TurnKey Vacation Rentals

What TurnKey Vacation Rentals does

TurnKey Vacation Rentals, founded in 2012 and headquartered in Austin, Texas, is a private U.S. vacation rental management company that markets and manages premier vacation rental homes in top U.S. destinations. The company operates a full-service property management model: it signs on individual homeowners, then handles listings, pricing, guest acquisition, booking, 24/7 guest support, professional cleaning, linen service, and on-the-ground field operations in each market it serves. End customers are split between two segments — homeowners seeking to monetize second homes, and leisure travelers booking stays — with no public disclosure of average daily rates, occupancy, take rates, or contract terms.

The company's revenue mechanics follow the standard vacation rental manager model, taking a percentage of booking revenue (typically in the 20%–30% industry range), supplemented by cleaning and ancillary fees; none of these economics are disclosed for TurnKey specifically. It has scaled operations through approximately $120 million of disclosed venture capital across eight funding rounds from 2013 to 2021, with investors including Silverton Partners (seed and early lead), Adams Street Partners, Altos Ventures, Greenspring Associates, Harmony Partners, and JetBlue Ventures (2021). Leadership is anchored by co-founder and CEO T.J. Clark, with Doug Squires as CTO, Jen Ford serving in a combined Chief Commercial Officer & CFO role, and operational directors overseeing technology (Eric Carr) and operational systems (Tom Beattie). Employee count is reported at 251–500, consistent with a multi-market operation including local field and cleaning staff.

A material data caveat applies to this analysis: a large share of the aggregated source material (legal entity name, subsidiary list, IPO/SPAC history, app store listings, ownership commentary, social media profiles, geographic markets) actually pertains to Vacasa, a separate and significantly larger publicly traded vacation rental company. Those Vacasa-specific facts — including a 2021 SPAC IPO on NASDAQ under ticker VACA, a 28-entity subsidiary network across U.S. states, and operations in the U.S., Canada, Mexico, Belize, and Costa Rica — have not been attributed to TurnKey in this analysis. Core technology, AI/ML capabilities, partnerships, patents, and customer logos are not disclosed for TurnKey in the available data, so the description above is constrained to what is directly supported.

Name

TurnKey Vacation Rentals

Legal name

Vacasa LLC

Website

https://turnkeyvr.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

TurnKey Vacation Rentals is a private, Austin-based vacation rental management company founded in 2012 that markets and manages premier vacation rental homes in top U.S. destinations, serving homeowners seeking to monetize properties and leisure travelers booking stays.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Vacation rental management
• Property management services
• Short-term rentals
• Vacation home management
• Rental property services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Core offering

TurnKey Vacation Rentals markets and manages premier vacation rental homes in top U.S. destinations. The company provides full-service professional property management to homeowners, handling marketing, guest booking, cleaning, maintenance, and 24/7 guest support to enable hands-off rental income. Travelers access professionally managed vacation rental homes through direct and indirect booking channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Vacation Rental Management End-to-end professional management of vacation rental homes for homeowners in top U.S. destinations, covering listing, marketing, guest booking, cleaning, maintenance, and 24/7 guest support.

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Airbnb: Airbnb is the dominant short-term rental marketplace and increasingly competes with managers like TurnKey via its AirCover for Hosts and co-host programs, providing both demand and a potential disintermediation threat.
• Vrbo (Expedia Group): Vrbo is a major U.S. vacation rental marketplace operated by Expedia Group, offering property-manager programs that compete with TurnKey for distribution while also serving as a key booking channel for TurnKey-managed inventory.

Emerging players

• Plum Guide: Plum Guide is a curated luxury vacation rental marketplace with professional vetting and design standards, overlapping TurnKey's premium positioning though primarily focused on European and select U.S. urban markets.
• Sonder: Sonder operates a tech-enabled short-stay hospitality platform combining apartment-style units with hotel-grade service, adjacent to TurnKey's premium STR offering and competing for similar urban leisure demand.

Direct peers

• AvantStay: AvantStay operates a tech-driven, design-forward short-term rental management platform with a focus on premium group-oriented homes in top U.S. destinations, directly overlapping TurnKey's "premier" positioning.
• Evolve Vacation Rental: Evolve is a tech-enabled vacation rental manager offering full-service and lite-service options to homeowners across U.S. leisure destinations, competing head-to-head with TurnKey for the same homeowner and guest relationships.
• Casago: Casago is a vacation rental property management franchise with a growing U.S. footprint, offering full-service management similar to TurnKey and competing for homeowner contracts in many of the same destinations.
• Vacasa: Vacasa is a direct competitor operating a national full-service vacation rental management platform across U.S. destinations, with a similar focus on professionally managed premier homes and a comparable homeowner-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/TurnKeyVR
• YouTubeyoutube.com/channel/UCgZXkw4UVFCChoAmPzXNZbA
• Facebookfacebook.com/TurnkeyVacationRentals
• LinkedInlinkedin.com/company/2893595
• Instagraminstagram.com/vacasa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries31 records

Funding overview

Funding rounds8 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TurnKey Vacation Rentals