What Reliv International does

Reliv International is a nutrition and wellness company headquartered in Chesterfield, Missouri, founded in 1988. The company develops and markets three named nutritional supplements — Reliv Classic, Reliv Now, and Innergize! — distributed exclusively through an independent direct selling representative network spanning 14 countries. Its core technology consists of nutritional supplement formulation and a direct selling distribution platform, with no proprietary AI, software, or data components documented in the source data. The company employs between 251 and 500 people and is publicly traded under the ticker RELV (with conflicting source data on whether the entity remains public or has gone private).

The business model is a direct selling / multi-level marketing distribution model in which independent representatives market and sell products directly to individual health-conscious consumers through personalized relationships. Revenue is generated through transaction-based nutritional supplement sales; pricing is not publicly disclosed and is handled quote-based through sales representatives. The customer base is horizontally segmented around health-conscious consumers seeking nutritional supplements, with no named enterprise accounts, B2B contracts, or institutional customers documented. Geographic reach covers 14 countries globally, with the corporate headquarters in Chesterfield, Missouri serving as the operational base. The company maintains three sub-brands (Reliv Classic, Reliv Now, Innergize!) and competes against pharmaceutical preparations industry comparables.

From a financial profile, the most recent reported revenue is $35.06 million with a net loss of $440,000. The five-year revenue trajectory shows a consistent decline from $51.77M in 2015 to $35.06M in 2019, representing roughly a 32% cumulative decline and approximately 9% annualized contraction. The company has reported operating losses and net losses in every year of the disclosed five-year window. Despite the revenue decline, the company claims to outperform direct industry comparables on 6 of 11 financial factors including net margin (-0.61% vs competitors' -4,803.12%), return on equity, and return on assets, suggesting it is a better-managed declining business rather than an outlier. The stock carries a beta of -0.04, indicating very low volatility, and pays a nominal $0.02 annual dividend (1.0% yield).

Name

Reliv International

Legal name

Reliv International

Website

https://reliv.com

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Reliv International is a nutrition and wellness company that develops and markets three nutritional supplements (Reliv Classic, Reliv Now, Innergize!) through a direct selling distribution model serving health-conscious consumers across 14 countries.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)

Keywords

• Nutritional supplements
• Direct selling
• Health and wellness
• Dietary supplements
• MLM nutrition

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Nutritional Supplement Sales: Revenue generated from direct sales of nutritional supplement products including Reliv Classic, Reliv Now, and Innergize! through a direct selling distribution model across 14 countries.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Reliv International develops and markets three nutritional supplement products—Reliv Classic, Reliv Now, and Innergize!—through a direct selling distribution model. Independent sales representatives distribute these health and wellness products directly to consumers across 14 countries, providing personalized product education and customer relationships.

Product overview

Reliv International is a nutrition and wellness company that develops and markets nutritional supplements through a direct selling distribution model across 14 countries. The company's product portfolio consists of three named nutritional supplements: Reliv Classic, Reliv Now, and Innergize!. These products are distributed directly to consumers, positioning the company as a direct selling nutritional supplement provider.

Differentiator

Problem solved

Functional benefit

Brands

• Reliv Classic: Nutritional supplement product marketed by Reliv International through direct selling.
• Reliv Now
• Innergize!

Products and services

• Reliv Classic Reliv Classic is a nutritional supplement product marketed by Reliv International through its direct selling distribution model for health-conscious consumers across 14 countries.
• Reliv Now
• Innergize!

Quantifiable outcome

• Net margin of -0.61% outperforms competitors at -4,803.12%
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves2 records

Expansion highlights2 records

Direct peers

• Herbalife: Global direct selling nutrition and supplement company. Closest comparable to Reliv in distribution model, customer base, and product category, but operates at materially larger scale.
• Shaklee: Direct selling company focused on vitamins, supplements, and wellness products. Highly comparable GTM and category, though privately held.
• Nature's Sunshine Products: Manufacturer and direct seller of nutritional and herbal supplements. Comparable on product category and use of independent sales representatives.
• LifeVantage: Direct selling supplement company built around health and wellness products including Nrf2 activators and nutrition lines. Comparable on GTM, scale, and product positioning.
• Plexus Worldwide: Direct selling health and wellness company offering nutritional supplements and weight management products. Comparable on MLM distribution and supplement category.
• Nu Skin Enterprises: Direct selling company with a meaningful nutritional supplements business alongside personal care. Highly comparable on GTM (MLM-style distribution) and category mix.
• Jeunesse Global: Direct selling company with a meaningful anti-aging and nutritional supplement line. Comparable on GTM, target customers, and wellness positioning.
• USANA Health Sciences: Direct selling nutritional supplement company selling vitamins and wellness products through independent distributors. Comparable on channel, customer persona, and product formulation focus.
• Mannatech: Smaller direct selling nutritional supplement company using a similar MLM-style GTM and competing in wellness and glyconutrition. Closely comparable in size and business model.

Broad incumbents

• Amway: Largest direct selling company globally with a substantial Nutrilite nutritional supplement business. Comparable channel and product, but operates a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/reliv
• Facebookfacebook.com/reliv
• LinkedInlinkedin.com/company/reliv-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliv International