 8-slot power bank cabinet offering flexible emergency charging, suitable for most venue types; priced at 1,560 yuan (discounted to 780 yuan) for channel agents.
- 12-Slot Large Cabinet (12孔大柜机) Large 12-slot power bank cabinet for higher-traffic venues; priced at 2,290 yuan (discounted to 1,145 yuan) for channel agents.
- Portable Power Bank (随身充电宝) Portable power bank featuring a two-wire design and super-fast charging capability; lightweight and portable with cross-location borrowing and return at any participating cabinet.
- 54-Slot Large Screen Cabinet (54孔大屏机) High-capacity 54-slot charging cabinet with large screen display designed for high-traffic venues such as shopping malls; priced at 16,800 yuan for channel agents.
- Large Cabinet Rack (单体大柜机机架) Single large cabinet rack accessory designed to be combined with two 12-slot large cabinets, enabling more merchant application scenarios.
Quantifiable outcome
- Channel agents can earn rental fees from users and advertising revenue once cabinet network reaches scale
Companies that use Energy Monster
Customer profileSegments3 records
Ideal customer profiles3 records
Energy Monster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Energy Monster partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Energy Monster competitors and assessment
Company assessmentDirect peers
- Jiedian (街电): One of China's largest shared power bank rental operators and the most direct competitor to Energy Monster, deploying charging cabinets across similar commercial venues with a similar B2B2C transaction-fee model.
- Xiaodian (小电科技): Direct competitor in China's shared power bank rental market with parallel agent/channel deployment and venue-based cabinet placement, competing for the same merchants and end users.
- Laidian (来电): Earlier entrant in China's shared power bank rental category and a direct competitor; operates a comparable cabinet network and competes on venue exclusivity and pricing.
- Meituan Charging: Power bank rental service operated by Meituan, leveraging Meituan's merchant and consumer ecosystem to deploy cabinets at scale — a deep-pocketed direct competitor with built-in venue relationships.
Broad incumbents
- Anker Innovations (安克创新): Largest Chinese consumer charging brand; while not in rental, Anker sells consumer power banks, charging accessories, and GaN chargers that compete for the same on-the-go charging use case Energy Monster monetizes as a service.
- Xiaomi: Major handset and consumer electronics maker with a sizeable mobile power bank business; competes on consumer ownership of power banks (an alternative to renting) and is also an investor in Energy Monster.
- Romoss (罗马仕): Independent consumer power bank manufacturer with broad retail distribution; competes with Energy Monster by lowering consumers' reliance on shared rentals through affordable ownership.
Emerging players
- EcoFlow: Portable power station and consumer charging brand expanding into higher-capacity mobile power; partial overlap with the portable-power use case Energy Monster serves, though more oriented toward outdoor/backup power.
- Jackery: Portable power station maker with consumer brand recognition; competes for discretionary mobile-power spend though positioned more for outdoor/camping use than urban on-demand phone charging.
Others
- Shenzhen Hello Tech Energy: Parent of several portable power brands and an enabler in the consumer mobile-charging value chain; adjacent supplier/distributor ecosystem participant rather than a direct rental competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Energy Monster compliance and trust
Trust signalCompliance2 records
Energy Monster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energy Monster leadership team
Management profileNumber of profiles
Profiles2 records
Energy Monster funding detail
Funding detailFunding overview
Funding rounds5 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energy Monster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energy Monster
What does Energy Monster do?
Energy Monster operates a shared power bank rental platform in China, deploying interconnected charging cabinets and portable power banks across commercial venues through a channel agent (代理商) model. Agents purchase cabinet hardware and deploy it in venues such as convenience stores, restaurants, and shopping malls, earning rental fees from end consumers and advertising revenue at scale. Consumers locate and rent power banks via the WeChat Mini Program or Alipay, returning them at any participating cabinet nationwide.
Is Energy Monster a public or private company?
Energy Monster is a private company. It is classified as public and is currently operating.
When was Energy Monster founded?
Energy Monster was founded in 2017. It employs 1,001 to 5,000 people.
Where is Energy Monster based?
Energy Monster is headquartered in Beijing, China, in the Asia region.
How does Energy Monster make money?
Two revenue lines are on record. Power Bank Rental (Transaction Fees) is the primary driver. The others are advertising Revenue.
Who are Energy Monster's main competitors?
Direct peers on record are Jiedian (街电), Xiaodian (小电科技), Laidian (来电) and Meituan Charging. Broad incumbents are Anker Innovations (安克创新), Xiaomi and Romoss (罗马仕). Emerging players are EcoFlow and Jackery. Shenzhen Hello Tech Energy is listed as an others.
Does Energy Monster have an API?
No public API is recorded for Energy Monster.
What industry is Energy Monster in?
Energy Monster's product category is Shared Mobile Charging Infrastructure. Its primary akta.pro industry code is IMAGAHAJ, Energy Storage Software & Controls (EMS, monitoring, optimization, cybersecurity). Its SIC code is 3600.