Oscar Massin
Oscar Massin is a New York-based DTC luxury jewelry house founded in 2021 that designs fine jewelry using lab-grown diamonds and recycled 18k gold, serving affluent ethically-minded consumers and bridal buyers through e-commerce, retail stores, and appointments.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Oscar Massin firmographics
Firmographics- Name
- Oscar Massin
- Legal name
- Oscar Massin, Inc.
- Website
- https://oscarmassin.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oscar Massin is a New York-based DTC luxury jewelry house founded in 2021 that designs fine jewelry using lab-grown diamonds and recycled 18k gold, serving affluent ethically-minded consumers and bridal buyers through e-commerce, retail stores, and appointments.
- Ownership category
- akta.pro rank
Oscar Massin industry classification
Industry- Product category
- Luxury Fine Jewelry
- NAICS
- Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
- akta.pro secondary industry
- High Jewelry & Haute Joaillerie (CRAKAAAE)
Keywords
Where Oscar Massin is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Oscar Massin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Fine Jewelry Product Sales: Direct sales of finished jewelry products including rings, necklaces, bracelets, and earrings through e-commerce and retail channels. Revenue generated from one-time product transactions with no subscription component. Products priced at luxury price points ranging from $1,350 to $9,700.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level jewelry pieces under $2,000 |
| Unit Pricing | Pay-as-you-go | Mid-range luxury pieces $2,000-$5,000 |
| Unit Pricing | Pay-as-you-go | Premium luxury pieces over $5,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Oscar Massin product offering
Product offeringCore offering
Oscar Massin designs, manufactures, and sells luxury fine jewelry including rings, necklaces, bracelets, and earrings made with lab-grown diamonds set in 18k recycled gold. Products are organized into signature collections (Beaded, Filigree, Lace Flower), a premium Haute Joaillerie line, and an Engagement & Bridal collection, sold primarily direct-to-consumer through an owned e-commerce site, retail stores, and appointment-based consultations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- All products use recycled 18k gold and lab-grown diamonds, eliminating mining-related environmental damage
Companies that use Oscar Massin
Customer profileSegments2 records
Ideal customer profiles2 records
Oscar Massin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oscar Massin partnerships and signals
Strategic signalScale indicators3 records
Oscar Massin competitors and assessment
Company assessmentDirect peers
- Brilliant Earth: Publicly traded DTC fine jewelry brand specializing in ethically sourced and lab-grown diamonds with strong e-commerce and showrooms. Direct competitor in the ethical luxury fine jewelry category targeting the same sustainability-motivated consumer.
- VRAI: Vertically integrated DTC fine jewelry brand owned by Diamond Foundry, producing lab-grown diamonds in California. Direct competitor in lab-grown fine jewelry with overlapping bridal and core jewelry offerings and similar sustainability positioning.
- Clean Origin: DTC fine jewelry brand exclusively offering lab-grown diamonds across engagement and fashion jewelry. Closely comparable on sourcing model, price band, and direct-to-consumer go-to-market approach.
- Grown Brilliance: DTC lab-grown diamond jewelry retailer offering engagement rings and fine jewelry. Competes directly in the lab-grown bridal and fine jewelry segment with similar premium positioning.
- Mejuri: High-growth DTC fine jewelry brand with gold and diamond assortment targeting younger luxury consumers. Comparable on DTC-led go-to-market, omnichannel retail, and direct competition for the ethical-luxury consumer wallet.
- Blue Nile: Online-first fine jewelry retailer now owned by Signet Jewelers, with an expanding lab-grown diamond assortment. Directly competes on engagement and bridal DTC channel with comparable price transparency.
- James Allen: Online fine jewelry retailer (Signet-owned) specializing in customizable engagement and bridal rings with extensive lab-grown assortment. Direct competitor in DTC bridal and fine jewelry.
Broad incumbents
- Lightbox Jewelry: Lab-grown diamond jewelry brand launched by De Beers, leveraging the parent group's diamond production scale. Comparable on product category but with significantly deeper capital, supply chain, and distribution.
- Pandora: Global mass-market jewelry brand that has launched a lab-grown diamond line. Represents a scaled incumbent moving into the lab-grown fine jewelry category Oscar Massin serves.
- Tiffany & Co. LVMH-owned luxury jewelry maison with heritage and global retail footprint. Represents the heritage luxury benchmark Oscar Massin competes against for high-net-worth and gift-purchase occasions.
Market position
Customer concentration
Oscar Massin social profiles
Digital presenceOscar Massin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oscar Massin leadership team
Management profileNumber of profiles
Profiles4 records
Oscar Massin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oscar Massin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oscar Massin
What does Oscar Massin do?
Oscar Massin designs, manufactures, and sells luxury fine jewelry including rings, necklaces, bracelets, and earrings made with lab-grown diamonds set in 18k recycled gold. Products are organized into signature collections (Beaded, Filigree, Lace Flower), a premium Haute Joaillerie line, and an Engagement & Bridal collection, sold primarily direct-to-consumer through an owned e-commerce site, retail stores, and appointment-based consultations.
Is Oscar Massin a public or private company?
Oscar Massin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oscar Massin founded?
Oscar Massin was founded in 2021. It employs 11 to 50 people.
Where is Oscar Massin based?
Oscar Massin is headquartered in New York, United States, in the North America region.
How does Oscar Massin make money?
One revenue line is on record: fine Jewelry Product Sales.
Who are Oscar Massin's main competitors?
Direct peers on record are Brilliant Earth, VRAI, Clean Origin, Grown Brilliance, Mejuri, Blue Nile and James Allen. Broad incumbents are Lightbox Jewelry, Pandora and Tiffany & Co..
Does Oscar Massin have an API?
No public API is recorded for Oscar Massin.
What industry is Oscar Massin in?
Oscar Massin's product category is Luxury Fine Jewelry. Its primary akta.pro industry code is CRAKAAAD, Precious Metal Jewelry (Gold/Platinum/Silver), with a secondary code of CRAKAAAE, High Jewelry & Haute Joaillerie. Its NAICS code is 33991 and its SIC code is 3911.