Greenway Greenhouse Cannabis Corporation

Name

Greenway Greenhouse Cannabis Corporation

Legal name

Greenway Greenhouse Cannabis Corporation

Website

https://greenway.ca

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Cannabis Cultivation

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)

Keywords

• Wholesale cannabis supply
• Greenhouse cannabis cultivation
• Cannabis biomass production
• Medical cannabis exports
• Cannabis brand development

Headquarters

HQ city

Kingsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Cannabis Flower and Biomass: Greenway generates the majority of its revenue through the wholesale sale of dried cannabis flower and biomass to B2B partners. The company sells to multiple provinces across Canada through provincial distributors and direct B2B relationships. Average selling price per gram has improved significantly over time ($1.96 in Q2 FY2025 vs $1.22 in prior year period). International sales now represent approximately 50% of total company sales with stronger realized pricing per gram in international medical cannabis markets.
2. Processing and Value-Added Services: Following receipt of a Standard Processing Licence from Health Canada in January 2023, Greenway provides consumer packaging and processing services to B2B customers, creating a new revenue segment with greater gross margins than biomass-only sales.
3. Consumer Packaged Goods (CPG) Brands: Following acquisition of Choice Growers' cannabis CPG brands, SKUs, and IP, Greenway now sells branded cannabis products (MillRite, EPIC) directly to provincial distributors and retailers, including online through the OCS.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Greenway Greenhouse Cannabis Corporation is a federally licensed cannabis cultivator that grows and supplies high-quality greenhouse-grown dried cannabis flower and biomass on a wholesale basis to B2B brand partners (including Medipharm Labs, Shelter Market/Agro-Greens, and Ontario store brands) and provincial distributors such as the Ontario Cannabis Store. The company also markets its own consumer pre-roll and packaged goods brands (MillRite, EPIC) and provides value-added processing and consumer packaging services to B2B customers. Production leverages a retrofitted 1.8 million sq ft high-tech produce greenhouse with the proprietary LivingCube vertical propagation system.

Product overview

Greenway Greenhouse Cannabis Corporation is a federally licensed cannabis cultivator headquartered in Kingsville, Ontario, leveraging greenhouse growing expertise from the Del Fresco Group of companies. The company operates as both a wholesale cannabis biomass supplier and a consumer brand owner. Its core wholesale product is high-quality greenhouse-grown cannabis sold to B2B partners. Under its own brands, Greenway offers the MillRite pre-roll line and acquired the Choice Growers' CPG brands including EPIC. The company also cultivates proprietary strains including Sun County Kush, Blackberry Gelato, and Strain X, and supports partner brands like Ministry of Sativa through cultivation partnerships. International supply agreements, such as the 4C LABS partnership in the UK, round out the product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• MillRite: Consumer brand featuring pre-roll products including Lavender Haze pre-rolls, launched through the Ontario Cannabis Store.
• Choice Growers CPG Brands

Products and services

• Wholesale Cannabis Flower and Biomass
• MillRite Pre-roll Brand
• EPIC Consumer Brand
• Sun County Kush Cultivar
• Blackberry Gelato Cultivar
• Strain X Proprietary Cultivar
• Cannabis Processing and Consumer Packaging Services

Quantifiable outcome

• Cash cost per gram reduced to $0.72 in Q2 FY2025, a 28% decrease from $1.00 year prior
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 4C LabscoreChannel Partner/ Reseller/ Distributor · 31 July 2025Supply agreement with 4C Labs, a leading UK-based medical cannabis company and importer/distributor of cannabis-based pharmaceuticals. Greenway expects to supply high-quality dried flower product to 4C Labs for the UK medical cannabis market. This is a dedicated pathway for sales into the UK market, distinct from other international distribution efforts.
• Control UnioncoreTechnology or Integration · 27 March 2024Greenway engaged Control Union to attain CUMS-GAP certificate and GACP compliance certificate, accreditation standards required to sell cannabis internationally. The process follows WHO and EMA GACP guidelines. Control Union is a global inspection and certification body.
• Green HedgeminorChannel Partner/ Reseller/ Distributor · 30 October 2023Sales agency agreement with Green Hedge for the distribution and sale of cannabis products.
• North 40minorChannel Partner/ Reseller/ Distributor · 11 May 2022Partnership with North 40, a cannabis cultivator in Nipawin, Saskatchewan, to list Greenway strains (Captain Kush and Blackberry Gelato) for purchase among North 40's medical patients.
• Medipharm Labs Corp.coreChannel Partner/ Reseller/ DistributorOngoing supply partnership where Greenway provides cannabis flower for Medipharm's Wildlife brand prerolls and Sun County Kush whole flower bags. Products are available across multiple Canadian provinces including Ontario and Quebec through the SQDC. Medipharm Labs is a TSX-listed company with pharmaceutical-quality cannabis manufacturing capabilities.
• Agro-Greens Natural Products Ltd. (Shelter Market)coreChannel Partner/ Reseller/ DistributorSupply partnership with Agro-Greens Natural Products Ltd., a family-run Health Canada licensed producer based in Macklin, Saskatchewan. Agro-Greens operates Shelter Market, a cannabis e-commerce platform for medical patients. Greenway supplies cultivars including Sun County Kush, Blackberry Gelato, and Forbidden Zone for the Value Ounce Program and Shelter Wildlife brand.
• Choice GrowerscoreStrategic or Co-development PartnerAcquisition of all cannabis consumer packaged goods brands, SKUs, and related intellectual property from Choice Growers. Payment structure involves debt and future royalty payments. The acquisition expands Greenway's presence in the Canadian cannabis market's CPG sector and enables product introductions across more provinces.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Village Farms International: Greenhouse-based cannabis and produce operator with comparable large-scale, low-cost cultivation model in North America. Both companies leverage legacy greenhouse growing expertise to compete in the Canadian wholesale cannabis market.
• OrganiGram Holdings: Canadian licensed cannabis producer with a similar focus on wholesale flower and biomass supply. Both compete in B2B channels serving Canadian provincial distributors and brand partners.
• Rubicon Organics: Canadian organic-certified cannabis cultivator operating a greenhouse facility. Both companies share greenhouse-based cultivation, premium flower positioning, and B2B wholesale revenue models.
• HEXO Corp: Canadian cannabis producer focused on large-scale cultivation and B2B wholesale supply to provincial distributors and brand partners. Directly comparable in operating model and customer base.
• Medipharm Labs Corp. Pharmaceutical-quality cannabis manufacturer and a key Greenway customer via the Wildlife brand. Operates in the same cannabis wholesale ecosystem and represents both a peer and channel partner.

Broad incumbents

• Tilray Brands: One of Canada's largest cannabis producers with a diversified portfolio spanning cultivation, processing, distribution, and international medical cannabis. Greenway competes with Tilray in the B2B wholesale channel and international medical cannabis supply.
• Canopy Growth Corporation: Largest Canadian licensed producer with broad cultivation, brand, and international footprint. Competes with Greenway for shelf space at provincial distributors and serves overlapping B2B and international medical cannabis customers.
• Aurora Cannabis: Major Canadian LP with established greenhouse and indoor cultivation footprint. Overlaps with Greenway in wholesale cannabis supply and the international medical cannabis channel.
• Cronos Group: Canadian licensed producer with international cannabis operations and branded consumer products. Competes in Canadian wholesale flower and is a comparable supplier into international medical cannabis markets.

Emerging players

• Shelter Market (Agro-Greens Natural Products Ltd.): Canadian licensed producer and medical cannabis e-commerce platform; a Greenway B2B customer for the Value Ounce Program and Shelter Wildlife brand. Operates in adjacent cannabis cultivation/retail with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GreenwayCA_
• Facebookfacebook.com/Greenwayghc
• LinkedInlinkedin.com/company/greenwayghc
• Instagraminstagram.com/greenwayghc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenway Greenhouse Cannabis Corporation