HMBradley
HMBradley is a Santa Monica-based fintech that built consumer banking technology for deposits, credit cards, and money management, and is now pivoting to license that technology to established banks via its MBI platform after winding down its direct-to-consumer products.
- Company typePrivate
- Founded2018
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HMBradley does
HMBradley is a Santa Monica-based financial technology company that was founded in 2018 as a direct-to-consumer neobank offering deposit accounts and credit cards with smart money management tools. The company developed proprietary technology to operate its consumer banking programs and grew to a headcount of 11-50 employees, raising approximately $63.8 million in venture funding across rounds from 2019 to 2023, with investors including Index Ventures, Acrew Capital, March Capital, Pelion Venture Partners, Slow Ventures, and Atacama Ventures.
In November 2023, HMBradley announced it would wind down its consumer deposit and credit card programs at the end of that year, exiting the direct-to-consumer banking market. The strategic decision was driven by inbound interest from several established banks that approached the company to license its developed technology. The company has since pivoted to a B2B technology integration model centered on its MBI platform (marketed at getmbi.com), which is designed to enable established banks to power next-generation deposit, credit card, and money management products. Revenue under the new model is expected to come from technology licensing and integration with financial institution partners rather than from direct consumer fees. The company is incorporated in Delaware, is privately held, and filed a $20 million SEC Form D exempt offering in 2023 to support the transition. Leadership includes Co-Founder and CEO Zach (Bruhnke), Co-Founder and CTO Germain Cassiere, VP of Credit Strategy Andrew Mitsch, and VP of Analytics Ian Garrett.
HMBradley firmographics
Firmographics- Name
- HMBradley
- Legal name
- HM Bradley, Inc.
- Website
- https://hmbradley.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HMBradley is a Santa Monica-based fintech that built consumer banking technology for deposits, credit cards, and money management, and is now pivoting to license that technology to established banks via its MBI platform after winding down its direct-to-consumer products.
- Ownership category
- akta.pro rank
HMBradley industry classification
Industry- Product category
- Banking Technology Platform
- NAICS
- Credit Card Issuing (522210)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
Keywords
Where HMBradley is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HMBradley business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- B2B Technology Licensing: Previously generated revenue through consumer banking products (deposits and credit cards). Now transitioning to licensing technology to established banks to power their financial products.
Go-to-market motion1 record
HMBradley product offering
Product offeringCore offering
HMBradley developed a consumer banking technology platform that supported deposit accounts, credit cards, and smart money management tools. After winding down its direct-to-consumer products at the end of 2023, the company now licenses this technology to established banks through its MBI Technology Platform, enabling them to power their next generation of financial products.
Product overview
HMBradley operated as a direct-to-consumer neobanking platform offering deposit accounts and credit cards designed for smart money management. The company was founded in 2018 and initially focused on empowering customers with tools and services for financial management. In November 2023, HMBradley announced it would wind down its consumer deposit and credit card programs at the end of 2023 and pivot to a B2B technology model. The company is now focused on its MBI Technology Platform, which enables established banks to integrate HMBradley's technology to power next-generation financial products, allowing the company to impact a broader customer base through bank partnerships rather than direct consumer offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- MBI Technology Platform A banking technology platform designed to enable established banks to power their next generation of financial products. It covers consumer deposits, credit cards, and smart money management capabilities and is integrated into partner banks' product stacks.
- HMBradley Consumer Banking (Deposit and Credit Card Programs) A direct-to-consumer neobanking offering that provided deposit accounts and credit cards with smart money management tools. The product was discontinued at the end of 2023 as part of HMBradley's strategic pivot to a B2B technology model.
Companies that use HMBradley
Customer profileSegments2 records
Ideal customer profiles1 record
HMBradley technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
HMBradley partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
HMBradley competitors and assessment
Company assessmentDirect peers
- Synctera: Synctera is a banking-as-a-service platform that pairs fintechs and brands with partner banks to launch deposit, card, and money-movement products. It is a direct competitor to HMBradley's MBI Technology Platform in enabling banks to power next-generation consumer banking products.
- Unit Finance: Unit is a banking-as-a-service platform offering embedded banking, deposit, card, and lending infrastructure to fintechs and brands through bank partnerships. It is directly comparable to HMBradley's MBI platform as a B2B technology provider enabling consumer banking products.
- Galileo Financial Technologies: Galileo (a SoFi company) provides payment processing and digital banking infrastructure that banks and fintechs use to power deposit accounts, debit/credit cards, and money movement. It directly competes with HMBradley's pivot to license banking technology to established banks.
- Treasury Prime: Treasury Prime provides a banking-as-a-service platform connecting fintechs and brands with partner banks for deposits, cards, and treasury operations. It overlaps directly with HMBradley's MBI offering of consumer banking technology for established banks.
- Mambu: Mambu provides a cloud-native core banking platform used by banks and fintechs to launch deposit, lending, and account products. It is directly comparable to HMBradley's MBI Technology Platform as a B2B banking infrastructure provider for established financial institutions.
Broad incumbents
- Plaid: Plaid provides financial data connectivity, account linking, and risk/identity infrastructure used by banks, fintechs, and consumers. It is comparable to HMBradley's B2B motion as a banking infrastructure provider, though Plaid operates across a broader portfolio beyond consumer deposit and card programs.
- Q2 Holdings: Q2 provides digital banking platforms and lending solutions to banks and credit unions, including consumer deposit, card, and money-management experiences. It is a broader incumbent serving the same bank customers that HMBradley now targets with its MBI platform.
- nCino: nCino offers cloud banking software for commercial, retail, and credit union customers, including account opening, deposit, and lending workflows. It competes in the same broad banking-software category that HMBradley's MBI platform now addresses.
- Jack Henry & Associates: Jack Henry provides core processing, digital banking, and payments technology to thousands of US community and regional banks. It is a broad incumbent whose digital banking offerings compete with HMBradley's MBI platform for bank technology budgets.
- Temenos: Temenos provides core banking, digital banking, and wealth software used by banks globally to run deposits, cards, and lending. It is a broad incumbent in banking technology with overlapping capabilities to HMBradley's MBI platform for established banks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
HMBradley social profiles
Digital presenceHMBradley financial estimates
Financial estimateRevenue estimate
Valuation estimate
HMBradley leadership team
Management profileNumber of profiles
Profiles4 records
HMBradley funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HMBradley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HMBradley
What does HMBradley do?
HMBradley developed a consumer banking technology platform that supported deposit accounts, credit cards, and smart money management tools. After winding down its direct-to-consumer products at the end of 2023, the company now licenses this technology to established banks through its MBI Technology Platform, enabling them to power their next generation of financial products.
Is HMBradley a public or private company?
HMBradley is a private company. It is classified as venture growth investor backed and is currently operating.
When was HMBradley founded?
HMBradley was founded in 2018. It employs 11 to 50 people.
Where is HMBradley based?
HMBradley is headquartered in Santa Monica, United States, in the North America region.
How does HMBradley make money?
One revenue line is on record: B2B Technology Licensing.
Who are HMBradley's main competitors?
Direct peers on record are Synctera, Unit Finance, Galileo Financial Technologies, Treasury Prime and Mambu. Broad incumbents are Plaid, Q2 Holdings, nCino, Jack Henry & Associates and Temenos.
Does HMBradley have an API?
No public API is recorded for HMBradley.
What industry is HMBradley in?
HMBradley's product category is Banking Technology Platform. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant). Its NAICS code is 522210 and its SIC code is 6141.