What Clean Origin does

Clean Origin is a direct-to-consumer jewelry retailer headquartered in Stamford, Connecticut, founded in 2017 and operated as a subsidiary of Great Heights Inc. The company sells loose lab-grown diamonds, ethically sourced natural diamonds, engagement rings, wedding bands, and fine jewelry (earrings, necklaces, bracelets, fashion rings) primarily through its e-commerce website cleanorigin.com, supplemented by a New York City appointment-based showroom and virtual consultations with diamond experts. Its core customer segments are engagement and wedding shoppers, gift buyers, fashion jewelry consumers, and ethically conscious consumers prioritizing conflict-free and lower-environmental-impact stones.

The company's core technology focus is on lab-grown diamonds produced via High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD) synthesis methods, paired with independent gemological certifications from IGI, GIA, GCAL, and SCS-007. Differentiated offerings include a Diamond Price Match Guarantee, a Quick Ship program delivering in-stock diamonds within five business days, a Hearts & Arrows premium cut collection, and the hand-selected Rare Finds inventory (2.00ct+, D–G color, VVS1–VS2 clarity, GIA-certified). Sub-brands include the Karl Lagerfeld collaboration, Pure Value Collection, Tennis Collection, and Minimalist Collection. The custom ring builder tool allows customers to configure settings paired with their choice of lab-grown or natural diamonds.

Clean Origin generates revenue through one-time unit sales of loose diamonds and finished jewelry at price points ranging from $195 for entry-level diamond studs to $244,995 for premium natural diamonds, with lab-grown diamonds positioned at 20–40% below comparable natural diamonds. The company monetizes via its e-commerce storefront, in-person showroom visits, and virtual appointments, with Affirm and Katapult financing offered at checkout to support larger transactions. In March 2022, TCL North America, a subsidiary of India's Titan Company Limited, invested $20 million in parent company Great Heights Inc. at a ~$132.8 million pre-money valuation, acquiring ~13.09% equity and ~17.54% voting control to scale operations and supply chains.

Name

Clean Origin

Legal name

Clean Origin LLC

Website

https://cleanorigin.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Origin is a US direct-to-consumer jewelry retailer specializing in lab-grown and ethically sourced natural diamonds, serving engagement ring buyers and gift purchasers through its e-commerce platform, a New York showroom, and virtual consultations.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM)

akta.pro secondary industry

Synthetic/Lab-Grown Diamonds & Gemstones (Manufacturing & Trading) (CRAKAJAM)

Keywords

• Lab-grown diamonds
• Engagement rings
• Diamond jewelry
• Fine jewelry retail
• Natural diamonds

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Diamond Sales: Clean Origin generates revenue primarily through direct retail sales of loose lab-grown and natural diamonds, allowing customers to purchase diamonds for custom jewelry creation or as standalone gemstones.
2. Finished Jewelry Sales: The company sells a wide range of finished jewelry products including engagement rings, wedding bands, earrings, necklaces, bracelets, and fashion rings. Products range from affordable items under $1,000 to luxury pieces exceeding $10,000.
3. Custom Design Services: Clean Origin offers custom engagement ring building tools allowing customers to select their preferred diamond and ring setting combination, creating a tailored purchase experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Clean Origin is a direct-to-consumer jewelry retailer that sells loose lab-grown diamonds (produced via HPHT and CVD methods) and ethically sourced natural diamonds, along with finished jewelry including engagement rings, wedding bands, earrings, necklaces, bracelets, and fashion rings. Diamonds are graded on the 4Cs and certified by IGI, GIA, GCAL, and SCS-007, and customers can build custom rings through an online ring builder with financing offered through Affirm and Katapult.

Product overview

Clean Origin is an online diamond jewelry retailer offering both lab-grown and natural diamonds through a modular e-commerce platform. The core offering centers on loose diamonds (lab-grown and natural) that customers can pair with engagement ring settings or wedding bands. The product portfolio spans engagement rings (Solitaire, Halo, Classic, Three Stone, Minimalist, Vintage, Hidden Halo, Bridal Sets), wedding rings (Eternity, Plain, Stackable, Unique, Men's), and fine jewelry (earrings, bracelets, necklaces, fashion rings). Sub-brands include the Pure Value Collection for budget-conscious buyers, the Karl Lagerfeld Collection for fashion-forward pieces, the Tennis Collection, and the Minimalist Collection. Services include a custom ring builder tool, virtual appointments with diamond experts, gift cards, and a ready-to-ship option for in-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Lab Grown Diamonds Loose lab-created diamonds in various shapes (Round, Oval, Emerald, Radiant, Cushion, Princess, Pear, Marquise, Heart, Asscher, Elongated Cushion) and quality grades, sold as loose stones for custom jewelry creation. Available to individual consumers shopping for engagement rings, bridal jewelry, and fine jewelry.
• Natural Diamonds Ethically sourced loose natural diamonds in multiple shapes, sourced from Canada, Botswana, and mixed mines, independently certified by gemological laboratories and available to consumers seeking mined diamond options.
• Engagement Rings Pre-set and customizable engagement rings in styles including Solitaire, Halo, Classic, Three Stone, Minimalist, Vintage Inspired, Hidden Halo, and Bridal Sets, offered with lab-grown or natural diamond center stones. Targeted at couples and individuals shopping for proposals.
• Wedding Rings Wedding bands including Eternity, Plain, Stackable, Unique, Enhancers, Anniversary, 7 & 5 Stone, Contour, and Matching bands, available in men's and women's styles in various metals (white gold, yellow gold, platinum, rose gold).
• Diamond Earrings Diamond earrings including Certified Diamond Stud Earrings, Huggies, Hoops & Drops, and fashion earrings in various styles and carat weights, starting from $195.
• Diamond Bracelets Diamond bracelets including Tennis Bracelets, Bangle Bracelets, and fashion bracelet designs in various carat weights and styles for everyday and occasion wear.
• Diamond Necklaces Diamond necklaces and pendants including Pendants, Tennis Necklaces, and various fashion necklace designs, ranging from entry-level to luxury pieces (e.g., 24 ct tw Marquise Graduated Tennis Necklace at $22,590).
• Diamond Fashion Rings Fashion diamond rings including Stackable Rings and All Diamond Rings designed for non-engagement occasions such as self-purchase and gifts.
• Custom Ring Builder Online self-service tool that lets customers design custom engagement rings by selecting a setting style and pairing it with their choice of lab-grown or natural diamond based on the 4Cs.
• Virtual Appointments One-on-one virtual consultations with Clean Origin diamond experts to assist with diamond selection, ring customization, and purchasing decisions for customers who cannot visit the New York showroom in person.
• Gift Cards Purchasable gift cards that let recipients choose their own diamond jewelry from the Clean Origin catalog, useful for gifting when the buyer is uncertain of the recipient's specific style or sizing.

Quantifiable outcome

• Lab-grown diamonds priced 20-40% lower than natural diamonds of comparable quality
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mejuri: Larger-scale DTC fine jewelry brand expanding into lab-grown diamonds. Broader fine-jewelry incumbent with overlapping self-purchase and gifting customer base, though less bridal-focused than Clean Origin.

Direct peers

• Blue Nile: Pioneer in online diamond and engagement ring retail, now part of Signet Jewelers. Directly comparable to Clean Origin in build-your-own engagement ring e-commerce and loose-diamond configurator experience.
• With Clarity: Online-first engagement ring and fine jewelry retailer offering lab-grown and natural diamonds with home try-on and customization. Closely comparable to Clean Origin on engagement-ring DTC customization and lab-grown positioning.
• Ada Diamonds: DTC retailer specializing exclusively in lab-grown diamond engagement rings and fine jewelry. Closely comparable to Clean Origin in product focus, ethical positioning, and customization-driven online purchase experience.
• James Allen: Major online diamond and engagement ring retailer (owned by Signet Jewelers) with extensive loose-diamond inventory and customization tools. Competes with Clean Origin in the online engagement-ring purchase funnel, though focused on natural diamonds.
• Lightbox Jewelry: Lab-grown diamond jewelry brand launched by De Beers Group. Competes with Clean Origin in the lab-grown fashion and gifting jewelry category, leveraging De Beers' upstream CVD production scale.
• Ritani: Online-first diamond and engagement ring retailer with a network of partner jewelers for in-person viewing. Overlaps directly with Clean Origin in DTC engagement-ring configuration, diamond education, and bridal jewelry.
• Vrai: Vertically integrated DTC lab-grown diamond jewelry brand owned by Diamond Foundry. Competes head-to-head with Clean Origin in lab-grown engagement rings and fine jewelry, with a strong sustainability narrative and direct-to-consumer model.
• Brilliant Earth: Publicly traded DTC jeweler specializing in ethically sourced and lab-grown diamonds, engagement rings, and fine jewelry — the closest direct competitor to Clean Origin in the ethical/lab-grown bridal segment with a similar omnichannel model (e-commerce plus showrooms).

Emerging players

• Rare Carat: Online diamond marketplace and comparison engine that also sells its own branded lab-grown and natural diamond jewelry. Comparable to Clean Origin as an online-first diamond retailer targeting research-driven engagement-ring shoppers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cleanorigin
• Instagraminstagram.com/cleanorigin
• Xx.com/cleanorigin
• LinkedInlinkedin.com/company/clean-origin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Origin