Synergy CHC
Synergy CHC Corp. (NASDAQ: SNYR) is a Westbrook, Maine-based consumer healthcare and beauty company that markets clinically tested supplements and functional beverages under brands including FOCUSfactor, Flat Tummy Co, and Hand MD through major US and Canadian retailers.
- Company typePublic
- Founded2014
- HeadquartersWestbrook, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Synergy CHC does
Synergy CHC Corp. (NASDAQ: SNYR) is a Westbrook, Maine-based consumer healthcare and beauty company that markets and distributes a portfolio of branded nutritional supplements, functional beverages, and personal care products. The company's core brands are FOCUSfactor, a clinically tested brain health supplement with over 20 years of category presence extended into ready-to-drink beverages and shots; Flat Tummy Co, a lifestyle and wellness brand targeting women's nutrition and weight management; and Hand MD, a hand care brand. Six additional non-core brands (Perfekt Beauty, Sneaky Vaunt, The Queen Pegasus, Neuragen, UrgentRX, and others) round out the portfolio. Products are sold primarily through third-party retailers and distributors rather than direct-to-consumer channels.
The company generates revenue through one-time product sales and (historically) licensing royalties. Distribution covers over 50 retailers across the US, Canada, Mexico, and the UK, including Costco, CVS, Walmart, Walgreens, Target, GNC, Vitamin Shoppe, HEB, Publix, Shoppers Drug Mart, Loblaws, Sobeys, Holland & Barrett, and Amazon. A growing Direct Store Delivery (DSD) network of regional beverage distributors is being assembled for FOCUSfactor RTD products. The company reported Q3 2025 revenue of $8.0M with a 70.9% gross margin and 11 consecutive quarters of profitability through that quarter, but Q4 2025 revenue fell to $6.07M (a 41% YoY decline) following the termination of the Gravity Pharma brand license covering UAE and Turkey. FY2025 closed with a net loss of $12.34M and a net margin of -42.59%.
Operationally, Synergy CHC runs a lean asset-light model with 11-50 employees, supplemented by a 5-member board that includes former Coca-Cola North America and PwC Canada executives. Recent capital actions include a $4.4M public offering in November 2025, a term loan amendment in March 2026, and a Nasdaq minimum bid price noncompliance notice in May 2026 with a cure period through November 2026. Ascendiant Capital Markets initiated coverage with a Buy rating and a $5.00 price target against a then-current price of $1.87.
Synergy CHC firmographics
Firmographics- Name
- Synergy CHC
- Legal name
- Synergy CHC Corp.
- Website
- https://synergychc.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Synergy CHC Corp. (NASDAQ: SNYR) is a Westbrook, Maine-based consumer healthcare and beauty company that markets clinically tested supplements and functional beverages under brands including FOCUSfactor, Flat Tummy Co, and Hand MD through major US and Canadian retailers.
- Ownership category
- akta.pro rank
Synergy CHC industry classification
Industry- Product category
- Consumer Health Supplements
- NAICS
- Pharmaceutical Preparation Manufacturing (325412)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Synergy CHC is headquartered
LocationHeadquarters
- HQ city
- Westbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Synergy CHC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D
Revenue model
- Product Sales: Sale of consumer health, beauty, and lifestyle products including supplements and functional beverages through retail and e-commerce channels
- Licensing Revenue: Former brand licensing agreements (such as the terminated Gravity Pharma agreement for UAE and Turkey markets) generating recurring licensing royalties
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Synergy CHC product offering
Product offeringCore offering
Synergy CHC develops, markets, and distributes a portfolio of branded consumer healthcare, beauty, and lifestyle products. Its two marquee brands are FOCUSfactor, a clinically-tested brain health supplement with over 20 years of category leadership now extended into ready-to-drink functional beverages, and Flat Tummy Co, a women's nutrition and weight management brand. Hand MD provides a complete hand care line, with six additional non-core brands (Perfekt Beauty, Sneaky Vaunt, The Queen Pegasus, Neuragen, UrgentRX) completing the portfolio.
Product overview
Synergy CHC is a consumer healthcare and beauty company with a portfolio of best-in-class brands. The company operates two marquee brands: FOCUSfactor, a clinically-tested brain health supplement that has been shown to improve memory, concentration and focus, and Flat Tummy, a lifestyle and wellness brand that provides nutritional products to help women achieve their nutrition and weight management goals. The company also owns six additional non-core brands including Hand MD (hand care), Perfekt Beauty, Sneaky Vaunt, The Queen Pegasus, Neuragen, and UrgentRX. FOCUSfactor has expanded into functional RTD beverages. Products are distributed across major US retailers (Costco, CVS, Walmart, Walgreens, Target, GNC, and others), Canadian retailers, and international markets including Mexico and the UK.
Differentiator
Problem solved
Functional benefit
Brands
- FOCUSfactor: Clinically tested and leading brain health supplement brand for over 20 years, improving memory, concentration and focus. Also available as functional RTD beverages and shots.
- Flat Tummy Co
- Hand MD
- Perfekt Beauty
- Sneaky Vaunt
- The Queen Pegasus
- Neuragen
- UrgentRX
Products and services
- FOCUSfactor Clinically tested brain health supplement for adults seeking memory, concentration, and focus support.
- FOCUSfactor RTD Functional Beverages Ready-to-drink functional beverages and shots under the FOCUSfactor brand, extending the clinical brain-health positioning into the beverage category for adult consumers.
- Flat Tummy Co Nutritional and lifestyle products for women pursuing weight management and general wellness goals.
- Hand MD Hand care products for hygiene, moisturizing, and cosmetic maintenance of the hands, targeting everyday personal care consumers.
Quantifiable outcome
- 11 consecutive quarters of profitability achieved through Q3 2025
- +2 more outcomes
Companies that use Synergy CHC
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Synergy CHC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Synergy CHC partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Gravity Pharma LLCminorBrand license agreement that was terminated, impacting revenue from UAE and Turkey markets. The termination affected Q4 2025 and full-year 2025 earnings, representing a revenue reversal.
- Walmart CanadacoreDistribution agreement for FOCUSfactor beverage line expansion across Canada scheduled for April 2026, representing international market expansion for the functional beverage category.
- Pine State BeveragecoreDirect store delivery partnership to expand distribution of FOCUSfactor RTD beverages across Maine, enhancing the company's nationwide DSD network for functional beverages.
- Fuhrer Beverage CompanycoreDirect store delivery partnership to expand distribution of FOCUSfactor RTD beverages across Pennsylvania, accelerating growth of the FOCUSfactor product line.
- Banko Beverage Co.coreDirect store delivery partnership to expand distribution of FOCUSfactor RTD beverages across Pennsylvania, enhancing availability in the regional market.
- C&M Sales (Central and Moon Distributors)coreStrategic distribution partnership with family-owned distributor founded in 1935 (fourth-generation leadership) to expand FOCUSfactor functional beverages and shots statewide across Arkansas, leveraging nearly 90 years of beverage distribution expertise and DSD capabilities.
- Atlantic Importing CompanycoreDistribution partnership to expand FOCUSfactor beverages across Massachusetts, Connecticut, and Rhode Island, leveraging Atlantic Importing's retail network and regional expertise in Southern New England.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Synergy CHC competitors and assessment
Company assessmentBroad incumbents
- Herbalife: Herbalife is a global direct-selling nutrition and weight management company. Synergy's Flat Tummy weight management line and FOCUSfactor supplement overlap Herbalife's core meal replacement, protein, and supplement categories, with both serving health-conscious adult consumers through branded distribution.
- USANA Health Sciences: USANA manufactures and sells nutritional supplements, functional foods, and personal care products. Directly comparable to Synergy's FOCUSfactor brain health supplement and Flat Tummy nutrition products, both targeting health-conscious consumers with premium-priced, clinically positioned formulations.
- Nu Skin Enterprises: Nu Skin develops and sells nutritional supplements and personal care products through direct selling and retail channels. Comparable to Synergy's brain health (FOCUSfactor), weight management (Flat Tummy), and hand care (Hand MD) brands, serving similar consumer wellness needs.
Direct peers
- LifeVantage Corporation: LifeVantage develops and sells nutritional supplements including Nrf2 activator products and Protandim, with a focus on health and wellness. Comparable to Synergy's clinically positioned FOCUSfactor cognitive supplement line, both targeting health-conscious adult consumers with science-backed formulations.
- Mannatech: Mannatech develops and sells nutritional supplements, topical, and skin care products through MLM channels. Comparable to Synergy's brain health (FOCUSfactor) and weight management (Flat Tummy) product mix, with similar premium supplement positioning.
- Reliv International: Reliv International sells nutritional supplements and functional foods through direct sales channels. Comparable to Synergy's FOCUSfactor and Flat Tummy supplement brands with overlapping health-conscious consumer targets.
- Natural Health Trends: Natural Health Trends is a direct-selling company marketing premium-quality nutritional and personal care products under the Lexomax brand. Comparable to Synergy's diversified supplement portfolio (FOCUSfactor, Flat Tummy), targeting similar consumer wellness segments.
- Nature's Sunshine Products: Nature's Sunshine is a direct-selling company specializing in herbal and nutritional supplements. Overlaps Synergy's FOCUSfactor and Flat Tummy supplement categories with similar margins, retail/MLM distribution, and consumer health positioning.
Others
- Costco Wholesale (Kirkland Signature supplements): Costco's private-label Kirkland Signature supplements and vitamins compete with Synergy's FOCUSfactor and Flat Tummy products on Costco shelves. As both a retail partner and competitive force, Costco represents a meaningful channel and competitive dynamic for Synergy's supplement portfolio.
Regional players
- iHerb Holdings: iHerb is a leading online retailer of vitamins, supplements, and health products with a global distribution footprint. While not a direct competitor in product formulation, iHerb is one of Synergy's e-commerce distribution partners (alongside Amazon) and represents a comparable scale and consumer base in the online supplement channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Synergy CHC social profiles
Digital presenceSynergy CHC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synergy CHC leadership team
Management profileNumber of profiles
Profiles8 records
Synergy CHC funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synergy CHC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synergy CHC
What does Synergy CHC do?
Synergy CHC develops, markets, and distributes a portfolio of branded consumer healthcare, beauty, and lifestyle products. Its two marquee brands are FOCUSfactor, a clinically-tested brain health supplement with over 20 years of category leadership now extended into ready-to-drink functional beverages, and Flat Tummy Co, a women's nutrition and weight management brand. Hand MD provides a complete hand care line, with six additional non-core brands (Perfekt Beauty, Sneaky Vaunt, The Queen Pegasus, Neuragen, UrgentRX) completing the portfolio.
Is Synergy CHC a public or private company?
Synergy CHC is a public company. It is classified as public and is currently operating.
When was Synergy CHC founded?
Synergy CHC was founded in 2014. It employs 11 to 50 people.
Where is Synergy CHC based?
Synergy CHC is headquartered in Westbrook, United States, in the North America region.
How does Synergy CHC make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are licensing Revenue.
Who are Synergy CHC's main competitors?
Broad incumbents on record are Herbalife, USANA Health Sciences and Nu Skin Enterprises. Direct peers are LifeVantage Corporation, Mannatech, Reliv International, Natural Health Trends and Nature's Sunshine Products. Costco Wholesale (Kirkland Signature supplements) is listed as an others. iHerb Holdings is listed as a regional player.
Does Synergy CHC have an API?
No public API is recorded for Synergy CHC.
What industry is Synergy CHC in?
Synergy CHC's product category is Consumer Health Supplements. Its primary akta.pro industry code is CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 325412 and its SIC code is 2833.